The Express from Lock Haven, Pennsylvania • Page 8

Friday, June 26, The lock Haven Express PRE-FOURTH OF JULY CLEARANCE -READY TO WEAR- SPRING AND SUMMER SUITS 12 95 Regrouped and Repriced Lined or Underlined Values to 539.95 SPECIAL GROUP BETTER GRADE an TOPPERS and 00 Values lo $40 Special Group COTTON DRESSES 3 98 Values to 5.95 Over 150 Better Grade conoN DRESSES 5" or 2 10 Values to 10.00 Closeout SUMMER SKIRTS 2 98 v'alues to 8.95 Washable, Cool COTTON PLISSE GOWNS by SEAMPRUFE One Table BLOUSES and T-SHIRTS -SHOES- ENTIRE STOCK RED CROSS SHOES 398 1 00 7" Values to 12.95 SU.MMER STOCK JACK DOUCETTE SHOES Values to 12.95 SUMMER STOCK AMERICAN GIRL SHOES Values to 7.95 SPECIAL GROUP WOMEN'S oUMMER SHOES Values to 12.95 CLOSE-OUT MEN'S NYLON MESH SUMMER OXFORDS Values to 12.95 MEN'S FAMOUS MAKE CANVAS-TOP, CREPE SOLE OXFORDS All Wanted Colors Boys' 3 7 5 3 8 4 77 95 98 Inside TV Visual Education Could Make Great Strides Through Proper Use of TV Tito Has Dog-Wolf Pups BELGRADE, (AP) "Tlgor," Marshftl Joslp Broz and con-slant companion since the World War II year.s, died recently. But "Tiger," a liuaky by Eve Starr TELETORIAL: We're too materialistic. Here we have the new miracle- medium of television already at high level of efficiency. But what are the networics doing with their wonderful toy to aid humanity? Comparatively little. Why, for instance, is almost nothing done in the line of visual education? The reason, realistically but un-admirably, is that the venture would be unprofitable to its baclcers.

Recently, it was disclosed that motion pictures shown in India were providing the fastest approach to overcoming Illiteracy. Although global TV is in the distant future, thinlc what a proper approach to constructive visual education programs on TV could do for the illiterates in this country. Many who find it hard to learn from textbooks could learn faster by exposure to a regular TV education series. Visual education, it was York, ed during the recent war. wasj TV offers the most effective form of instruction among the GIs.

The results were astounding, and many schools since then have broadened their educational the program to include visual teach-jdous. ing. There are those who argue that the average viewer won't accept visual TV all he wants is entertainment. This can easily be overcome by allotting certain networks or channels to visual education, so that the home: viewer has his choice of education or entertainment. It is the service to mankind that is most Important.

It Is a chance for TV moguls to contribute something worthwhile "beyond the call of duty." As for the profit motive, the networks and agencies should be able to dream up an angle. It's their specialty. TV needs good writers, and good writers need TV. Recall the days when a new medium, movies, was sneered at by novelists and playwrights because of the low salaries and the artificial nature of the medium. Live shows at higher pay kept many writers from "going Hollywood," but before long the movie men were paying more than the best Broadway playwright could command.

The same Is happening In TV. Today, few playwrights or scenarists will write for the new medium. True, the salary scale is not good, in comparison, but it is improving. One factor luring playwrights to TV is the mounting cost of the average Broadway production, close to $80,000 (minimum) at present. This is a stumbling i block for any playwright who' hopes to see his brain child in a writer national recognition early in the game.i while the field is still uncrowded.

Later on TV will be a frenzied and new talent, and critics ought to judge it on this basis. If other producers with new ideas for TV shows consider what has happened to Bigelow and the show from a critic's viewpoint they may be discouraged from trying anything new. And TV badly needs new faces and new Ideas. It will never get them If pioneers In this efifort, like Bigelow. are soundly thumped in print by the critics.

SKETCHBOOK: The and Mrs. shows on TV are popular because they reflect family life, and TV is a family function. Stu Erwin and June Collyer, in their popular ABC show. "Trouble With Father," manage to catch and project much of the humor that exists just beneath the trials and tribulations of the average family. That's because they know from experience just the right thing to do.

