The Daily Advertiser from Lafayette, Louisiana on April 10, 1982 · 7
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The Daily Advertiser from Lafayette, Louisiana · 7

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Location:
Lafayette, Louisiana
Issue Date:
Saturday, April 10, 1982
Page:
7
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ASTRO GRAPH AQUARIUS: Focus On Enjoyment PAC-MAN FEVER' Advrtir. Lofoytf. lo.. Sot., Apr. 10, 1M Forecast For Sunday Your Birthday Today: Exciting changes are likely this coming year. Although they'll he triggered by others, you will be the one who reaps the major advantages Look ahead with hope ARIES (March 21-April 19) Be a good listener today. You can learn something" very valuable that you could put to immediate use. It will be another's inspirational thoughts. TAURUS (April 20-May 20) Be flexible today. You could derive unexpected benefits from changes. If you lock-in on situations, you could impede your own progress. GEMINI (May 21 -June 20) This could be a very exciting day for unattached Geminis. You could meet someone you take an instant liking to, as he or she will to you. CANCER (June 21-July 22) Should you find yourself in a competitive situation today, don't view yourself as the underdog. Time is your ally. The odds will swing in your favor near the finish line. LEO (July 23-Aug. 22) Get out and circulate with friends today, even if you may not feel too much like doing so at first. Once you're in the swim of things, you'll be glad you did. VIRGO (Aug. 23-Sept. 22) If you're planning on doing something with friends today, why not throw an impromptu party at your place'' It'll turn out to be a ball for all. LIBRA (Sept. 23-Oct. 23) Your charm and winning ways will be much in evidence today. You'll be able to turn indifferent acquaintances into friendly allies. SCORPIO (Oct. 24-Nov. 22) Although this may not normally be a business day for you, something very unusual could develop that could add to your resources or income SAGITTARIUS (Nov. 23-Dec 21 ) If things are not going to your liking today, step in and take charge. You have excellent leadership qualities and you'll be able to direct your destiny. CAPRICORN (Dec 22-Jan. 19) Success in your endeavors is likely today because you will have several extras going for you. One is your reasoning ability; the other is your intuitive insight. AQUARIUS (Jan. 20-Feb. 19) It will do your psyche good today if you divorce yourself of mundane involvements and focus on that which you truly enjoy. Relax and have fun. PISCES (Feb. 20-March 20) Major accomplishments are possible today. You can do just about anything you set your mind to. Aim as high as your imagination permits, and think "win." Music Pop, Not Novelty Claim Songwriters By MARY CAMPBELL AP Newsleatures Writer The pair met in seventh grade in Akron; both played in bands in school Buckner ! mmoH tn Atlanta anH flarv Jerry Buckner and Gary Garcia, whove followed a couple of years later." been making a living writing commercial Garcia saysK ..what we wanted t0 do was jingles in Atlanta like to write pop, not cu reCords and try to sell them. We tried to novelty songs. But they admit that when establish our business we wouid something of theirs has caught on, it has nave time and brad on tne table t0 g0 after ucf aymcunus a uu un uiC unusual mc. nrnriiirins and wr t ne more ser ous v. "We did a commercial for Rigatoni's Pactaurant ahnnr 1Q7Q that Hrpu- thpm cn namewasNo TonthebesUellingchartof much business th nad a two. 0r a,rhCV7 7,hfpLPv,Wf N 69 and Cl'mb,ng three-hour waiting line. " on the April 3 LP chart. Buckner says, "That kicked us in gear in Buckner and Garcia's current record hit is "Pac-Man Fever." The single of that v. SHOWTIME Now 24 hours a day SHOWTIME offers VARIETY CONVENIENCE and CHOICE LAFAYETTE CABLE T.V. 232-6323 CRAWFISH KITCHEN RESTAURANT We invite you to come try crawfish prepared all different ways. Reservations for our Banquet Room for your Private Parties Also Available EXIT 109 North of Breaux