The South Bend Tribune from South Bend, Indiana • 3

THE SOUTH BEND TRIBUNE, TUESDAY, jjjjl 30. TIFT GIVES DP 1 WAR PORTFOLIO How Fortunes Are Made EQUITABLE BUILDING TO BE 62 STORIES HIGH Now York Will Have Another Tall rap per. OJune SO. Higher even than the cloud piercing peak the Singer aad Metrolpltan Ufa build -inga will be a aew structure to be erected for the Equitable Life Assur-an reborn pan y. Plans were filed yes-terday with Edward 8.

Murphy, superintendent of ajuttdliurs. The bolldmg will occupy the present site of the Equitable, on the block bounded by Broadway, Nassau. Pine and Cedar streets, and. Including: a tower, will rise to a height of ft stories, tag feet above the curb line, exclusive of a flagstaff, which will meas DERESZKE IS TRAPPED. Herr Heinrieh Koete Adepts Novel Plan to Got Opinion of Voioe.

PARIS. June StMme. Jean do Resake. wife of the famous tenor, relates an Interesting experience) that recently befell her husband. A Una Id looking man called at the tenor's house ad asked If M.

de Resxke would bear blm sing. 1 am a clothpeddr, be said, "but I have the reputation among my friends of pose easing a nno tenor voice. I should Uke the maestro to give me a hearing." 'i The man was poorly clad, but M. ae Reszke made no difficulty ut tag his visitor a bearing. The mane voice was admirable.

I -Do you mean to tell me." exclaimed in Advertising E. WRIGHT SUCCEEDS BIG 8ECRETARY. TRANSFER NEAR AT HAND tsHt4S flaftsa ssttsbsSaQtavOsaV gUbSawfiS make pay. If you succeed in whole country lies ready to bring you ra The methods, the copy, the mediums, the schemes are worked out in conference. They are worked out by men who, in this vortex of advertising, learn something new every day.

Thus we bring to each new problem the lessons of all we have done. ure to the tip 150 feet more. The es the great teacher, "that wun ur il proportion. There never was a time when so much money was made, in so majy advertised lines, as today. So many adver tisenis? ntg are worth reading now that people have learned to read them.

Never did good advertising win so easily- Never was poor advertising to certain to fail. Retiring Official Will Confer With Hitchcock and Verys Regarding Manage went of Campaign Now Cabinet Member. maa-nincent vol.Vyou rn your living tlmated cost will be about selling cloth? It Is pure folly ii 00. v. mtu nothina to loam In r.

H. Burn bam A filed the the way of voice production. With i plana. These show that the main build-such a voice you can get an engage- tng will be 14 stories or 489 feet. with a frontage of 1(7 feat in Broad ment at the opera In a fortnight if you Such is the price of wish.

But surely you nave u- perlence upon the stage 7 A Ih. man 1 That ia how fortunes are made in advertising. Not by trusting to ungiiiosd efforts. Not by trying to learn for oneself what we've learned in 35 years. Advertising today demands all the ability, all the experience at one's command.

Employ the beat talent you know. demand. public once, but the result was socn Never was ability so much in nor experience so essential. way. 12 feet- In Nassau street.

S04 feet tn Pine street and- SIS feet In Cedar street. Above the bulldtng wll rise a square tower of 28 stories capped with cupola, the tower and cupola together to be S20 feet htg-h. The ball on the flagpole will bo 74 feet higher than the foot steel Eiffel tower.1 These are no times for the Vet we ha die ad vertisin on the usual agent's commission. On experimental campaigns, on articles with possibilities, we frequently spend ten times our commission in working them out. Brick and granite, with trimmings of terra cotta, will be the materials of Don't trust mediocrity.

Si the facades, gad the desVan will be of the renaissance type, presenting bays set between sreat pilasters of To the Succcsafui Our profit comes when the account panda, because we have made it pay. Corinthian and Doric pattern, the corners offset with clustered columns. The bays will be elaborately decorated with carved work. This able service costs yon no Ws seek, too. a fiasco that it quite aucourM- -r M.

de Resxke asked him again, but the cloth peddler said ne was obliged to stsrt for Germany. M. de Resxke often thought of tne splendid vole, thus loet to tha public. A little time ago he receiveqa copy of a Munich dally Pr-lined in blue pencil. It was view with the distinguished Vlenifaae tenor.

