The South Bend Tribune from South Bend, Indiana • 29

'r SECTION ED rf yu PUNCH Showtime D3 i Comics D4 Classifieds DS SOUTH BEND TRIBUNE WEDNESDAY, MARCH 15, 1995 Population, movie market made area attractive Tribune PhotoDAVID COOPER Movie 10, the new theater complex on Edison Road In Mishawaka, features 10 movie screens under one roof. Looking at the H)U picture By ALESIA I. REDDING TfiOun Staff Writar Before its merger with Cineplex Odeon Corp, the Dallas-based Cinemark USA had 1,164 screens in the United States and Canada, six in Chile and 42 in Mexico. Why did it choose Mishawaka as the site of one of Us theaters According to Phil Zacheretti, promotions director at Cinemark, the decision was made after looking at two main factors Number of people. We look at the populations not just in the city We also look at the viewing area, Zacheretti explains.

He defines the viewing area as that within a five- to 15-mile radius. Using that definition, the company came up with a total figure of close to a quarter of a million people, he says. Number of movie screens. Cinemark decided the South area with about 20 first-run screens could support more theaters Theres no question in our minds, he says. It was terribly underscreened.

Cinemark sees its location on Edison Road, just minutes from University Park mall, as an advantage. With that traffic flow that mall draws a ton of people and it pulls them in. Its so busy in and around the mall, says Zacheretti, noting that the theater may draw in those who want to see a movie, but dont want to brave the traffic on Grape Road. The presence of the University of Notre Dame is also a plus, according to Zacheretti. College always helps, since students are at the prime moviegoing age.

Its a tremendous advantage. Thats why weve placed ads in the Notre Dame newspaper. REEL WORLD You can tell by name how many screens Movies offers, but here some other details you may not know about the new theater and its parent company, Cinemark USA The individual theaters vary in size The largest seats more than 400, the smallest about 120 The total number of seats is 2,000 Seats in the theater are high-backed, and those in the middle rows recline The complex features an indoor box office and concession stands Based in Dallas, Cinemark was founded 11 years ago by Lee Roy Mitchell and Paul Broadband Cinemark currently has 250 screens under construction Cinemark and Cineplex recently announced a merger that will make the new company, Cineplex International, the largest theater chain in the world its 10 are two Ten-screen complex is small compared with new movie houses across the country ICT 3 25 2 50 r35 "VJ6 Kit I SS 1 tKlt'r 'tTrTr when you have several screens. How will that translate in Michiana? According to Zacheretti, the 10 additional movie screens will definitely mean increased possibilities for area filmgoers. As he explains, Movies 10, University Park and Town and Country theaters are in the same zone and, therefore, cannot show the same films.

(There are two zones in this area, the north and the south; a film company wont book the same movies within a zone, since it would mean competing against itself.) Theres only a certain number of major blockbuster films available, Zacheretti says, and weve got to fill screen space. So the odds are greater that moviegoers will be offered films that either wouldnt have come before, or would have come and gone quickly, he says. Two of the films playing at Movies 10 during its opening weekend, immortal Beloved and Bullets Over Broadway, are critically praised, but less commercial and might not play in areas with less screen space. When youve got only a certain number of screens, youve got to stick with the most popular Hollywood blockbusters, says Zacheretti. Immortal Beloved, a musical biopic, stars Gary Oldman as composer Ludwig von Beethoven.

Bullets Over Broadway is the Woody Allen film that has been nominated for seven Academy Awards. Other films scheduled for Movies 10s opening weekend include Bye Bye Love, the new comedy starring Paul Reiser, as well as Little Women, Forrest Gump and Nell. Bv ALESIA I. REDDING Tribune Stall Writer MISHAWAKA fhen it comes to todays movie thea-fters, one phrase seems to sum up the industiys approach: Good things come in big packages. How big? Consider this: Movies 10, The 10-screen Cinemark USA complex opening Friday, actually is among the smaller ones the company is building.

Nowadays, the minimum is 10, Phil Zacheretti, Cinemarks promotions director, said in a phone interview from the companys Dallas headquarters. Cinemark is constructing several 17-screen complexes which are scheduled to open this summer, Zacheretti says. This is in contrast to the mid-1980s, when you were considered adventuresome if you built a six-screen complex, he says. Theaters are getting much bigger, agrees Jim Kozak, communications director for the National Association of Theater Owners. Theres a 24-screen theater opening in Dallas.