They've been blissfully married (that's the word!) for 23 years, have reared a boy and a girl, now 21 and 18, respec- gold rush, and the odds against tively, and still hold hands in Individual will be trcmen- SELECTED SHORTS: Peter Lind Hayes and Mary Healy will be among the pinch hitters for Arthur Godfrey Eddie Cantor is en route at this very moment to Hawaii on the Lurline, with Maurice, his companion-secretary William Bendix. "Life of Riley" star, jadly admits that the favorite show of his nine-year- old daughter, Stephanie is Art Baker's ABC's "You Asked For It." Hoagy Carmichael's "Saturday Night Revue," which replaced NBC's "Show of Shows" for the summer, has been roundly panned by most critics. Joe Bigelow, the NBC executive responsible for the replacement, has been criticized no end. mo.st everyone taking vacations go all right. The show is not now, Gertrude Berg is suddenly "top grade" yet.

Maybe it will Molly Goldberg Show Returns to TV NEW YORK, (AP) With confronted with the ta.sk of getting up at 6 a. setting up a card table in her bedroom and returning to work. After slightly more than year off the air she again is writing "The Goldbergs," and will play the leading role of Molly Goldberg when that long-run story returns to NBC television Friday, July 3. Resuming as an indefinite video feature, "The Goldbergs" will serve immediately a.s a summer replacement for the Day Show." not be. But Bigelow deserves a pat on the back for trying, at least.

He had maintained all along that the show wasn't in- ai tended to be bigtlme, merely a summer replacement. Not that this meant no effort would be made to come up with a good show. But the talent, mostly newcomers, aren't up to providing a top-flight show. They are their talent and, as with newcomers in any line, some are good, some bad. the theater.

They originally met while making movies at the old Fox Studio. Stu asked her for a luncheon date, she accepted, and weeks later they were married. June retired from acting until her children were grown; then she accepted the Mother role in "Trouble With Father" mainly because Stu was Father, she says. whether it's at home or In make-believe before an audience, I like to be his wife," she says proudly. TELEBITS: The King of movie fame, are starting a series of 50-half-hour TV films In October, based on magazine spy stories Reminds me: Lucy and Desi have formed Lion Productions to make films for movie theaters Color Corporation of America, formerly Cinecolor, is gearing its future plans for TV; It will have equipment capable of processing 45,000,000 feet of color TV films installed by October TV agent Bob Longenecker is proudly passing the cigars as father of a six- pound, seven-ounce daughter born to his wife, Ruth Hussey of the films Bob Hope defines a dime as a dollar with the taxes taken out! The television public and industry alike will be watching with Intense Interest RCA's color system telecasts on the that progress has been satisfactory.

As noted here before, the average viewers will not have color for some time to come. But the color telecasts on NBC this winter will pave the way for full- scale color shows. "Your Show of Shows," "Texaco Star Theater," and one or two other top NBC programs will take part In the color tests. The national audience can view these telecasts on their black- and-white sets; a limited audience using RCA color sets will view them in color. This audience will be largely persons active in color TV promotion and RCA and executives.

TELETORIAL: It is gratifying to note In a Washington dispatch that commercial interests in movements to establish educational TV are cooperating with the pioneer group in this National Citizens Committee for Education TV. This group, a Ford Foundation "fledgling," is soliciting the aid of farm, business, labor and other groups In raising funds for educational stations. To date, many surprise contributions have resulted, such as $50,000 cash and studios and transmitters from WOAI and KEYL in San Antonio, and $182,000 in equipment from 1 KING-TV In Seattle. Many commercial broadcasters and prominent business men whose firms are sponsors of TV shows are behind the efforts of the committee, such as E. Ryerson, board chairman of Inland Steel Co.

Several organizations- have made pledges amounting to more than $8,000,000. The next educational outlet will be the University of Southern California's KUSC-TV, using the funds of the Hancock Foundation, which feels, in the words of its founder, Capt. Allan Hancock, that "educational programs will stimulate understanding and action that will be for the greatest benefit of mankind." Bigelow looks upon this show as a testing ground for new network next December. these Bill Cullen is One of Busiest Men in Radio, TV By MARK BARRON jaLso "I've Got a Secret" over the NEW YORK of the same network. Saturday morn- busiest men on the radio-TV' Hitherto these tests In the; color field have been on closed, circuits In New York and Wash-! Margaret Truman Sigr)ed For NBC Guest Performances NEW YORK, (AP) Margaret Truman been signed by NBC for a third year to do nine guest appearances next season.

