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Extraordinary Inauguration •tt*«*t***»* •••••*•••• ••••••••••••••••% That will be no ordinary inauguration in Little Rock on January 10. Tlicre arc several things which will make the taking of office by Winthrop Rockefeller a special event. Veteran politicians have been heard lately to comment over a holiday cocktail that "the state probably never will have had anything like it." There are several obvious reasons for this. In the first place, the inauguration may be moved (at the request of the Republicans) from the Legislative chambers in the capitol building to cavernous Robinson Auditorium in downtown Little Rock. This means that untold additional thousands will be able to attend the swearing in of the state's first new governor in 12 years. Secondly, there is the spectacle of the first Republican Arkansas governor in nearly a century taking office. And of course, he IS a Rockefeller arid IS a native New Yorker who became an Arkie by choice. There are those who say that national television will be present for the inauguration of this Mr. Rockefeller, and this might be, although there will be plenty of competition for teevee attention during the frist two weeks of the new year. Another of the state's elder statesmen, who has attended his share of inaugurations, predicted that 15,000 out-of-state curiousity seekers will be in Little Rock for the event. "There's a lot of interest all over the nation in our new governor," he explained. All of which may signify practically nothing when time cornes to administer the affairs of this state. But there is a sort of new day, gospel tone to this entire business of tak-' ing on a new governor. It is a bright and hopeful spirit. JJL* Of It Can't Happen Here It Isn't likely, is it, that In the U.S. an agency of the Government would suggest to a company that its spending on advertising and promotion is excessive, and would recommend that such expenditures be cut almost in half? To be sure, in Britain something of the Mrt has happened. But then, it has a Labor government. The British Monopolies Commission charges two producers of detergents — Unilever Ltd. and Proctor & Gamble Ltd.— with spending too much on their advertising. It recommends they cut spending by at least 40%, on the grounds that, if they do, there can be a 20% reduction in wholesale prices. Now the commission's recommendation is not legally binding. But what it means is that the companies must enter into a sort of bargaining dialog with the British government, whether they want to or not. Understandably, the companies disagree with the commission's conclusions. They point out the obvious, which is that when properly expended, advertising funds result in lower distribution and unit costs tiian are possible, say, by spreading news about a product by means of a small army of doorbell ringers. Moreover, it ought to be plain by now— as evidently it is not to the British Monopolies Commission—that unless product news is widely disseminated, as by advertising, the consumer is not alerted to the fact that there are choices available to him. And that there hardly can be a competitive economy In an absence of advertising. For any governmental agency with the power to induce a reduction in advertising gpendnig, and hence volume, surely has the power to bring about, if it chooses, the elimination of advertising. Which some people, who fret about what they—and many Socialists- call the social cost of advertising, would like to see, together with packaging uniform in fize, shape and color. Here in the U.S., curtailment of advertising isn't being seriously espoused. Or is it? Well, a few weeks ago Donald Turner, chief of the Justice Department's antitrust division, said that it would be "quite appropriate" fn instances where companies acquire "undue market power" through violation of antitrust laws, for the Government to "impose ... an absolute or perceptage limitation on promotional expenditures" even though such expenditures "were and are lawful." He also proposed that there be some form of Government operated or subsidized "evaluation" of consumer products "at lower social cost" so as to make consumers less dependent on advertising for their product news, and to help them "spend their dollars more fruitfully." That is, to spend them the way the Government thinks best. What is happening to advertising and marketing in Britain can't really happen here ... can it?