Bridge CALL: 332-2687 Columbia Records bought the "Pac-Man Fever" single and then asked for an album. They wrote seven more songs, each about another favorite video game. Buckner says, "We had been playing Pac-Man last summer. Gary said, Why don't we do a song on Pac-Man?' I think I convinced him we shouldn't do it. Then Arnie Geller, our manager, said why don't we do a record on it. We thought about it and said, 'Let's not do it.' We were afraid it would be just a novelty record. They're difficult to sell anddifficult to get played on the radio nowadays and we didn't want to get labeled as novelty writers. "We were working on a commercial one day and started talking about this. We sat down and wrote the song in about two hours. We both had a couple of ideas. We went into it to write a good pop song and make the sound effects of the machine operating kind of secondary to the writing. We are pop-song writers." Garcia says, "Our first priority was to have something that would be a hit song regardless of what it was about. It would be a good song." Buckner says, "We had to complete each song before we could get the okay from the game company to use the song. Everybody loved them. "We changed attitudes on different songs. We made a dance out of one, 'Do the Donkey Kong.' 'Ode to a Centipede' is a ballad. We felt sorry for the character because he gets shot all the time. It's not a sad song it's a romantic-type song. "In 'The Defender' we made the person playing the game be actually in a rocket defending his country or house or girl or whatever." They recorded one song differently for release in Japan. Pac-Man is Puc-Man there sotheydid"Puc-Man Fever." One company is coming out with home units and wants to use Buckner and Garcia's song in advertising. One wants to put it on the machine so every time you play the game you will hear the song. There are ideas for movies and cartoons flying around. They have no idea what their next album will be. The record company may ask for more game songs or for an album with no game songs. Meanwhile, "Do the Donkey Kong" will be the next single release and there will probably be another from the album after that one. "Before that, we were still in that area where everyone doesn't know what you can do. Everyone is telling you what to do. They'd have two or three versions of what they wanted. "On the Rigatoni one. they finally gave us a chance to put some of our own input into the commercial. We wrote it on the way to the studio. We learned we didn't have to take six weeks to write something. We came up a winner. We were getting to where we could put our ideas into what we were doing. It's tough to get where they let you have that kind of control." Most of their jingles are ordered by banks, restaurants and auto dealers, they say. Now they're invited to openings of new locations they've written jingles for. Buckner says, "We try to make the commercial tailored to the product. Maybe someone might say, 'That's a Buckner-Garcia commercial,' but I don't think we have a style. But maybe we do." Buckner plays strings and keyboards. Garcia plays guitar and bass. "Give us a drummer and we can cut anything," Buckner says. They refuse to use a rhythm box. Buckner says, "I'd rather have the meter not perfect. Let them take computers and use them for bookkeeping and video games." They had minor success with one of their previous records, about Animal Man. Garcia says, "We write a lot of songs that would be considered standard but it seems to be easier for people to take an interest in something a little different." Garcia does the vocals and can sound different, according to the type of song it is and what Buckner tells him he wants. "It's almost like an acting job," he says. They started that when potential clients would ask for something they thought Buckner and Garcia couldn't produce. Their attitude was to figure out how to produce it and do it. And they worked hard. Buckner says, "People think songs come out of the sky. Things do come into your head. But it takes a lot of work to put the pieces of the puzzle together." When an ad agency had an idea they didn't like, they worked hard on it, the two say, and they worked also on an idea they liked better, to present. Garcia says, It s a rough way to do it. Was it worth it? "It is now." Wits Share Lives WITH MALICE TOWARD ALL. By Dorothy Herrmann. Putnam. 