The Brooklyn Daily Eagle from Brooklyn, New York • Page 24

L2- THE BROOKLYN" DAILY EAGLE. NEW YORK. FEBRUARY 25. 1912. POWER IS THE SECRET OF you want the best designed, best finished and most durable moderate priced motor car, one that will give you the greatest mileage and service, at the lowest cost per mile, PERFORMANCE COUNTS THE ENDURANCE AND SERVICE CARS CARRY U.

S.MAI Is Your Only Choice meet competition squarely. We say Buick. cars lead all others for endurance and steady service, and we give you as the only proof of motor car endurance and service the names of twenty Buick owners in the Metropolitan District who have run their Buick Cars One Million Two Hundred and Fourteen Thousand (1,214,000) Miles over the same roads you will travel if you purchase a car. This is a distance equal to over 48 times around the Globe. 50,000 miles Lawyers' Title Ins.

Trust Co 190 Montague St. Brooklyn, N. 147 West 55th N. Y. C.

Ave, Newark, N. J. St, Brooklyn, N. Y. West 55th N.

Y. C. 45,000 100,000 50,000 65,000 42,000 41,000 42,000 50,000 45,000 60,000 65,000 100,000 70,000 120,000 41,000 65,000 41,000 40,000 C. M. DeMott Russell-Robinson Co.

J.P. Duffy Co. Dr. Graeme M. Hammond Seeley Tube Box Works Dr.

B. H. Voelbel Herman Fensterer Capt. Louis Sorcho Chas. R.

Lathrop Mr. Bowers D. V. Person, care Amniond L. D.

DeBussy John C. Welch Dr. C. H. Moseley P.

F. Beal W. H. Ladd T. C.

Treadwell Progressive Investment Co. Walter Welch Three Buick Cars have carried U. S. Mail and pas-sengersv'over ijough country roads 1 10 miles a day 300 days each year for three and a half years. Each of these cars has covered 113,000 miles.

We believe we can safely, say that this is the greatest motor-car endurance and service record ever accomplished by any make of car. FOOD FOR REFLECTION We ask you to consider the Buick because we assume that you are looking for a comfortable, simple, easy-riding, economical car that will give 'ou tremendous mileage and uninterrupted daily service j-that you do not care to pay for moving the extra bulk in many of the cheaply constructed crude cars that will fasten you greater running expenses and extra repair bills. We believe you would not be satisfied with a company or its product if, after claiming everything in printed advertisements, its cars lacked power, speed or flexibility. A BUICK DEMONSTRATION Actual performance proves the merit and true worth of the design, material and workmanship in a motor car. Call and take a demonstration in a Buick; We will take you up hills on high gear that no other cars climb on direct drive.

We will give you a test of riding quality, flexibility, springs, frame and power in fact, a practical demonstration not a ride, in Prospect Park, where all cars run well. After our demonstration try any of the cheaply, constructed cars, cars advertised as leaders, and the assembled cars that are sold by clever advertising and printed comparisons, over THE BUICK ROUTE. Then you will have had a fair and honest test, and that is all we ask for Buick Cars. Buick Cars will go to a given point and return with more speed and certainty and on less fuel than any other stock cars of their respective prices, and with as much comfort and certainty as any make of car. They are built to wear longer than any moderate-priced motor cars that do an equal amount of work and receive the same care in handling.

Buick Cars are the standard by which all automobiles are being and must be measured. Over 90,000 Buick owners vouch for the reliability, long life and economy of their cars. Ask any Buick owner you meet what he thinks of his car. Buick cars have as much power when two or three years old and after they have run 20,000 to 30,000 miles as most other cars when new. Buick power enables Buick cars to cover with ease and with great reserve hard routes that strain and overwork most moderate-priced cars and many of the high-priced cars.

INFORMATION ABOUT BUICK POWER All automobiles climb all the hills. thcycan on. the high gear, and use second speed if they cannot climb on direct drive. The Buick Cars take more hills on high gear any other cars; With' the Buick you do not work your passage changing gears, or pull over to side of the road to let other cars go by while changing gears when hills are en- countered. When a car uses second gear, the engi'ne takes almost twice as many revolutions to cover a given distance; therefore it uses nearly twice as much gas and oil- and the.

bearings wear more than twice as "fasten' account' of the extra strokes and the extra heat caused by extra explosions and extra friction. On second gear there is, also, twice the vibration and a great deal more noise. Lou-power cars that work their motor hard all the time and overwork or-: change speeds on hills cannot cover the same ground at the same speed and wear as long as Buick, cars that do their normal work with ease and have plepty of power for hills and bad The proof's or this statement are the testimonial letters from Buick owners in the Metropolitan Dis- trict, which show that more Buick Cars have run from 40,000 to 120,000 miles than any other make, regardless of price. There are other advantages of power. Ypu need it for sand and snow and you need it to keep out of the dust for you have good red blood in your veins, and no man with good red blond, in his ins likes to cat more "than his share of-the 'dust.

