Times-Advocate from Escondido, California • 5

DAILY TIMES-ADVOCATE A Newspaper Promoting the Interests of Escondido and Northern San Diego County the Land of Opportunity Establish 1912 Twentieth Year Escondido, California, Thursday, August 27, 1931 Volume XX, Number 5 Beautiful, New Pala Theatre to Open Tomorrow Night Unique Designs Carried Out in the Pala Theatre Merchants and Citizens Join In Congratulating Manager Foresight of E. H. Silcocks Demonstrated in Remodeling and Enlarging of Show House Excellent Program is Arranged for First Presentation Mayor Wharton Will Dedicate Escondidos Home of Entertainment Visions of the growth of Escondido and faith in the stability of this community has prompted E. H. Silcocks to make one of the most notable improvements in the recent history of Escondido.

That is the complete remodeling and enlargement of the Kinema Theatre, which after tomorrow night will be known as the Pala Theatre of Escondido. Mr. Silcocks, who is manager of the popular local playhouse, came to Escondido a few months ago. He noted the past conditions of Escondido and visioned its future. His visions were soon converted into faith and he arranged for the purchase of the lease of the local theatre.

niture was made by hand. The marquee, in front of the theater, and heating and ventilating properties were the work of S. F. Aunger of the Escondido Sheet Metal Works. He collaborated with Mr.

Boiler on these plans. The curtain across the stage is of Spanish red, while along the walls, in the panels, Indian scenes have been painted on monk doth. There is a twofold purpose in the curtains. One is for decorative purposes and the other is for sound absorption. A new, enlarged screen will be installed to give a greater amount of depth and landscape to pictures which will be shown.

The screen is known as a beaded silver screen, one of the latest types. There will also be a new speaker and late model projectors will be used from the operating room. E. H. Dietrich of Escondido has had the contract for the installation of lighting fixtures and this has proven a big task.

Kenneth Wellington, local contractor, has been in charge of carpentry work, while much local labor has been used throughout the period of construction work. The lighting effects of the theater will be carried out in an amber flame, giving a soft glow at all times. Escondido is proud of its new Pala theater and congratulations go to Manager E. H. Silcocks.

Manager Silcocks announced that Lewis Tanner, who for several years has been an employe of the Kinema theater, will continue in the role of chief projectionist with the Pala theater. Escondido can now boast one of the most unique theaters in the southwest and a show house that is attractive in all regards. The remodeling of the Pala Theater from the old Kinema theater has been a huge task, but when the theater is opened tomorrow evening it will present a masterful accomplishment from an artistic viewpoint. Throughout the theater the Indian atmosphere of the southwest has been carried out and much thought given to the harmonizing of colors. All the Indian emblems which will be noted in the decorations have been obtained from various tribes of the southwestern part of the country.

The symbolisms are absolutely authentic. Much credit for the artistic manner in which the showhouse has been remodeled should go to Carl Boiler, architect of Los Angeles and Kansas City. Matt Smyth, decorator, who furnished the color ideas, has also been one of the leading figures in the show-house remodeling. Tests have proven that the theater will be one of the leading ones in southern California for perfect acoustics. Much thought of sound absorption has been given in the redecorating of the interior.

Employes of the Lindley Carpet company were busily engaged Thursday in placing a large, thick carpet throughout the theater. These carpets are being placed on a three-quarter inch thickness of ozite, which will give a cushion effect. Max Shapario is in charge of the installation of draperies, which fit in most attractively with the general color scheme, giving both an Indian and Spanish touch to the house. As previously stated, considerable thought and study were given to acoustics. The A.

L. A. Lumber company furnished the lumber and other acoustical materials. Comfortable chairs will be provided for all patrons of the theater. Heywood-Wakefield of Los Angeles, supplied the seats, i They are a new type of chair, form fitting, with patented hinges which i give the seats a slope that will al-lowr for a restful posture for all who see the pictures.

Indicating the high quality of the chairs, each one has been guaranteed for 20 years. Tom Bandy of Escondido wfas employed for the construction of wrought iron fixtures. He also supplied parts for furniture to be placed in the foyer. Each piece of furniture in the foyer has been designed by Mr. Boiler and the fur theater by Mayor L.

K. Wharton. Billy Bevan, noted motion picture comedian, well known to Escondidans for his talent, will be master of ceremonies in the program that promises to be a great hit. Andy Clyde, star comedian for Mack Sennett and known as Pop Martin, will make a personal appearance. One of the big features of the first evenings program will be the appearance of the juvenile Hill Billies of Beverly Hills.

