The Herald-News from Passaic, New Jersey • 53

Passale-Clifton, N. J. Tin: HER ALD-XETVS MONDAY, FEBRUARY 21, 1953 53 Life of. Basic Auto Designs May Be Extended to 4 Years JL A I Directories at Toll Plazas To Guide Parkway Motorists A new signing program was rity at the prevailing speeds along announced yesterday for New the Parkway and consequently Jersey Garden State Parkway mention only one or two destina-to direct motorists conveniently tions reached from each exit, and quickly to the hundreds of Announcing the new program, destinations along the 165-mile D. Louis Tonti, of Ridgewood, route.

lading executive director of the Under a major phase of the New Jersey Highway Authority, program, large directory boards' said the effort is aimed at facili-will be erected at Parkway toll tating Parkway travel to the explazas to list all communities' tent that it will always be accessible from exists inthe lm- strictly a pleasure. Tonti said mediate area ahead. Each such the new program follows on in-diredory will cover communities, tensive study of the original located near the Parkway as signs posted on the Parkway. i THE 1955 IMrF.RIAI' The elegant new Imperial this year is a completely separate and distinct line of automobile. It Is available In the six-passenger sedan, shown above, or the Newport hardtop roupe.

far along as the next toll plaza. Current Sima Limited The diredory boards are designed to supplement the regular aigns at interchange exits. The latter signs are limited in their wording to assure rcadibil- Engineer Sees Rapid Growth In Auto Air Conditioning effected major stjling changes (or 1955 with a minimum of retooling expense. Some industrysourres discussing the proposed changes In model redesigning programs emphasized that it docs not contemplate withholding major engineering advances for four eyars. In this connection they refer to improvements in automatic transmissions, inereasea in engine compression ratios and other advances that can be integrated without extensive retooling.

-Examples of this can be found in the transmission Improvements, higher compression ratios and a new torsion suspension system adopted for 1955 models by one manufacturer who does not claim his new cars are completely redesigned. 3-Wheeled Car Makes Its Debut NEW YORK A three-w heeled Tri-Car made its national debut at the Universal Travel and Auto Sports Show at Madison Square Garden Saturday. The little three-passenger car i powered with an 88 cubic the average motorist. Every car maker with several makes of "ch two-cylinder aircraft en-cars in his overall output still! and manufactured could make a major change in by Lycoming. The use of a From 1939 until the end of 1952, approximately 10,500 cars In this country were equipped with air conditioning, Kent said.

During this period none of the automobile companies produced their own systems. The past year was the first one In which several major companies have built air conditioning units of their own design for passenger car installation. One of the most Important lessons learned to date in the design Customer demand for passenger car air conditioning which exceeded the most optimistic expectations of automobile manufacturers last year will continue to increase P. J. Kent of Chrysler Corpora iton told the annual meeting of the American Society of Heating and Ventilating Engineers.

Kent, who Is executive engineer in charge of the electrical section of the Chrysler Engineering Division, added that. is necessary if th aystem Is to have value. Another reason why plenty of reserve capacity is needed In automobile air conditioners, Kent explained, is that, very often the engine is Idling or operating at very low speeds for long periods, as In heavy traffic. Here, it is especially Important that the unit have good output during low speed operation. The ton ratings of refrigeration systems, Kent explained.

Indicate the amount of cooling the aystem can do, compared with a given amount of ice. A one-ton system," for example, will do the same amount of cooling that a ton of Ice, melted in 24 hours, would do. Window-type 0 within five to years 10 per; of automobile air conditioning, cent of all new cars will be! Kent reported. Is that the car equipped with air conditioning! systems must have considerably units. more reserve capacity than corn- With every Indication that the mercial or home units, market for passenger car airi- This is because a car parked conditioning will grow quite rap- in the sun stores up large quan-idly," he continued, we can ex- titles of heat, and refrigeration pect a gradual changeover from capacity must be adequate to present relatively small scalei lower the temperature quickly.

production operations to large-j Since many automobile trip are parity refrigeration system, Kent volume manufacturing methods.1 of short duration, quick cooling! said. room air conditioners rang from a half-ton to a ton In capacity. Most automobile air conditioning system now are using from 15 to 25 per cent fresh outside air along with recirculated air to keep car interior fresh, even when occupants are smoking. This again require a higher ca- Westinghouse-Schneider torque converter eliminates such con-vential parts as the clutch, transmission and differential. The body on tha car consists of fibrous glass Impregnated with polylite, a synthetic resin.

Y. The directory boards are slated to be in use before summer, when the seashore resorts close to the Parkway are expected to, draw a great number of new visitors. Each listing will include a suggested exit number toj rescl a given destination. Exit signs themselves are undergoing revision to the extent that area designations may replace individual points in the legend. Area designations covering the greatest population, best geographical description and major traffic junction points are to be used.