Y'oii need power for safety and flexibility. -i you can start quickly and it will save you- from many-a blockade and long wait in traffic. need power for satisfactory touring, Sunday runs and vacation trips in the mountains. You need power to enjoy the pleasures of motoring. Your friend who has owned a low-power car will never get another and he will tell you so 65 of our customers have discarded other motor cars fir Buicks less than 4 have given up Buicks for larger cars or any cause whatsoever.

According to the unerring law of mechanics, power, speed jand flexibility are the inevitable results of correct de- sign, good material and careful workmanship. Central Ave, Newark, N. J. 1008 S. Orange Ave, Newark, N.

.969 Mott Ave, N. Y. Coney Island, N. Y. 2 Chestnut Hill Ave, White Plains 189 Market St, Newark, N.

J. Person 3d St, Jersey City, N. J. ".538 Greenwich St, N. Y.

C. German 'Valley, N. J. ......929 Jefferson Ave, Brooklyn, N. Y.

Brewster, N. ...393 Clinton Ave, Newark, N. 18 N. Arlington Ave, E. Orange, N.

J. .800 Broad Newark, N. J. Scarsdale, N. Y.

TOTAL 1,214,000 miles We can refer you to over twenty other Buick owners residing in the Metropolitan District who have run their cars over 4.0,000 miles who do not care to have their names used for publication, and to hundreds of Buick owners who have driven their Buick Cars over 25.060 miles. We challenge any company selling motor cars to publish a list of 20 customers living in the Metropolitan District that have run their cars as many miles. The U. S- Government, the City of New York, the Standard Oil Singer Sewing Machine National Cash Register Western Electric Co. and hundreds of other prominent firms are using Buick Cars.

WE EXHIBIT AT THE BROOKLYN AUTOMOBILE SHOW IN THE 23D REGIMENT ARMORY, FEBRUARY 24 TO MARCH 2. I MOTOR COMPANY Brooklyn 42 Flatbush Avenue Newark 222 Halsey Street Albany Cor. Washington Ave. Swan St. 1 New York Broadway at 55th Street CONDITI RECENT RAPID STRIDES DAY OF THE HORSE IS PASSING RAPIDLY.

AUTOMOBILE TRADE HERE IS ON A STAPLE BASIS IN MOTOR TRUCK BUILDING Striking developments In the deBign of tion of natural or thermo-siphon clrctila- ates the use of a water pump and fan also felt themselves justified in iuaklng contracts for the purchase of much greater quantities of supplies -than they, have ever bought in the past. Buyers Generally Able to Pay Cash. A certain percentage of the sales, of A differential lock is one of the unique features of the Velle. This enables th driver to utilize all of the engine power Business Men Co About' Purchasing Commercial Vehicles in Very Business-Like Manner. through one wheel when tho machine gets I course, are made on credit, but the mi-j Jority of the dealers do only a cash busi stalled with either of the drive wheels on a slippery spot where it can get no The inadequacy of the horse In transportation is now becoming evident to all, Just as It has been apparent in the past to the discerning few.

and the argument In favor of the power wagon is being made more forcible by the increased cost of feeding and stabling horses and the decreasing cost of maintenance of power wagons. Delivery In large cities la becoming more and more difficult, owing to the enormous territory to be covered, especially where a large and successful trade is to be established and maintained. The range of delivery service has gradually become extended until the horse is Incapable of covering the necessary distances during the day, and when used Is practically unfit for service the following day whenever extended routes are attempted. With motor trucks these long eration than a company that has but a small outlay In the manufacturing end, buying motors, transmissions, axles, and merely putting them together and marketing them. Field Is Growing Day by "The motor truck field is getting to be anormous, as one after another of the-many different and widely varied lines of business and trades discover that a properly built motor truck will do their work more efficiently, more quickly, and more economically than they could ever do it with the old horse-drawn methdd.

