Rural Trade from Topeka, Kansas • 6

IT RURAL TRADE, OCTOBEHV 1025. U- I umm 5 Ads Appearing in Cappers armer. ill Back Local Sell ing Campaigns; Dealer Helps Offered stand the hardest wear. The childre: can get out and romp in Lee Pla Suits and the suits stand the strain Following the Lee advertising campaign. and nsing the sales points stressed twill' add to the efficiency of your local campaigns and sales talks.

Another thing that should not be overlooked is the help offered each dealer by the II. D. Leo Company. It will pay to use the sales helps and selling ideas prepared especially for dealers. They all help to make the tie-up complete, rounding out an efficient selling campaign.

Many of the worries of a grocer are to keep his merchandise pure and fresh and wholesome at all times. These products always should be stored in a cool, dry place where the temperature ranges from 50 to 70 degrees, neverj more than 85 degrees. Gelatine products Jam Jelly Bacon, in glass Baking powder Beef Again your attention Is called to the big advertising campaign running in Cappers Farmer on Lee Union-alls, Overalls, Work Shirts and Play Suits. The copy here appeared in the September issue of Cappers Farmer thru which it reached more than 800,000 farm homes. The II.

D. Lee Mercantile Company, continually is telling your customers about the quality they can get in Lee garments. They are quality built, and made from the best material obtainable. Notice in the advertisement herewith the way the guarantee of satisfaction is featured. Always Lee advertisements have an ftppeal that gets attention and produces sales.

Thousands satisfied wearers call 'time after time for, Lee Union-Alls and Overalls, and for Lee Work Shirts. And mothers are" dressing the kiddies in Leo Flay Suits because they are made in such really attractive styles, and are made to CHANGE IN POSITION BOOSTED SALES FROM BOX A DAY TO BOX AN HOUR Bottled drinks Bran flakes Bread flour Buckwheat flour Cake flour Candy Canned foods CatBup Cereals Cheese Chill sauce Chocolate Cocoa Cocoanut Corn flakes Corn -starch Egg noodles Extracts Fruit, dried' Jelly powder Macaroni Marmalade Milk, canned Mustard Olives Pancake flour Peanut butter Pickles, in glass Rice Rolled Oats Salt Soup, canned Spices Starch Sugar, packaged. Tapioca Tea Yeast Do not store them in the basement or cellar, or against a damp wall or water pipe. Keep free from International Grocer. A recent test in a Chicago, store showed that while a box of Wrigleys a day was sold, with goods in an ordinary showcase, the sales jumped to a box an hour whenthe box, glass jar dr revolving display case was placed on the counter near the cash register where the customer served himself.

The dealer makes only a nominal investment in Wrigleys and this comes back to him in a hurry. He never has much money tied up in Wrigleys, nor has he much space devoted to it One dealer said: The only work I have in handling Wrigleys is to ring up the nickels and that doesnt make me angry. GOODMAN FEATURED TOOLS NEEDED AROUND HOME IIOW RETAILERS CAN HELP If retailers will use more $2 bills, says a report from the Bureau of Efficiency, it will save the Government a million dollars a year in the cost of printing paper money, and wrill save time for both the merchant and customer, The idea advanced is to give out as few bills as necessary, always substituting a $2 in place of two ones, and the same with bills of larger denomination. The.W. C.

Goodman Hardware Company, a new store in Oak Cliff, Tex, is building up a brisk trade in household tools thru the medium of window display. When Mr. Goodman put hi line of hammers, screw drivers, pliers saws, wrenches, and other tools in th window, he did it with the idea that every woman at one time or another needs one or more of these tools. But because she could never think to purchase them she made use of slipper heel for hammer, hair pin for screw driver, or other makeshift when the emergency arose. Window cards explained the different items, and suggested the many uses the housewife has for a good saw, hammer, or other tool.

And the sales that he has enjoyed in this particular linevj, are proof of the pudding. When a wo-v man came in to buy some needed tool she usually began, I have been intending to get this for some time, but always forgot it until I saw your -v. V1 fen A m. I FACTORIES KEPT BUSY On July 1 only 10,000 unsold automobiles were In the hands of the dealers in the United States, ac-1 cording to an analysis by the National Automobile Dealers Association. Great as is the manufacturing capacity, the plants could not close down for 24 hours without running seriously behind the demand.

'i A i y- VIM i i v. a i For Men Who Demand Extra-LongWear! i EE UnioivAlls and Overalls are, quality-built cloise-woven, Will it pay me to advertise locally and tie up with the national advertising of the products I am handling? is a question often asked by the dealer. To find out, a careful survey extending over five years was made among thfe farm implement, power farming equipment and hardware dealers. Some dealers were reached, the majority of them being called upon personally. Over this period of five years it was discovered that the dealers who advertised were the dealers who got the business.

Advertising dealers sold from six to 34 times as much as non-advertising dealers. The five-year period shows a ratio of 12 to 1 favor of the dealers who advertised consistently. Thev diagram herewith tells the story. Tliis information was supplied by II. J.

Barbour, of Fairbanks, Morse Company, who conducted the survey. long staple cotton fabric, riveted rustproof buttons, reinforced strain points fully guaranteed. They are extra duty work garments, made for men who demand extra-long wear. No other work garments give as much for the money long-wear, solid comfort, neat appearance, extra features. Today, millions of men on farms and in factories are wearing Lee Union-Alls and Overalls.

Thousands of Lee dealers are ready, to serve you. Ask yours about Lee Union-Alls and Overalls (whichever you prefer). But demand the genuine look for Iee on the buttons. Work Shirts are full cut csperially popular with big men. Made EXIST YEAR $800 At.

10 Non-Advertisers from a special pattern hey are properly proportioned to give the fullest comfort and fit. Guaranteed, of course I $10,478 At. 81 AdTertisers SECOND TfAB $200 At. 36 Non-Advertisers $6,800 At. 268 Advertisers THIRD Y2A3 pnr $848 At.

38 Non-Advertisers $5,429 Av. 244 Advertiser ms The H. D. Lee Mercantile Co Kansas City, Mo. pf $393 At.

82 Non-dldvertliers 1 2,149 At. 227 Advertisers FIFTH YEAR a Trenton, N. J. South Bend, Ind. Minneapolis, San Francisco, Cal.

$478 At. 110 Non-AdTrtlMrs I $6,775 At 490 Advertisere La Play Suits Pot the children In Lee Play rd- Suits. They stand the hard cst kind of play, save other clothing. seldom need mending, make mother's work easier. Attractive styles, from the toddler age up.

mi g3 AVBRA03 $480 At. 276 Non-Advertieers $5,956 At. 1,310 Advertisers THH.