In northern New Jersey, for example, the following northbound exit signs are planned: Exit 142, Hillside-lrvington Area (Chancellor Avenue); Exit 142B, Irvington Central Area (Lyons Avenue); Exit 144, North Irvington-Newark Area (South Orange Avenue); Exit 145, East Orange-Newark Area (Central Avenue); Exit 148, East Orange-Newark Area (Springdale Avenue); Exit 148, Bloomfield-Montclair Area (Bloomfield Ave nue); Exit 149A. Bloomfield Belleville Area (Hoover Avenue); Exit 151, Montclair-Nut-ley Area (Watchung Avenue); Exit 153A, Clifton-Passaic Area; Exit 153B, Clifton-West Paterson Area; Exit 154, Clifton-Pat erson Area; and Exit 155-P, Paterson Area (Broad Street). Mapa AvallabI Other additions and changes are planned to make directions along the Parkway a simple thing. Backing up the signs along the route will be the official Parkway road maps available at toll plazas, louring services, hotels, gasoline stations and automobile clubs. Thousands of new maps have been ordered by the Highway Authority to provide motorists with the quick guide to the more than 220 points of exit and entrance along the Parkway.

The Parkway has been open for a continuous drive of 158 miles from the Clifton-Paterson area in the north to Cape May at the southern end of New Jersey. The Parkway route runs almost the full length of the eastern half of the state. It is slated to be open all the way to Route 17, Paramus, In Bergen Couaty this July. Edward C. Renner Has Ndh Agency Benner's Family Long In Business East Rutherford Family 87 Years In Transportation The Benner family has been attending to East Rutherford transportatiorf needs for 87 years now.

Edward C. Benner. Is the proprietor of a Nash agency at Hackensack Street and Union Avenue, across from Riggin Field. The same comer was the site of his grandfathers blacksmith shop in 1868. The Nash agency the only one on the South Bergen area is only a year old.

But the Benners have operated a gas station on the same site for 39 years. The present owner's father took a long look at the horseless carriage in 1916, decided that it had come of age and supplemented the family wagon building and horse-shoeing activities with a few gas pumps. A few years later, the black-smithing ended for good. The present owner, brought up in East Rutherford, is now a resident of Hasbrouck Heights. He has been in the family business for 25 years.

New Fuel and Vacuum Pump General Motors AC spark plug division plans a new combination fuel and vacuum pump. Advantages of the new init are outlined as: permitting a car driver to vary windshield wiper blade speed to suit weather conditions; permit the most comfortable speed for the drivers own vision and driving practice and silent operation. one or more each yearr But Industry experts believe the proposed program has tremendous cost-reduction possibilities. The cost of making a complete design change for an entirely new car runs into millions of dollars. Chrysler presents a good case In point.

In one of the biggest comeback effort the 'industry ever has seen Chrysler redesigned all four of its linep: And the cost, its president, L. L. Colbert says, amounted to more than 250 million dollars. Before World War II such complete change undoubtedly could have been made for from 60 to 80 million dollars. Now It costs more than 60 million Just to bring a new V-8 engine to the assembly line.

A question that arises Immediately In connection1 with the proposed new redesign program is its effect on the smaller producer. Can a smaller manufacturer successfully market a car whose design has not been changed for four years. The answer, of course, Is an unequivocal yes. The reason Is that startling changes can be made in the appearance of an automobile merely by altering front fenders, grille, hood and quarter panels. This has been done before.

It is important to the smaller concerns to stand the huge costs of frequent basic engineering and styling changes. One company which introduced a complete new car this year has Sidney Beloff Dodge an i Plymouth Beloff Motors One Of Newer Agencies Sydney Beloff, head of Beloff Motors, Dodge and Plymouth agency at 402 Broadway, Passaic, ha been in the automobile business for more than 11 years. Before acquiring his own agency a year and a half ago, he waa vice-president and general manager of the largest dealership In the East, Rlgers Motor Company, of Brooklyn. Beloff joined Rogers as a salesman after his discharge from the army after World War II. He was a master setgeant with the Corps of Engineers and in his four-, and-a-half-year hitch he saw service in the Pacific Theatre.

Mr. Beloff was bom 40 years ago in New Haven, Conn. He sold cart there after completing his schooling. When he joined the Rogers Company, he moved from Connecticut to his present home in Bayside, N. Y.

He is married to the former Esta Zweigbaum. -They have two eons, James, five, and Andrew, two. Mr. Beloff is a member of the Pasaaie Klwanls Club and of Equity Ledge, F. and A.

M. MachineYesfrSlomi Doors Auto body doors are tested on a door slamming machine that subjects them to the equivalent of 20 years of normal use. Before you discard old radiators or heating equipment, turn them Into ready cash bv advertising them for sal In the Want Ad page of The Herald-News. Adv Youll be ever when you drive up in your -NEW CAR! Theres a certain aura of magic that always seems to a surround a new car. Cant you just hear the "oohs and the Of CQurse, you can because were all blessed with the gift of imagination.

9 Why not plan to make your dreams of a new car a reality? The Authorized New Car Dealers of Passaic and Bergen Counties welcome you to their showrooms. Theyll be proud to show you all the newest innovations of the automobile designers. Rest assured that i' jio matter which new car you choose you choose a dreamer that hasamagicallitsown. Authorized New Car Dealers of Passaic and Bergen Counties A m. 1-.

0 A.