The Capital Times from Madison, Wisconsin • 79

1 I THE CAPITAL TIMES, Friday, Dec. 26, 1980 79 Nielsen Company surveys market WMTV news ranked top in Dane County Local newscasts' latest Nielsen ratings for Madison's three commercial TV stations are compared in the above chart. Statistics are divided into Dane County and the Designated Market Area which includes 8 Wisconsin counties. Stations are listed with their percentage share of the viewing audience. lowed by WMTV at 28 and WKOW at 27.

The latest ratings are a definite Improvement for us," said Laurie Leonard, WMTV station manager. "We made a number of changes about nine months ago to Increase viewership of our newscasts. In May we were disappointed when we didnt see a big Increase In our ratings but It takes time (or changes and Improvements to show up in the ratings. "We've increased the number of feature reports we do while retaining a hard news side. We've also done a lot more promotional campaigns." The Nielsen Company surveyed the Madison market in November when all local stations were operating under full power.

Ratings were not affected by any technical difficulties. Although Channel 3 has the advantage of the strong VII signal, it's not an overriding factor in the Madison market where two-thirds of the viewing population live in Dane County, according to Gary Dellaven, WISC-TV sales manager. The powerful VHF signal, however, does allow the station to draw in some viewers in outlying counties beyond the Madison market. "You could go to all four corners of Dane County, set up a TV set and antenna and be able to get all four Madison stations, Dellaven said. "Generally speaking, everyone in Dane County can get good reception on all four stations." Leonard agrees that the VII sig share; ARC News, 24, and "Live al Five," 22.

The Nielsen Company surveys the; Madison TV market three times a-, year: in February, May and November. Viewers are first contacted by phone to see if they would be willing to participate in the survey before! receiving a diary in the mail. November ratings in the Madison, market were based on 301 diaries kept by viewers over a four-week period. Two hundred diaries were used in Dane County with 301 total diaries' used throughout the DMA," said, Mark Friesch, WKOWs local sales', manager. "The eight counties in-! eluded in the DMA are: Lafayette, Iowa, Dane, Sauk, Richland, Juneau, Marquette and Columbia." Stations use ratings to determine ad rates and program selection, 4 Family must face reality of death Valerie Harper cannot deal with the reality of her husband's condition when she brings their son (Curtiss Marlowe) to visit him (James Broderick) in The Shadow Box, Sunday night at 8 on Channel 27.

nal is not an advantage in Dane County but I believe its a definite advantage in the DMA. Channel and 15 broadcast their network news at 5:30 p.m. while Channel 37 airs ABC News at 5 p.m. In the 5:30 to 6 p.m. time block, CBS News leads In Dane County with a 31 percent share of the viewing audience, followed by NBC News at 30 percent and Channel 27s "Jokers Wild at a 26 percent share.

In the DMA for the same time period, Walter Cronkite has a 29 percent share, followed by 25 each for NBC News and "Jokers Wild. In the 5 to 5:30 p.m. time block when Channel 27 airs its network news, "MASH" (Channel 15) leads in Dane County with a 41 percent share of the viewing audience, followed by ABC News at 28 percent and Channel 3s "Live at Five" with 21 percent. In the DMA, "MASH" has a 39 percent TV 5p -ClE 15 Tonight 7 p.m. Marie." Andy Williams joins Marie Osmond in a musical tribute to John Cloris Coachman will HOLLYWOOD (AP) Cloris Leachman stars as a newspaper woman who writes an advice column in the NBC movie Advice to the Lovelorn," a romantic comedy now in production at Universal Studios.

Miss Leachman, who won an iDAVE IAVOID CAR OMPANY Budget Prlted Used Carat 605 W. BROADWAY, MADISON 221 47 4757 19 Zenith Color TV without remote control $35995 Reg. 459" Now 8 p.m. From Russia with Sean Connery portrays James Bond-who is the target of a SPECTRE star in NIK movie Oscar as best supporting actress, plays an expert in romantic and human relationships. Harry Falk directs from a script by Howard Jose Ferrer will make a special, guest appearance in the CBS movie "Berlin Tunnel 21.

