Aiken Standard from Aiken, South Carolina on August 20, 1971 · Page 5
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Aiken Standard from Aiken, South Carolina · Page 5

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Aiken, South Carolina
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Friday, August 20, 1971
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AiKen Manaara, AiKen, ;.(_., r-naay, August M, iv/i Page5 FASHIONS FOR FUN Fun was the theme of the fashions from Cullum's of Aiken last night at Charm Girl. Ginnie Samsel wears red and blue wool plaid with a navy cape. Door prizes were won by Norma Ally, Sara Rutland, Lynnette Rinehart, Phillis Barton and Ginnie Samsel. (Staff photo by Emily Bull) iy ABIGAIL VAN BUREN c DEAR ABBY: Our son [I'll call him "Rick"] is in high school. Rick and a classmate are best friends. This friend has always been extremely courteous and seemed to be a model lad in every respect. My husband and I were pleased that Rick had chosen a boy of such fine character to pal around with. Rick's friend went away for a vacation and yesterday Rick received a letter from him. While straightening Rick's room I saw the letter lying on his desk. Without meaning to ry^ and because I had a genuine interest in knowing how frien'cfwas ^getting' alqi}g, ( I read the letter knS now I wish 1 ' : ' "''·' · · · · ' ' · : ' " "" ...... - '- ...... ··:··-:.-- Such foul language! I was shocked and revolted. I actually felt contaminated. Could this be the same young man I knew and admired? Is this the language he and our son use together? Why do young people feel they have to use dirty words to express themselves? Altho I know I am prejudiced, I don't think I will ever feel the same toward that boy again. However I don't want to alienate my son. How do I handle this situation? RICK'S MOTHER DEAR MOTHER: What's to handle? The offensive language was not intended for your eyes. Young people [and some older ones] talk "dirty" because it makes them feel unrestricted and "grown up." Say nothing to your son about it. And in the future, Mother, if yon want to know how any of Rick's friends are getting along, ask Rick. DEAR ABBY: Would you believe that my wife got an overdraft notice from the bank informing her that she was $17.88 overdrawn in her checking account, so she sat down and wrote out a CHECK for $17.88 to cover it and mailed it to the bank? LOVE HER ANYWAY DEAR LOVE: With some of the mail I get I can believe anything. DEAR ABBY: This is for "INDEPENDENT WIDOW" whose big beef was "stupid" waitresses who ask two women who are traveling together, "Separate checks?" The waitress should KNOW that under the circumstances each lady pays her own way, so why embarrass them by asking? Look lady, I've been slinging hash for 17 years, and I'm still not able to read minds. How am I supposed to know if you are "traveling together"? For all I know, you could be sisters! How would YOU like to wait tables when it's 102 degrees outside and the air conditioner breaks down, the bus boy doesn't show up, the new girl is crying in the back because some creep chewed her out because he found a piece of tin foil in his baked potato, people are waiting at the cash register, and to top it all, two little old ladies tell you they wanted separate checks after you already put everything on one? I say "Ask and you shall receive." DEAD TIRED AT BIG DADDY'S What'* yew problem? Ywi'D feel better if jrw get it off JMT che*. Write to ABBY, Box O7N. Us Axgefes. Cat *MQ. F«r a pemul reply ecctoce stamped, aretsetf envelope. Aiken School of Ballet Kathy Calhoun, Director Now accepting registration for fall classes. Pre-Ballet Beginner thru advanced classical ballet. Creative Dance Basic ballet and exercise class for adults and teenagers. For information, brochure, or to enroll, 779-8905 or 649-9628 Collegiate Notes Martta D. Flowers, son of Mr. and Mrs. Martin L. Flow- ;rs of Aiken, is enrolled in Massey Technical institute in Jacksonville to study drafting. Dorothy Lee Walker, daughter of Mrs. Elizabeth Walker of Aiken, is studying Fashion Merchandising at Massey. Thomas J. French of Aiken will represent N.C. State University at the Lambda Chi Alpha Fraternity Leadership Seminar at Ball State University in Muncie, Ind. William Hoyt Whitfield, son of Mr. and Mrs. E. A. Whitfield of Aiken has received tiis M. A. degree from Georgia College in Milledgeville. Cadet JeKery James Jay, son of Mr. and Mrs. Robert C. Jay, Aiken, is among the carefully-selected cadets who will comprise this year's training cadre at The Citadel. Jay, a rising sophomore will hold the rank of corporal within the Corps of Cadets this fall. He is enrolled in the Naval ROTC program and is majoring in business administration. Donna Kaye Burnett, daughter of Mrs. Jerry Burnette of New Ellenton