—The Wall Street Journal. Show Beat by Dick Kleiner H6LLYW66D (NBA) IF It tVERE MY STUDIO -I'd take my medicine and admit I'd goofed - instead of trying to sell a dull film like "Blow • Up" with a "Suggested f6r adults only" tag, I'd put it Cut with this cautionary note: "Suggested for Insomniacs Only." —I'd tell Aftdy Williams that iifbrmality is fine, but pleas* put on a jacket and tie when tiflging hymns. -I'd try to find » good feature role for Kim Darby, a tremendously impressive young television actress. —I'd fire the next man who Suggests that we use rock 'n' roll music as background for a movie. Already, that's a cliche- yay-yay. -I'd insist that all my directors see "Fahrenheit 451". to learn by watching Francois Truffaut's work. -I'd make a psychological N6b6dy could answer him. Anita Bryant called up just before she left for her seventh consecutive Christmas trip with ttie Bob Hope troupe. She was full of excitement and patriotic ferver. Anita and her husband, Bob Green, have devised a novel way of celebrating their own Christmas, since they're away from their children on Dec. 25 each year. Anita says they trimmed tSie tree on Dec. 3 and everybody opened one gift each. The rest they stored away. When they get back home, on Dec. 31, they have another Christmas Day and Hie rest Of their presents are opened. One of Anita's jobs in Vietnam this year will be to look up the husband of a girl who was in the Miss America pageant with her. When Anita was Miss Oklahoma, she was friendly with Miss Wisconsin. Now Miss etory of the old vaudeville days, j Wisconsin is Mrs, George Reul, a tale of a comic witJi skitsoph- ;and he' a medic in Saigon. Raymond Burr's hand is still in a cast, and it is healing renia. -I'd team Phyllis Diller and Jerry Lewis and watch the fun fly — and the money roll in. —I'd tell any of my stars who were planning to do a television variety series to take a lesson slowly. Burr says he's having a tough time learning to do Slings with his left hand. He nearly cut himself to ribbons A BoMNiET FOR 'Going Out Of Business' One of the tiredest pieces of cheap-jack advertising is the "going out of business sale" advertised by merchants who continue to use the same sign and price tags for months and years at a time. The idea is to con the unsuspecting public into buying what it thinks is reduced-price merchandise On the premise that anyone going out of business must be reducing prices. Now the Dallas City Council has passed an ordinance which would put the cost for such sucker-bait advertising squarely where it belongs: on the merchant. even care enough to rehearse. -I'd make a psychological film about an architect, a man BIOSSAT AND CROMLEY IN WASHINGTON Graft and Power Struggle Grave Threats to Mao Rule from Roger Miller's failure - trying to shave southpaw-style the public gets angry when a|and finally give up and bought performer obviously doesn't an electric shaver. MGM is thinking of starting a series of movies based on the Peter Tree character — he's a kind of Matt Helm. They think Alex Cord could plsy Tree ... ABC may yet revive fiiat Jack Carter series, Friends, Romans and Countrymen, a situation comedy set in ancient Rome... Kathryn Hays has to play the battling plex. a serious edifice com- I talked about the state of today's television with Frank Sutton, a fine actor and a leveU headed man. He's the sergeant with Jim Nabors on Corner Pyle. By RAY CROMLEY Washington Correspondent Newspaper Enterprise Assn. HONG KONG (NBA) For some time spotty reports have been arriving here from the mainland indicating a widespread breakdown of official and Communist party discipline in the Red China countryside. It is not anti-Maoism. It isn't just a reaction to the Red Guards. It began before the Red Guards moved into opera- jtion. Thers were reports of The ordinance is very simple. Any firm |g raft) mora ] corruption, sloven. JACOBY ON BRIDGE which intends to have a "quitting business sale" must obtain a $50 license for a 30-day period. If the business is still operating after the 30 days, it must pay the city $10 a day until it actually closes. If the law is enforced, it could just be that some famous going out of business extravaganzas will be for real.— Greenville (Miss.) Delta Democrat-Times. West really had made a care- NORTH 3 *K6 VK105 4K872 + .1963 WEST EAST AAQJ85 *32 VJ4 ^98762 • J943 4106 #A2 48754 SOUTH (D) 410974 VAQ3 * AQ5 + KQ10 Both vulnerable North East South 1N.T. 2N.T. Pass 3N.T. Pass Pass Pass West Pass Dble. Opening lead—* Q East. "Sorry, West. " made a careless open-!tinued with a low spade and ing lead. Had I opened the ace j cashed three more spade tricks of spades we would have shown: when he got in with the ace of a profit instead of a big loss." I clubs. Today's West has been a great bridge player for more than 35 years. As a young man everyone thought that he would become one of the two or three greatest in the world. He had only one weakness — carelessness. Everyne makes an