The Brooklyn Daily Eagle from Brooklyn, New York • Page 43

SECTIOH Krai Estate News Classified Advertisements Classified Advertisements Resorts and Travel BROOKLYN DAILY EAGLE rr? rcvTC art itr I seven cr.NTfl NEW YORK CITY. SUNDAY, DECEMBER 22, 1929. 1 New Yor Blsewhr 1 Tl Local erchants Unite to Make owntow rooKiyii Retail Sho ost Attractive Greater City's pping Center Notable Additions Made This Year to Fulton Street Stores Firms Spent Greater Boro Motive Back Of New Group Community Spirit to Guide Activities of Downtown Association $8,000,000 In Fulton St. Additions and Interior Reconstruction Work Was 1929 Program It Is estimated that more than $8,000,000 has been expended on improvements to Pulton st. department stores.

These Include complete Interior reconstruction of the Frederick Loeser Co. building and the installation of new display windows and entrances; the construction of the first unit In the new Abraham Straus building pro mm na r- yM MMi I 111 il mi us -I ill fl 1 1 1: k' VINCENT R. KIRK Within the past few years Brooklyn has witnessed the advent of giant skyscrapers reflecting the re markable expansion of the boro and its adjoining territory, Long Island. With a program of new municipal transit favoring the boro and now underway, intensive business developments are expected here In the year to come. Brooklyn has a population cf 2.400.000.

The population of Man rdfe" i IIP i life gram which cost In the neighborhood of the addition to ntra the A. 1. Namm store at Fulton and ii mm if Hoyt which has added 15,000 SEES square feet to the establishment. and the construction of the addition to Martin's store, corner of Fulton and Bridge adjoining the main building, and known as Men's Corner. First Unit, of New A.

S. Building, comoleted 1929 biiiMIna rvn. gram of Abraham Straus marks unoiner aavance in me growtn and development of Brooklyn," Simon Rothschild, nrpsirifinf. nf Ahrnhom Straus, said in commenting on the hattan is estimated at 1,630,000. Brooklyn still has room for great expansion.

The area of Jamaica Bay is comparatively undeveloped. There Is plenty of land available for both Industrial and residential purposes and with these advantages Brooklyn must keep on growing for years to come. Every artery ot travel which leads to Manhattan leads also to Brooklyn, and If Manhattan cannot cope with Its staggering problem of congestion, many of its business activities and more ot its residential population must inevitably flow Into this boro an4 Queens. In anticipation of the greater development ot the boro and Long Island, the newly formed Downtown Brooklyn Association has outlined a program which should be of great benefit to the entire community. Whatever helps downtown Brooklyn should help the boro at a whole ta the idea motivating the activities of the men In the organization.

Thd names of 21 leaders in the down town business section are on tha board of directors and 26 representatives of tlie downtown firms have signed up for membership in the association. What the Fifth Avenue Association of Manhattan has done for the business interests of that boro is an incentive to the Brooklyn group to carry on a similar movement here. The message broadcast at the first luncheon meeting of the Downtown Brooklyn Association was one of cooperation not only with other cmo bodies in the boro but with Btata. and city officials as well. Officers of the Association.

The president of the association is Henry J. Davenport. The first vice preskWnIC is John J. Hoblnson; second vice president, Walter Hammltt; secretary, Bruce Stewart Lachlan; treasurer, Julian P. Fairchild.

and the chairman of the executive committee is Simon F. Rothschild. The board of directors is composed of William R. Bayes, president or Brooklyn National Life Insurance Clinton D.i Burdlck, president ounaiiig. rrimaruy, we are cesirous of extending our service to the shopping public of Brooklyn.

In so doing we are, however, once again parallelling our growth with the growth of Brooklyn. "For the last decade we have been gauging this growth, have been planning a building program that would take care of the needs of a city whose development has been so phenomenal as to be almost Incredible, whose future possibilities are without limit. We are dedicating this building program to' Greater Brooklyn, and we hope that through It we may -continue the traditions of the founders of Integrity, service and progress. "We believe that this store is an Important contribution not only to the progress of Brooklyn but to the technique of department store construction and to the standards of equipment and architectural beauty in this field." Loeser'l Reconstructed. K5- Sneaklnar of the improvements iui nave ueen maae 10 uuon st.

stores durlne the cast venr nni erring to the 'reconstruction of the till IIIJ-8-1' of the Title Guaranty Trust Gardiner H. Conroy; William uon-viscr, president of the Livingston St. Association; Scth H. Cutting; Mr. Davenport, president of the Home Title Insurance Julian P.

