The Californian from Salinas, California • 96

4D SAUNAS CALIFORNIAN Monday July 9 1979 Paper vs. electronics battle for attention (Continued from page I)-2i He predicted that the new ow ners of KSBW and Some golden oldies SALINAS CALIFORNIAN 1871 GOLDEN CENTURY EDITION 1971 ISOS SALINAS CALIFORNIAN ALISAL JOINS SALINAS The Salinas Californian U.S. Troops Refuse to 7- Go Patrol City's Population Jumps to Nearly 50,000 72 Per Cent of Large Turnout I 70 Curr0ff Of roo u0 lM 1V1 Approves Merger -KT-wr-w. f-m emrrr. e-m mi KMST would curtail local coverage to boot profits Local programing is notoriously expensive Executives from both stations said he was rong 1 also see a lot of these little weekly newspapers gaining more importance in their communities They are the only ones that can and ill tell their community what's going on in their town." Andre said "It will tell them things that aren't in the Salinas Californian or the Monterey 1eninsula Her aid.

he said Andre said the dailies will stress brevity in routine news and expand stories about people "The Californian already is shortening some of the stories that need shortening, like more bare-bones coverage of the burglaries, robberies and wile beatings," Andre said I. v-- i Embeisy: POW Tell Reported Mercury Integration Strategist Is n.rruu.-r State Police Slain by Bullet in Back 7' Ar Ur (jin end Culmi (gi Will Leave of Stetementi on 't Buckley Warns About China Policy L.obo Stpo St 01 An 0J Racial Golden i run Rule Sought So-eDocu Baltimore Wins r.hrZ AeCicd 5econ SProgA Brush Fire Moves East LOOK OUT- SSLOWKC CI hr- Nhn'r Ck Or Me, Senate Vote on Budget Is Nun Que Today; Past Assembly U.S. Consulate Bombed Today InS'de News SyC0rtt M0k'0 Hirohito Trimming for selectivity Grooms said the editing was done by necessity "When 1 came here it the population' was 50 000 Now what is 75 ooo'1 We have to be a little bit selective what we take as news," he said Television has its ow possibilities forthe 80s There is talk of a fourth major network starting and the FCC licensing a third commercial station in the Monterey-Salinas area A fourth network one that competes against ABC. CBS and NBC will be recruiting affiliates within the next decade, predicted Jack White, vice president and general manager of KSBW'-TY in Salinas He said RCA Corp has adv anced the plan to a point where stations, including his own. are being offered a satellite receiving station for free These "earth stations" cost about $26,000.

hite said The television market is so lucrative, he said, that RCA is willing to compete with its subsidiary. NBC. KSBW is an NBC affiliate Meanw hile. there are two license applicants to operate a commercial IHF station When and if the FCC grants a license is anybody's guess Stoddard Johnston, general manager of KMST. said start-up costs in tele ision are astronomical "Getting one of these things going would take about three years 1 thought It toos us seven." said Johnston, a station founder "When you lose $50,000, $60,000 nd $70,000 a month, it gets scary," he said KMSTwiil be improving its local newscasts, which Johnston said has been plagued by product.

on miscues caused by poor equipment He also said KN'TY Channel il in S3n Jose, under new ownership, will make strides to cover Monterey County news more closely White of KSBW said television will try to produce its own version of the "people feature." the type of human-interest story that new spaper editors crav The Westinghouse Broadcasting Co pioneered a magazine format show last year called "Evening It originated in San Francisco with brief pieces about everything from where to buy the tastiest ice cream cone to ways to exercise in an elevator Other Westinghouse affiliates now contribute and White said KSBW would Lke to join with its own "Evening" replica The problem, however, is that the show would be extremely expensive he said "It's expensive, but it could be a good moneymaker." White said KSBW was scheduled to try a news simulcast in Spanish in June At 11 pm lew ers could tune to KRAY-FM. one of the local Spanish-language stations to hear translated narratives of news footage on the air Radio in the '8us will be updating FM music playlists and devoting itself to boosting AM audiences. according to Jack Perk, general manager of KDON KDO.N operates an AM and an FM station Perk said the automated FM station has racked up outstanding ratings with miidie-of-the-road soft lock forma; But AM programming will change, where the FM format is expected to remain much the same, he said in an interview "We'll have to be more information and service oriented That means news or other informing items Our AM listeners, as a group, are older than those listening to FM We see the cemar.d among them is for news and Perk saio. Perk said KDON lis'ener area mu-t grow so the station can underwrite additional news and information Frankly, that's our biggest worry That the area won grow fast enough to pay for the type of radio it deserves," said Perk A larger population allows a successful station to charge more for advertising Memorable issue Alisal was annexed in 1963. Celebration page one 100 years as a newspaper.

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