The Californian from Salinas, California • 4

SALINAS INDEX-JOURNAL, SAUNAS, CALIFORNIA. WEDNESDAY, AUGUST 14, 1935 PAGE FOUR i Salinas Eagerly Awaits Premier Of New Showhouse To Be Opened On Main St. CONGRATULATIONS To Our New Neighbor We Are Next Door To The New We Are Next Door To The New Residents from all parts of the Salinas valley are expected to throng to the theatre for the gala opening tomorrow night The new theatre, and the new stores and shops alongside of it have richly improved the appearance of Main street. Construction of the buildings has been a forward stride for the city. R.

E. Degener, who has served for the last five years as the manager of the Crystal theatre, will take over the managership of the new house, Although he has devoted the last 14 years to theatre work, he said today that he had never seen a theatre of more real comfort and beauty than the house which will be opened tomorrow. The popular manager has won countless friends in Salinas valley since he came here from Oakland, where he formerly was in the theatre business, and the city today warmly wished him congratulations on the advent of El Rey. Under Degeners capable guidance, the new theatre is believed certain to meet with instant popularity and success. Serving DRINKS AND SANDWICHES COME IN AND GET ACQUAINTED.

WE WILL PLEASE YOU SYLYADELLS NEXT DOOR TO EL REY ELABORATE preparation were completed today for the gal opening of the new El Key theatre. At 6 oclock sharp tomorrow night the door will be thrown open to the general public and a new chapter will be written in this citys amusement life. is set for the dedicatory performance which will be the highlight for many Salinas theatre-goers who have eagerly awaited the opening of the new film edifice. Numerous county and city officials will attend the colorful premiere, with the public participating in the welcome to the new wonder showhouse of Salinas. An unusual program has been selected for presentation to the opening night audiences, with two shows Thursday night and a matinee Friday.

Mark Jorgensen, architect of the new El Rey will be receiving the plaudits of the day when patrons visit his latest architectural triumph. Renowned throughout California for his outstanding theatre creations. Jorgensen said today that the El Rey is unquestionably on a par with the finest theatres in the amusement industry. Built at great expense and dedicated to the people of Salinas, the new film palace will show all of-the late major motion pictures at popular prices. Luxurious comforts await the patrons, and a staff of trained employes will exert every effort to aid in the comfort and enjoyment of the patrons.

The new El Rey theatre, as previously pointed out, marks general advancement in technical progress of motion picture entertainment All seats of the cozy house; which accommodates 700 persons, have been so arranged as to afford proper visual distance from the screen. There Is no sight angle greater than Is required to retain the true proportion or distribution of the figures on the screen, a factor that is lacking in many costly houses of larger size in metropolitan areas. The floor is so constructed Jhat incoming and outgoing patrons will not Interfere with the enjoyment of the screen fare by those who are seated. 1 As for the film sound, the building has been built with great care over acoustics. The finest acoustic engineers in the country were consulted before construction was started so that no possible flaw, or distortion of sound, could exist The theatre is entirely clothed in an absorbant acoustical material which absorbs the high velocity sound Growing With SALINAS 0M3DO3 SUCCESS To The New EL REY THEATRE LINOLEUM Furnished and Laid By CALIFORNIA FURNITURE COMPANY 323 MAIN ST.

TELEPHONE 394 i i i i i I I I I I I i 1 I I I i a a MARK T. JORGENSEN Architect For The New EL REY THEATRE SAN FRANCISCO, CALIFORNIA 523 Market Street spots; Keating and ventilation have been carefully looked after. Fresh, filtered air is circulated through the theatre every three minutes, while at the same time impure air is withdrawn. waves of such pictures as the screeching of wild animals, at the same time receiving the lower intensity waves of the human voice so that the audience will not be annoyed with reflected vibrations commonly known as echoes or dead Congratulations Congratulations and Success To A-D-H-Co. Anderson-Dougherty-Hargis Co.

Extends Congratulations TO THE TO Wl ire fiiB ucsri Yp gnilD OR CjSSlKicfuPf 'moii 1 DEDICATORY PERFORMAM OfiTfieSaimte Youll LAFF Youll IIOWL-Youll SCREAM ALICE BRADY in LADY TUBBS with I Douglas Montgomery Anita Louise Hedda Hopper and big cast of supporting players -plus-UNIVERSAL NEWS-pIus GOING PLACES Cartoon plus Henry Armetta comedy BETTER THAN GOLD. fJ PLUMBING and SHEET METAL WORK BY PHILLIPS HEATING and PLUMBING CO. 215 Monterey Street Phone 593 (Opening Thursday, August 15) We are proud to have had a part in the con-struction of this beautiful New Theatre Congratulations ROOFING and TILE WORK a On The Beautiful Nevo. Heating and Ventilation Was Our Fart In The Equipment Salinas Beautiful New Theatre Lumber FURNISHED BY THE yea bast SALINAS -INSTALLED BY- TYNAN, Lumber Company a a a a a a a a i I i i I 1 I I I If Construction By HAROLD C. GEYEtt We Serve Plumbing, Household Utilities, Refrigeration, Gas' Ranges, Sheet Metal Work.

G.L.EROSY ROOFING TILING CO. 165 Webster Avenue Monterey Telephone 4908 Phone 190 E. Alisal Street Phone Monterey 4924.