The Standard Union from Brooklyn, New York • 13

SECOND NEWS SECTION comes CLASSIFIED FINANCIAL SPORTS BROOKLYN NEW YORK CITY WEDNESDAY, MAY 28, 1930. ,13 i I VVATIT IV! ITllT)n THE STANDARD UNION'S INNOVATIONS MARK HISTORY Wifl Quit Wasto After Twenty-eight Years Dates in Long History 01 The Standard Union, Founded Daring Civil War The Union founded Sept. 14, 1863. First office at No. TO Front street The Standard founded In 1884.

The Standard absorbed The Union in 1887, adopting the name The Standard Union. Moved to 311 Fulton street, or 296 Washington street, in 1902. On June 25, 1928 The Standard Union was purchased by Paul Block. using the hyphen that has long since been abandoned. It announced its officers and department heads as follows: President, William, Berri: secretary-treasurer, Desmond Dunne: busmess-manager, P.

Hanwayt i 4.. i f- i i I i vi ten? i 2 il I I I I S.I :1 i of namm Store Management Even Went Into Show Business to Acquire Site Innovations were more or less In frequent In department stores before 1902. Expansion programmes were carried out slowly, cautiously and in accordance with accepted rules. Modern methods of merchandising, while they were started long before this date, did not make much headway until several years later. As a result.

Brooklynltes of the day watched Namm's with considerable interest. As far back ss 1894 it was being advertised as "Brooklyn's underselling store," and many a morning saw police reserves in 'front of the store to keep the crowds In order before the doors opened for a sale. It was in 1891 that AdolrJh Namm, founder of the store, decided to follow the lead of the older stores and move "uptown." Before this the store was located In a five-story building at Fulton and Washington streets, diagonally opposite the site The Standard Union was to occupy PROGRESS RAPID Buying five buildings on the cor ners of Hoyt and Fulton streets, Namm's added a few more departments to its store simply because it had a lot more floor space than It ordinarily could use. After this, instead of following the pace set by other merchants, Namm's started ill i-i i lui nUJL: LL Lfct jpsr. r.rm tesWiTNT.t.uT.Tpg rt-tkifft j-fc Wife 'i -t5b ijs prra 1 Li M-i Uil4 igg.

f.l -l-K 1 mmi. 1 vmmmmwm, XTT" i i I ii Vv iw A. S. Stores Monument To Foresight of Pioneers hostess it's Graciousness OVERCAME OLD BUGABOO TOLD "Dead" Side of Fulton St. Responds to Initiative and Enterprise A short time t-iet The Standard Union moved its publication off ice from one side of Washington street to the other In 1902, a number of Brooklyn merchants red their financial resources for earnest and Independent assaults on the superstition that the north of Ful-tea street was a dead street.

Attempts had been to lure the shopping public across the ctreet before this, but none were as determined as this one. Enterprise after enterprise was launched, and one by one they tumbled. The bigger they were the quicker they fell, and a few years eterwari only the small sljres remained in business. While these stores were failing, the idea of a shop such as Martin's c. ne to i-j.

An Zeits. Taking a lesson from the previous failures, he proceeded cautiously and mapped out a programed that was to be carried out slowly tut surely. SITE SELECTED In 1905 he selected the corner of Bridge and Fulton streets for a woman's cloak and suit shop. With about a forty-foot frontage on Fulton street he planned his store so that when the time came he could (Continued on Page 14) state it is out honest belief that the tobtccos used in Chesterfield cigarettes are of finer quality and hence of better taste than in any other dgarette at the price, Liggett a tarns I0B4CC0 CO, NEW, HOME It nrv' In a in KiO, Liggett Mtis Tobacco Co. ni 1 ability upon its mildness nor "In a it's out into a new field on Its own hook, and it was not long until It spread all over the block.

Every so often the Namm's executives would carry out a move that would surprise Brooklyn shoppers. One of the first was to establish an all-year-round toy department. In those days this was a startling novelty. It was only at Christmas time that toys had a department all to themselves in the bigger stores. Some years later, in seeking to acquire the site of the Grand Opera House for an addition to their store.

the Namm's executives found that the- contract of sale specified that the lessees had to produce shows for a time at least. Rather than lose the opportunity of ac quiring the ground, the Namm store went into the show, business temporarily. Much to the astonishment of Brooklyn merchants, they made the enterprise succeed. If it were not for the fact tha'the ground was more valuable to them as a store site, Namm's might still be In the show business. Newspapers of 1902 show that' In those days Namm's spent a good deal -of its money on Full pages were given over almost (Continued on Page 14) I UNcrrt rnmnuasco.