4 GREAT MPG 4 9.95 par day Plot 11 a mil 341 STATIST. 251-1717 aPriV By DEBRA CARR Capital Time Staff Writer i WMTV, Channel 15, has the most-watched local newscast In Dane County and WISC-TV, Channel takes over the lead when outlying counties are Included in the statistics, according to the latest Nielsen ratings. For both the 8 oclock and 10 o'clock news, ratings are divided into two categories: Dane County which Includes the Madison viewing area and the Designated Market Area (DMA) which includes eight Wisconsin counties. For Dane County, WMTVs oclock newscast had a 35 percent share of the viewing audience, followed by WISC-TV with a SI percent share and WKOW at St In the larger DMA, Channel 3 led with SI percent, followed by Channel 15 at 88 and WKOW8 34. The statistics for the 6 to 6:30 p.m.

time block were based on a HUT level (Homes Using Televisions) of 46 percent that means, 46 percent of the 191,600 homes with TV sets in the Madison market had their sets turned on for the 6 o'clock news. The HUT level is down from last November when 53 percent of homes with TV sets had their sets turned on from 6 to 6:30 p.m. For the 10 oclock news, WMTV led in Dane County with a 33 percent share of the viewing audience while WISC-TV and WKOW tied at 30 percent each. In the DMA at 10 o'clock, Channel 3 was first at 30 percent, fol- 7:30 Tom And Jerry 8:00 OBugs Bunny-Road Runner OTheFlintstones OThe Buccaneers Fonz And The Happy Days Gang 8:30 Robin Hood Richie Rlch-Scooby Doo 8:00 Burns And Allen 8:30 OPopeye Underdog Jack Benny Thundarr The Barbarian 10:00 Bullwinkle Twilight Zone llealhcliff And Dingbat 10:30 ODrak Pack Battle Of The Planets Alfred Hitchcock Plaslicman -Baby Plas 11:00 0 Fat Albert OJonny Quest Zane Grey Theater Weekend Special The Revenge Of Red Chief' A wild young boy returns to upset a scheme of two inept burglars who once kidnapped him. (R) 1 1 30 America's Top Ten Drawing Power The Star And The Story Bugs Bunny And Friends Saturday Afternoon 12:00 Hollywood Heartbeat 0700 Club Up And Coming Loss Of Innocence" Valerie's weird friend Wanda takes extreme measures when one of her painful secrets is made public.

(CC) U.S. Farm Report 12:30 Sun Bowl Mississippi Slate vs. Nebraska (from F.l Paso, Texas) OThe American Birkebeiner 1:00 College Basketball UCLAalDePaul Liberty Bowl Missouri vs. Purdue (live from Memphis, Tennessee) 2:00 National Geographic Special Dr. Uakey And The Dawn Of Man over 300 miles from Nairobi, Dr.

Ixuis Leakey and his wife have worked for 35 years locating fragments of man's earliest ancestors. 3:00 SportsWorld World Cup Powerlifting (from 7:30 Movie "Last Of The Fast Guns" (1958) Jock Mahoney. Gilbert Roland. Daniel Boone 8:0 QDvPlnwheel fflfflv Mister Rogers (R) 8:38 3D 3Dv Bullwinkle fflv Electric Company 8:0 Calliope 3D Movie "So Well Remembered" (1947) John Mills. Martha Scott.

3Dv Movie "Fighting Fools (1949) Bowery Boys. Lyle Talbot. fflfflv Sesame Street R) fflvSports Center 10:0 Calliope fflfflv Studio See (I vCollege Basketball 10:30 Black Forum Star Trek fflfflv Masterpiece Theatre 11:0 Calliope (CvHol Fudge 11:30 Movie "The Adventures Of Mark Twain" (1944) Fredrlc March, Alexis Smith. (CvRig Blue Marble (C'Charlando fflMv Crockett's Victory Garden (R) Satuiday Afternoon 12:0 F.nglLsh Channel Rattle Of The Planets Movie Tripoli" (1950) Maureen O'Hara. John Payne.

Up And Coming (CC) vlntemalional Weightlifting 12:30 vCartoons Thinking Kbony 1:0 Video Comics Abbott And Costello fflfflv Great Performances fflvRacquetball 1:30 Dusty's Treehouse Wild Kingdom vCollege Basketball Tonight News 6) Julia Child And Company 6:38 OTIcTac Dough IB) P.M. Magazine A profile of Lawrence Welk; a kid's molocross race. G) MacNeil-Lehrer Report 6S Happy Days Again 7:0 The Incredible Hulk A private detective Investigating a blackmail scheme picks Banner as the prime suspect. 13 Marie Guests: Andy Williams, Fred Willard. 09 Washington Week In Review 09 Benson The Governor decides lo find out what is really on the minds of his constituents by going directly to the people (R) 09 Wall Street Week "Growth Slocks: Is Small Still Beautiful?" uesl John Weslergaard.

president, Equity Research Associates. Inc. I'm A Rig Girl Now Diana's daughter announces lhal she wants lo move out and live with her father. (R) 0:0 OThe Dukes Of I lazxard The Duke boys play Cupid and help a young woman reach the arms of the man she loves. (R) ID Number 96 Sandy lets her newly widowed mother move into her apartment, then discovers that she has a big problem (D Market To Market CD Movie "From Russia With l.ove" (1964) Sean Connery, Damela Hianchi.

