The Brooklyn Daily Eagle from Brooklyn, New York • Page 40

THE BROOKLYN DAILY EACLE. NEW YORK. SUNDAY. JANUARY 12. 1013.

LOZIER "METROPOLITAN." WTO TRADE OWES MUCH TO CARRIAGE MAKERS Ing through their ability to propel the car on also fear at alow speeds and develop uure pow.r than the short strk motor at a luaer encin aied. "The original eipeiimeoia with this type of motor came about by one of tho.a fortunate aceldenta. with wnlch the development any mechanical device to punctuated. In Kuropo, tatee on motor-car were based on the bore of the elln-dtra. To secure Increased po'er without cars were trd acd found to be far fca-prriur to tfci short, on taeir owe saer.u and without any relation to tuition." The Peerless "snea" oa display In the exhibit ot the Prerleaa Ssolotrar Company In Madison Square Uardra are marked examples of tbia tyw.

Tare are enly on or two other American rare, la waicli stroke Is lorg In proportion to bore. Pyltndem in the "W.jtla" ar. 4 by Inches: In ihe "a-Slx." 44 by lacbea, and In the o-8lx." by 7 lucres. NEW YORKERS ARE CAREFUL WHEN THEY PURCHASE AUTOS General Manager of Local Hudson Distributors Points Out the Difference Between Prospective Car Owner Here and Out West. Increasing taxation, long ttroke motor AUTOMOBILES.

AUTOMOBILES. HeifPfs'ON fPlItllllllllllllll ST Roadster Model 50 21585 Tourino; Model 48 21685 A Four-Passenger Six-Cylinder Limousine. By Samurl S. Tobnck, General Manager, the A. Elliott Rauney Metropolitan Distributors of the Hudson.

Tour conservative New Yorker bust hli i i-arefully he "shops" (or cars. He goes about it In a maner distinctly different from the scheme of oper. atlons of the Chiragoaa or the San strips of felt, to that they cannot bind nor rattle. An invalid could raise or lower them without exertion. A glass par WHITE CARS EASY FOR WOMEN DRIVERS titlou back of the driver's seat divides The farther Vest you go.

the more speed you will find In motor car pur- wants a special build of body with a "detachable tonnesu." Then there the man who wants his ear In brown, because It Is the color of the family livery or soma other deviation from the principle of standard production, which la responsible for the extraordinary value row possible In the New Hudson "37." To these people It la necessary to explain that, to get the price of each Individual ear down to a minimum, for the purchaser's sake, it Is necessary to make each car standard, to- buy the same materials In large quantities, thus getting quantity discounts. You eouldn't do this, neither could you have the advantage of building In large quantities. If each car was different from its neighbor. But the New Yorker, as rule, sees the sense of standard factory production and Its advantage to him In cold rash. And when he goea shopping, be wants the things I have enumerated above.

The maker and dealer, who give them to him In the largest degree, get the bulk of his business, for he Is a careful buyer. In this he has progressed over many other sections of the country. the car Into two compartments. It It Is desired, the two compartments may be thrown together by lowering the glasa. Should the owner care to drive, this fea ture tears down the barrier, which, in many cases.

Isolates the owner from the gurats. Electrical Starting and Lighting System Controlled From the Seat by Single Switch. The doors are big enough for large persons to enter without restricted movement and there la not only freedom of movement Inside, but plenty of height cnasing. In Ihuarjo. the average mo-lorlii, having weighed the points of this ar and that, will suddenly grab bis hat.

'lash from the office, land in the salesroom of the car he at that moment likes, try to tie the salesman's "talk" In a and if he can't, and if the seller lias not upset his confidence, he buys oa the spot. The Sau Franciscan sees a ear on the street. He likes its lines. His wife admires it. He goes in and buys.

But your New Yorker moves more First, he mentally card-indexes i he points ho has learned about different curs. He selects a dozen or two of BOON TO FEMININE MOTORISTS Evolution From Horse-Drawn to Motor Propelled Vehicles Aided by Them. By A. "wrMcCalmont, Aavtrtiang lor. Jitltton Automobile Company.