To Enter-; 'Modern Plant at 325 Gold Street Alter twenty-eight yea" ol publishing at 296 Washington street. The Standard Union will move on Saturday, May 31, to Its new publication offices at 325 Gold street. This move, made a lew months less than sixty-seven years after the first issue of the Daily Union was run off the presses at 10 Front street; will be the fourth, the paper has made. Launched in a sea of wartime bitterness, on Sept. 14, 1863, the Union was greeted by a community torn, by The paper was plainly determined to breathe wartime fire and uphold the hands of the Lincoln administration as strenuously as they were being beaten down elsewhere.

BAD POWERFUL BACKERS Backed by sixty of Brooklyn's most powerful Republicans, the Union filled a great need in a city where the press was indifferent when It came to taking a stand for or against the Confederacy. The note of fervor for the cause of Lincoln it carried in its editorial columns soon had the Union in the thick of a fight with the manufacturers, who depended on the South iom vtafat1a1e lii if the" TTnlnn fought on. xiie aiisb puuuunuuii uuiw-wus til 10 Front street. Most of the front page of the opening issue was occupied by paid There were many shipping advertisements bear-' ings the familiar woodcut likenesses of the clipper and full-rigged snips of the sixties. News the first day was confined to Its first column.

The principal dispatch was not a battle bulletin, but. a special, telling of possible international complications over Mexico and Nicaragua. COLUMN OF DRAFT NEWS The first edition contained a column of draft news detailing not only the number that had' been called into army service, but also the number that had been able to buy substitutes. Shortly after the war the paper was bought by Henry C. Bowen and two.

of his sons, Henry E. and Edward A. Bowen. The Bowens were famous Brooklynltes. Henry C.

was one of the founders of Plymouth Church. T' The Union In those days was a "blanket sheet," enormously long and wide. At the time of the Sey mour convention it was publishing a morning issue, in 1868 the ex periment was abandoned. It was again attempted in 187S, but a second time was dropped. T1LTON' TAKES HELM In 1870 Gen.

Stewart L. Woodford, who was our Minister at Madrid when the Spanish-American War broke out, resigned as editor and his successor was Theodore Tilton. This was the young man who five or six years later figured In the famous suit against dlenry Ward Beecher for alienation of an action that ran for nearly six months in a crowded courtroom and ended in a disagreement after, more than fifty jury On the first day of 1872 Henry C. Bowen himself undertook the editorship. In October, 1873, the paper was purchased by Gen.

Benjamin F. Tracy, Frederick A. Schroe-der and some others, William Burch was its editor. After several other changes Loren Palmer became editor and publisher. In February, 1877, the Union bought the name and goodwill of the Argus, and the Union-Argus was be gain under the editorship of John Foord.

The Brooklyn Union Publishing Company was Incorporated by Mr. Foord, Eugene G. Blackford and Dr. Alexander J. C.

Skene. The Argus had been founded In I860 by John P. Kenyon. It engaged in some bitter political fights after the approved manner of those turbulent days. It was a power in local affairs until it expired in 1877, shortly before its amalgamation with the Union.

STANDARD ENTERS FIELD. In "84 the expression "mugwump" was born. All over the country Republicans and Republican organs were "mugwumping" i. e. deserting the Republican cause.

The disaffection spread to Brooklyn and the Union caught it. Foord deserted James G. Blaine for rover Cleveland, and a new Republican paper, the Standard, jumped into the field It had abandoned, soon thereafter to swallow up the Union. Its founders were John A. Hal ton and Albert Daggett.

Unable to stem the -tide of the national Republican disaster, which centered in the County of Kings, tne standard addressed Itself to the task of reuniting the divided nart.v after the election of Grover Cleve land. Successful In Its efforts to bring about party harmony and to make possible future successes In Kings, the Standard crusaded manfully in other directions. One of its notable efforts was the cleaning up of the vice system in Coney Island. It succeeded in wiping out forever "The Gut," one of the most widely known hell-holes at the beach resort. Mr.

Daggett's Interest In the Standard was soon bought by a group of Brooklyn business men, including William Berri and Abraham Abraham, who were then building the foundations of Fulton street'a commercial greatness. In October, 1887, the owners of the Standard obtained control of the Union, and the pathway toward the combination of the Standard and the Union was cleared. FIRST ISSUE, APRIL If. Tll ft.Mt lean. tU- ii i i 1 1 if newspaper appeared April 25.

1887. It styled ilseif the Standard-Union. mil Jim I ii ii II II "ffOTM TT editor-in-chief. John A. Halton associate editor, Major E.