Kozak says the logic behind building larger theater complexes is simple: More theaters mean more alternatives for audiences. Moviegoers get a bigger choice, a wide variety. With more screens, you get more choices, he says. More screens means the chance to offer more of the smaller films, Kozak says. Its not as big of a deal to devote a screen or two to Hoop Dreams, The Ciying Game or Like Water for Chocolate Tribune PhotoJOE RAYMOND Heres a look at the theaters main concession stand one of two In the tenplex.

The prlcea shown here arent the correct onea. The theater la scheduled to open on Friday. (With luck Irish, a local St. Paddys Day parade will happen T-TCTTTr 114 potato famine of the mid-1800s. I really started thinking about who I was and I began working on a family history, he recalls.

His interest in things Irish was triggered when he returned to South Bend, and he began turning wheels to establish the local Shamrock Club. He conferred with some friends who were also of Irish descent, namely Bill Shannon, Sean Egqn, John OBrien and Maureen Muldoon. They shared his enthusiasm. Since its inception, the club has differed from other Irish-heritage groups in that it is all-inclusive, welcoming men and women of Irish descent and people of all faiths. Its focus is still being developed, but we know we want the club to be family-oriented, Devine says, adding that he envisions a group that will be able to help with Irish genealogy and establish its own bagpipe band.

Theres a pride in all of us about being Irish. People enjoy sharing that pride of heritage, Devine continues. Theres a comfort about being around Irish people, a comfort in knowing their parents parents came from the same place. years, he was offered the same position with J.A. in Columbus, Ohio.

Meanwhile, his wife, Carrie, had begun operating Devine Healthcare Services out of their home. The Devines were hesitant to dissolve the growing business, so Michael went ahead to Columbus, leaving Carrie to run things here while he commuted back and forth for three years. He left the Columbus J.A. in 1991 to join Carrie in the healthcare business, now located in Mishawaka, and serves as its CEO with Carrie as president. In Columbus, without his family, Michael had felt a void and when he was coerced by an Irish co-worker to attend a meeting of Columbus Shamrock Club.

He went along and enjoyed it. His association with the club coincided with some revelations about his own family background. At about that same time, his parents, both descendents of Irish immigrants, were struggling with serious illnesses in Milwaukee. He began to think about his ancestry and asking questions of his parents, whose descendents had left Ireland during the open to people of Irish descent who might be interested in joining. Reservations are not necessaiy.

Admitting to being a longwinded Irishman, Devine lives up to those words. When he talks about the Irish, hes truly on a roll. The father of five, a 16-year-veteran of Junior Achievement programs in three cities and now a business owner, Devine nontheless considers Sept. 7, 1993, as one of the proudest moments of his life. Its the date that the Shamrock Club of Notre Dame, was official with the state of Indiana.

Since South Bend is often synonymous with Notre Dames Fighting Irish, Devine feels this area is a natural for attracting people of Irish descent Irish folks have come out in force, and in less than two years the club has grown to 165 members, some coming from as for away as the Chicago area. Raised in Milwaukee, Devine says he never thought too much about his heritage until a few years ago. After having been president of Junior Achievement of South Bend for 10 By BECKY EMMONS Tribune Staff Writer SOUTH BEND i ITTa is the land the Irish, yet 1 1 we ve no st- Patrick Dfly Pa I rade. I Michael Devine intends to change 'all of that. As founder of the Shamrock Club of iNotre Dame, the first such club 'in the state, Devine hopes to initiate a jparade for St.

Paddys Day of 1996. Devine has a lot of plans and dreams promote Irish culture in this com-imunity. I He talks about having an Irish festival, bringing in more Irish musicians, staging a trip to Ireland, sponsoring Irish dance lessons and someday having an Irish culture museum, In the meantime, he looks to that onost special of Irish days. The club is Ihosting A SL Patricks Day party at 5:30 p.m. Friday at the -Works Hotel.

An Irish buffet featuring corned beef and cabbage with all the trimmings will be served throughout the evening. There will be Irish stories and musi-dan Kevin Belton will perform from 8:30 p.m. to midnight The cost is $5.50 per person and is fim 'Jr tv Tribune PhotoPAUL RAKESTRAW Michael Devine, president and founder of the Shamrock Club, and Maureen Muldoon, presidentelect, look over a map of Ireland. COMING IN PUNCH Sunday Punch: Cancer victims use tissue from other parts of their bodies to rebuild their breasts. Sunday Intermission: When B.B.

King sings the blues, you know hes earned the nght. Sunday Saturday Punch: A newcomer to Michiana, Vivian Sallie immerses herself in community projects. Saturday I PunchWkdl: The Will Rogers Follies rolls Into town this weekend. Thursday i.