Recent years bave witnessed the entry of a number of carriage makers Into the automobile Industiy. Yet It Is to be doubted if one man in fifty realizes how inuca the motorcar owes to the vehicle that Is now regarded as its bumble predecessor. The trend from the carriage business to that of the automobile probably interpreted as a turning from the old aud obsolete to the new and popular. This probably Is true. But It it also true that the comfort that Is a prominent feature of the good motorcar of today bad Its origin In the comfort that characterizes the well built carriage.

Nearly everybody remembers the tonneau bodies of the earlier automobiles, especially those who were forced by circumstances to occupy the rear "seati." These were. In fact, mere shelve set across the rear corners of the body, with the entrauce door between. Comfort In these Hardly. It wag more like torture, what with the short wheel-bases which w-jre the, rula and atltf, hard-ridlug springs. G.

A. Matthews, head of the Jackson Automobile Company, built carriages for twenty years before the motorcar was born as a commercial possibility. Each morning he stepped from tne horseblock Into the comfortable back teat of his surrey. The entrauce was wide; the step convenient. He applied the same idea to four-passenger automobile, added doors, and the first side-entrance tonneau In America was the result.

Thus the'Jockson made Its first contribution to convenience and riding ease us applied to the automobile. This was In 1904, after the Jackson had been building cars for two years. The 1902 car was a liberal education In The following, year the company produced a -car that astonished everybody who saw or heard of it because it actually would run for many miles without expert attention. It wasn't a quiet car, aud it wasn't so very comfortable. But it would go and that was a real achievement.

So it enn readily be imagined how radical seemed the construction of a side entrance -tonneau In the following year. The automobile had progressed to the potnt where more or less confident dependence could be placed In Its ability to start and keep going' And the first step had been taken' toward comfort. With a side entrance, a regular rear sent was made possible a real seat. for large hats. The seats are so desigoed that there Is very little rub and sway In riding over rough places a detail of design protecting the most delicate gown.

Another point showing a study of woman's needs while motoring Is the simplicity of adjusting the folding scats In White Inclosed cars. The careful attention to amall details reflects the infinite care given to things of greater De Luxe Models With Electric Self-Starter and Complete Luxury Equipment AN ELECTRIC self-starting, full "road comfort" and luxury equipped car is what the Hendersons of Indianapolis offer you in these new De Luxe models. Both roadster and touring cars are built on the Henderson standard chassis. Demountable wire wheel equipment may be had at slight advance over the prices as listed. De Luxe Features of Refinement The special luxury features include Ward-Leonard electric starting and lighting equipment, which we have adopted as the best after eighteen months of investigation, is standard on these models; Bosch high-tension magneto and Bosch spark plugsj Warner selective "Tuetone" electric horn, giving either 10ft musical or harsh warning signal; special combination tail light with license plate-holder; electric dash lamp over speedometer; trouble ligh-and cord; cellular German silver radiator; clock on instrument board; 18t inch corrugated steering wheel; special top of genuine silk mohair with dust envelope to match new reinforced hoods; the regular colors of these models are dark green or light gray bodies with black chassis, fenders and hood De Luxe models are luxuriously upholstered in genuine machine-buffed black or gray leather; wire wheels with one extra wheel if wanted.

With the exception of special features as noted here, the specifications of De Luxe models are the same as in standard models Nos. 44 and 46. See new catalog for complete information. "WHY I PICKED OUT THE DETROITER CAR" Left Side Drive Is Another Feature That Is Widely Appreciated by Them. AUTOS AND FOOTBALL D.

S. Menasco Demonstrates the Advantages of "Underslung" Cars. Recognizing that cars which appeal to the woman not only mean added sales, but greatly increased popularity, motor car builders bave left nothing undone to clinch the approval of women buyers. That feminine taste would dominate certain phases of design was realized years ago, but the season of 1913 has produced a new set of conditions where those makers who would hold feminine' favor were obliged to go beyond the details of Interior treatment for women who merely buy and provide greater convenience and comfort for women who drive. Undoubtedly the greatest 1 single achievement aiding women motorists has been the perfection of the self-starting system In conjunction with the left-side drive and center control.