23S Pages $14.95. "With Malice Toward All" is an ominous title for a book that provides as many delightful moments as this one does In it, author Dorothy Herrmann shares many of the choicer verbal gems spawned by some of the sharper American wits who emerged earlier in this century. Among those profiled here are some familiar names (George S. Kaufman, Dorothy Parker), and some familiar faces (W.C. Fields, Groucho Marx), as well as some, such as Texas Guinan and the Mizner brothers, who were known in their day but are now largely forgotten. Among this book's stars is drama critic Alexander Woollcott, who is remembered not only for his piercing wit but for his crustiness. For example, after spending some time at the home of playwright Moss Hart, Woollcott wrote in his host's guest book, "This is to certify that ... I had one of the most unpleasant times I ever spent." Writer Robert Benchley was perhaps the least venomous of all those profiled here. When a doctor came to examine the pneumonia-stricken Benchley, he found the patient covered from waist to toe with goose feathers, which the practical-joking Benchley had glued all over his body. Tallulah Bankhead, Oscar Levant and Alice Roosevelt Longworth round out the assemblage of quippy biographies here. All shared a marvelous creative wit, but had lives clouded by tragedies such as unhappy marriages, emo tional insecurity and addiction to drugs and alcohol. Most of these lovable eccentrics shared another unenviable circumstance an unhappy childhood. Ron Berthel Associated Press r ! Bailu Aiiurrtiscr" Entertainment Call 234 7369 Hiqhwayl67 N. CjH -cnbnnnnnnnnnnnnnnnnn! FhA JrVllV m mm YmmmT'Jlm4tf9Tr m FURY OF THE SUCCl BUS A JAMES POLAKOF FILM starring BRITT EKLAND SANA WOOD! KABIR BEDI DON GALLOWAY JOHN CARRADINE SHERRY SCOTT ELISE-ANNE and Starring TOM HALLICK as-Burf Written and Produced b James Polakof and Beverley Johnson Musk b; Roger Kellaway Directtd by James Polakof Cemetery Girls "D UNDER IT REQUIRES ACCOMPANYING : fKHtHI Un AUUU uUAKUmn Both (R) Libby Tucker hitchhiked from Brooklyn to take Hollywood by storm. And her father by surprise M BEAUTIFUl MUSK... 24 HOURS A DAY TIME'S UP Public Defender Lou time with her infant son is over, in Part Pellegrino (Vincent Baggetta) tells his Two of "Not Quite Paradise" on NBC-TV's client (Yoko Shimada), an illegal alien "Chicago Story " tonight, falsely accused of murder, that visiting HOLLYWOOD (AP) -Susan Clark and Alex Karras star in the CBS movie "Maid in America," now filming in Atlanta. Miss Clark plays a liberal attorney accused of sexual discrimination by an unemployed worker, Karras, who answers her ad for a live-in maid. Notice Taxpayers Read taxpayers group information appearing in todays Advertiser on the Classified Automotive page. lorry J. touvlcr Chairman f Call 237 2486 1 J I NORTHGATE MALL 1 H KATHARINE HENRY B HEPBURN FONDA H 3 Academy dkwSL mm m -3. Goto torn T r LS 1 III, "V NN 1 !PNL- Vf0 J&mimmm m!!lJ Science created him. waiter mai-thau mm 9 ff Now Chuck Norn's must 9Lf a.s vuRCRn wmw a II , wmr- DINAH MANOFF 'P X II I dCStrOY fiHTI. 9-00 I A HERBERT ROSS FILM 'V NJk ' I VEIL SIMON'S I OUGHT ' fflj I Ik 4:30 I TO BE IN PICTURES f iS II H am aa a Haaaa 7:00 aB For Renovations PSj? ' yNl Than y n $atsun Kfil' Patronage I weekdays 5:30-7:15-9:00 11 Wsk 2um Hr Wn-PIB B I p. Ae Honor Bank Americord MasterCard fa. I Wg V, . Both PG Both R Hi A,m ID I and American Express. IMP II I i t I WiB' ! , 1 lumurwimtd y.. Now in F.M. & A.M. Sound k-W-mfkWI-W DON'S SEAFOOD HUT "A FAMILY STYLE RESTAURANT" 4309 Johnston 981-1141 We Honor Bonk American! MasterCard and American Express.

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