These youngsters are said to be among the most clever entertainers on the stage today. The feature picture for both tomorrow and Saturday night will be Mark Twains Huckleberry Finn featuring Jackie Coogan and Mitzi Green. It is also of interest to note that the comedy for the first performances will feature Billy Bevan of Escondido. He will be seen in Frozen Faces. Escondido people should keep in mind that there will be two performances tomorrow night.

The first will start at 6:45 oclock and the second about 9:30 o'clock. On Saturday afternoon there will be a matinee performance. On Saturday evening there will be another performance. However, the vaudeville entertainment will only be seen tomorrow (Friday) evening. FACTS ABOUT THE OPENING At first Mr.

Silcocks planned for minor improvements of the Kinema Theatre. However, he soon raised his estimates and decided to give Escondido a building of which it might feel justly proud. However, it wasnt until he and his wife attended a performance of Escondidos annual outdoor play, "Felicita, that he hit upon a plan. Then it was that Mrs. Silcocks made a suggestion that culminated in the plans for the remodeling and renaming of the theater.

Mrs. Silcocks suggested that Indian dedesigns and atmosphere be carried out in the decorating of the theater. Mr. Silcocks took the matter up with professional decorators and soon the plan for the improvement was worked out, resulting in the splendid improvement which Escondidans will note tomorrow night. Merchants and citizens of Escondido join in expressing appreciation and congratulations to Mr.

Silcocks and his good wife for the most noteworthy improvement that they have made in Escondido. In this edition of the Times-Advocate the congratulations of many of Escondidos business men is tersely expressed. As visual proof of the support and appreciation of Escondido business firms, the Daily Times-Advocate appears in its issue of today, Thursday, as a special tribute to Mr. and Mrs. Silcocks for their big accomplishment in the rebuilding and refurnishing of the picture house.

This is the work of the business firms and citizens represented in this issue. They have taken the space and provided for this special edition, in which 1 they extend their congratulations to the new citizens and show their appreciation of the beautiful new Pala theater. It is a warm and wholesome welcome to the new business people and to them as citizens, as well as builders of a mew and beautiful business insti-j tution for the city and valley of Escondido. With considerable foresight Mr. Silcocks is arranging for the enlargement of the Pala Theater over the old Kinema theater.

He has placed several rows of seats in the balcony, adding several hundred seats to the capacity of the theater. "I have remained in Escondido long enough, I feel, to get a good idea of what people want in motion pictures and I have arranged to obtain the best. I believe that the patronage which we might expect from the showing of high class pictures as well as the continued growth of Escondido, which I feel is assured, well justifies us in making an enlargement of the theater, Manager Silcocks asserted. The opening performance tomorrow night promises to give Escondidans the best evening of entertainment 'in the history of this community. The performance will start with the dedication of the HOLLYWOOD, Aug.

26 (T the Editor of Escondido Times-Advocate) Everybody In Lon Angeles can die of the heat but one lone man and be will stagger, to the typesetting machine and report temperature 96 degrees. Their thermometer Is in a Frigl-daire. Sixty shots were fired In Mexicos congress while it was in session, and they were only able totally to eliminate one member, and then people ask what's the matter with After reading what tonsils did for Estelle, Dempsey will get his divorce. Yours, Two performances Friday night, 6:45 oclock and about 9:30 oclock. Matinee Saturday and two performances Saturday night, minus the vaudeville entertainment to be presented Friday night.

Prices for Friday night: Children, 15 cents; adults, 50 cents; loges, 75 cents. Prices for Saturdays matinee: Children, 10 cents; adults, 25 cents. Prices for Saturday night and regular Pala theater prices: Children, 15 cents; adults, 85 cents; loges, 50 cents. THE OFFICERS AND DIRECTORS OF THE ESCONDIDO CHAMBER OF COMMERCE EXTEND CONGRATULATIONS AND BEST WISHES TO MR. AND MRS.

E. H. SILCOCKS AT THE OPENING OF ESCONDIDOS NEW PALA THEATER Scene from Huckleberry Finn Opening Nights Offering at the Pala Theatre IS Mack Sennetts star comedian, in the person of Andy Clyde, will be in Escondido Friday evening to join in the opening event of the Pala Theatre. Mr. Clyde, a friend of Billy Bevan of Escondido, has been secured for a personal appearance at the local theatre.

Andy Clyde is probably better known to film followers as Pop Martin, for that is the part that he characterizes. Film fans will get a surprise, however, when they see how young Mr. Clyde really is. Mr. Clyde has been with Mack Sennett for about 10 years.

He is the son of the famous Scotch actor, John Clyde, who immortalized Rob Roy. IJackie Coogan, Junior Durkin, Charlotte Henry lnj Paramounts MarkTwiiV Rev. L. H. Jagels returned Tuesday from special business meeting in Glendale.

He reports that it is just as cool here as in greater Los Angeles. 1.