Fairchild, president of the Kings County Trust James B. Fisher, president of James B. Fisher Mr. Hammltt. vice president of Frederick Loeser Charles L.

Harold, general sales manager of the Brooklyn Edison Henry Hcaly; Michael Joseph, president oi ine Brooklyn Furniture William Vfc Upper right First completed unit in the new Abraham Straus building. Upper" left New corner completeing the second unit in the new Namm store, providing prominent corner. Lower right Frederick Loeser building, the interior of which has been completely reconstructed. The picture shows the new handsome display windows which completely surround the building, including one of the new entrances. Lower left Addition to Martin's buildings, known as Men'-; Corner, housing all of the men's departments.

Kerrigan, Albee Theater; George V. McLaughlin, president of the Chamber ot Commerce; Henry N. Morse, Cantilever Shoe MaJ. Benjamin H. Namm.

president of A. Namm St Son; George J. Patterson, president of the Scranton and Lehlgli Vallev Coal John J. Robinson, Greatest Boro Development Renew Movement to Raze Old Postoffice Building To Follow New Subway Route vice president of the New York Telephone Simon F. Rothschild, president of Abraham Straus; Mr.

Whitney, vice president of the B. and Frederick J. Zelts, treasurer of Martin's. The varied interests of Brooklyn are Invited to unite behind the movement fostered by the association to make Fulton st. as a center of business as great or greater than 5th Manhattan.

The boro's principal shopping thoroughfare at present Is not what it should be In Its facilities for the accommodation of the business firms as well as for shoppers, It Is pointed out by members of the association. Removal of the Fulton st. extension ot the short side streets beyond Liv Brooklyn's greatest development esiBDusnment, waiter Ham-s mitt, vice president of Frederick Loeser St paid: "Viewed Brooklyn stores were already the equal of the stores in Manhattan even befo-e they began their rebuilding activities. the fact that they were compelled to do so much rebuilding, which has resulted In greatly enlarging and beautifying their establishments, indicates not only the rapid growth of the boro but also the greater growth which may be expected of it in the near future. "I claim for the merchants of Brooklyn that they share the community consciousness of the boro With Oie rest of its population, the practical results of which appear In what may very well be called a new Fulton st.

It must be admitted that the appearance of Fiflton st over a long period of years was hardly worthy of the business center of more than 2,000,000 persons. But now that the initiative has been taken by such establishments as Abraham Straus, A. I. Namm and our own, the business interests located on Fulton st. realize the possibilities that -He ahead and are coming to a determination that Fulton st.

ahall be completely transformed. In this, I am sure, they will have the co-operation of all of the substantial elements of the community. "I think it safe to predict that there will be a radical change in the appearance of Fulton st. as soon as the new subways are completed." Notable Addition to Namm Store. 'The 1929 building expansion project of the Namm Store, through which the establishment added to its holdings one of the most prominent corners in Brooklyn, was completed in September and added 25 percent more selling space to the building as well as providing 100 feet more of window display space, permitting the fullest development of the Fulton st.

side of the store," said Edgar A. Baum, vice president of the firm. "The new building, which is at the corner of Fulton and Hoyt adds 15,000 square feet to the store and matches in all respects the Fulton st. building erected four years ago. The completed building now has 500,000 square feet Plans are also; under consideration, hut in a tentative way, for the third unit, which will adjoin the newest section in Hoyt st." Martin's New Building.

Commenting on the addition to Martin's and the growth of Fulton s't. as a great shopn'ig center, Frederick J. Zeitz, president of Martin's, said: "The business or commercial center of any city or boro generally reflects the progress and advancement of that particular section. Brooklyn with its outstanding leadership in homes and industry Is deserving of a business center comparable at least with cities of like population and worthy of the great civic pride of its evergrowing population. "Many changes are contemplated for the advancement of downtown Brooklyn, as was evidenced by the of the future promises to follow the routes of the new subway extensions.

Home construction especially Inspiration! Speaking of the activities of the Downtown Brooklyn Association, Henry J. Davenport, president of the Home Title Company and head of the as-association, said: "Without the aid of the Downtown Brooklyn Association our commercial district would have improved. But the association's efforts have hastened the movemnt and tended to make it of higher type and has given confidence to the owners and lessees of the section In its ultimate development as a great and handsome area In which all our citizens' will take permanent pride." will receive a strong impetus from mittee In the appraisal of the properties under consideration. At the request of the special committee of the Merchants Association and with the assurance that both the municipal and Federal authorities would welcome the submission of pric from some disinterested and authoritative source, Mr. Grimm, the Improvement in transportation has already established itself as a specialty shop center, will surely expand in this line with the overflow of general merchandising business along Fulton st.