Herr Helnrtch Knote. who mentioned that after his ses-on Nw York Metropolitan opera house he determined on his way through Paris to sing to M. de Keease and 5 order to get an absolutely sincere opinion he disguised himself aa aa Itinerant cloth dealer. NEGROGIRLWINS SPELLING BE DUSKY MAIDEN IS CHAMWON OW mm AMERICA. The roof of the main building will be successful.

finished with cupolas several storte htah. set around the base of the tower. Success goes today to the qualified. That why we spend more on oar copy department than on any other part of our business. The head of this department, Mr.

Claude Hopkins, receives $1,000 per week. A record salary in advertising. But Mr. Hopkins has made mors money for advertisers, in more different lines, than any other man has done. His supremacy, as a salesman in print, is unquestioned.

Mr. Hopkins supervises ail of the copy which goea out from this agency. The tower structure will bo In two isWa sasasiS a a i mb a saWsaS wno want to xnow wnax Dexter brilliant men can work out for sections, one extending from the 14th TAW. TRACT. Ths Tribune' Kpcti grrl WA8HINOTON.

June SO. This a William Howard Taft's laat day aa aocretary of war. After many years of distinguished services to hie government aa a Justice of United States arts, aa governor general of the Philippine Islands, aa secretary of war and aa the special representative of Clse government on several delicate and Important diplomatic missions, he practically relinquishes) to-Bight the performance, for a time at least, of duties aa aa official of the United States. The formal transfer of the war department from the administration of Secretary Taft to that of Secretary Luke E. Wright, his successor, will not take place until to-morrow, but the work of the department will be brought up to date by Mr.

Taft before be laavee hla desk thla evening and Secretary Wright will enter upon his aew duties to-morrow with substantially a clean slate. From that mo-ment until the fateful day of the elections next November, be will devote himself to his campaign for the presidency of the United 8 la tea. To-morrow be will confer with Frank H. Hitchcock, the Washington aaanager of hla preliminary campaign, and with Arthur I. Vorys, the manager of his Ohio campaign.

These conferences will relate to the national chairmanship. Secretary and Mrs. Taft will leave here next Friday for Hot Springs, where they will remain until Sept. 1. to the 4tth story the man cupola ex tending four stories above thla.

The building Is to be equipped with a group of tl isenTigtir elevator built In two rows In a corridor finished in orna mental bronset Ktsht of these will run to the ton of the tower estsnstoh Those who wish to make sure they are getting the best of their poawibilitMSs, Our proposal to them is this: Continue, if you wish, your present re Tp obtain absolute control of the sous re block upon wmcn tae ne structure will stand, all of which it owned except one parcel, the Equit lations. But give us a able society early- tn 1906 hrouich No 17 Nassau street, which for S5 years few general mediums. Marie C. Bolden, 13 Years Old, Defeats AH comer, in Contest at Cleveland. O.

It had been trying to procure from the estate of John E. Schermerhon. The present Equitable building was erect ed in 18ft aad covered only one-half the block front on the east side of roadway from Pine street. It was re modeled and enlarged In 1886 and soon than the service of minor men. And think what it means if it multiplies your results.

How to Make Advertising a Safe as a Bond Let us decide, first, if your article has possibilities. Submit your problems to our Board of sixteen men. You are welcome to their advice. They have advertised more things, in more different ways, than any other set of men in America. They are likely to be right.

If what you want ia possible, we will tell you how to accomplish it, and with but a trifling risk. If it is newspaper advertising, we may suggest taking up six towns. If magazine advertising, we may suggest few mediums. The experiment, perhaps, will cost us ten times our commission. But when we are done you'll know.

What we do in six towns can be done in six thousand, and the profits will be in pro portion. The law of average is sure. When you expand, you will be spending your money on an absolute certainty. CLEVELAND, June IS. With MM chances to err.

II of the elghtn trade school chUdren of Cleveland yesterday misspelled only 40 words In the big Intercity spelling contest which opended the annual convention of the National Educational associa Let us bring to bear, hi some small way, the force of our ability. Then let the results decide who deserves your advertising. That is the only way. Others may argue about as well aa we. The field ia full of able solicitors.

But there is one tribunal that never errs the tribunal of traced results. We refer our case there. Won't you? covered an acre. Auto Turns Turtle. Indiana visitors to Washington have always admired the United States treasury bulldtna.

When they como July 80. While a big touring car driven by George iAuderback. and carrying: Mr. and tion, and this dty won the contest here next winter they will see a great from ptttsburg. New Orleans and Erie lira.

Lauderback. David Durbtn. Mrs. W. Bowman and J.