is enrolled in fashion merchandising at Massey Technical Institute. James Fowler of Wagener and Fitz Derrick Lee of Aiken are among the twenty-two seniors graduating from Newberry College today. Graniteville Friends By SARA RUTLAND Former students and teachers of the Leavelle McCampbell "Class of 1956" held a class reunion last Saturday at the Gregg Park Civic Center. Much reminiscing took place among friends as they gathered one by one before the delicious supper was served. Guests for the evening were Mr. and Mrs. L. M. Togneri, superintendent in 1956, Mr. and Mrs. Birch S. Clarke, Mrs. Clarke .was a class sponsor, and Mr. arid Mrs. Pete Scott, entertainers for the evening. The students and their wives or husbands who attended were Mr. and Mrs. C. L. Basinger. Mr. and Mrs. W. A. Stroud, Mr. and Mrs. Jim Anderson, Mrs. Faye W. Smith, Mr. and Mrs. John Russell Williams, Mr. and Mrs. Ronnie Hammond, Mrs. Daisy Morgon, Mr. and Mrs. Jimmy Adams, Mr. and Mrs. Robert A. Hayes, Mrs. Margaret Hinnant, Mr. and Mrs. Ray Clark, Mr. and Mrs. Charlie McDaniel. Mr. and Mrs. Jack Waters, Mr. and Mrs. Gene Uldrick, Mr. and Mrs. Charles Cromer, Mrs. Barbara Geary, Mr. Tom Marchant, and Mr. and Mrs. Tom Taylor. Class members came from Morganton, N.C., Shelby. N.C.. Mt. Pleasant. S.C., Ravenel, S.C. and Atlanta. Congratulations to Mrs. Billy Kirkland who was one of the winners in the Aiken Standard Stumper last week. The Kirklands were vacationing in Atlanta when the newspaper announced the winners. Mr. and Mrs. Bill Knight have recently returned from a two-week vacation to Hawaii. The Knights joined a tour group in Honolulu. Some of the places the Knights visited were the Polynesian Culture Center, the active volcano, and the black sand beaches. Miss Kim Britt is home from the hospital after having a tonsillectomy last week. Mr. and Mrs. Bub Brewer have been vacationing at Myrtle Beach. Also vacationing at Myrtle Beach were Mr. and Mrs. John Wise, Carl and Connie. Mary Wells Lawrence: Success Attributed To Hard Work By PHYLLIS FELDKAMP Women's News Service NEW YORK (WNS) - She ias spent her life scoring successes in the scrappy, money- oriented advertising game. Everyone agrees her record is nothing short, of phenomenal. She's a really big winner. So naturally she is a target for the envious as well as an object of admiration and respect. If Mary Wells is not the highest paid businesswoman in the country, she is surely among the top half dozen. Her annual salary as president, chairman of the board and chief executive officer of her agency -Wells, Rich, Greene, Inc. -- is 1225,000 plus a bonus of $100,- XX) and deferred compensation of $30,000. Some people just do not want to believe that such a good- looking blonde could have made it to where she is on brains, ability, hard work and cool :hinking alone. For every 10 words of praise you hear regarding her, there will be one or more words of nasty criticism. She makes more than most men -- including her husband, Harding L. Lawrence, head of Braniff Airways, whose base pay last year amounted to $225,000. HOW? How did Mary Wells Lawrence get there? "I am successful today for two reasons," she told me. She was sitting on the brown velvet loveseat in her handsomely but informally furnished pink-walled office overlooking New York's Central Park. "I was taught to think you can always do anything you want to do if you work hard enough. That is a simplification but basically I believe it. "Secondly," she continued, "I was always expected to work, from the time I was 5. My mother really pushed me into performing. I didn't have any big allowance. When there were contests, I was expected to enter them and to win. If I didn't win, no one called me down but there was always an atmosphere of expectancy for me to work, to contribute." She wore a Givenchy navy and white cotton sleeveless midi dress, navy opaque stockings and patent ghillie shoes. A single thin gold bracelet was coiled around her upper right arm and on her left hand glowed an impressive emer- ald ring. Although she is regarded as a fashion plate, her interest in clothes is minimal. She only thinks of them as another foil for the highpowered lady executive. There hadn't been time to get to the hair-dresser (Mr. Kenneth); so her hair was swept back in a status pull. The tea she drank was served in pure white Limoges china; the napkin on her tray was a floral Porthault linen. Here and there in her executive suite, as well as elsewhere in the company offices on the 28th and 29th floors of the General Motors building on Fifth Avenue, are a number of the kind of good antiques she appreciates. In all things, she demands the best. "If it isn't terribly well done," she has said of her work, "I'm a little miserable." MARY BERG She was born Mary Georgene Berg, the only child of