The varieties are almost endless, including express wagons, department store delivery wagons, police patrols, ambulances, passenger busses, hearses, fire apparatus, taxlcabs, moving and furniture vans, dumping trucks of all varieties and descriptions, brewery trucks, bottling wagons, trucks with trailers for lumber, ice trucks, bank wagons, coal trucks, service wagons for street railways, telephone, gas and electric companies, trucks with power winches, tank trucks, and nearly everything Imaginable. "Peerless trucks are today being used In probably over one hundred and fifty different lines of business, and It looks as if there Is practically no limit to the uses to which motor trucks will be put within tfie next few years." traction. He is thus able to pull out of his predicament. The Velle seems to. ness, ana tney nave neen nearn to express surprise at the number of men encountered who are able to pick out machine and pay $1,000, $2,000 or $3,000 spot cash for their purchase.

Where be alone also among the trucks shown In having a self-Btarter as part of tin reg RECORD OF CARS CONSIDERED, credit sales are made they are generally ular equipment. This is the Prfsto, which forces a charge of acetylene gas Into the cylinders of the dead engine, so that when the spark Is switched on the charge Is fired and the engine automatically All Lines of Trade Now Use Trucks and Field Is realed by a cursory. inspection of the number of different makes now on exhibition at the Twenty-third Regiment Armory. The light wagons range from a 750-pound wagon at $525, to a number of machines of pounds add one ton eapaoity selling up to tt.luo for ehasls only. Block type motors are The Mppard-Stewart and Mercury are uunple in the light cars and the ttramm in the trucks.

This motor design leads Itself peculiarly to commercial work because of its extreme simplicity and freedom from external parts that might With by drivers wholly ignorant of mechanics. All four cylinder are cast in one piece Instead of separately or in pairs. The water jacket is, of oourse; cast with them, and the Inlet and exhaust manifolds, and sometimes the water-pipe "ton th tiead of tlfo motor, are also cast as an. part of the "bloc." As a there Is a pleasing absenca of attachments and bolts and nuts. Left side steeHng has gained a large number of adherents.

It is found on the started. Great' variety is displayed in body design. Notable among these Is the dump body on the six-ton Oramm truck for contractors' use. It Is tipped at the front routes are easily covered with dispatch, The automobile trade In Brooklyn Is generally In a prosperous condition, and the field Is appealing to manufacturers, as is evidenced by the many additional agencies that have been opened here in the past year. Agents for the most part report a good January business, and not a few state that their sales nearly equaled in value their business for the entire winter of more than one previous year, while some are able to say with mingled pride and regret that their entire allotment of machines for 1912 la already disposed of, and that their only hope of supplying the unexpectedly large demand is an increase over the expected output of the factories.

The continued good times throughout the country have resulted in providing a goodly percentage of the citizens with spare funds for investment In motorcars for both pleasure and business purposes, and the present year is destined to show a markedly large Increase in the number of cars sold. The business here was never on a more solid and permanent footing it is now. The flood of orders, the abundance of money, and the well-sustained credit of the people as a whole have given the retailers and the manufacturers a feeling of security, which has led both classes to pledge their resources without hesitation for the purposes of providing additional premises and facilities for making and selling, and it is probably true that more money is being expended on automobile factories, warehouses, garages and agents" premises than in any other line of building at present. The manufacturers have making possible earlier deliveries of goods in districts which previously did not receive deliveries until the following day. The Increased efficiency of this service means increased satisfaction among the end by a pair of chains whlrh are wound up wlthvgears driven by the truck motor.

As the body, risen, tailboard opens automatically 'to spill the load. A trip on one of the chains automatically disconnects. the train of gears from the drive. when the body has reached Its thereby preventing breakage Mf" the driver forgets to throw out the gears. merchants' patrons.

It is a strong feature in attracting a groater volume of trado to men or assured income, who can oner a reasonable assurance of meeting their payments on time, and the instances In which the dealers have had to take back a car because the purchaser has defaulted in his payments have been very few Indeed. A tendency on the part of the day buyer, which has impressed the men! on the selling end of the trade, the. technical knowledge of cars and their motors displayed by even the man who Is profiting by the experience of his car-owning friends, while the man who has already owned one automobile knows what to demand and what to avoid in his second venture. Purchasers are looking less at the ex-' ternals of Ihe auto and more at its mechanism and hidden workmanship, and the manufacturer can no longer put an Indifferent motor under a sporty-looking hood with any hope of getting away with the trick. The determination on the part, ct the purchaser to Insist uporJ getting full value for his money in buying an automobile is one of the factors which is making for the continuance of public interest in power vehicles.