occasional careless error. He made lots of them. People thought he would outgrow this habit but he never has. , ' He doubled three no - trump happily and he had a good double. True, his partner would probably show up with a bust but West was looking at four potential spade tricks, the ace of clubs, four to the jack in diamonds and the jack and another heart. Unless declarer could run off eight tricks in the red suits, a sure set was In prospect. West opened the queen of spades. South won with dunv my's king and promptly knocked out West's ace of clubs. West cashed his ace and jack of spades but that was as far as he could go with the suit and South made his contract with an overtrick. "Tough luck, partner," said partner!" replied ly management and "local 'empires." i Minor Communist govern- Iment officials in the provinces reportedly have carved out small fiefs for themselves. They take rake-offs. The dip in the government till and build themselves beautiful offices and homes. They co-operate, for a less lead. Every book on play fee, in illegal manufacture and from the year 1 to date lists the'trade. iluence to force women to do heir will. They embezzle government funds. They take money for giving some people lar- ;er shares when scarce foods and other goods are distributed. They participate in hoarding. Just how far this corruption lias spread and how deep it goes isn't clear. Party reports lave said it is widespread and is serious in numerous areas. Mao Tse-tung and Lin Piao set up the new youth units ID part and sent them into the coun tryside in an attempt to stop this breakdown. (They also were organized, of course, to attack the enemies of Mao and Lin.) Youth groups ware organized for most provinces. They would move into a district with unusual authority t» remove and jail officials. Each group was given a quota of how many officials to purge in its district. It was up to the vouth quota. Difficulties have arisen, their zeal to meet quotas' some "This year," Frank said, "for cello in "Battle Horns" and has the first time there are some|been taking lessons. Now she programs I won't let my son finds she loves it and Glenn j watch. Programs like The Girl' Ford, her husband, bought her which often, one and she's studying at home every night. have cut the ad- of some districts P« re " ™ IKea about the recent to pieces. Officials have been charged and purged with little or no evidence' Men have used th.se "tribunals" to denounce their enemies. The youfti groups have also found crruption among the men who have strong connections in high places in the party I™ ' and "Enemy of the People" — the latter was aired on a Los Some of these youth units have divided. Each part of a divided group has then attacked men favored by the other part. In Some towns this has resulted in chaos. However the present fight for power within Communist China turns out, it will take a strong man and a trained organization to bring back order. No matter how things may be smoothed over at the top, Red China is going to have ser- educational had liked them both. 10 years ago," he said, "they would have been just routine. In the days of Philco and Playhouse 90 and those shows, lose two would have been nothing special. Today we stand up and cheer for them — because today, they are so rare. "Television today has no balance. We always should have good popular entertainment — we had Lucy and Dragnet and Will Travel at the same time we had Philco and that crowd — but today the queen as the proper lead from ace - queen • Jack against no- trurnp but this was one time to disregard the books. West knew that his partner would never get In the lead. Therefore West should have con- BERRY'S WORLD "Wow, hit stuH daesn't seW, 'because the Kennedys aren't interested in preventing id fublitation'l" _ They shake down businessmen | youth group to find enough cul-! ious difficulties for some time and farmers. They use their in-iprits in its area to meet its!to come. quality of the popular entertain- 'ment shows is down. How do they have the nerve to put some of the things on the air they did this year?" the Doctor Says By Q — Could extreme nervousness, manifested by shaking of my hands, be caused by a vitamin deficiency? I am 35 and in good health otherwise. A — The shaking may be due to anxiety, exposure to cold, extreme fatigue, excessive use of alcohol, tobacco or various drugs, poisoning with mercury, lead, toxic manganese or bismuth, Written for Newspaper Association 6. Brandstadt, M.D. system. I have omitted congenital causes and causes affecting the aged. Vitamin deficiency would cause tremors only after lit had resulted in extreme de- 'bility. Q — My husband is 75. His hands are very shaky, especially when