Violet and Waldemar Berg, a furniture salesman, in 1928 in Youngstown, Ohio. Says an ad man who has been fascinated by her for years: "Mary frightens people because they know she's a winner and if there's ever a contest, she's going to come out on top." "She is highly sensitive to potential competition. Some people will tell you how evil Mary is, but she just drives a lot harder than most people," says another of her former executives, Fred P. Lemont. who left her and started Ms own creative agency, The Project Group. "Those cracks about Mary are the whine of the loser, the old-fashioned account guy who can't cut it." Even hard-bitten Madison Avenue has been spellbound by her performances. There were the pink planes and the Emilio Pucci uniforms for Braniff International Airlines ("The End of the Plaine Plane"); the Alka-Seltzer TV commercials ("No matter what shape your stomach's in..."); and the sales-boosting Benson Hedges 100s campaign ("You'll never have to worry 'about lighting your nose"). STRATEGY In its five years of existence, her firm has chalked up what Don Grant, of Advertising Age, describes as "undoubtedly the most astonishing growth record of any agency in advertising history." The measuring stick is billings, the amount of advertising dollars annually placed for clients, of which the agency re- ceives 15 per cent. Wells, Rich. Greene's first billings of $6 million have soared to what is expected to be $110 million for 1971. When Mary Wells left Jack Tinker Partners to form her own company, she took along Braniff ($8 million in billings) as her first account. Then shortly thereafter, she married the client. This looked to a lot of people like an instance of the male- female-relationship way of getting business. "I have absolutely never had anybody react to rne negatively or positively because I'm a woman or had any feeling of segregation because I'm a woman," she says. "Why, I worked for my husband a year before he even noticed I was a woman." CONFLICT OF INTEREST Later Mrs. Lawrence (heri staff now uses this name), dropped the Braniff account. deciding it was a "conflict of interests" and her agency now handles another airline ("What TWA did for coach, we now do for first class..."). Visibly, she is no cause for concern on the part of the Women's Liberation Movement, although she could once have been. According to Thomas Bohan, "Women have to work harder, need more talent than men in equivalent positions to rise to management level in advertising. "There's a reluctance to accept a woman on that level in certain men's eyes. They think: now there's an attractive woman. When Mary opens her mouth and starts to talk, they realize this is a top. very sharp marketing mind and they forget everything but business." .Mary Wells Lawrence thinks that one of the problems of women who don't succeed is that "Management finds that a lot of women aren't as responsible as men. When the chips are down, the women aren't always there. The women who are successful are ones who are extremely responsible. "I'm conditioned to work long hard hours. When I started as a copywriter. I was pushed along by people who knew I'd come through. I was rewarded. I was promoted by men who knew I was responsible. And nothing was ever too demanding -- I'd have scrubbed floors if I'd had to." ACTING Her first career interest was not advertising but acting, dating from when she was small and her observant moth- MRS. L.4 ff'RE\CE Success in a man's world at age t.3. er noticed "a trace of shyness" in her child and dispatched Man- off to elocution lessons. After she finished high school she attended a professional theater school in New York for a year -- long enough to find that acting was not for her. The experience was not wasted, however. After theater school she spent two years in Pittsburgh at Carnegie Institute of Technology and met and married Burt Wells, then an industrial design student and now head of his own art services agency on Park Avenue. They have since been divorced, married again, and divorced a second time with a division of property in which he got the house in the country and she the New York apartment, along with the butler, the nurse and two adopted children. BASEMENT A summer job at McKelvey's department store in Youngstown writing basement ads was her initiation into the business. She used to buy the out- of-town papers to study the clever Neiman-Marcus ads. but all the man she worked for wanted her to say was "Sale." In 1950. she and her husband. Burt. moved to New York where she had a string of jobs: one at Macy's where sbe had to write copy that would make the cash register ring the next morning: others at J. Walter Thompson and McCann-Erick- son. The real beginning was in 1957 when she went to Doyle Dane Bembach. the agency hi the '50s that, along