By E. T. Bloxham, Peerless Motor Company. "The trucking business has certainly been going some for the Inst year or so. The demand for Peerless trucks has kept us pretty much on the jump at the factory, trying to keep somewhere within hailing distance of our orders, because w.ien a man finally makes up his mind to buy a truck, he.

wants it right away, and LOWER BODIES RULE IN AUTO WORLD NOW Another feature in one or two other Llppard-Stewart. -In most of the models 1 makeg is a speed governor on the engine i I having len eune aieei-ms. that is housed in the crank case bo change and emergency brake lev. rs are tllat thK driver i get at It. The in the center, rising through the foot-, governor prevents overspeeding (he en-boards Immediately fn front of the drlv-, in tne Llppard-Stewart this is ac- By Charles E.

Duryea, Technical Cor-; tra seat so that tney can De maniptuaitu coinplisaed -in another way. The spark is with the right hand while the left hand -fixed" or stationary and the engine t-j the store. Quick deliveries are always appreciated, and the trade will inevitably drift to the store which can guarantee such service. If merchants In all lines would make a practice of keeping itemized accounts of the cost of their delivery system they would become easier converts to the use of motor trucks. All must concede that stable equipment must be maintained, whether business is active or dull, and the' horse out of use is just as expensive as the horse that Is giving full service.

Compare this with the economy of the motor vehicle, which needs neither fuel nor oil except when in service, and which requires but little stable room and attention when not in use. This is the most forcible, and will in all probability be the decisive feature in inducing Bolds' the steering wheel Bpeed is recrulated solely by the throt tie, thereby enabling the driver to get all tho. power necessary In heavy going, but not to race the engine on low gear or when without load. Many Special Features. Accessibility is.

a pronounced feature of many of the The new Knieker. bocker truck, madV in '3Va and ton models, has the radiator hinged' vertically, so that by disconnecting the two hose connections, to. the water jacket the radiator can be.swung put of the way and unobstructed lcce8 "had to the motor. The motor and tranSmisslfln are mounted doesn't like to wait for a minute. I have Been a good many customers take six months to decide that they really want trucks, and when they at last place their order, they don't like it a little bit If they cannot get their trucks the same week, and many of them want special bodies and special colors, at that.

"One of the things that Impresses me Is the businesslike manner nowadays in which trucks are being bought. Two years ago, when a man bought a truck, he was usually Induced to make the purchase by a particularly fluent and persuasive salesman, and the construction of the particular truck he bought, and the reliability of the firm making it, did not have very much importance with him. He usually had the. idea that the truck would 'bp -a more expensive proposition for his hauling or delivery work than his EEO ECHO IS OUT. R.

M. Owen Co. recently issued Its respondent. The recent great shows have brought out the fact that makers are becoming more practical each year In their constructions. The hanging of the bodies Is an example of this.

The growth of wheel sizes which has been going on rapidly has not carried the passengers higher into the air, but on the contrary has shown the necessity of carrying them lower. To do this it has been necessary to shape the frames so as to permit this low hanging of the body. On every hand the dropped frame Is to be seen. In the Overland, Chalmers and others the side members of the frame are dropped downward for a portion of their midlength which permits placing the floors low and merchants to abandon paBt-eentury meth lf'12 announcement number of the Reo I Echo and it ranks nmong the largest house organs published in the world. A.

on a suo-iramo in suon a way xuai in-( the i Lincoln Crayon, the veteran motorist and can be drawn completely out, of ods in favor of power wagon transportation. The amount of saving, of course, varies with individual business requirements: but speaking in general terms, it may be said that a power wagon kept In con chassis at the front end. The new Velle automobile writer, tells an amusing and MANY ELECTRICS SOLD DURING PAST TWO YEARS By Alex. Pastre. The electric automobile industry began practically in the year 181)5.

In looking back over the years, one could hardly ha prophesied that the popularity of this type of pleasure vehicle would have grown to such proportions as manifested today. In the beginning, the electric car, similar to the gasoline car, was more or less experimental. It involved many problems of electrical and practical engineer ftuman story, which is Illustrated with bright half tones. The story deals with satisfaction. So rapid has been the advancement in the manufacture of the electric pleasure vehicle that today it Is perhaps one of the most useful cars In the market.

It certainly 'is simple in' operation. As an ideal car for all around use, both for men and women, its sales have naturally increased in proportion as thin fact was recognized. Approximately some thirty million dollars worth of electrics have been sold since 1895. and out of that amount at least $10,000,000 worth, one-third of the total value, have been sold In the last eighteen months. Any owner of an electric car will realize that this startling growth has been' due, not alone to mechanical' improvements, but to the useful variety of service that this noiseless, clean vehicle presents.

