Lebanon Daily News from Lebanon, Pennsylvania • Page 10

Daily News, Lebanon, Thursday, May 1,1952 Does Phone Technique Ruin You? Try Tele-Technology By HAL BOYLE NEW YORK Do you have "telephone fear?" Or does your telephone shudder whenever you reach for it? Ai-e you making a real buddy of your telephone, or are you letting it show you up as a bum? These questions are being explored by a 29-year-old social pioneer named Barry Garfield, who is trying to correct a mistake made by Dr. Alexander Graham Bell 75 years ago. "He invented the telephone," remarked Garfield, "but he neglected to teach people how to use it." With some 35 million telephones now ringing more or less steadily, Garfield thinks it is high time individuals should realize that the proper use of theao little gadgets, can help them win or lose social or business success. He also believes corporations fail to appreciate how poor telephone techniques by their employes cost them millions of dollars in terms of lost or good will. Suppose you use the newest toothpaste, smoke a smart cigaret, employ the correct deodorant, wear the right clothes, avoid "five o'clock shadow," and keep your mind razor keen by reading only the best books? If you pick up a telephone and bark into it, "Hi'ya, kid?" well, all is ruined, You've gone to a lot of self-improvement for nothing.

"The telephone projects your personality nnd people judge you Dy it," Garfield remarked severely. He had founded what he hopes Is a new science-tele-techonology- to remedy the situation, What is tele-technology? Garfield defines it this way: "It is the study of the economic Itnd social aspects of the telephone its use Jndlvjdals and com panics as a business and social tool." Garfield is now writing a book on how to use the telephone, trying to get big corporations and business schools to give courses in it. Garfiold has found the thing thni most irritates phono users is "to be kept waiting." He agrees with the phone company itself that the time wasting "hollo" greeting should bo dropped. His substitute: speak your name and your department, if you are answering for your firm. "And always put your best voice forward," he added.

Has his research paid off personally? Garfield, who is a bachelor, answered "Well, I never in my life have been turned down for a date over the phone." Color Expert Creates Moods Through Camera HOLLYWOOD, (UP) Wilfred Cllno sat peering through his camera lens at Virginia Mayo as she swivel-hipped her way through Technicolor burJesquo number on a Warner Bros, sound stage. ''Lovely girl," he grunted. "Did you notice the draperies that flanked her? They were grey but I used filters to give them a green cast. Nice effect." It isn't that Cline hasn't an eye for a well-turned ankle. It's just that, as a cinematographer, he is equally interested in TIOW to tell a story and create moods through the eye of a camera.

A specialist in color, Cline also has acquired an unrestrained enthusiasm for employing the cam era to create atmosphere. "It's as though the camera was playing mood music," he said. "It can be dono with angles, lighting, colors, or visual props like smuko nnd fog." Mood Created In the scene in point, for "She's Working Her Way Through' College," Clino sought to get across the combination of a glaring honky-tonk atomosphere and mood of sexy sullryness. "Low cross-lighting on the stage and a brightly ligtcd orchestra in the pit help to create a lively mood," he said. "Miss Mayo's fringed hips and those green draperies took care ot the sex." Cline hod different objectives in photographing "The Story of Will Rogers." "In a scene near the end when Ihe audience knows that Rogers is flying to his'death, we picked a wet, rainy day to go to the airport.

Wyman was photn- graphed standing on the runway, a lonely figure, symbolic of disaster." For interior scenes during other periods of Rogers' life, Cline used warm lights on the walls to create what ho calls "the happy American home atmosphere," Even brilher lighta were used during political convention scenes. "They mako everybody look gayer and everything seem noisier." JUST EHONl PQR A IOAN IXTRA CASH OPIN FBI. TUB P.I., CLOSED SATURDAY PREFERRED FINANCE SERVICE, INC. JicklM TUCumberlud St. DENNIS Roofing Siding Co.

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