At one time Brooklyn's main retail thoroughfare was confined to the south side of Fulton for a long time the section was sufficient to supply the needs of shoppers. Merchants maintained that people would not shop on the north side of the street and for a number of years that seemed to be true. But a transformation has taken place in the last few years with the growth of the boro. Today both sides of the street from Boro Hall to Flatbush ave. are equally favored, and real estate values along the north side of the street are steadily strengthening.

This has been evidenced in a number of recent leases taken on sites in the vicinity of. Smith, Hoyt and Duf-field sts. In line with the northward trend between place of residence and business, and thriving communities should grow up in the localities to be traversed by the new subway lines. being constantly enlarged by the erection of new buildings and im provements and additions to old structures. Livingston st.

is forging ahead as a busy shopping Fulton st. merchants whose esLMishments have frontages on the street are giving as much attention to the window display there as to the older and principal shopping street. The removal of the unsightly elevated structure along Fulton st. expected when the new subway Is completed will be a signal for even greater structural transformation In the area. While Fulton st.

will always be the most important shopping center of Brooklyn, Livingston which The agitation for the removal of the old New York Postoffice Building, going on for many years, has arrived at the status of tangible business negotiations in which the price of the real estate involved has assumed paramount Importance. The movement has actually entered the dollars-and-cents stage under the Impetus supplied by the Merchants Association and the other civic organizations allied with it. It was revealed In the announcement made yesterday that Peter Grimm, president of the Real Estate Board of New York, had submitted the names of four prominent members of the board to act as a com acting with the authority of the board of governors a. the Real Estate Board of New York, nominated the follow'ng to constitute the Many changes have been made in the downtown section of the boro which reflect the steady growth of the community and the boro con special board of appraisers: sciousness of the business firms of Alfred E. Marling, president of Horace 8.

Ely Co. of 76 William Warren Cruikshank, head of the the locality. The shopping facili of business and the steady development of tha section of Flatbush Please Turn to Page 2. ties of Fulton st, Brooklyn's most Cruikshank Company of 141 Broad important retail thoroughfare, are Please Turn to Tage 2. PROMINENT IN ACTIVITIES OF DOWNTOWN BROOKLYN ASSOCIATION ingston st.

to Atlantic ave. and relocation of some ot the trolley lines to Livingston st. to relieve traffic congested along Fulton st. and Improvement of parking conditions are some of the improvements advocated by the organization. The father of the idea to form the Downtown Brooklyn Association is Simon F.

Rothschild, president of Abraham Straus. "The plan and scope of the Downtown Brooklyn Association should be of interest to every Brooklynite, for they materially affect the comfort and clvlo consciousness of us all," sf.id Mr. Rothschild at the first meeting of the organization. In a recent conversation with Joseph M. Gross, prominent Long Island real estate developer, the subject or Brooklyn's expansion with relation to the future of Long Island came up and the realty man had this to say: "Long Island's future is unalterably linked with that of Brooklyn, Its most Important center.

Long: Island today represents the rising- y'K y' yrfJv JIK y'h of a great metropolis. Larger than Manhattan Island, it Is for all good and practical purposes equally well situated geographically with respect to the rest of the United States. In fact, with the certainty of steam-, ers landing at Montauk Point In tha- not distant future. It will surely be a great deal better circumstanced." MANHASSET DEAL Hasset Realty Corporation sold a recent building activity, and Fulton with the phenomenal Improvements that are sure to come with the removal of the structure, is destined to hold a leading position among the world's finest business thoroughfares." FREDERICK J. ZEITZ.

Treasurer of Martin's. plot at Munsey Farkk Manhasset, SIMON F. ROTHSCHILD President of Abraham A Straus. MAJ. BENJAMIN H.

NAMM President of A. Namm Si Son. WALTER HAMMITT Vice President of Frederick f.oeser Co. HENRY J. DAVENPORT President of Downtown Brooklyn Association.

JILIAN P. FAIRCHILD President of County Trust and Treasurer of Association. ii. to Edward R. Rutledgo or 48-16 257th Little Neck, L..