Times-Advocate from Escondido, California on April 3, 1986 · 92
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Times-Advocate from Escondido, California · 92

Escondido, California
Issue Date:
Thursday, April 3, 1986
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! i i Thursday, April 3, 1 986 North County Magazine 2 new radio stations i Live Sounds I By Ken LeightonT-A Columnist Sexy chatter and gospel music have nothing to do with each other except that both have been used as programming fare by radio stations. Two local stations are introducing those two very different styles of radio formats to local listeners for the first time ever. KPRZ (AM 1210) started broadcasting from its brand new San Marcos facilities on March 22, with the inspired words and music of commercial religious radio. The debut of K-Praise represents the first broadcast facility in San Marcos. KPRZ marks the first new AM j radio station in San Diego County in 19 years. The last time a new AM facility appeared on the San Diego County . landscape was 1967. Thats when istas KMLO (AM 1000) signed on for the first time. Ironically, its that same station now with different call letters that is also making local radio news with a wild, sexy, mid-day talk program. The home for North Countys first sex-oriented radio talk-show used to be known as KMLO. When KKOS-FM (Carlsbad) owner Jeff Chandler recently bought the station, he changed the call letters to KKOS-AM, and had his disc jockeys refer to the station as AM-100. Now, after only a few months as KKOS-AM, the station is changing its handle again. Beginning today the Vista station will now be designated as KVSD. The announcers will continue to tell its listeners they are tuned into AM-100, but they will also tell them they are listening to The Voice of San Diego (thus the VSD of the new call letters). The new call letters coincide with a forthcoming boost in power for the station approved by the Federal Communications Commission. The FCC has allowed the station to double its nighttime broadcasting power. And to extend its hours of transmission to 24 hours a day. The station currently signs off for four hours at 1 a.m. Since we have a signal that hits all of North County, said KVSD Program Director Gary McEvoy, W e wanted to go with call letters that gave us a stronger San Diego identity. The new sound of The Voice of San Diego should all be in place by April 14 says McEvoy. He says the call letter change is not merely a superficial gimmick, but a way of introducing some very unique pro The Freaky Executives will make gramming. The morning team of John Hickey and Lynn Younger will continue in the 5 to 10 a.m. morning slot with music, humor and talk. But its during the next four hours that the program director says well hear wild and outrageous phone conversations. Thats when Jeff Conrad will host his bawdy call-in show inviting his female listeners to respond to titillating questions or themes. McEvoy explains. He might say Ladies fill in the blank . . . My husbands blank is awful. McEvoy is quick to point out that the show has nothing to do with the more serious phone-sex therapy of professional therapist Dr. Ruth Westhei-mer who also has a radio talk show. Instead, it will be a bawdy, two-way exchange filled with sex talk and occasional humor. It will be more of an entertainment type of thing. Hell talk to at least a dozen people an hour, says McEvoy. Conrad was known as Johnny The Mad Hatter Hat on San Franciscos Top 40 giant, KFRC-AM. Conrad was also on the Honolulu airwaves where he perfected his sexy talk show shtick. At 2 p.m. Conrads show will be followed by another talk show. This one, however, will be a little less ribald. For one hour Escondido financial analyst George Chamber-lain will field calls from listeners on financial and real estate mat Musi bring sex, a Friday night appearance at the ters. Chamberlain was previously heard on KNNC-AM, Oceanside (K-news for North County). From 3 to 7 p.m., San Diego County radio veteran Perry Allen will mix up his topical, contemporary humor with the stations oldies and mellow contemporary hits music format. For most of the past two decades Allens skewed philosophy has been heard on KOGO (now KLZZ-AM), KFMB-AM, KDEO-AM (now KMJC) and KSDO-AM. San Diego Countys only sports-talk show will follow on KVSD. From 7 to 9 p.m. Chuck Fritch will be fielding calls from fans about the Padres and the Chargers and any other sports topics breached by his listeners. Former KCBQ-AM personality Bob Kelly holds down the 9 p.m. to 1 a.m. hours with music. The varied programming represents what McEvoy says is a move toward becoming a full service radio facility. Were going head to head with KFMB and KSDO, is how McEvoy describes his stations battle for listeners with San Diegos established radio outlets. But one of the big differences is that we will use humor. We are going to be entertaining people. This is going to be a funny place where people can have a good time on the radio. Having a good time may not be exactly what David Ruleman has in mind with KPRZ. Ruleman was religion to Spirit Club in San Diego. with Escondidos KOWN-AM and KOWN-FM as salesman and general manager from 1972 through 1985. Now he is general manager of the newest Southern California religious commercial broadcasting facility. Time is available for purchase on KPRZ, just as it is on any other radio station. Traditional 30- or 60-second commercials are available to businesses who want to buy advertising on K-Praise, and whole blocks of 15, 30 or 60 minutes are also available to churches or religious groups who want to broadcast their own services. Rule-man says that a number of San Diego County churches have purchased weekly one-hour blocks, including Lincoln Avenue Baptist Church and Grace Lutheran Church, both located in Escondido. Ruleman says that KPRZ is the only full service religious station in San Diego County, complete with news, weather and sports updates, sprinkled in with the inspired music and readings. The San Diego County Christian community has been waiting for a full-service Christian station for some time. Weve got news, traffic reports, sports, weather, all the basic elements that every radio station has to inform the public. The difference with us is that our programming comes from a Christian viewpoint. 21NC41 airwaves The countys other commercial religious station, KMJC (AM 910), does not focus on news or traffic reports, says Ruleman. The weekday programming schedule at KPRZ is a mix of syndicated religious programs, local religious talk shows and religious music. Music played by Rulemans staff is targeted for the 35-54 age group. KPRZ serves both as a ministry and as a business, explains Rule-man. And money will be made from the sale of advertising just as it is at any other commercial radio station. Ruleman says that local churches have purchased blocks of time, which run from $95 to $195. All our time is available for sale, he says. While the formats of the two North County-based AM radio stations may seem in sharp contrast, there is one common bond. The Voice of San Diego and K-Praise do not want to be identified as North County radio stations. Were not a North County station, said Ruleman. The whole program and effort is geared to all San Diego County and Southern California south of Long Beach. Please see Sounds, page 36

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