Page; manairintr editor. Alexander Jef frey; city editor, John B. Renauld. Shortly after the merger of the Standard and the Union the paper moved -to a site on Washington street opposite its present offices at Washington street. Under this ownership the paper moved to its present location in 1902.

Eventually Mr. Berri gained the sole control, moving his per sonal office from the carpet and furniture sales headquarters to the seat oi publication. MARKS GOLDEN JUBILEE On Sept. 14, 1913, The' Standard Union celebrated its fiftieth anniversary. There was.

no celebration beyond the publication of some commemorative words by. the late Herbert Lawrence Bridgman, who for more than thirty-five years served as business manager of this newspaper. Dr. Bridgman was a man or world-wide fame and contacts. He served as perpetual secretary of the Peary Arctic Club and financed the polar adventures of Commander Peary.

He himself com manded one of the Peary relief expeditions and served on two others. It was he who gave to the world In September, 1809, the news of Peary's final triumph. The Standard Union was In the midst of its war excitement when its president and publisher passed away. -Mr. Berri had led an active lift in 'Brooklyn for many years.

BERRI A PRACTICAL MAN Mr. Berri was a practical publisher. 'bad owned several trade publications and had perfected printing devices. Shortly after he had retired from his retail business Mr. Berri was arrested on a charge ol criminal libel.

The complainants were the three Democratic nominees tor Supreme Court Justice whom an editorial -in The Standard -Union had aroused." The article referred to a "shocking attending the choice of one of the three. Mr. Berri smilingly submitted to a police escort to the Adams street court and continued to smile a few days later when the charge was suddenly withdrawn with a letter of apology signed by all three still later one of the three. William Willett, of Queens, was indicted and after a long struggle, during which The Standard Union continued to pound away for the sanctity of the bench, he and Democratic Boss Joseph Cassldy, of Queens, were sent to Sing Sing for bribery. The paper Incidentally had already had the satisfaction of seeing the entire Democratic ticket snowed unaer as tne result of Its exposure.

At the death of Mr. Berri, his will directed that the enterprise be continued by his estate and laid down the regulations by which the new regime was to proceed. The war took away some of the best and brightest of the young men ui me Bi.au. ineir names are en' graved on a tablet on the first- floor of The Standard Union building, which contains four golden stars to indicate the brave soldiers wno nia not return. BOUGHT FROM BERRI ESTATE The Standard Union, In May, iMi, was oougni out or tne hands ol the Berri estate by a headed by Raton Jonas, then nnwl- dent of the Brooklyn Chamber of commerce.

Joseph J. Early, for many years political correspondent and later managing editor, became president of the new corporation. The official launching of the paper under the new regime took place on May 1927, In the presence of some of the most prominent personages in municipal, State and national circles as well as representatives from all walks of life. Congratulatory messages from President Coolidge, Gov. Smith and the greatest of Brooklyn's famous clergy were among the thousands which poured in from all parts of the country.

On June 25. 1928. Paul Block nnr- chased The Standard Union from Joseph J. Early and his associates. Mr.

Block took over the management of the paper alter the purchase. KENNEDYCO. SPEEDS WORK Completes Press Room Annex in Advance of Contract Schedule When the' first editions of The Standard Union roll off the presses in its new home next. Ibonday, the actual printing will be done in a building- especially constructed to house the big presses by the Will-lam Kennedy Construction Company, one of the leading building firms in Brooklyn. As a matter of fact The Standard Unon is able to move at this time because the Kennedy Company completed its part of the contract ahead o( schedule time, which caused Paul Block, the publisher, to write a letter of thanks congratulating the company upon the efficiency of its organization In being able to keep ahead many contracts.

The Kennedy Company has built some of the borough's best-known and most imposing buildings. In-continued en Pag 14) LOESERS FIRST TO INTRODUCE INNOVATIONS Paris Gowns and Moving Stairs Had Advent In This Store The year 1902 saw the store of Loeser's definitely established as one of the best department stores in Greater New York. Years of careful planning had been showing results ngnt along, duo ii was not until the new century was more than a vear old that all Brook lynltes and a number of people on the othe rside of the river were willing to consider that It was the equal in many ways of Manhattan stores. At the time Loeser's had expanded from the five-story sixty foot building it occupied after moving from Fulton and Tillary streets in 1887, until it occupied practically all the land the store covers at the present time. A drug store on the corner of Fulton street and a dairy directly behind it on Bond street, were the only buildings that have been taken over by the store since then.