Without, these features a motoring trip unaided by man was almost sure to result in work that was not only difficult, but undignified. Now, however, the woman motorist may stop and start as often as she likes without manual work. Those who drive White By K. C. Pardee.

"I believe that no automobile man in the country has had a more varied experience, and particularly with popular-priced cars, than I have had," says Colonel K. C. Pardee. New York distributor for the Brlggs-Detrolter Company. "As a result of those years 'of experience and tbey date back to the days when most of the automobile dealers, of the present were still boys In school I believe that I bave gained the ability to recognize the car the people want; and I believe I have also got a mighty good insight as to the way an automobile industry ought, to be conducted.

"So when the Detrolter first came to my attention some months ago, I sat up and took notice. I studied the car pretty thoroughly and watched closely Its performance in the hands of some New York motorists. In common with a lot of other dealers, I couldn't help wondering how It could all be done at the price. This led me to make Inquiries. And before I got through I found the answer.

"The Brlggs-Detrolter Company, you see, is a company that has grown from the Inside out, and not from the outside In. It has not been pushed to the front by any forth of manipulation whatever, so that although its growth has been enormous It. Is a sturdy growth, the result of natural development. From .1.000 cars in its first season to 6,000 In Its sec A unique method was employed last night by Vice President D. S.

Menasco of the American Motors Company of Indianapolis, to demonstrate the desirability of underslung construction In a motor car. Mr. Menasco Illustrated his point at the Grand Central Palacu show as follows: "The constant, of university football coasfes isiito get their men. Individually and collectively, to run low. In runs and charges and bucks, In offensive and playing, it is continually being pointed out to the men that they offer Jess of; target to the' enemy If they play close, to the ground.

'Lower' and and ever Is Wire Wheel Equipment Demountable wire wheela add toap-pearance of car, are stronger, make tire changes easier, increase tire wear, and assist aprlngs in absorbing road shocks. This equipment (with one extra wheel) $100 additional on all models. Electric Self-Starter Ward-Leonard positive starter, light weight, proveo sntiafactory by exhaustive tests coverlnff a period of a year and one-half. Regular equipment on De Luxe models. Models 44 and 46equlpped with electric self-starter at slight additional cost.

MmaiifaiM fPiftM cars, for example, merely close a simple switch on the dash and the motor Is started by an efficient and. simple electric motor-generator. In addition, current Is supplied-for the electric lights, making it unnecessary for the driver to leave the seat. Dependable starting is not the only S. S.

Toback. General Manager, A. ES Cars of full Henderson models with a long-stroke, 5 full-power motor for hills, easy-riding springs, left-hand drive, and single-lever E3 center control, electric self-starting (if desired), dynamo electric lights, wire 55 55 or wood wheels, and every modern feature you have wanted in a motor car. 55 rj All Models 00 Exhibit at New York Show, Main Floor, Grand Central Palace 55 jH Henderson Motor Car Co. of Indianapolis, U.S.A.

GREATER NEW YORK DISTRIBUTORS 55 5 Henderson Eastern Motors Company 55 1662 Broadway, New York City 5 55 (DUPLICATES OF SHOW MODELS IN NEW YORK SALESROOM) 55 Elliott Ranney Co. ilem to Investigate. Then he starts up the cry. of the men who turn out the marvelous flatting' machinea which win fame for our -big' educational institutions on the gridiron. "The reason for all this drilling and gruelling? In 'near-to-earth' playing is that the coaches well know that their men are less apt.

to be upset. The same Is true of a motor car. such as, our famous underslung models. The closer a car Is, to the road, the less likely it is to turn and spill its occupants; the, more easily and comfortably It rides. In short, underslung construction presents the beBt Illustration of practicability we have In the automobile Industry Mr.

Matthews clung tenaciously to his surrey idea, and made the door wide. He soon realized that the full elliptic springs of the surrey also belonged to the motor-far, and -put them on- the Jackson. In front and rear. In preference to the other types that were so commonly used. To this day these two features were retained doora.of generous width and full elliptic springs.

The Jackson la one of a bare-half dozen cars built In America that uses this spring equipment, and all of them are noted for their extreme ease I of riding. Thus It is seen that the automobile cannot be Justly regarded as a thing en- ond season Is certainly a This represents not the ambition of the makers, but the popular demand tor the car. And right there you have the reason why I picked the De'trolter. The people want Csntral MOTna Car Co. Charlrs Frardrich Ssrvicr Motor Car Co.

