Pittsburgh Sun-Telegraph from Pittsburgh, Pennsylvania • 12

1 twelve TTant A Onlr, CRani 5408 PITTSBURGH SUN. TELEGRAPH Other IVnartmenK fiRant 8501 FRIT) AT, AtT.t'ST 39 I hSSSf NEW Ti IS" A HEa NEW NEIGHBORHOOD MOVIE NEW THEATRE COMPLETE-iy AIR-CONDITIONED SOLID COMFORT IN LAWRENCEVLLE BRIGHT LIGHTS ON BUTLER ST. ONE OF PITTSBURGH'S FINEST During the sweltering days of ummer, the patrons of the Arsenal Theatre will experience one of the rarest, treat in "The result of the new Arsenal's Keeping step with their nationwide program of creating neighborhood theatres War opening, said Kalmlne yesterday I INNOVATIONS IN THEATRE CONSTRUCTION Calling upon every Ingenious trick in architectural construction, Victor Rlgaumont, prominent Pittsburgh theatre designer, has created one of the most beautiful neighborhood theatres in the country. He has held to the principle that gaudy decoration is not in keeping with the popular trend ner Bros, will officially open the "will be that residents of the Lawrencevllle district who had to be content with the type of movie newly remodeled Arsenal Theatre at 4109 Butler Street tomorrow house of a generation ago, will now be able to enjoy the newest afternoon at 2 m. Businessmen in the Lawrence- movies in surroundings that equal vllle district have been cognizant If not surpass, any similar size neighborhood theatre in the when they tit In the theatre and breathe the freshly washed air that la conditioned in the latest and most efficient plant yet devised.

Every minute of operation thou-lands upon thousands of tons of outside air pour through the large Intake ducts and after it has been carefully cleaned it is pumped Into hidden ducts In countless different places in the theatre. There are no drafts, no cold: breezes to be extjerieneed of the needs of deluxe neighbor hood theatre and after a consul tation with the needs of the War of super-streamlining. Therefore United States. We are keeping faith wit the future of the business conditions of Lawrence ner Theatre company plans were In the basic plans for the new Arsenal he has fitted into the motif of the building all of the vllle." immediately announced to re. model the Arsenal completely The booking policy of the new from cellar to roof.

Arsenal Theatre will consist of three changes per week. A new innovations In modern building construction. Before final plans of the theatre were drafted, an analysis film program will be presented There is plenty of leg room be of the movie needs of the Law every Sunday, Tuesday, and Fri rencevllle district was made by one of the leading theatre men of day. Arrangements have been completed to bring all of the finest film productions to the the country, and then after much tween the spacious seats, as well as perfect vision of the screen from any seat in the house. Special care was taken to provide for wide aisles and deep carpeting so that patrons watching the picture will Arsenal.

The policy of the thea only the clean, cool, mountainlike air that Is comfortably present all over the theatre. In the winter time the cooling plant will be converted Into a heating unit and the same washed and filtered air will be heated to the desired temperature and then pumped int the theatre. Heating engineers have arranged that the temperature of the Arsenal will be constant and comfortable the year round. planning, It was announced that a new theatre would be built on the site of the old Arsenal which served as an entertainment place tre will also consist of running a program of selected short films V( -v. S1 i v.

'gxLtx ZUl 1t. rllh U(JjJt (jiMEiacssYUirsnJ is 'tri mtt-tuiz It V3.14 I Liu' 1 with each feature presentation. not be disturbed by others coming into or leaving the theatre. for many years. Admission prices at the new The latest features in theatre theatre will be: All of these extra features that construction have been included Week Days: Matinee 20c; Chil dren 10c In the New Arsenal, such as the have gone into the construction of the theatre have been the result of experience in' former theatre Evening 27c plus 3c FINE SHOWS BOOKED tax; Children 10c construction.

Mr. Rlgaumont stated yesterday that the Arsenal most expensive and most efficient projection and sound equipment on the market, soft Indirect lighting, extra large and deep-cushioned seats with specially de Sat. Matinee 27c plus 3c tax; Children 10c Following THE BRIDE CAME C. O. which opens the new Arsenal Theater today, whole series of outstanding attractions is perhaps one of the finest theatres from a comfort stand Evening 30c plus 3c signed backs, large well-ventllated tax; Children 15c point in the Pittsburgh area.

lounging rooms, new type of The service staff of the new have been booked. draftless air-conditioning, and a Arsenal will be recruited as much large comfortable balcony. The Tyrone Power in BLOOD AND SAND in Teclinicolor will be shown Sunday and Monday, to be fol LESSON BOOMERANGS James Carney, whose tlmlnr of outstanding productions -of the as possible from the residents of that area. During the construction of the theatre, all building material from the smallest nail to various motion picture studios have been scheduled to play the new Arsenal, according to Harry slaps, left hooks and body punches is as accurate as the mechanism of a machine gun, taught Bette Davis lowed by a double feature attraction LADY FROM CHEYENNE and SHE KNEW ALL THE ANSWERS on Tuesday, Wednesday, and Thursday. Tbi interior of th nw Arianal r.v.ali wid loft chairs which provide fin vi.w of th.

and a implt ytt rich interior, Nw sound and projection, and complete air conditioning winter and summer will contribute to the comfort and enjoyment of patron. A view of tht exterior of the new Arsenal Theatre, 4109 Butler St. The theatre will be the brightest spot on Butler St. and provides that populous taction with one of the fineit neighborhood treatres Kalmtne, Zone Manager for War the largest steel beams were secured, wherever possible, through Lawrencevllle business houses. that one-two blow she landed on ner Bros.