General opinion was that Mi.ss Truman would find rough going in the entertainment world with her father out of the White House, but her new contracts indicate that she will go It alone and ington. Their projected network: with top applause. showing would seem to Indicate networks is Bill Cullen who appears regularly on seven CBS shows and in his spare time, has been moderator on a TV panel ing he appears again with John Reed King on the CBS broadcast of "Give and Take." He is on seven regular shows ierb Shriner Keeps Busy show and master of ceremonies I week, some on radio and somei on 26 film short.s which are be-1 on television, plus pinch hltj Ing shown in movie houses acro.ss country. Besides his TV and radio programs, he also pinch hits for Garry Moore and appears as guest on other shows. Busy man Cullen, who says he doesn't get paid for overtime, appears from Monday through Friday with Arlene Francis on the CBS broadca.st of "It Happens Every Day.

On Monday he is on ABC-TV with John Reed JKing on the panel "Why." 'Tuesday night he is on the Dumont-TV show, "Where Was Thursday he has his own "Bill Cullen Show" over CBS-TV, and Comedian Not Actually shows.j Slow and Easy-Going NEW YORK, (AP) Bland- faced comedian Herb Shriner -yA 1 (looks like a man who would like times every 24 hours somewhere I to join a barber shop quartet- assignments on other With rebroadcasts of his and television shows he is on the air an average of two or three Since 1951 Miss Truman has made many guest appearances with other NBC stars. Her last was with Milton Berle June 9. "Miss Truman has been a fine performer with both musical and comedy talent" said NBC producer Charles C. Barry. "She will continue with her own programs, but we are working on a book program that will give her an opportunity for both singing and comedy." German police nog, mane certain before death that his master's protect'lon wovilcl remain In family hands.

Ho was mated to a full-blooded wolf last year. She produced two pups with "7'lger" as the sire. AC Television Week of June 28 SUNDAY 10.25—News Summary 10.30—The Christophers 10.45—Billy Graham Hour 11.00—Lomp Unto My Feet 11.30—This Is the Lift 12.00—You Do Belieye 12.30—Candy Carnival 6.30—Mr. Peoperi 7.00—Nowi in Review 7.15—Short Short Story 7.30—Jane Froman 7.45—Mows Caravan 8.00—Wincholl-Mohoncy 8.30—Voice of Firestone 9.00—Dcoth Valley Days 8.00—Groucho Marx 8.30—Burns Allen 9.00—Drognct 9.30—Big Town 10.00—Martin Kane 10.30—To be Announced 11.00—Diamond fhcatrt FRIDAY ,0.30 -Proiogue .0 Futur. 1.30—Frontiers ot Faith 2.00—Bculah 2.30—Fred Waring 3.00—Red Buttons 3.30—To Be Announced 4.00—The Problem of Aging 4.30—Zoo Porade 5.00—Hallmork Thcotre and Allen 6.00—Meet the Press 6.30—The Big Picture 7.00—Date With Judy 7.30—1 Love Lucy 8.00—The Big Playoff il.OO-Man Against Crime 11.30—Royal Playhouse TUESDAY 10.30—Arihur Godfrey 11.00—Ask Woshington 2.00—Film 2.30—Faith for Tomorrow 6.30—Trouble With Father 7.00—Your TV 7.30—Oinoh Shore 7.45—News Caravon 8.00—Revlon Theatre 8.30—Break the Bonk 9.00—Fireside Theatre 9.00—Television Playhouse 9.30—To be Announced lO.OO-The Web 10.30—Foreign Intrigue 11.00—Lullaby Theatre WEEKDAY LISTING (Mon.

