Visalia Times-Delta from Visalia, California • 4

w- THURSDAY. MARCH 19. 1935- IAHE FOUR VISALIA TIMES-DELTA. VISALIA'. CALIFORNIA 1 New Theater Named For Visalia Pioneer Richard Arlen And Charlotte Wynters On Program At Hyde Theatre Friday Heres Program For Opening Day At Hyde Theatre New Hyde Theatre, Popular Priced House, Opens Here Friday Afternoon; Matinee Showings ToBe Offered Fans WILL ROGERS FILM TO SHOW SUNDAY Once again Visalians will have the opportunity to see that celebrated sage of Beverly Hills, Will Rogers, when he appears at the Hyde Theatre in Steamboat Round the Bend" next Sunday.

It will be the Hyde Theatre policy to bring back many of the old favorites of the screen, and any suggestions from patrons in this respect, will be welcomed by the theatre Theatre Will Seat 400 Run Pictures Of The Be Offered On Equipment Patrons And Second Highest Type Will Screen; Latest Installed jection booth. A ladies powder-room, equipped with modernistic furniture with floors and walls entirely of tile of beautiful, subdued colors is also located on the mezzanine floor. The interior of the theatre auditorium is illuminated in green and gold light fixtures of a new, advanced lighting type. In presenting Visalia and Tulare county with this latest achievement in amusement-construction, the two owner-companies are confident they have placed 'Visalia in the forefront of cities which arc eminently proud of complete and diversified offerings of amusement to the public. A marvel of scientific advancement in sound-motion picture entertainment, the new Hyde Theatre, Visalia's latest, popular priced citadel of amusement will be thrown open to the public with a gala community program, Friday, March 20, at 2:00 p.

m. Although the new Hyde Theatre, completed by the Jr. Enterprises and the Fox West Coast Theaters, joint owners, includes the latest in sound projection and more important a delicate sound control for the most human reproduction of voices, music and sound ever projected on a screen, it was built, primarily, to offer Visalia and Tulare county entertainment at an exceptionally modest per-ticket charge. OPENS FRIDAY, MARCH 20 At 2:00 p.m. HYDE THEATRE PROGRAM OPENING DAY Friday, March 20 1.

Harold Hix Stranger Than Fiction 2. Mr. and Mrs. is the Name Novelty subject 3. Club House Party Comedy riot.

4. Harold Bell Wrights THE CALLING OF DAN MATTHEWS" with Richard Arlen Charlotte Wynters 5. Peter B. Kynes The Mysterious Avenger" with Charles Starrett Doors open at 2:00, Continuous to 11:00. Opening Day All Seats 25 Children 10 cents cents Direction Of T.

D. Jr. ENTERPRISES Charlotte Wynters and Richard Arlen are shown here in a scene from Harold Bell Wrights The Calling of Dan Matthews" which will be included on the opening day program at the Hyde Theatre. The picture will be repeated Saturday. J.

L. Pilegard To Be Manager Of New Hyde Theatre J. Lawrence Pilegard, one of the coming members of the movie-exhibitor field, and a well known resident of Visalia where he has acquired wide acquaintance a manager of the Fox theater will assume, in addition to his present duties the active management of the new Hyde Theatre, opening March 20. Pilegard has been ih the motion picture business for 17 years, start' J. Lawrence Pilegard ing at the impressionable age of 13 years up the long ladder that has produced its immortal Brady, and its Belasco.

He became associated with the motion picture business in Fresno 17 years ago and when he had learned the millions of details which one must master to present a first class entertainment, he was promoted to manager of the Fox-West Coast Theatres holdings in Hanford. He remained in Hanford until three and a half years ago when he was transferred, again by promotion, to management of The Fox theater in Visalia, which together with the new Hyde Theatre is under direct management of M. Naify, president, and C. B. Taylor, general manager of the T.

D. Jr. Enterprises of San Francisco. Pilegard is married and scurries home whenever his pressing duties will permit him. where he delights to play with his two-and-a-half-year-old daughter, Sallie Marie.