W. Grey, of this unprnvcmeni on tne east iront oi tne -itloa sent' a team building, as the work of removing ch of wblcn ciUem "nt of 15 to the convention the old soft sandstone front as well the old soft sandstone columns In city, waa trying opaas a wagon load of nay. the machine skidded Into a ditch and turned turtle. The side of the car caught on a wire fence, per-mittlnsr the passengers to crawl from With Mr. Hopkins are some of the ablest advertising men in America.

Men whom we have picked out, in the course of years, by the brilliant results we have seen them accomplish. And we want more of them. We want those men who have shown the greatest results, regardless of what we must pay them. This department is not an expense-neither to us nor our clients. These men make accounts grow by making them pay.

They create advertising which would never exist save for their ability. It ia cheaper for us to develop business in this way than to pay men to solicit. Our Advisory Board Our Advisory Board consists of sixteen men, all masters of advertising. Each ia a man of vast experience and of proved ability. Mr.

Hopkins is at the head of it. Before this whole Board cornea each campaign which we undertake for a under, with only a few bruises to mark Please cut out this coupon now while you think of it. Send it to get our bookv "Safe Advertising" a brilliant example of our advertising powers. Then judge for yourself if you need us. the incident.

THE COME AND SEE SIGN SMl Rom The victory waa a personal triumph for a little dusky maiden. Marie C. Bolden. 13 years old. daughter of negro mall carrier of tpta cltv.

ho spelled every word correctly both In oral and written tests. The convention waa swept with a storm of applause at her demonstration, the pfsult of which waa made known far down the line of anouncements on the bl b'koard. and at a time when her score meant a victory for Cleveland, the announcements having ppt Ptttsburg and New Orleans In the lead. The little girl was congratulate! by hundreds, even members of the New Orleans spelling team shaking her hand when President Francis H. Hae-mt, of the Cleveland board of education pinned to her dress the gold medal which denotes the championship of American public school spellers.

Earlier. Just before the contest began, several of the New Orleans children had balked at the idea of spelling against a nego girl, but In a caucus the southern team decided to go into the contest, waiving race prejudice. Another child. Mae Thursby. of the In progress.

Congress at the last session appropriated 380,0000 tth which to make thlschange ana It la being done this summer; These old sand-atone columns and sandstone facing of the building will be replaced with solid granite columns and solid granite facing. This work recalls to several of the old residents of this city the story how the site for the building was selected. Tradition has It that Andrew Jackson, who was then president of the United States, appointed a commission to select suitable ground for the erection of a United States treasury building and that after the commission bad, after looking over several tracts of land, failed to reach A decision aa to which would be the best, the president himself selected the site. It is said that one morning in 132. while President Jackson was out walking, he met the chairman of the site commission at the Junction of Pennsylvania avenue and the white lot, and asked him If the commission had Blade any selection aad was told that they had not.

He raised his walking stick In the air and with great force brought the end of It down aad A Remmder To sssai mm Lard A TTmiii, Catena, fee taaav book, "Sara AdvrtUing. Please state name, address and hawanssa. Aaw tha position that inquirer holds ta the heanaaas. We hope that no man who has the right article can neglect such an offer. Please think what it means.

Your risk, st the most, is trifle. Any loss is improbable. We don't give a 1-aaV BsaamaBHsti aa haaPv BaaVsaBW Lord Thomas Newspaper, Magazine and Oittooor This aien is TMrmsnentlY attached Ptttsburg team, made a perfect score, and the medal offered by the Junior Order United American Mechanics of Cra to the front of the main building of the Lydia Pinkham Medicine New York. Company, Lynn, Mang. What Doea hla Sum Mean Ptttsburg will be awarded to her on her return to the Smoky city.

That the contest was remarkable became apparent to the 6.000 adults who occupied seats in the big hippodrome when the words were pronounced. Restaurant" was one of the puss! era while "concesstop" proved a stumbling block for several. Others of tne words that halted the advance of the teams Included: Separate. Sovereign. Miniature.

Together. Stationery. Professor. forced It Into the eartn several mcnes. excUvUnlng that the building should be erected on that ground, and subsequently It was.

It Is also said that the spot where President Jackson stuck his walking tick Into the earth waa at the southeast corner of what la now the south front terrace of the ground surrounding the building, the ground then being part of the white lot. The buUUlng was commenced In lfSS under the direction of Robert Mills, architect, and waa completed In August. 1839. r. Harvey W.