with Ogilvy Mather, was turning out the most brilliant, creative work in the business. "I fell in love with advertising at Doyle Dane." she says. ''Everything paid off. All those lessons. All my background. At most of the other agencies, the atmosphere had been slightly dilettante. But there everyone cared only about how effective an ad was." In practically no tune she became vice president and at the age of 35 was making~$40.000 a year. In 1964 Marion Harper at Interpublic. Inc.. offered her S60.000 and. it is generally supposed, the eventual presidency of Tinker. If so. this was one prize Mary Wells lost. The command post at Tinker went to someone else and she left there with Rich and Greene to set up her own shop. Her ambitions are thought to point in the direction of politics. She is regarded as "a part of the Texas Democratic Mafia" and she once detailed Rich and Greene into writing speech- tor Lyndon Baines Johnson. ··I've watched politics up close and see how painful a life can be and it doesn't interest me. There isn't anything in the world -- an occupation outside of Wells. Rich. Greene, my husband and my kids that I want. It's a very smug thing to say. but I'm very happy. League Issues Invitation To Public, Youth "Get acquainted with the Leape and get acquainted with each other" is the essence of the program to be presented by the League of Women Voters at its first meeting of the new season to be held at the Senior Citizens Clubhouse Tuesday. August 24, at 7:45 p.m. Board members and committee chairman will present the items for study and action at the local, state and national levels. The public is invited, and in addition, the local league wishes to extend a special invitation to the eighteen to twenty year-olds who will vote for the first time in the next election. Does anyone have any- new, old, or nsed ideas for children's birthday parties? Share them with Aiken Standard readers by sending them to P.O. Box 456- N, Aiken, S.C. 23801, along with your name. Rachel Williamson's School Of Boton Twiring Rtgistrotion - Aug. 27 - 4-7 P Jl. Aiken Recreation Center (backof Hospital) Study wffn on experienced feocner omf prootoer of cnampions. In The Tea Leaves.. Friday the thirteenth was a lucky day for Mr. and Mrs. Robert Stumpf. former Aikenites. They were entertained with a drop-in at the home of Mr. and Mrs. Donald Freiday and had the opportunity of visiting with about 30 friends from years past. The Stumpfs. who have lived in Luxemburg for the last five years, also visited their son. Charles, who is a student at the University of South Carolina in Columbia. Mike Plunkett. son of Mrs. Major Marjorie Plunkett has been accepted at the American Ballet Theatre School and also at the Harkness School of Ballet in New York, two of the major ballet companies in the nation. Mr. Plunkett, home in Aiken to recover from an ailment is spending some time practicing at the studio of his former dance teacher. Carl Crosby. Prior to her recent marriage, Mrs. Charles A. Gresham. the former Sandy Moody of Charleston, was honored with a kitchen shower given by Mrs. Nathaniel M. Mann and her daughter. Barbara, of Windsor Place. Aiken. About 15 guests enjoyed the August 6 event. Mildred Gullion and Vivian Amundsen spent the second week of August at the beach in Garden City. S.C. Choral Society To Audition Auditions for the 1971-72 Choral Society season will be held Tuesday evening August 31 at 7 until 9 p.m. at the Lutheran Church of the Resurrection. 825 Greene Street. Augusta. The auditions will be held in the choir room and an accompanist will be provided. Please bring your own music. Applications Now Being Accepted At Reynolds Pond For Membership DR. _EVV!S S. PORTER ^3! V-'NISN S-.. N.E. AiKEN. S. C. CROSBY SCHOOL OF DANCE Headquarters For Aiken Civic Ballet Company Beginning Our I9fn Year BALLET TAP JAZZ Adult Exercise Classes CLASSES BEGIN Monday, August 30 For Information And Registration Dial 641-5771 Or 648-1725 Newly Enlarged Studio 142 Greenviie S.W You Can REMOVE Fhese Stains From Fade J Resistant Qwcefett Baked lesns Chewing Gum Cooking Oil Cough Syro? Neil Polish Oil Paint Reot Seer SslsdOi! WsiiobJe Ink Water Csfcrs Frsrt Jskrs Sesr Blew! Better Csffee Sssts Candy Catsup Clay Seep iadkiak Ires Rsst Kmr Tank ARBBMSM Craywt ink Msstsrd rkster Resge Swrbert Tie Urine Wax Wines E59S Fcfs Frsits Gravy Gresst Jelly Iscqwer led Milk Sod Akcfee! Drinks AmradGbt Ctacoiits Syrup Ptrmsitftt Ink Rubber Cement Vegetable Glee Wsttr (Rubbery be$«) Pekit Frearfi Dress- »S library Posts LfesedOI tiwrkk Ter fciipeistPes MecSeg* Prices Start al $3.95 SiU Before foe Bay - Always Ask About Fade Seres/on Carpets BY Berwick Carpel Mills x Hercules Powder Co. KIRBY CARPET AND DRAPERY IWRichlandAve.W. Dial 649-6944

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