James Bond is sent to Istanbul lo steal a Russian coding machine. (CC) 8:38 Q) Crockett's Victory Garden Plants can thrive under artificial lights. (R) Secrets Of Midland Heights Relationships crumble during an ill-fated high school outing to a Depression-era camp CD NBC Magazine With Daud Brinkley (D Cosmos "Who Speaks Karth" III Carl Sagan weaves together the major themes of the series and offers some cautionary warnings about our future (lt)(CC) OC3 69 News Dick Cavell Guest: Bear Bryant. 18:38 OBob Newhart Rob plays peacemaker in an attempt to reconcile his parents. CD The Rest Of Carson Guests: Kngelbert Humperdinck, Jean Marsh, Dr.

Arnold Lieber. (R) 69 Captioned ARC News 69 Fridays Musical guests: Graham Parker and the Rumor. (R) 11:00 QGunsmoke Matt heads into Mexico In pursuit of four fugitives wanted for killing his friend, a retired sheriff. 0) Movie "Death Takes A Holiday" (19.14) Fredrlc March, Kvelyn Venable. Death assumes a human Identity for three days to learn why Earthlings cling so desperately to life.

11:30 CD Honey mooners Carried away by his role' In an amateur play, Ralph decides he is headed for Hollywood. 11:40 69 Movie "Ten Nights In A Bar Room" 12:00 You Bet Your Life Ruddy I lacked meets an auctioneer, a woman who serves breakfast in bed and the mailre d' of a swank hotel. CD Movie "The Twonky" (1953) Hans Conned, Gloria Blondell. 12:30 OMerv Griffin Guests: Rob Hope, Phyllis Dlller, Norm Panama and Albert Lewin, Johnny Yune. 1:45 CD Batman 2:00 To Tell The Truth 2: 15 CD The Lone Ranger 2:30 0 Health Field Host: Dr.

Frank Field 2:45 CD News SaCurday Morning 6:00 030 Minutes Christopher Glenn profiles the "Mighty Supreme Voices," a gospel music group; Betty Ann Bowser visits a diet camp for teen-agers. 6:30 Oilot Fudge-Lexington Bewitched 7:00 Mighty Mouse-Heckle fc Jecklc Godzilla -Hong Kong Phoocy 69 Sesame Street (R) Superfriends Mon. 9 to 9 Frl. 9 to Set 9 to 5 19 Zenith Color TV 1406 Williamson St with remote control Phone 256-0219 $C09S Serving Madison NOW Since 1934 Re9- 699 Keep America Working-Buy American Made Sets! London, England); Japan special Sumo Wrestling (from Tokyo); International Rarrel Jumping (from Liberty, N.Y.); World Ice Speedway Motorcycle Championship (from the U.S.S.R.). Undersea World Of Jacques Cousteau "Hippo Captain Cousteau and his divers travel Inland to the Great Rift Valley's waterways to study the hippopotamus.

3:30 Sports Spectacular World Ice Skating Champions Kxhibition; Hall of Fame Rodeo (from Colorado Springs); Great Taxi Cab Race (from Charlotte, N.C.); a preview of upcoming events in 1981. Movie "Death Takes A Holiday" (1934) Fredrlc March, Kvelyn Venable. Death assumes a human identity for three days to learn why Karthllngs cling so desperately to life. Wide World Of Sports 1 Highlights of a ten-day exhibition tour by lop U.S. amateur and professional figure skating stars through the People's Republic of China.

