The Courier News from Blytheville, Arkansas on February 12, 1941 · Page 2
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The Courier News from Blytheville, Arkansas · Page 2

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Blytheville, Arkansas
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Wednesday, February 12, 1941
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Page 2
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BLYTHEVTLLE. (ARK.) GOURIBR NEWS Designed By Hollywood Coast's $15,000,000 Garment Trade Has Vast Style Influence By LUCre NEVILLE NEA Service' Staff Correspondent HOUuYWQOp. —California sells clothes to every part ot the country. But it ipakes only the casual, colorful clothes that the West Coast itself likes and wears. That's the • foundation of its "$15,000,000 yearly " business, that regularly employs mote than 10,000 Angelenos and pays countless pieceworkers. ,It's * young industry headed by yeung people, most of them native; westerners. Many of the designers never saw. Paris or 't£e inside of a movie studio. * They've put American ^vomen Into slacks and dude ranch cienims, spectacular playclpthes and cotton evening Irocks. They've persuaded American males that it's no disgrace to v wear open-necked shires and loud sports Jackets. And the curve-revealing bathing suit—uniform of every movie cutie—is practically a California* trademark. Many of the fashions originated In the movie colony's personal wardrobes, and all of them have -been popularized by the, tag "Holty- wocd." So^ America, has not heard much "of Los Angeles' 3000 and Sap 'Franqisco's 100 .volume manufacturers; or their score of high- style- custom designers. Nor of the numerous , M backyafd manufacturers" (Paris,called" them "litue artisans") , who contribute everything frcm fteldcorn. necklac.es to rawhide ^ ^ ^, , -7 *«»M»«i.don'ti do so badly is evident!* the simple charm of this eiMtmble, won by screen star Ida Lupino, It features the "broomstick** «kirt, of gaudy, creased cotton, which Acnes Barrett the Navajo I»dU»^ .,.„ **s J lou * * vel ** tee ». accent* with ** heavy Nay** silver and tur- quoiie and jewtjry; &Pi&~~ — . *« • : ?v : 'i.^^B3KZ^B^B^BE^9^^B^BK^^B£^l^i' ; ^ >£<;&:.?{^^l^^ft^B9E^^^^^^^^^B^B^RBC^^^^^^E«8^^lK<£S3£ft£rj Mf vm&y$ i«:feyj&*a* COAST ARE PUZZLING All these people are represented in.a- super-style show, "California Fashion Futures," keenly watched by buyers, stylists, fashion writers -and style leaders from all aver the country. > ~ • "'But ^until 15 years ago, California didn't ..even attempt to sell its wares outside the state. Then, timidly,, v it sent salesmen as far ewt as Denver, vith. such . prac- 'tical things as cotton £ dresses coats * and s^ita. - As, late as 1932, Just three, eut-of-sta'te firms thought it important ' to v maintain resilent buyers;* today there are 15, serving 750- stares^ Not until Paris was threatened * l ts, a j style source did New tjork send out the most important of 1 lt& store heads and fashion'writers, Oijly this year have they started'ballyhoolng California designers - and^their^ products in store," aclvertlse.merfts>V v The's<» visitor* still are a "little skeptical-at tbe West* Coast's raying 'it-*woa't try to make elegant evening- and dressy afternoon ' clothes, formal - furs' or high-style .accessaries—things at which New 'York^ excel?. , In fa^t, a_Iot of California cus- tcxner*-. puzfle them. They can't • understand a manufacturer's warmly urging them to see his rival's line, at hearing him pass along the- word .to everybody that a big buyer !s in town. Accustomed to the secrecy of eastern salons with high-partitioned booths, they're amazsc} at the wide-open reception everybody gets here. ."And your factories- are better looking than your showrooms!" they exclaim. * • "Bur they like 'em," said a local designer, "even if ours aren't special decorating jobs in chromium and ^ zebra sKns." We ~ just sling a serape^over a chair and hang up ' a^ couple of gourds, and they rave that it's 'colorful and so typical. 1 " HOIV^AT FOUR " IN OJIWT CARS Visitinc: styles people also applaud the local factories' big windows that allow daylight working—except on those unavoidable "high fog'' days v/hen Jt pours. Certainly, they're rhealth resorts compared to scene of the gloomy floors" in New York's,massed garment district. And-nowhere-else in the world " does the clothing industry quit work a,t 4 p. m; to drive home in Its own automobiles. Jollopys, moy- be. but belter than riding the sub- Trays, packed like sardines. It isn't a workers' Utopia. Th& fact thafr Los Angeles' garment dis- . trict-, sprawls over the city for miles fs ont« reason there's plenty of ^ sun .and air. Inadequate transportation service accounts for many of the-.cars. Mexican labor, cheap - and plentiful, runs the factory machines, "American-bom Japanese do the fine handwork in their dilapidated ,frame houses In the East Rrst - Street district, and are paid very low wages for such piecework." >. r But generally, labor . and. living " conditions are better, nearer the ^American way." The small "backward manufacturers" 'are their own ^ bosses. / Specialists can earn such 1 wages as a ai'tfom fur-*orkcr's 1 ^& ,?d -^^ m H && M&: BB5-S $m •«*:*•• fen « After Cross-Country Hop J *^"'"lip' WILMINGTON,- Del. (UP).