Practically all the departments now in Loeser's were going strong in 1902. From the time the store was founded by Frederick Loeser it made a point of handling the very best merchandise. A store ad printed shortly after the Civil War announces the sale of some very fine Importations of lace notions and prices were very low for the time, and partly because of the then recent panics, Loeser's thought it best to add "These goods are not being sold at panic prices nor have they been purchased at any of the recent bankruptcy sales." gowns specialty Even then Loeser's was specializing In Paris made gowns for the fashionable ladies of Brooklyn. A French dressmaker was employed and once a year she was sent abroad to get the latest on Paris fashions for Brooklyn women. This was not only unheard of on this side of the river, but it was also a unique custom a few stores In Manhattan practised.

When Howard Oibb toor over thej bent every effort to make it one of the smartest in the city. He even went so far as to send to Parts for a model of the delivery wagons, one of the more exclusive stores there was using at the time. For years Loeser's delivery wagons were fashioned along these lines. In addition Oibb added another smart touch to the delivery system of Loeser's when he pensioned off the old heavy truck horses the store was using and bought sleek carriage horses in their stead. At the time it was not unusual for well-to-do customers to be attracted by the appearance of a Loeser's delivery horse and buy them from the store lor their own carriages.

Mr. Gibb attached a great deal of importance to the appearance and qualities of a delivery horse. (Continued on Page 14) run up and down narrow Livingston street. There have been many changes in Livingston street since those days, and not a few of then) can be traced to the strides made by Abraham and Straus since the day when the store was referred to as "Wechsler's Folly." "Wechsler's Folly" Striking Lesson in Wisdom When The Standard Union moved across Washington street in 1902, the department, store of Abraham and Straus was already well estab lished and flourishing on its pres ent site at Fulton and Bond streets. Seventeen years before Wechsler and Abraham, the enterprising pre decessors of the present firm, dis regarded what was then considered sound advice and moved "uptown;" that.

Is, they moved from-' Fulton street, below Johnson street, to their present location. Hardheaded Brooklyn merchants were astounded. A. five-story building housed the store, and they referred to it as "Wechsler's Polly." It was bad enough to move so far-away from the business center, they said, but to build such a large store was foolhardy. In 1902 the critics were whistling another tune.

Brooklyn had spread out and Wechsler and Abraham, since become Abraham and Straus, had profited. From, the five-story central building the store had expanded until it covered very nearly all the ground It now. covers. Only the south store site remained to be taken over. FURTHER SURPRISES I As If to startle their critics a little more, Abraham and Straus put in all sorts of innovations.

The first and most 'Important was made shortly after they moved. The old arc- lights were' torn out and the new Incandescent lamps substituted. Brooklynltes were wide-eyed with wonaer at tms move. Then, In 1908, when the first subway was put through, A. B.

had a display window on the Hoyt street station. To the first strap-hanger it was worth a trip on the train Just to see this shop window below the street. 1 Commenting on It at the time, Abraham Abraham, then president of the firm, said: never hoped to live to see the day when we would have shop windows below the street." Some time before Abraham and Straus inaugurated the fashion of subway shop windows In Brooklyn they endeared themselves to the fashionable ladies of the town by establishing a dressmaking salon. It was the first of its kind in the borough, and having a dress made to order in it was the 'next best thing to having a Paris gown. Many a devoted husband dug deep into his pockets to pay for these dresses.

While he was paying $10 for his overcoats and $12 for his custom-made suits, a dress made to order for his wife, with all its material and trimmings, cost him three times as much as the modern woman pays for a dress. WOMEN BUYERS FEW Modern department store methods of merchandising were started as far back as 1891, but even in 1902 women did not have much to do in the field. There were a few cash girls, some feminine bookkeepers and a few buyers at the time, but they were not numerous. Even the most intimate bits of feminine apparel were being bought by men for Abraham and Straus. Eventually, when the bogey of women in business was shaken off, Abraham and Straus gave women Jobs wherever they were needed.

In 1902 Livingston street was still a narrow, badly paved thoroughfare. Customers coming to Abraham and Straus' in carriages had to enter a driveway at Gallatin place and Schermerhprn street. drive through to Livingston street and enter there. Traffic was too heavy to permit the carriage to a cigarette it's Taste SUCCESS OF A HOSTESS depends upon het to make others feel at home; that of a cigarette, better taste. HOWELSE EXPLAIN Chesterfield's constant gains, ever-mounting popularity with smokers everywhere? THERE IS NO SUBSTITUTE for the delicate and rich aroma that belong to Chesterfield, for Chesterfield's unique blend and cross-blend, cigarette it's TASTE Yes, and in a Chesterfield, "TASTE above everything'..