5:88 Live At Five Uwrence Welk New Year Fun Party" 5:38 CBS News Sneak Previews Roger Kbert and Gene Siskel review "Nine To Five" and "Raging Bull." (R) Have Gun Will Travel Station Listings Madison TV wise WMTV WHA WKOW Cable TV CD USA Network (D Public Access Nickelodeon; Children's Programming CD Local Programming CD WTBS Atlanta WVTV Milwaukee CD WGN Chicago -Iff flv WMVS Milwaukee ESPN Local Programming Madison Cable WISC (3) Channel 13 WMTV (15) -Channel 5 WIIA (21) -Channel 11 WKOW (27) -Channel 7 Viking Cable WISC (3) Channels WMTV (15) -Channel 5 WHA (21) WKOW (27) -Channel 7 KK3 ikme Mrdi.ti able h.timi'h II I I Iomii Paid Vlu-rliM-mi-nl 2:88 English Channel 3)v Hocus Focus (jv Grizzly Adams (ID 3D' Movie "Here Come The Co-eds" (1945) Bud Abbott, Lou Costello 2:38 (ID Movie "Blondies Blessed Event" (1942) Pennv Singleton. Arthur Lake 3:88 What Will They Think Of Next (i)v Alias Smith And Jones A Christmas Special With Luciano Pavarotti 3:38 3D' First Row Features 3Dv America's Top Ten vTop Rank Boxing 4:88 3D Sports lawk (ID Wrestling CIDv Twilight Zone (ID 3) Soul Tram fflfflv At Issue 4:38 Run, Don't Walk CIDv Dusty's Treehouse 3) Ross Bagley Outer Limits fflv The Business Of Wisconsin 8:88 (Jiv Hocus Focus 3DvGood Times fflv Wall Itreet Week 8:18 Dance Fever 3D fDv Welcome Back, Roller pv Fast Forward Cable felevlston Fox Meadowy far tj Home Open to tlx 10:30 3D This Modern World (ID Prisoner: Cell Block II fflfflv Nova(CC) 10:45 3D Movie "The Illustrated Man" (1969) Rod Steiger, Claire Rloom. Independent Network News 11:0 Movie "Kdge Of Doom" (1950) Dana Andrews, Farley Granger. 11:15 (Cv Movie "Treasure Of Jamaica Reef (1974) Cheryl I Stephen Boyd 11:30 Special (I vSports Center 12:00 (dvCollege Basketball 12:30 Movie "Murder With Music" 12:50 Movie "My Blood Runs Cold" (1965) Troy Donahue. Joey llealherton.

1:00 vNews 1:30 (CvNews (O'' Movie "The Eagle And The Hawk" (1933) Fredrlc March, Cary Grant. 2:00 Gospel Show vSports Center 2:30 Movie OTvNIII. Hockey Hartford Whalers vs. Pittsburg Penguins 3:05 Movie The Naked Runner" (1967) Frank Sinatra, Peter Vaughan 3:40 vAU Night Show Saturday Morning 5:0 It's Your Business fflvSoccer 5:30 (C Rebop 8:0 vFive Minutes To Live By 8:0 Vegetable Soup William Tell fflvSports Center 8: Romper Room Buyer's Forum 7:0 GUIIgani Island vU.S. Farm Report fflfflv Sesame Street (R) MvProfesslonal Rodeo Tonight 6:00 CL College Hasketlhill Penn Stale vs St John's (Dv What Will They Think it Next 60 Wisconsin Magazine (I) All In The Family (f)v All In The Familv (ID (OH Fish The Last Of The Mohicans 6:30 Video Comics (6) Wisconsin Sporlsline (I) Sanford Ann Son (in The Bennv Hill show vNBA Basketball Chicago Bulls vs Cleveland Cavaliers QDfflv MacNeil-Lehrer Report vNIII.

Hockey Hartford Whalers vs Iltlshurg Penguins 7 00 (I)v Hocus Focus (J) Footsteps CC NBA Basketball Atlanta Hawks vs New Jersey Nets (Cv Bowling Behind The Headlines 7-30 CC NASA Film (ffl) Cllv Wall Itreet Week 8.0 Cl; College Basketball Iona vs. North Carolina Slate First Row Features ID 700 Club CC' Movie "Father Goose" (1965) Cary Grant, I Caron. fflv Market To Market 8:30 fflfflv Washington Week In Review 8:0 (CvRIck Derringer (D 3D' News fflfflv F.urope: The Mighty Comment fflvTop Rank Boxing 8:15 (D News 8:30 3J Richard Hogue 10:0 MISL Soccer Hartford Hellions vs. San Francisco Fog 3D Dun Griffin 3D Hollywood Squares fflfflv DlckCavett 10:18 Night Gallery Dave Allen It Urge THE EARTH HOME BUILT TO HELP YOU LEARN! Come out and visit our earth home in the evening and enjoy the outdoor splendor of 2,000 lights. ADMISSION: $2.00 per person HOURS: 1p.m.

to 8 p.m. daily (Closed Dec. 30 and Jan.l) DIRECTIONS. South on Park St. (new 1 Iwy.

14) bypassing Oregon, exit west on I Iwy. 138. 3(X) ft. to MM. south on MM, west on County A.

south on Glenway Rd. 2' miles, then west on Alpine 1 mile. Watch for signs..