1270 BrHloM Arc. Brooklyn. New York 4421 Third Arc, Brooklyn. New York 2itMlxy Newark. New Jefiey CADILLAC EXHIBIT AT THE GARDEN SHOW.

feature which' manufacturers are giving greater attention. The exhibit shows that manufacturers are not only meeting requirements as they are made known, but they are anticipating many small needs that were formerly overlooked In the effort to accomplish the big things. Taking the closed car, for Illustration, It Is a fact that style, comfortable riding, fine finish Inside and outside and appropriate fitments were formerly the only essentials from the buyer's viewpoint. Other qualities are needed now. A glance at the White Six Berline limousine shows many other virtues without sacrifice of style, comfort or fine lines.

Here Is a Handsome Car. LONG-STROKE MOTOR 1 roadway and "shops. He has a number of things in mind that ho wants. His first desire Is an automobile that he will be proud of. Jt must li.ire the "presence," it must be beauti-ni, its lines must harmonize.

It must show the artist's touch of the master idy-builder. If the Hudson Is one of iheee he investigates, he carries away a mental photograph of the beauty of gray and black or the blue-black body and chassis. He remembers distinctly the lines of perhaps throe of the cars he has seen. Unless he is a man of mechanical ten-('. ncies, he has forgotten all but the sur face points the salesman delivered In his uchnlcal talks.

His choice now is narrowed down to t'rely new. Ideas borrowed and adopten from many sources have contributed to make It the wonderful success It has be come, and in nil fairness, without dis POPULAR THIS YEAR, paraging In one lota the motor car itself, credit should be given where due. "No one can visit the Garden Show Five complete models of the 40-50-horsepower Cadillac are shown as follows: Four passenger Phaeton, six passenger touring car. four passenger coupe, seven passenger limousine, and two passenger roadster. All these cars are fully equipped, In without being convinced of the continued and increasing popularity of the long A WINTER TRANSCONTINENTAL stroke motor.

This type has come to dominate American motor cars, as fully It has big broad areas of window space as It does those made In Europe. L. H. Stbutenburg recently finished a transcontinental run in a Studebaker "30" demi-tonneau, covering 3,027 miles In 21 days, despite the fact that be bad to cross the Rockies In a foot of snow. Instead of peepholes and the heavy plate glass windows have no sashes.

Instead, cluding automatic electric cranking de "The performance of our long stroke motors, In several years of serv vice and electric lights. Insufficient space the windows slide up and down between 5 ice, claims R. J. Schmunk, sales man nger of the Peerless Motorcar Company. "has demonstrated that they prevents exhibiting the entire line, which in addition comprises a five passenger touring car and four passenger torpedo, which are on exhibition at the Columbus Circle salesroom.

NEW MITCHELL "SIX." possess greater flexibility of control eliminate much of the usual gear, shift- 5S Electric Self-Starting De Luxe Touring Car, Model 48. Equipped with SX Demountable Wire Wheels. 2 iiiiiiiiiiiiiiiiiiiiniiiiiiiiiiiiiiiiiHiiiiiiiiiuiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii The cut-open chassis showing all the working parts of the -car in operation. AUTOMOBILES. which was originated by the Cadillac peo ple in the early days of the industry, will be a feature of the 1913 show.

The unique plan of running this chassis by the power of the cranking device Instead of outside power demonstrates the remarkable capabilities of the system. 4 I j'''" The 1913 electrical system, embodying automatic cranking, lighting and now in Its second year on the Cadillac, snows a number of Improvements over the former syBtem. The Improvements are largely along the lines of simplifications which have done away with many parts and much wiring, reducing very materially the amount of attention required on the part of the user. 60-H. P.

rive-Passenger Model. AUTOMOBILES. AUTOMOBILES. AUTOMOBILES. Miree ears.

Then he goes "shopping nuain. Ho is ready to buy. One car may have a margin of favoritism in his mind. Ho may have remembered that forty-eight picked engineers created our car. This gives him confidence in the mechanism and he forgets the technical de of his mission.

