The Brooklyn Daily Eagle from Brooklyn, New York • Page 4

4 BROOKLYN EAGLE, MON SEPT 30. 1946 I I jj- ABRAHAM fUlTON T. HOT Seminar Is Underway particular products of war which brought to infamous fruition other weapons just as deadly. I refer to the psychological weapons, by which New techniques of mais psychology as deadly as the atom bomb were under attack today as the first seminar of the American Press Institute started at Columbia University. Sevellon Brown, editor and publisher of the Providence Journal-Bulletin told 25 newspaper executive Hum many dallies through I've found a host of new itruments of mass communication, and assisted by secret police in every nity, took control of the minds of out the country that it was their responsibility to find methods of virtuauy an entire pcoyic, j-'icnuiiiemng and building in Am, the institution of the dally drove it to mass madness.

"These techniques, using th science of mass osvchology to circuit the processes of rational newspaper as a responsible social instrumentality essential to sound public opinion as the greatest single public decision ana arive men u. huctrrwi mass action, are avail able to unscrupulous cabals and pressure groups tnrougnoui. Today's event marked the opening of the first seminar for managing oriitnrs anri news editors. Subseauent used world. Tney may oe, aim 11 he conducted for other lands where the press and other i The nresent seminar will bo continued for three weeks and Instruments of mass communication appear to be, or actually are free.

In these troubled times mer or. vninrahle to these Dsychologl- i include discussions 01 sum sud- jects as newspaper crusades for community improvements, coverage of labor news, newspaper treatment cal devices. Men without food and shelter have little patience with de of scientific subjects ana news treatment, of controversial subjects. liberative processes, in sucn times, I really shouldn't have been surprised to find everyone so helpful. My entire family has always made a pleasant pastime out of shopping at because they enjoy the friendly, family spirit that makes one of the most popular shop-ping centers in the city.

Mind you, I'm not a swivel chair executive yet Mine is one of the indispensable little jobs. But I get a great kick out of being part of the biggest store in the biggest borough in the biggest city in the world. is expanding and growing so rapidly that there's something new and exciting happening every day. Ye there's no doubt about it I've gotten a great deal more than a pay envelope out of working at Everyone likes to make new friends. I know I do.

That's why I was so pleased wh'en I found the people I worked with at so congenial and friendly. Before I came to I used to think of working as a dreary grind. Now I actually find myself looking forward to happy, stimulating hours of pleasant associations. I'll never forget the first few days 1 came to work at I didn't know beans about selling. But sent me to school for several days with full pay! and gave me practical training in department store technique.

The day I finished my training I was taken out to lunch and introduced to everyone in my department by my sponsor. I didn't feci shy. I didn't feel like an outsider. I didn't feel lost. Everyone was so nice to me they made me feel as if I'd been their friend for years.

skillful appeals to iear, picjuu, The Brooklyn Eagle is represented: at the seminar by its managing and hatred are snocsingiy ww tive. know mat editor, How ard A. Swain. Furpose Explained In exDlainine the purposes of full disclosure, by reporting all of the significant facts, statements) seminar, Mr. Brown, who first pro ana conincting opinions, the task of full disclosure hendlnnir flow Of complex posed the institute, saw: "Today the American Press Institute is more an idea than an institution.

The name is an aspira tion, a hope, a determination for the improvement of the public service is enormous. This swift flood stream of news may motivate social, political and economic action of incalculable consequences; action which may bring war or peace, prosper- of newspapers in America. a that which gives significance to th willingness of 37 newspaper publishers to underwrite this experiment for a two-year trial. It is ir this mlrlt. that the trustees of Col cannot withhold the news.

It Is not our lordly function to tell the public only what we deem 'safe umbia University have so generously or 'aonri' for it to know. In nivrarr uch rjower cannot be delegated to any group; it Is the STOP IN TO SEE OUR PERSONNEL MANAGER TOMORROW AND JOIN THE FRIENDLY FAMILY GROUP THAT HAS HELPED MAKE ONE OF THE NATION'S GREATEST STOR1S and so liberally allowed us to depart from academic orthodoxy where it was thought the broad objective would be better served by our self-Bovernance in clinical study. The first step toward iyriuiy bob nation. Must Exercise Astute Selectivity nniversitv will contribute greatly. But from outside will be brought 'What answers to our problem can find, therefore, must lie in organization of newspapers and i I I Employment Department 180 Livingston Street Opposite the store your discussions and experts in many fields; whoever can benefit news services to bring into effective the interest of the institute.

nign degree oi speciau.Ka.uun talents We must lift our sights as to what is "If this Institute is to succeed," he said, "It must be the living symbol of a. newborn determination ol pub selectivity in deciding lishers, editors and reporters of what is the significant newspapers to strive unceasingly to rim it i faring this resDOiulbiltty improve themselves that they may fulfill their obligations with increasing effectiveness in this critical that we come here in the dual role of experienced newspapermen and our understandine of social, politi cal and economic problems, more "When the flow of ideas and Information is blocked," he continued, "human progress and crea-tiveness languish. The very con skillful our use of tecnniques ana, of the our democratic world the news gathering activity of dailv Dress and the world-wide I above all else, more acute our professional consciousness." Carl W. Ackerman of the Columbia Graduate School of Journalism, and Floyd Taylor, director of the American Press Institute, also spoke briefly before the first discussions of the seminar began. During the three weeks it will last Important newspaper publishers, editors and reports will be heard, as well as experts from other fields.

The Santa Luisa collecting instrumentalities which it supports. Face Hazards Deadly As A-Bomb "But it would be foolhardy to minimize the moral hazards which confront us. The atom bomb and the rocket propelled missile may be I Sails Under Capt. Prather Screened Pea Soft Coal 'ror Stokers Hand Firing war record behind him, Fresh Mined Anthracite Capt. Ernest Prather of 50 Lenox inker, Diesel Fuel Oil ace Line Santa Luisa wnen on her maiden voyage today om Pier 57, North River, with a ill complement of passengers and! irgo.

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