The Signpost from Ogden, Utah • 4

page 4 signpost may 5, 1972 kwcr fm; rac 'a diamond J'- (I i li" by randolphj. scott "The Weber State College radio station is a 'diamond in the rough'," according to station manager Doug Threlkeld. "The station has not been shown its proper importance by many Weber State officials. And has been largely ignored as a tremendous liasion between Weber State College and the Utah media." He explained that, as a liaison, the station could help to establish a stronger image of Weber State to a wide variety of viewers and listeners. "This could be done," he said, "by working in cooperation with commercial radio and television stations." "Also, KWCR FM has been widely left out as a source of recruiting students from the Northern Utah high school community." He pointed out that many high school students listen to the station and are responsive to it.

"If a real interest were shown in upgrading the quality of the station's equipment it is wholly possible that the station could receive national financial aid," he added. Mr. Threlkeld noted there are awards and grants provided by the Department of Health Education and Welfare, the Corporation for Public Broadcasting and various private foundations. "In order to be competitive and produce award winning radio programs we must have better equipment," he said..