The Times-Tribune from Scranton, Pennsylvania • C1

6 CYAN MAGENTA BLACK SCTIMESTRIBTIMESPAGES C01 061809 18:51 SUPERIMPSC CYAN MAGENTA BLACK LIFESTYLES THE TIMES-TRIBUNE FRIDAY, JUNE 19, 2009 WNEP-TV sweeps ratings If the local ratings battle were a prize fight, the con-test would have been stopped early WNEP-TV not only dominated its competition in each of the major time slots advertisers watch closely 8 MS LINDA MORGANSTAFF PHOTOGRAPHER Robert Breslin of Scranton is the vice chairman of the Prostate Cancer Awareness Alliance of Northeast Pennsylvania and a prostate cancer survivor. Mr. Breslin is the race director for PCAA of NEPA's inaugural Father's Day 5-Mile Run on Sunday at 9 a.m. at Scranton Memorial Stadium. Running the risk Fathers Day 5-Mile Run for prostate cancer set for Sunday at Scranton Memorial Stadium but the local ABC affiliate snagged a whopping 63 percent of the audience in the 6 to 7 a.m.

time slot during the May sweeps, according to Nielsen Media Research. "WNEP provides a radio station-like morning newscast," said Philip Condron, president of Condron Company an advertising firm that also tracks ratings for its clients. "It has personalities, news and weather, and they are delivered like a radio station delivers it." Rating and share are two ways of measuring TV view-ership of a program. Rating gives the program's viewers as a percentage of all households with televisions. Share is the percentage of households with televisions turned on at the time the program aired.

Numbers don't lie While WNEP scored a 15.4 rating and a 63 percent share of the audience for the 6 to 7 a.m. time slot that leads into the national morning shows, WBRE-TV had a miniscule 1.3 rating and a 5 percent share. During the 5 to 5:30 p.m. news broadcast, WNEP scored a 12.231 while WBRE had a 3.18. WYOU, which ceased broadcasting news earlier this year, had a 3.38 with its alternative programming for the time period.

At 6 p.m., WNEP scored a 20.342 compared to WBRE's 4.710 and WYOU's 0.61. The only victory for WBRE, the local NBC affiliate, came in the 7 to 7:30 p.m. time slot with "Wheel of Fortune" scoring a 9.118 to WNEP news' 8.617 and WYOU's "The Insider," which scored an 1.02. Mr. Condron said the 11 p.m.

numbers were likely harder to swallow for WBRE. The long-time partner of the vacated WYOU newscast, WBRE should have expected to gain the audience abandoned by its former sister cast, Mr. Condron said. "WNEP obviously took what audience WYOU had," he said. "Those CBS viewers had a choice on where to go for local news.

They didn't go to WBRE." The 11 p.m. time period saw WNEP with a 12.639 up over the 10.334 it scored during the March sweeps, while WBRE had a 4.012, identical numbers to March. STACY BROWN, a Times-Tribune Lifestyles writer, writes about media every week. Contact him at sbrowntimesshamrock.com. May 2009 Nielsen ratings Wilkes-BarreScranton STACY BROWN On Media YOUR WEEKEND GUIDE TO ENTERTAINMENT EVENTS AMICI, 1300 Morgan Highway, Clarks Summit: Wednesdays, Marko Marcinko Jazz Group; Saturdays, Chris Gratz.

BILLY B'S, 138 Smith Dunmore: today, High Tension Wires. THE BLUE PEUCAN, Lake Wino-la: today, Chris from Dashboard Mary. BLUES STREET, Ritz Building, 222 Wyoming today, Mat Burke and Billy Rogan; Saturday, The Ryan Brown Band. 130 BRIXX GRILLE TAVERN, 130 N. Washington today, Afonnabees.

CASTALDI'S PASTA HOUSE CAFE, 401 Railroad today, DJ Matt; Saturday, Jackson V. DIONYSUS DOWNTOWN, 244 Penn Fridays, Ian Ritter; "Lion Thursdays" Happy Hour to benefit Leukemia and Lymphoma Society, every third Thursday. GUBBIO'S, 411 Chestnut Dunmore: today, Chris Gratz; Saturday, Solo Tu; Sunday, Double GYPSIES NIGHTCLUB, Mount Airy Casino Resort, Mount Pocono: today, The Exceptions and DJ Tony Piazza; Saturday, Mike Mittman Disco Dance Party. J.J. BRIDJES, 925 Northern Clarks Summit: today, The Wannabees; Saturday, The Big Three.