In the tri-state area. Mary Astor In "The Great Lie." in the city. Warner Bros. icome It Is said to be the most devastating double-slap ever aimed at one actress by another. Carney, proud of his teaching ability, later rerretted It.

In "The Bride Came C.O.D.," Bctte slapped him, not once, but more than 25 times during a day's shootinr. Bette showed Carney that she had learned her lesson He is nursing a swollen Jaw as a result. the Lawrenceville business district, always ready to NEW serve, are proud of the new Arsenal Theatre. We invite Pittsburghers to visit the Arsenal Theatre for a good movie, LOOK AT THE MARQUEE By FLEXLUME SIGN CO. COMPLETELY AIR CONDITIONED GALA OPENING TODAY AT 2 P.

M. PITTSBURGH'S MOST IIAUTIFUL NEIGHBORHOOD THEATRE BRAND NEW FROM CELLAR TO ROOF WATCH For These Hits Coming to the ARSENAL "CAUGHT IN THE DRAFT' "MOON OVER MIAMI" "BAD MEN OF MISSOURI" "TOM, DICK AND HARRY" "SHEPHERD OF THE HILLS" TILE WORK and to visit us for fine values and service. H. M. HARRIS Vomen't tni CbiUrtn'l Witting Aplrtl 3439 Butler St.

iC 0747 MURPHVS FIVE TEN 4327 Butler St. SC 5211 Autenreith's Dollar Store 4115 Butler St SC 8716 YERONESI MUSIC STORE PERFECT COMFORT SOUND PROJECTION INSTALLED BY SANITARY TILE CO. 1003 FORBES ST. J. O.

DAKER, Pgh. Mgr JAMES Encrylbint in Uuiic 3424 Butler St. SC 6160 EVENINGS TELE. OFFICE GR. 3373 MO.

4072 718 E. Carson St. HE 4474 WILLARD Peoples-Pittsburgh Trust Co. LtwrtnctvilU Brant 4 1 st and Butler Streets SC 4435 FR. 1934 Arsenal Theatre COMPLIMENTS OF PITTSBURGH SUPPLY COMPANY 435 WATER ST.

CO. 4649 BOTE KITTANNING SEATS Booth Is Manned by Projectionists OF I. A. T. S.

E. INSTALLED EXTERIOR FACE BRICK Furnished by i 1 BY Sheet Metal and Roofing For the New-Arsenal Theater By Mandel Roofing Co. 1932 Forbes St. AT 9217 LOCAL UNION 171 Cf IS LTjf Lathing and Plastering Work Executed by JOHN McKAY SMITH 1328 Penn Ave. PE.

2645 GLONINGER T. B. BEATTY BRICKWORK CO. 339 Blvd. of Allies CO 0588 5843 Center Ave.

MO 4724 Air- For the New IP Conditioned Arsenal Theatre Steel Construction With WAS DONE BY GRAFF BROTHERS Inc. HARDWARE SHEETMETAL FURNACES RANGES Westinghouse'i '1 B.iZambrano The New Arsenal Theatre Is Covered by Our GYPSUM PLANK Roof J. F. HALDEMAN CENTURY BLDG. AT.

1890 Company Supplied by A WARNER BROS. HJT with STUART ERW1N EUGENE PALLETTE JACK CARSON GEORGE TOBIAS HARRY DAVENPORT Directed by WILLIAM KEIGHLEY By JOHN GADD 1245 Berry St. Sheraden FE 0894 Sum PW Mm 1. 14 fhili 0. tpMio trtm Hm Danforth Co.

1408 MornJnss'fc Ave. 5912 Penn Ave. MMtll tort 04 M. M. M.Ulio MM ky A Wanwr NMimoI ttOwm LOW PRICES 5820 Center Ave.

5825 HI 5900 East Liberty HI 3050 WEEK DATS MATINEE, 20c Kiddies EVENING, 27e tax 10c SAT. It SUN. MAT. 27c KIDDIES, 10c EVE. 30c KIDDIES, 15c Ornamental and Miscellaneous Iron Work FRANK H.

ROBINSON A BEAUTIFUL THEATRE We are proud to have had a part in the re-building of this theatre W. T. GRANGE GENERAL CONTRACTORS KEENAN BUILDING GR 3373 Sprague Sprague INC. Heating Plumbing Air-Conditioning 6230 Penn Avenue Pittsburgh, Pa. MOntrose 0803-4 FELICITATIONS TO WARNER BROS.

From Victor A. Rigaumont 5471 Coral St. MO. 7330 ELECTRIC WORK FIXTURES AND SOUND INSTALLATION By FRAME ELECTRIC CO. 1221 Empire Bldg.

AT. 6538 918 Behan St. North Side CEdar 8140.