The Capital Times from Madison, Wisconsin • 16

wrmm 16 THE CAPITAL TIMES, Wednesday, Nov. 7, 1979 riLi i a iVlLrtj, vUIICbudj' IN UV 1 We must get more practical about cars ODSEEfflET? Btem -SONUS. service most of the time. From the dealers point of view it is in his best interest to give adequate service all of the time to everybody. For this reason, dealers are starting to press for straightforward designs that may be tackled by a trained mechanic.

The cost of money has created pressure toward simplification that permits smaller parts inventories, too. -There is no question that the automobile will change dramatically in the next few years. For American manufacturers the changes will be monumental. Old notions will be scrapped as new limits are placed on energy usage. For dealers the next few years will be filled with opportunity as what they have learned from the consumer is translated into designs that can be sold and serviced more readily.

As for the American attitude toward the automobile We wont fall out of love with it; however, we will pass through the infatuation stage and move on to what might popularly be called a meaningful relationship where wont be looking for fleeting satisfaction, preferring instead to dwell on what the car gives us mobility. More Money noisseu Quad (dIUtO THORN5 cy naco Audio 1113 micro-acoustics ij Pulse O.MLQUIST I DAYTON By Ken Artis ite horror story of how they were unable to get satisfaction with some service department, someplace. However, if you stop to think about your own experience, objectively, you will probably find that you get adequate One of our more overworked notions is that Americans have a love af-fair with the automobile. That hardly describes the relationship. It would be more accurate to say that we have had the hots for cars for some time.

That does not denote a love affair, rather, an infatuation. The unfortunate part of infatuation is that it is usually followed by an awakening. With cars it has been a rude awakening. However, it has given us the chance to evaluate the basis for our collective feelings towards cars. We have liked them because they have given us mobility.

Our disaffection stems from their excessive of HELLO MADISON! use energy. Between the auto manufacturer and the consumer stands the dealer. With some exceptions dealers are essentially small businessmen who have to sell and service whatever the manufacturer they represent has created for a given model year. While dealer organizations do have some clout, they do not have the power to strong-arm the manufacturers. That power is vested in the consumer who can turn his back on the offered products and buy something else while the dealer gets stuck with an inventory that would be more useful melted down into horse shoes.

The most surprising thing to notice about the situation is that dealers seem to be unaw are of the power they possess. They are the backbone of the business because they are the ones who ultimately sell the car to the public. They are the closers." Yet, traditionally, they felt that they didn't have much to say about what sort of a-car should be sold. That has been left up to the marketing departments of the manufacturers. Some dealers are starting to feel it's time for a change.

They are realizing who they are in relation to the industry and are becoming restless. While they are seeking ways to influence them into creating a product that will sell to a public that likes its cars, but loves its mobility, and is not interested in doing without some other essential (or perceived essential) in order to have the freedom that a car represents. Another area of concern to dealers is service. Everyone has their favor- THIS IS BRAUNS WESTGATE MALL GRAND OPENING NOW IN PROGRESS! SAVE Judge scolded by ethics board for up to public complaint 20 Milwaukee County Circuit Court Chief Judge Michael Sullivan has been scolded by the State Ethics Board for bringing an unwarranted complaint against two legislators. The scolding was revealed Tuesday.

Sullivan asked the board in September to investigate Assembly Speaker Edward Jackamonis, D-Waukesha, and Rep. Edward McClain, D-Wau-sau, claiming they were interfering with the judiciary and might have violated the states Ethics Code for public officials. Sketched: Terry and chenille one piece dresses, sweater dresses, corduroy two piece sets and more. REG. to 38.00.

GRAND OPENING Sullivans complaint involved the lobbying in Madison by Milwaukee County Circuit Judge Frederick Kessler. Kessler lobbied for an amendment to the state budget bill that would have prevented surety companies from providing bail for profit. Sullivan had suspended a law, the effect of which allowed surety companies to provide bail for profit. He dis ciplined Kessler for lobbying for the amendment and Jackamonis and McClain defended Kesslers actions. Sullivan withdrew his complaint last month, but the Ethics Board ruled on it anyway.

VELOURS SWEATERS Unfortunately, the board wrote Sullivan, the publicity engendered by this unwarranted complaint is contrary to the Ethics Codes purpose of promoting the faith and confidence of the people of this state in then-state public officials. COWL NECK SWEATERS STRING TIE SHIRTS 10" REG. to 14.00 Brauns Charge Visa Master Charge Shoppers REG. to 16.00 American Express 1399-1699 REG. to 23.00 REG.

to 23.00 Manitowoc officer drops his lawsuit MANITOWOC (UPI) A Manitowoc County traffic officer has dropped a suit against the County Board and two committees alleging he was deprived of rank. Lt. Vernon Kliment, rural Whitel-aw, charged the Law Enforcement and Personnel Committees erred in selecting another man as traffic captain. Kliment dropped the suit after he was named to head the support division under a recent merger that combined the sheriffs and traffic departments. He said his new position was equal to the one he had been deprived of.

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