Spokane Chronicle from Spokane, Washington • 78

(26 THE SPOKESMAN-REVIEW Ks SPOKANE CHRONICLE Thursday, Nov. 22, 1990, Spokane, Wash. Movies make fashion statements, but some don't catch 4 e-t es. 1 41- 4 0-- s' .1, I .56 ,1 str 7 5 IA .4 $8A 'kz, 1 61' Ick 1N. 2.1..

mu- 1 i -41 -it' i- i il ii .1 1 4 11.111, 111 f. 1. 360,000 pairs of Wayfarers, and It was an item we were going to discontinue. Our business increased to 1.5 million annually and stayed that way for three years. Now Wayfarers are the blue blazers of the sunglass business.

We don't even have to show up for work and sales increase 4 percent a year. "When the movie 'Rain Man' came out, Universal got 300 phone calls the first week from people wanting to know what kind of sunglasses Cruise was wearing. They were not ours, unfortunately," Salik said. "They were L.A. Eyeworks.

"What makes glasses a success is the box office," he said. "If the movie is a big moneymaker, the glasses will make money. 'Top Gun' grossed $175 million and our aviators have been in double figures ever since." Last year, the company sold $800 million in aviator glasses -I a 55 percent increase since the movie 'Top Gun' came out. diana Jones movie so the hat got more exposure." And what about the Breathless Mahoney collection? Elaine Johnson, president of L.A. Glo in Los Angeles, the company that manufacturered and produced the collection in connection with "Dick Tracy," won't give exact sales figures.

She says it was a tremendous success. "We will continue to manufacture the Breathless Mahoney collection as long as there is a demand for it," Johnson said. "And the demand is still there." Because of America's love affair with actor Tom Cruise, one of the most successful movie spinoff trends has been sunglasses. In 1981 Ray-Ban shipped 18,000 pairs of Wayfarer glasses, said Norman Salik, president of Ray-Ban in New York. 'Risky Business' opened on May 23, 1983, and by June 23 our business in Wayfarers had increased 50 percent.

That year we shipped colors as pea green, bright blue and muted orange. "Many of the successful items are classics rather than transitory tie-ins," Cantrell agreed. "The American folk hero like the cowboy ('Urban Cowboy'), the aviator ('Top Gun'), the race car driver ('Days of Thunder') those are classic looks and they have lasting power in the fashion industry. "The Dick Tracy trench itself is a transitory item," Cantrell said. "But it is a classic and therefore has made an impact on men's fashion.

Not that men will be wearing yellow trench coats exactly, but I think men will wear the big coats that are longer and fuller and that's a direct influence from Tracy's trench." What also helps bring the movies into your closet is the hero factor, Rose said. "The 'Indiana Jones' movies made the distressed leather bomber jackets a major trend in style," Rose said. "When the movie 'Top Gun' came out (in 1986), the style changed to one with flight patches, but it was basically the same jacket, so it had a long run in popularity." "The Dick Tracy hat wasn't the success that the Indiana Jones hat was," Cantrell said. "That sucker came and stayed for several seasons. Part of the reason for its success was the time of year that the movie came out fall as opposed to 'Dick Tracy' in the spring.

Hats are always more important during the fall. And the fact that there was more than one In Fashion-watchers predict the "gangster look" will be made popular by movies such as "GoodFellast" but it's too soon to tell. 11 El IN Eli El PLEASE CLIP MAIL WITH YOUR GIFT I Thank you for your help lw this Thanksgiving to provide free I meals and shelter to provide free meals and shelter -0-- E0- 6 rather than as an item," said Charles Cantrell, brand development and trend forecaster for JCPenney in Dallas. "Because of it and the yellow trench, menswear may become quite colorful in the coming seasons." Cantrell may have a good point. Burberrys, the stodgy company known for khaki trench coats, plaid lining and conservative tailoring, has just launched a new line with such By Gwen Salley-Schoen WOitchy News Service No one says exactly how much profit was pocketed from the Bat-mania that hit when the movie "Batman" was hot, but experts estimate that Warner Bros.

and its licensees took in more than $500 million in U.S film revenues and product sales. You can bet the farm that every manufacturer who missed that big wave last year was scrambling to catch the next one when "Dick Tracy" hit in summer 1990. Problem is, when vendors hitch onto a movie trend, merchandise can move like a whirlwind when the movie opens on Friday and turns into a dust bowl by the following Tuesday. That leaves vendors sitting on a million T-shirts or yellow fedoras that wouldn't bring 50 cents at a garage sale. So "Batman's" tie-ins were hot.