—Her^ bert H. Vennble, Jr., will take- his chances on .wings; in 1 a three- dimensional woi-ld rather than in a two-dimensional one, . The young Civil Aeronautics; Au;:. thority student, fiieiv cracked up -In .,,,,,^..3 his; automobile one hour "after completing a 3,000 •miie' 1 cross.,S^' CQ « n try pleasure jaunt .-.in' an air- plnne - ' " PROCLAMATION WHEREAS/'a special election 1 has been called;. for Saturday, February i5th, to; submit to the J people of Arkansas Act No. -4. 'of 1941, popularly known ns the "Refunding Act,"; and ; ' WHEREAS,-., the City, of. Blythe. ville :and • its. taxpayers will benefit directly from this Act, and •WHEREAS, great benefits. 1 will accrue the Stnie, of -.-Arkansas from better state • highways, "county roads,, and 'city stm;ts,-'-'•• • :. NOW THEREFORE, as Mayor of the city of BlythevLUe. ,I.do; hereby proclaim -''Saturday, 1 'February 15, 1941 as "Belter, StreeiK & Highways Day"; ,ari tV'-,urge 8 -:all'; citizens— as;.a\ part ; ;bf./thtsir. civic ; :cluty~t6 :o to the polls' and'-vote "hi-the speciiil refunding election -on that date. . , ,Given under m.v hand, this'., llth day. of Februai-j', 1.94.1. '/ ; .,.''•' W.- r _ M. WILLIAMS, Mayor. mm z$:&&tfA "' ""'VX:* m* ;wrji P I w m r4"*P»r-^ film suit of knit wool and two-way- itreich elastic, tied at the back aid trinuned with a huge polka- dol bov*. THEATRE LUXORA Phone 42 Mat. Sat.-Sitn. 2 and 4 P. M- 7 P. M. Always lOc - 20c WED.& THURS. weekly $85. There's chance for ftd-.pO^^W? vancement^-with delivery boys be- IgSfr 1 ^^^^ coming salesmen, smart factory "*" "" '*' ** forewomen turning designers. And'.-. . ^ v , , A always there's the golden oppor- A \ I 0 tmiity that. someday, •, somehow, they may design wardrobes for Holly wood's rjiovlo . stars. Lamb is the flesh of sheep under one year. of..age; mutton ts''thc fiesh of sheep older than one year. I£ ftdsety nerves, restless nights and oi-isr. distress csuccci'ljy Tuuctloiial monthly disturbances keep vou from hav ngfunatsuchtShjcs-takoLySS- E. Pra.Wtiam'sVegetaWe Corapoui?- *or over 60 years in: " 'ecliniys t LEO CARRILLO AM Rittwfird Also .selected shorts Coming- Friday and Saturday "GJicst VaUcy : CALL 372 f** Fancy A- Staple Groceries aod First Class. Tender Meals, FRfeE ANYWHERE Df TOWN ?• CJTY FOOD 1 "MASKET •**?» - r Franklin it PICKARD'S GROCERY & MARKET FREK DEUVERT PHONK 1 i: FOODS Fruits. Vegetables. fW and; Shell Fish GET YOUR EXTRA - SAYINGSIN u.s. PAT. OF*. EMONS Home FURNISHINGS Moderately Priced Armstrong's Quaker & Standard Rugs Standard 7$ x 9 Standard 9 x 12 ',..,. Standard 12 x 12 Standard 12 x 15 Quaker 9 x 12 ; _,. Quaker 12 x 12 Quaker 12 x 15 : 6, 9 arid 12 Feel Widths . $2.95 . $4.95 .. $7.95 . $9.95 . $5.99 .. $9.44 $11.99 Per Per Running Square Foot Yard Standard 6 ft. Standard 9 it. Standard 12 ft. Qiiaker6 ft. : Quaker 9 ft Quaker 12ft. . 32c 47c 72c 38c 58c 47c 47c 52c 58c 58c romance In UMM N«w LANE fall models. M«k» xowr »electioit our jlook F* comoletsl "The Pembroke." - Here's a new thrill for every homeowner . . .the thrill of furnishing your dmmg room with pieces of your own selection! 4 'The Pembroke" series has been designed with that one idea in; mind ... to offer you a wide range and variety of pieces from which you may choose a combination to fitvour personal taste and needs. It's an unusual offer ... for now as your own interior decorator;.you have the opportunity to express the personality and individuality that makes your home, B : • -•.-':•.•--• 9*itce as Pictured Other Dining Suites $59.95 to $179.20 SPRING-AIR MATTRESS ond BOX SPRING MODEL 40 $39.50 eoch - « y u a 1 Kroehler features, in' construction and $58.50-$74.58-$89,504139.50 Well constrwclcd' suites, better I han the average in Tapestries and Velvety 2 PCS. : S2D.75-04!)-S5!).50. BKODAVKNI'ORT~5 pc_2 tables. Chair, Rocker, Bed Davenport, all for $1<U>0. UGU OAyKNI>OKT»Aitractive r .veil constructed,, Velvet , cover, S;J5.75. . V V — ARID, OH, SO COMFORTABtE! - Spring-Air Has that air.of trim beauty aa<3 genuine Wlity which leads one to pcpect more from it tn^.from other rpattresses.TIiat'5 as It should 'JJ e .*T^f -SpringiAir.' 1 . does' .give you ;a restful, . "lifting" buoyancy uolikc anything you have experienced. It's tbf.'iqod of coijifort your body craves for — and the!•;nice part ; about it -is that Spring'Air's 15ryear guaranteed construction will never let you down.' Sure; it is the most luxurious mattress you can buy, but iVs also the thriftiest, too! » • » « • f*V the Guaranteed Counter-Balanced R*rr Spring Construction thai makes, it COMFORT FOR KEEPS

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