to Fri.) 7.00—Todoy 9.00—Test Patterns 9.45—Morning News 10.00—Ding Dong School 11.30—Strike It Rich 12.00—Bride and Groom 12.15—Love of Life for Tomorrow 12.45—The Guiding Light Moore Show 3.00—The Big Poyoft 3.30—Welcome Trovelers 4.00—On Your Account 4.30—Ladies Choice 5.00—Hawkins Falls 5.15—Gabby Hayes Doody 6.00—Music Time 6.15—World News MONDAY 10.30—Arthur Godfrey 11.00—Ask Washington 2.00—Roller Derby (Mon.) 2.30—House forty WFBG Television MONDAY 5.45—City Desk 5.55—Civic Calendar 6.00—Music on Film 10.00—Two tor the Money Shriner 10.30—Big Playback Time 11.00—Anchor Theatre WEDNESDAY 10.30—Arthui Godfrey 11.00—One in Every Family 2.00—Tolcnt Patrol 2.30—House Party 6.30—Strike It Rich 7.00—Superman 7.30—Coke Time 7.45—News Corovon Godfrey 9.0O—Kraft Theatre Ribbon Bouts 10.45—Greatest Fights of Century THURSDAY Godfrey 11.00—Ask Washington 2.00—Film Ranger 7.00—Mr. 8. Mrs. North 7.15—Short, Short Story Shore 7.45—News Corovon Channel 2.00—Science Review 2.30—House Party 6.30—Film 7.00—Arthur Godfrey 7.30—Coke Time 7.45—News Carovan 8.00—Momo 8.30—To be Announced 9.00—Doorway to Danger 9.30—Douglas Fairbanks 10.00—Cavalcade of Sporti 10.30—Music Time 10.45—Penn Playhousi SATURDAY 9.55—News Summery Circus 10.30—Film 10.45—Junior Crossroadi 11.00—Space Patrol 11.30—Kit Carson 12.00—The Big Top I Parode 10 2.00—Mr Wiiord 2.30—Boot the Clock 3.00—Date With Judy 3.30—Film 4.00—Horse Racing Are There 5.00—Wild Bill Hickok Day Show 6.00—My Friend Irmo Cossidy 7.00—This Is Your Life and Harriet 8.00—My Hero Amateur Hour Show of Shows Married Joan 10.30—Private Secretary 10.30—Your Hit Parade 11.00—Stage 11.30—Racket Squad 12.00—McNolly Playhouse June 29 July 5 6.15—Purple Sage Riders 6.30—Ed Woods, News 6.45—Music on Film 6.50—Koehler Sports 7.00—Broadway Thcotre 8.30—20th Century Talcs 9.00—Twilight Theatre 9.30—Talent Petrol 10.00—To Be Announced 10.30-TV Theater 11.55—News TUESDAY Desk 5.55—Civic Calendar 6.00—Music on Film 6.15—Purple Sage Riders 6.30—Ed Woods, News 6.45—Music on Film 6.50—Koehler Sports 7.00—Boston Blockie 7.30—Movie 8.00—Blind Date 8.30—To Be Announced 9 Fights 9.45—To Be Announced 10.00—Two for the Money 10.30—Club Embassy 10.45—Front Row Center 11.55—Nev,s WEDNESDAY 5.45—City Desk 5.55—Civic Cole. 6.00—Coke Time 6.15—Purple Sage Riders 6.30-Ed Woods, News 6.45—Music on Film 6.50—Koehler Sports 7.00—Gene Autry 7.30—To Be Announced 8.00—Fcor ond Foncy 8.30—Scott Music Holl 9.00—Double Exposure 9.30—Wrestling Matches 12.00—News 12.05—Late Movie THURSDAY 5.45—City Desk 5.55—Civic Colendar 6.00—Music on Film 6.15—Purple Sage Riders 6.30—Ed Woods, Ncwi 6.45—Music on Film 6.50—Koehler Sports 7.00—Favorite Story 7.30—Film Fcoture 8.00—Carnival 8.30—B'way to Hollywood 9.0O—To Be Announced 9.30—Ford Theater 10.00—Film 10.30-Your TV Show 11.55—News FRIDAY Desk 5.55—Civic Calender Time 6.15—Purple Sage Riders 6.30—Ed Woods.