LABS BAR, 1369 Adams Thursdays, open mike with Fud and Matt. MANHATTAN DRIVE JAZZ CLUB, Holiday Inn Scranton-East, 200 Tigue Dunmore: today, Bill and Donna Arnold; Saturday, The Girlz. MCGRATH'S PUB AND EATERY, 112 E. Main Dalton: today, Dashboard Mary; Saturday, DJ Dez. MERT'S, 302 Penn today, Phil Hinton; Saturday, DJ Jonathan Dark.

MOLLY'S COZY CORNER, 1324 Prospect Saturday, benefit for Scranton fire victims. NEW PENNY, 1827 N. Main today, Superbad; Saturday, Badd Monkee. RIVER ROCK HIDEAWAY, 110 Coxton Road, Old Forge: today, Strawberry Jam; Saturday, Bounce. SKYTOP LODGE, Skytop: Saturdays, Doug Smith Orchestra.

STATE STREET GRILL, 114 S. State Clarks Summit: Wednesdays, Latin dance night; today, Retro Rocket; Sundays, Chuck and Mike of Retro Rocket acoustic. STATIC NIGHT CLUB, 1-81, Scott Exit 199: today and Saturday, DJ Rocken Bob. TINK'S ENTERTAINMENT COMPLEX, Linden Street: Sunday, Burn Halo, Veer Union and Halestorm. WELLINGTON'S, 926 Lackawanna Trail, Clarks Summit: today, The Big Three; Saturday, McNothing.

WHISTLES PUB AND EATERY, 126 Franklin Thursdays, karaoke with Tony Piazza; today, Pink Slip; Saturday, Maybe Someday; Sundays, karaoke. NAY AUG PARK: June 27, 9 p.m. THROOP BOROUGH COW FLOP AND FIREWORKS: June 27, begins at 3 p.m.; June 28, begins at noon, fireworks at dusk, Washington Street Park. NEPA PHILHARMONIC: July 3, PNC Field, Scranton; July 4, Kirby Park, Wilkes-Barre, concerts at 7:30 p.m., fireworks at 9 p.m. MOHEGAN SUN AT POCONO DOWNS: July 3, begin approximately 10 p.m., Wilkes-Barre.

ROTARY CLUB OF THE ABINGTONS: July 3, dusk, Abignton Heights Middle School, Clarks Summit. CARBONDALE: July 3, 9:30 p.m., City Hall, Main Street. HONESDALE: July 3, dusk, Irving Cliff. LAKE ARIEL: July 4, dusk, Route 191. LAKE WALLENPAUPACK: July 4, 9:15 p.m.

MOUNT AIRY CASINO RESORT, MOUNT POCONO: July 4, 9 p.m. MOSCOW: July 4, 9:30 p.m., North Pocono High School. CELEBRATE FREEDOM 2009: featuring live music and fireworks, July 5, 3 to 10 p.m., Peckville Assembly of God, 3364 Route 6, Blakely. ANNUAL FAMILY DAY CELEBRATION WITH FIREWORKS: featuring children's activities, live music and fireworks, July 5, begins 6:30 p.m., Jessup. Please see TGIF, Page C3 Since his diagnosis, Mr.

Breslin said he has resolved to not only beat cancer, but to strengthen his mission to encourage others. On Sunday Mr. Breslin will direct the first PCAA Father's Day 5-mile run. The event is part of Mr. Bres-lin's efforts to raise awareness and to encourage testing.

Fun run The run is open to men and women as well as high school students and corporations. It will begin at Scranton Memorial Stadium and take each runner up a slight grade on the North Scranton Expressway and onto Mulberry Street. From Mulberry Street, the course turns onto Adams Avenue and will wind past the Iron Furnaces toward South Washington Avenue. The longest stretch will be along the Lackawanna River Corridor before the run concludes back at the stadium. "I wanted to give the runners the atmosphere of a marathon," Mr.

Breslin said. "There will be water stations and timing points and when the runners enter the stadium, their names will be called out. If you have never run a marathon before or, if you have never finished in a stadium before, the adrenalin, cheering from the spectators, the Olympic sense, will all be there. It'll be quite the experience." Contact the writer: sbrowntimesshamrock.com. BY STACY BROWN STAFF WRITER bout 9 years ago, Robert Breslin started the Prostate Cancer Awareness Alliance of Northeast Pennsylvania.