"Dick Tracy's" not so hot. Why do some movie tie-ins fizzle out and others cause sparks for several months? It's hard to tell, but that doesn't keep the movies from trying. There's nothing like success. Consider: Ray-Ban was on the verge of discontinuing its Wayfarer sunglass line until Tom Cruise and "Risky Business" jump-started sales in 1981: "Wall Street" doubled the business for the designer responsible for Michael Douglas' power wardrobe. NI Indiana Jones brought distressed leather into the stores; "Urban Cowboy" western wear; "Top Gun" flight jackets.

"The difference in success rates is the difference between a fad and a style," said Terri Rose, fashion coordinator for Northern California Nordstrom stores. "When it is a style that people can put together themselves, rather than an item, like a T-shirt or a particular dress, it has more staying power. For example, the movit -'0ut of Africa' had a major impact ottlashion that lasted for several seasons: Ralph Lauren designed a whole collection around a safari theme of khaki, military, survival-type of clothing: 'Wall Street' is another example Can influence in style. It made men more aware of the power of clothing and- we can still see that in the menswear like the Batman T-shirts and Dick Tracy hats are fun for the Moment and they are a kick to wear, but they are a fad, not a style, and they: will look dated very quickly," Rose. said.

"Creating a style that's What Makes a successful movie tie-in products lasting power in thmarket." "CroodFellas" was released tecently, its fashion hype began. The was in mob wear, Holly-wad proclaimed. It's too early to tell. for homeless and destitute men, women children. IIII ME III IM 1111 41 It I I I I I I I 'I I I II 1 II sleif.

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8 Substitute available. 639842, Talking TMNT II, p. 11 No rain checks Due to shipping problems, the following items will arrive late: 541672, Evenflo Stroller, p. 10 Rain check or substitute available. 612936, 5-Pc Ornament Set, p.

12 612944, 8-Pc. Ornament Set, p. 12 No rain checks We apologize for any inconvenience this may cause our valued customers. "Some of the strongest impacts on fashion have been the Mafia movies such as said Rose. "The chalk-striped suits, the wide ties, the shirts with big collars and the fedoras have all been direct spinoffs from Mafia films." Or maybe not.

Consumers have heard that dress-like-the-movies song before. "Days of Thunder" was supposed to bring racing gear into fashion, especially with the help of star Tom Cruise. Although Members Only, the country's leading manufacturer of racing-style jackets, saw some surge in sales during the film's run, on the streets it was rare to see a man sporting the traditional race-car driver's patch-covered satin jacket. Instead, men took the traditional Members Only route, wearing the racing jackets in solid colors. "We've seen a definite trend in racing in general," said Kathy Coulter, director of marketing services for Members Only.

"Our jacket is still the largest-selling jacket in the market today. In the last year we have seen a slight surge in sales, but it would be difficult to determine if that was caused by 'Days of It seems the more hype that comes with a movie, the faster the hip quotient disappears. When consumers decide on their own to pick up a trend, it gets a longer run. "The Dick Tracy hat sold well, but it actually had more of an impact on the hat business overall than it did on that specific yellow fedora," Rose said. "Now we are seeing more of a classic version in the market." "The yellow Dick Tracy fedora had more of an impact on color All Purchases (Except Lease Depts.) Newberrys Shade Center OPEN Thanksgiving Day 11 am-4 pm Please send your tax-deductible gift to: UNION GOSPEL MISSION MINISTRIES I MEN'S SHELTER OGDEN HALL FOR WOMEN CHILDREN PO BOX 1787 SPOKANE, WA 99210 I Ihnionommumoom THANK YOU! on no nu on IN mud II II TRIES II BEST 11, 0 Give A Gift Thrtie trmn Rt; 7.

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