Newj 6.45—Music on Film 6.50—Koehler Sports 7.00—The Unexpected 7.30—My Little Morgii 8.00—Schliti Playhouse 8.30—To Be Announced 9.00—Life Begins at 80 9.30—Double or Nothing 10.00—To Be Announced 10.30—Movie Theotrt 11.55—News SATURDAY 1.05—To Be Announced 1.45—Warm-up Time 1.30-4.00—Boscball Detroit at Cleveland 5.55—City Desk 6.00—The Big Picture 6.30—Music on Film Sporti 7.00—Cisco Kid 7.30—Ethel ond Albert 8.00—Feature Playhouse 9.00—Saturday Fighti 9.45—Fight Talks 10.00—To Be Announced 10.30—Feature Film 11.55— NCWI SUNDAY 5.55—City Desk 6.00—Whot's Your Trouble 6.15—Musical Shorte 6.30—Roy Rogers 7.00—You Asked For 7 Playhousi 8.00—All Star Newi 9.00—Rocky King 9.30—1 Am the Low 10.00— Hour of Devotion 10.30—Feature Film llJS -Newe in the United States. provided he could recline in a "Otherwise I spend most ofjbfu-ber chair while the other the time mowing the lawn three members stood up to similar chores around the; harmonize TENNIS RACQUETS ond BADMINTON RACQUETS Re-Strung Ritier's Sport Store 300 St. WATCH REPAIR PROMPT EXPERT SERVICE MAILMAN'S At the Monument house," Cullen said the other day. Cullen had polio when he was two, and the disease left him with a decided limp. This handicap didn't prevent him from becoming an Air Corps pilot in World War II.

He had been president of a private airline and has 4,000 flying hours on his record. His explanation of the emcee assignments over which he presides "It demands someone with good taste. Mast of all It requires someone with good humor." ill' by The dlsarmlngly glib Shriner belies his looks, as he has often demonstrated in Broadway musicals, to confound the wisecracking types of comics. He; underplays and takes It easy but works like a man trying to crowd 24 hours into a radio or television or theater performance. Shrine definitely Is far from the lazy, slow-to-move man he pears on his shows.

I "However," he said as he packed to catch a train, "I in New York on recent Mon- GURNEY WAGNER televiewing was re- Your Hotel in Pittsburgh, Pa. is 400 outside rooms radio television circulating ice water conditioning Reservations: Call ATlantic 1-6970 A Knelt Hotel Jos. F. Duddy, Coal Prices Reduced for 30 Days You can save as much as $2.00 a ton now McCALEB COAL YARD Phone 2784 or 6221 continue doing "Two for the Money' on NBC radio after I switch the video version to CBS. It Is merely a rtiattjcr of a change of station announcements and the trick Is easy, That Is, If you day night when the "I Love Lucy" show was seen by more than seven million people in the New York areo alone.

Experts soy this is the greotest oudience ever to witness any television program broadcast by a single station, in this have the co-operation of York outlet, CBS and NBC as I have in thi.s 0" Sullivan celebroted instance anniversary of his Toast of the Shriner isn't going to sit on a cracker barrel and take a siesta for the summer. He is starting cj on a personal appearance tour ln connection with the showing of Town," marking 260 consecutive Sundoy night TV shows thot have mode the "unsmiling Irishman" one of TV's his first movie "Main Street to Broadway." And that isn't all for this hardworking man who looks like he never needed a rest. I He also is booked In Las Vegas July 13. By Leltine Uxperienceu Men Use Our Advanced Methods Withou: Anv Inronvenience to Vou. J.

C. EHRLIG.H GO. 318 Glenwood Williomsport, Po. Phone 3-1337 0 lot of new talent for the first time on his show and chances are he'll be creating many more TV "firsts" in the years to come. The day of reluctance on the part of Hollywood film stars to enter the TV sweepstakes is over.

Latest list of stors ready to enter television in a big way includes Fred MncMurrdy, Arlene Dahl Barry Sullivan and Van Johnson ar thcre ore many more to come. Jimmy Nelson, the ventriloquist who'r acquired a following of his own doinr commercials on the Milton Berle show will have a show of his own next year won't be back with Berle. If ghost; or other reception problems mar you. coll us. Whether it's set re pair or customized antenna service, oui jexperience means economy in service a' Clinton County's Oldest Radio and Tele vision Repair Service, "yVAGNER SOh IRADIO TV CENTER.

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