Pilegard announced that em- HYE) BILL NABHAM NAMED ASSISTANT MANAGER Visalias in THEATRE new, popular-priced, family theatre, located the Sweet Building on Main Street ADMISSION ALL SEATS WEEK DAY MATINEES 25c 20c Tulare countys newest theater, the Hyde Theatre, carries the name of an outstanding Visalia and pioneer Tulare county family. The new Visalia theater, which opens here Friday and which will feature matinee shows as well as evening performances, was named after the late R. E. Hyde, pioneer of this district. The Hyde family has.

long been associated with the development and progress of Visalia. Sound Projection At New Theatre Latest In Industry Picture Hollywood six short years ago men, otherwise intelligent looking, tearing out hair by the liandsful, many permanently bald today, and six mattress factories springing into being with this free supply of the stuff that goes Into matteresses. So was the whole book of problems and pups of early sound reproduction on the screen whipped and in a remarkably brief time brought to present-day perfection. At the new Hyde Theatre, Visalia's latest addition to first-class picture entertainment at popular prices, sound-projection is in its most perfected stage. The latest in wide-range sound has been installed by the Western Electric company affording a higher and lower scale of sound than the average theatre has at the present The new Hyde Theatre has also been acoustically treated so that no echo is present to mar the perfect reception of the slightest whisper from, the screen to any part of the theatre.

The booth which houses the projection equipment is of the latest construction, with the finest equipment the market affords. The machines are equipped with special high intensity lamps which throw a clear, blue light at all times. The screen offering through a light of this sort is restful to the eye and pictures are' startlingly clear in detail. The sound-projection machines and the motion picture machines are as nearly automatic as they can be. A monitor-horn enables ployes for the staff of the new Hyde theatre will be provided from the ranks of the T.

D. employees in other theatres, carrying out the circuits policy of promoting employes as rapidly as opportunity and ability permit. Paint PAPER CO. Phope 330 BOYSEN CO. Matinee Every Evening Shows at 7:00 and 9:00 Continuous Saturdays, Sundays and Holidays, 2:15 to 11:00 Theatre Benefits To Community Are Told By Manager J.

Lawrence Pilegard Is Justly Proud Of Two Visalia Theaters By J. LAWRENCE PILEGARD Manager of the New Hyde and The Fox Theatres in Visalia Have you ever been an enthusiastic, but over-worked member of a community committee handling details of celebrations which most cities stage once or twice a year? And when the bands and parades and the thousands who come to celebrate are you have that grand feeling of having done something worth while for your community. You are justly proud of your achievement for such celebrations mean trade and the cementing of friendly relations with the population of surrounding areas. It is good for the community, good for the merchant, good for everybody who depends upon his community for a livelihood. That is my work, each and every day.

of the year as manager of two theatres of which I am mighty proud. The staffs of our two theaters strive with every performance to stage entertainment which will spread the return of those crowds you see during celebrations to Visalia every day of the year. Theaters are good for a community. They promote community trade and take such a small mite from the purse of the theater-goer that there is plenty left for trade in stores for which the theater is indirectly a drawing card. Our two theaters here will, during the coming year, attract within their doors some half million patrons.

Many of these patrons Construction of the theatre, which will be celebrated at its opening as, an event which has contributed substantially to the prosperous work conditions here for the past five months, was decided upon by Fox West Coast and -T. D. Jr. Enterprises as a means of offering more diversified entertainment and at a lower price level than has been offered in Visalia heretofore. Matinees will be offered every day of the week at the new Oak Theater.

Second run pictures of the highest type which must necessarily be shown at a higher cost for the first time in any community, will be shown at the new Hyde, at reduced prices. Also will be offered from time to time first run pictures of top rank, according to J. Lawrence Pilegard, local manager of the theatre, also at reduced prices. Pilegard forwarded to the theatre going public the pledge of his companys superior officers, M. Naify, president of T.

D. Jr. Enterprise? and C. B. Taylor, general manager both of San Francisco, a friendly pledge of the best there is to offer in modem sound entertainment.