At the time, Mr. Breslin was in his late 30s and, as far as he knew, he was healthy There was nothing, neither family history nor physical failings, to suggest that he had anything to be concerned about. "I thought starting the PCAA of NEPA was a good cause, a way to give back," Mr. Breslin said. "I never had any other ties to prostate cancer.

Nothing that had come close. This was purely about giving back." As part of his advocacy work with the Alliance, Mr. Breslin held awareness events where he encouraged men to undergo screenings and testing. He also began regular testing and screening and, two years ago, his doctors noticed a suspicious spike in his prostate-specific antigen or PSA. Tests save lives The benchmark number, or the figure that's cause for alarm, for PSA is a 4, Mr.

Breslin said. Previously his numbers were in the 1.6 range, but within a year, it had jumped to 3.2, a sure sign that something was amiss, he said. "Going back two years, I never took a spike," he said. "My first test was when I was 38 and I was just being part of the group IF YOU GO What: The inaugural Prostate Cancer Awareness Alliance of Northeast Pennsylvania's Father's Day 5-Mile Run When: Sunday at 9 a.m. Where: Scranton Memorial Stadium Details: The run is aimed at helping to raise awareness and to encourage testing for prostate cancer.

Entry fee is $35 and there will be awards for the top male and female finishers, as well as the top high school team and corporate finishers. For more information, visit www. pcaanepa.orgEvents 2009RunDefault.aspx. because I was trying to set an example." Married with two teenagers, the Scranton native said his family took the news that he had prostate cancer in stride. He said because of his work with the PCAA of NEPA and his regular testing for the disease, his family was obviously concerned but still not overwhelmed.

It was that attitude and support that helped Mr. Breslin, 47, continue his relentless search for a cure and his non-stop advocacy work that has led many others to test regularly "Early detection is what we preach, because it is so important," Mr. Breslin said. "Early detection definitely was a key for me." Sandra Bullock, Ryan Reynolds predictable, but charming in romantic comedy The Proposal' "The Proposal" is a movie about a couple who start out hating each other and end up liking each other It's a funny thing. I started out I hating the movie and ended up liking it.

It opens on a rather cheerless note, as the portrait of Margaret (Sandra ROGER EBERT Movie critic "The Proposal" Stars: Sandra Bullock, Ryan Reynolds, Mary Steenburgen, Craig T. Nelson, Betty White Running time: 107 minutes Rated: PG-13 for sexual content, nudity, language Grade: (out of four) ka might have been too real for this fantasy So I was sitting there cringing, knowing with uncanny certainty where the story was going. No movie begins with scenes of a man and a woman who are utterly incompatible unless it ends with them in love, unless perhaps it might be one about Hitler and Eleanor Roosevelt. They will fly to Alaska, she will be charmed by his family, Please see Page C3 Time Station Rating Share 6-7 am. WNEP 15.463 WBRE 1.35 WYOU 0.10 5- 5:30 p.m.

WNEP 12.231 WYOU 3.38 WBRE 3.18 p.m. WNEP 12.330 WYOU 3.38 WBRE 3.28 6- 6:30 p.m. WNEP 20.342 WBRE 4.710 WYOU 0.61 7- 7:30 p.m. WBRE 9.118 WNEP 8.617 WOLF 2.65 WYOU 1.02 10 p.m. WOLF 5.210 11 p.m.

WNEP 12.639 WBRE 4.012 WYOU 0.62 Source: Condron Company KERRY HAYES TOUCHSTONE Sandra Bullock and Ryan Reynolds star romantic comedy "The Proposal." PICTURES in the Bullock), a tyrannical book editor, and Andrew (Ryan Reynolds), her long-suffering assistant. Known on office instant messages as The Witch, she terrorizes underlings, fires the man who wants her job, and orders Andrew to marry her. How that happens is, she's a Canadian in danger of being deported, she imperiously ignored the law, and now she figures if she gets ery no fast food stores or franchise chains, and a waterfront that looks less like a working fishing harbor than a tourist resort. Perhaps that's because the movie was filmed not in Alaska, but in Massachusetts and Rhode Island. Alas- married she'll get her green card.

They blackmail each other in their pre-nuptial hostage negotiations, and fly off to Sitka, Alaska, to meet his folks. Sitka turns out to be a charming waterfront town, filled with chic little shops like The Fudg-.