That is evidence of strength and power, correct design and economical operation, and all of these points he must be satisfied upon, before he will allow himself to purchase. He may go to owners of each of the luree cars, to which he has narrowed liown his choice. He finds owners se-c ured excellent results from this car, that that car has not so many enthusiastic owners, and that the other has some enthusiastic and some who are This will narrow down his choice still more. He is closer to a decision now. The integrity of the A.

Elliott Ramsey Company and the Hudson Motor Car Company must be Investigated. The deeper he goes Into these points through business associates and owners of the cars, the greater foundation his confidence has. Then there Is still a point left about the car, to which he rather wants to pin hig laith. "What kind of servlce-to-owners does the Ranney Company give?" The salesman takes him through the service department, shows him the parts stock and climaxes his discussion with a description of the "Emergency Squadron" of service-men on. motorcycles, who.

In season, have a regular route over the mainly traveled roads, inquiring Into the way the cars are running and niaklug adjustments. He also Is told how a 'phone message to the service department puts a member of the "Emergency Squadron," an expert, at his immediate service. And then your cautious New Yorker Is satisfied. He asks when he can get delivery of his car. You will find that the majority of New Yorkers Intuitively hunt out these points in deciding the selection of any automobile.

1 Is the car beautiful In appearance? 2 Has It euftVtent strength and power to meet my needs? 3 How economical Is Its operation? 4 Is the design correct, so that wires, rods, "props" and bric-a-brac are eliminated? 6 Is the car responsive to Its control apparatus? 6 Is It easy to handle? 7 Are the dealer and manufacturer reliable? 8 Does the dealer give good service-to owners? I say the average New Yorker. Occasionally you will find the man who urjrtjmymEMjf Show visitors, this is the non-skid tire that is securincr the patronage of the jam-- wise and experienced tire buyers. See it at the Garden Show. Its special anti-skid construction com pletely masters all skidding fficulties and reduces the jmmmmm dangers of winter motoring. AUTOMOBILES.

RUGGED TREAD Mattlfeson "SILENT SIX" I 1 I Ftp Equipment of windshield, mohair top with envelope, llffy curtains, quick detachable rims, rear shock absorber, gas headlights, prest-o-llte tank, oil lamps, tools and horn. Four cylinder, 3Vt tnuh bore by hVt Inch stroke; Bosch magneto; zenith carburetor; 106-inch wheelbase; 32x3 inch tires, standard color black. Black and nickel trimmings. A striking exemplar of straight line symmetry, It has power to spare for hill climbing and rough going; for congested city travel a flexible throttle of from four to fifty miles an hour. Its low gravity, perfect balance, comfortably tilted seats, special rear axle construction and sprlugs, make It wonderfully easy riding.

The parts show boards and cut-out full-floating rear axle at the Palace Show demonstrate, piece by piece, the high quality of bearings, gears, materials, etc. i The rugged build and extra thick tread of Federal Rugged Tread Tires make them unusually economical and lasting in service. The heavy expanding base studs firmly grip the road, prevent skidding and give full power traction under all conditions. When next you purchase tires, specify Federal Rugged Tread. Made in Clincher, Quick Detachable Clincher and Straight-Wall and non rim-cut) types.

Federal Tires are procurable at leading dealers and auto supply houses everywhere. FEDERAL RUBBER MANUFACTURING CO, Milwaukee ORIENTAL RUBBER SUPPLY CO. Hupp Motor Car Company, Detroit, Mich. H. J.

K0EHLER S. G. 1709 Bre- Telephone Columbui 2231. l'VfV A few current models, equipped with choice of 2-passenger to 7-passenger, open or closed bodies. AT SPECIAL PRICES.

MATHESON AUTOMOBILE CO. W. C. Shepherd, Receiver, New York Salesrooms, Broadway at 62d Street See our exhibit in Madison Square Garden Show January 11. 18th.

I On exhibition at I I the Madison I Square Garden I Show I I Section 250 I 1166 Bedford Ave, Cor. Madison St, Brooklyn, N. Y. IffendCeniralPalJ mo roil rkki'iritrs ok evkiiy iircscmr'i.