The new theatre, glitteringly new in construction and as modern as science can make it, stands as a monument to this pledge. The new Hyde will seat 400 patrons at a time, and an anticipation of a grand entertainment to come, is heightened as one enters the lobby. The lobby is entirely in glass-tile and modernistic tile of varying colors which reflect a shower of light from profusion of electric bulbs. The effect is not gaudy, it is warmly welcoming. As one proceeds through the lobby he is carried into a foyer decorated by the nationally renowned artist, M.

Chevalis of San Francisco. Art in modern-classic style has made a thing of beauty of the walls, an effect further enhanced by the modernistic carpets of exceptional richness and softness. Colors of green and gold carry the color-motif of the lobby, a motif which is characteristic of the inside decorations throughout the theatre. A stairway leads from the foyer to a mezzanine floor where the managerial offices are located together with rest rooms and pro -ad v4. OPENING DAY All Seats 25 Children IOC Continuous 2:00 Friday Saturday Bill Nabham, assistant manager of the Lindsay theater for several years, will take over Similar duties at the Hyde theatre which is to be opened in this city Friday, it has been announced.

Nabham, acting president of the Lindsay 20-30 club, is to move to Visalia today to make his home. CLEAN THE CLEANER AUTO CLUB WARNS A glance at the size of one of the newer air cleaners for the carburetor is likely to cause the owner to miscalculate its ability to hold dirt, states L. G. Evans, director of roadside service of the National Automobile club. Although the dimensions are much larger than in the case of the older model cleaners, there is a limit to the amount of dirt that can be trapped.

The cleaner itself should be cleaned at regular intervals. Remember that the size of the device is due in part to the fact that it is a silencing element as well as one used for cleaning purposes. will come from far distances to see a favorite on the screen and they will come early, or remain over to do much-needed shopping. A half million visits to the city mean a half million opportunities for merchants in all classes to supply the wants of those who might have gone elsewhere had not their favorite entertainment been offered them amidst comfort and by means of the latest in sound-picture exhibition. We use every advertising medium to reach every potention visitor to Visalia within our trade area.

This constant stream of advertising is a most effective method of supplementing the work of those committees which make up the chamber of commerce, community celebrations and other community efforts whose sole purpose is to attract people to Visalia. Xftv IW i. 1st Big Feature Theatre Here Is Lobby Of New Hyde Theatre On Main Street Which Will Be Opened By T. and D. Friday All PAINTS.

Furnished LOCALLY By Children 10 Day At 2:15 FEATURE. IN Harold Bell Wright's most popular hero swings into action Also John Hix' Stranger Than Fiction Mr. and Mrs. Is The Name Novelty Club House Party Comedy Riot 2ND BIG Visalia and WALL 125 North Court Street Agents WALTER PETER Bo ICYNE SPINS A ROARING YARN OF BRAVE MEN AND RECKLESS ROMANCE I Ride with the rangers hear their gay songs under a Texas moon with them in rough-riding adventures! I Compliments The new Hyde Theatre, contribution to Jr. En terprises, and Fox West Coast policy of providing Visalia and Tulare county with adequate, modern entertainment houses opens Friday.

Pictured herewith is the brilliantly lighted and artistically decorated lobby through which crowds will pass to view an architectural materpiece, dedicated to good, clean entertainment at popular prices. Photo by Wards Studio. Western Poster Company Welcome NEW HYDE THEATRE Coming Sunday Will Rogers Hecker Pass Road Is Reported Good The Hecker Pass route from U. S. 101 at either Morgan Hill or Gilroy thence to Watsonville, Is open" and in good condition, reports the San Jose office of the National Automobile Club.

-i This route affords an enjoyable trip to Watsonville, with the highlight the view from the summit a beautiful panorama of the Watsonville valley, with Monterey bay in the background. the operator to adjust the. sound to just the right pitch for production of perfect entertainment and uninterrupted showings. LOCAL NO. 605 MOTION PICTURE PROJECTIONISTS 'Steamboat Round The Bend.