he eats. What treatment would you suggest? A — In addition to the causes other disease of the nervous goiter, low blood sugar of tremors listed in the preeed- paralysis agitans or'parkjnsonVing answer is toe tremor some- disease, multiple sclerosis and I times seen in elderly persons - ' - - •• and attributable solely to age. There is no treatment for this except to keep as physically fit as possible by observing the rules of hygienic living — adequate rest, balanced diet and moderate exercise. Q — My husband was diagnosed as having progressive bul bar palsy. What causes it and what can 'ie done for it? 75 Years Ago -In Blytheville Larry Baker, Jerry Berry, Howell Boyd, Jim Culbertson, Tom Dowdy, Albert Fairfield, Jerry Halsell, Oakie Roop, Ralph Wahl, Warren McClure, Charles Kinningham and Bobby Osburn were hosts to 150 guests for a formal dance at the Woman's Club to greet the New Year. William S. Rayder Jr. today announced that he is opening offices in the First National Bank Building for the practice of law. Russell Phillips, Jr., and Miss Ann Albright of Little Rock left today for the University of Arkansas where they are students after having been the holiday guests of his parents, Mr. and Mrs. Phillips Sr. W. A. Bickerstaff has be«i named by Mayor Dan Blodgett as manager of Kie municipal airport, steering a car? A — In some persons with arthritis the swelling in the joints presses on Hie sensory nerves and causes numbness which is most nnoticeable when the joints are being used. Other possible causes are anemia, diseases of the circulation, Ray- naud's disease of the nervous system. When the cause is determined appropriate treatment can be prescribed. Q — In its first stage could syphilis be transmitted from one man to another sleeping in the same room in separate beds? Would a blood test show syphilis 5 years after a suspected exposure? A — The disease would not be transmitted in the manner described. The blood test is the most reliable means of diagnosis after the first stage is past. Please send your questions and comments to Wayne G. Brandstadt, A — In this disease there is this paper. a slowly progressing weakness j stadt cannot answer individual M.D., While in care of Dr. Brand- WHE BLTTHI.trr.l.I COURIER NEWS ITBB COURIEh NBWS CO. B. H>. BAINES rOIJLISHFB HARRY A. HAI.NES Assistant ublfslier-Editar I'AUI, D. HUMAN Advertising Manager Sole National Adreniuni Representative Wallace Wltrner Co. Nm> To*. Chicago. Detroit. Atlanta Memphtt flr?.ond-class postage paid at Blytheville. Ark. Member of the Associated enm SUBSCRIPTION RATES B; carrier In the city ol Blytlw- nll> or an* inburljan town vnen carrier aerrice 11 maintained 35e per week 51.50 per month. B:. mall within a radius at Mi mild, 18.00 per year $500 tor «U montns, $3.00 for three monto*. bf maU, ontaEde 50 mile radius •18.00 per year payable fn advance. Mall subscriptions are Dot accept- ef* In town* and cities where The Courier News carrier service ll maintained. Mail subscriptions an payable In advance. NOTE: The Count? fn*ws assume! no responsibility for phntojrraph* manuscripts, engravings or mail left with It for possible pnMlcattna. Hodgepodge ACPOSS 1 SWp't record 4 Vjslt BHarvest 12 Fruit drink fUUroquolan Indian 14 Kalian stream 15 Number S6 Operated 37 Capital of Norway 89 Bask! i^ lolir warmth 40 Widgeon 41 Feathered icarf 42 Rush of words 45 Automotive ;ac" 7 Pasture ' California 22 Sea eagle 24 Killed 26 Goad 2V Bud's sibling 30 Photographic device 32 Contrivance 34 Spongy substance 9! Newspaper executive 53 Musical quality 54 Lubricant „ , 55 Promontory ,?£ 8 , es , , 56 Concludes 10 Poker stake 57 Negative vote JJ X? rslf V er , ., nnwu 17 Disembarked D01VN 19 p rope i led a 1 Behind time water vessel 2 Poems 23 Western cattle 43 Surface a stree* 3 Fine-mannered show 44 Greek war god male 24 Cicatrix 46 Minister to 4 Roman goddess 25 Tibetan monk 47 Charles Lamb 5 Range '26 Brief rest 48 Depend 6 Thrash 27 Condition 50 Follower 23 Portrait statue 29 Weights of Indil 31 Was a lodger 33 Cap part 38 Severe lecture 40 Heavenly bodiei. 41 Foundations 42 Bridge with wasting of the involved muscles but no change in t h e sensory nerves. The onset usually occurs in persons who are over 40. The cause is unknown. Although no effective treatment is as yet available the National Institute of Neurologic Diseases and Blindness in Bethesda, Md., is doing research on it. Q —. What would cause my hands to go numb when I am holding a pen, using a broom or Btythevllle (Ark.) Courier Newt Tuesday, January 3, Plgti 5U 1967 letters he will answer letters of general interest in future columns. Living with People It Isn't necessary to introduce a friend to everyone you meet. NEWSPAPER INTOPRin AWH.