Consequently, the electric vehicle Industry has attracted the best genius of our engineering schools and the day has come when the hitherto Jilgh prices have receivcJ a shock. stant service will cut delivery cost from 20 per cent, upward. The cost of transportation can be determined just as logic three-ton truck has a removable cross-frame member In front that permits the radiator to be lifted, quickly from its spring supported saddle. The power plant is then easily removed after unscrewing four bolts. Several makes have the radiator located at the rear of the power plant and the hood hinged, to the dash at Its lop rear edge, 90 that there is nothing of the front to interfere with work on the motor.

Simplification Is one of the chief aims of designers and Is revealed in the adop- a scor? or more Interesting things that happened on his motor car trip from New York to Jacksonville In the 1911 Glidden tour. Many other popular writers are Included among Us contributors. The rod, gun and chase each come In for a neal share of attention. The farmer, business and professional man is equally represented. A limited number of complimentary copies will be distributed at the automobile show.

ing that had to be overcome in order to i place the car upon a basis of even or- I officlpnev. I making low entrances. In the Packard and some others the frame Is carried up at the point where it passes over the rear axle and drops down behind and thus allows the axle room to rise while keeping the main portion of the frame quite low. I horses had been, but the idea of beina thought lip-to-date and progressive up- pealed to him, and he decided he could charge the loss up to advertising. Superior Article More Expensive in Every Way.

The ones who bought the right kind of i trucks were generally surprised, and the others either ga'e them up in disgust or I ally as the cost of operating any other machine. It Is merely a question of measuring the work required and measuring the cost, and placing one against the other. In other words, you pay only for measured service. That merchants and manufacturers inj all lines are alivo to the value of thej commercial car Is evident to all who get i a broad view of the situation all over the world. The progressive business man of today avails himself of every modern de- vice for doing things economically, which I Owners in those early days were people who looked upon this vehicle as more or less a fad and unique.

With the initial battery and equipment and crudity of design it could not possibly have given In the Cadillac not only is the center of the frame down but the rear end Is also carried high and down to give double the effect The more KNOX DUMPING TRUCK. kept on trying until they found the one that would give them the service it should, it's the same old story over again some people endeavor to save money by taking an inferior article, and common arrangement, however, is found SIX-CYLINDER 40 H. P. THOMAS. at the tame time Is always a saver or time and labor.

Past-century methods. In this age of progression, are an TIRES ARE WELL INSPECTED. usually find that It Is the most expensive In the long run. Today, however, when a concern decides to install motor trucks, they go after it systematically, and the persuasive salesman doesn't cut so much figure. The concern's engineers and mechanical men thoroughly examine the construe tion of the various trucks offered for sale, and weigh the points of superiority very carefully, looking for strength, Diamond Company Product Has to Pass Many Tests.

In the manufacture of a Diamond tire thirty separate Inspections are made, not Including those on the raw material, before it is delivered to the tire builders. Kach part of a tire Is inspected several durability, and simplicity of construction, 1:. such cars as the Oakland, Buick, Stevens-Duryea, Mitchell, Reo, Locomobile, Hudson, and others In which the rear end of the frame is raised to allow rear axle room and then carried straight back terminating In a downwardly curved spring or spring shackle horn. In the underslung American the acme of low hanging is secured. Here the frame passes under the axles, and so there is no question of sufficient room for the axle movement of the big "41" wheels.

This low frame also carries the mechanism abovo it in a most accessible position, again emphasizing the fact that 1912 is a year of practicability. In addition to low placing of the bodies a number of cars use low seats and thus carry the passesnger -weight low. To make those all the more comfortable It is not uncommon to find the front edge of the seats high so the rider has -imcthiug of a reclining position. This low position neutralizes mucn of tile side sway on bad roads and adds much to comfort and sped. times when being made and In each oper- and economy of operation and maintenance.

"The heads of the flnn pay close attention to the stability of the company which is manufacturing the truck, and the company which is solid financially, free from stock juggling, and which has a long record of high-grade manufacturing behind It, gets first consideration. Also the company that has a large investment ip plants and machinery, that tiie truck entirely in Its own facto; from the raw material to the finished piAiuet, meets with much more consid l.farBi? 2 1 ation of assembling and building up a leasing Is again Inspected. Finally the finished tire when ready for shipment gets a final inspection. example. If a bead or tread Is followed through the various processes involved one mny see tin even tile machines which make thm riv under constant inspection and that at 1 each step of tlic subsequent manual I ation every piece is again carefully in- spected.

4-Ton Capacity, 40-H. 149-Incn Wheel Base..