Wiley, formerly ot Indiana, who la now the chief chemist of the department of agriculture, looks at things as squarely in the summer time aa In the dead of winter. The fact that the thermomter play-ad hide and seek with the hundred aoark for several days last week In io way disturbed the calm of Dr. Wiley's office. fdV. happily he will not permit the heat to baffle him and In order that It may not disturb others be Is sanding out a few hints aa to how to keep comfortable.

"Toll the public to be cheerful; It might be worse." Dr. Wiley doea not look the leant bit "her up" mm he pursues the duties of his office. "Why get excited over the heat? he uka. "It only becomes twice as -Arctic. Cemetery- Changeable.

Lettuce. Celling. Divisible. It means that public inspection of the Laboratory and method of doing business ig honestly desired. It means that there is nothing about the business which is not "open and gbove-board." It means that a permanent Invitation is extended to anyone to come and verify any and all statements made in the advertisements of Lydia Pinkham 's Vegetable Compound-Is it a purely vegetable compound made from roots and herbs without drugs Come and See.

Do the women of America continually use as much of it as we are told Come aad See. Was there ever such a person as Lvdia E. Pinkham, and is there anv Mrs. Pinkham now to whom sick woman are asked to write Come and See. Is the vast private correspondence with sick women conducted by women only, and are the letters kept strictly confidential Elm.

Descendants. Until. Occurrent. Oovernment. Which.

Judgment. Brethren. Pursue. Develop. Pumpkin.

Principal. Irrelevant Analysis. Partition. Foreigner. Km burr ass.

Accommodate Diseased. Necessarily. One of the moat frequently misspelled words by a carious coincidence waa "misspelled." One little Pittsburg boy caused a storm of ar-dause when In the oral Excursion Rates Account 4th July VIA Grand Trunk Railway System One and one-half far for tha round trip to all stations on western division and points on connecting Unas la Michigan, Indiana and BpanSSS Also to points on Qrand Trunk west of and Including Toronto, Niagara Falls and Buffalo No aaeuralon tare leas than Sl0u for adults aad SSc for children. Tickets sold July aad Return limit July t. Low excursion fares to all near by lakes and resorts.

Don't forgot our special train service to Michigan lake aad resorts vary Sunday. A. McNUTT. Agent. Both "Phonos No.

S3. teat he waa asked to spell gas." "OasT he repeated In a questioning ne. "gas? Why and he smiled condescendingly, for he was Harry Marcus. Pittsburg- newsboy. and accounted one Of that city's prise spellers.

He won a good mark, misspelling only two words, on oral and on written. The thousands of visiting educators and delegmtea attending the 46th annual convention of the National. Edu Come and See. Have they really got letters from over one million, one hundred cation association entered upon the cation association enterea upon great then, and the first thing people know, they have, exhausted themselves worrying about It- Forgot It. Make up your mind that It isn't hot.

after all. and you'll find that It lent. In reality. No. that isn't Christian Science.

It's common sense. "Now. there are certain rules which arsons should observe in their summer diet. Over-eating la bad at any time, but In the summer time It is almost fatal. Eat very lightly, and If you must have meat, then eat the lighter meats.

Do not load your stomachs with heavy meals. One should eat one-fourth lees in the summer than In winter. "And by all means be cheerful. Make up your mind that you will not business and pleasures of the second thousand women correspondents day of tha convention with Increased Come and See. enthusiasm.

Have they proof that Lydia E. The business of the second day op- pinkhams Vegetable Compound has 2S hT Xerishe cured usanSs of theae women discussed were th foiiowins This advertisement is only for "The Practical Educational Train Tn doubters. The great army of women of the Indian." "The High School hn know from thir own nersonal Commercial Courses" aad "Moral k. nwwdir.irU In the Training In the Public School a gSHS BjBJBBJBBBa av tuv MSVV 1 world equals Lydia K. Pinkham's Vegetable Compound for female ills will still am on usincr and being; ben The aftemon from o'clock un til the evening session, which Will be held at 30 p'clock this evening, will likewise be taken up with Joint and 'special sessions on many topics of vit Eclipse Bleaching Blue The new and better kind 5 Ball or Bag 5c Get a free sample from your grocer.

Made in South Bend by Indiana Ultra marine Co. efited by It but the poor doubting-, suffering woman must, for her own gake.be taught con fidenceJor she also might just as well regain her health, al Interest. An address on tha proponed work of a commission for preservation of national resources by Charles ft Van Hlse. president of the stste university of Wisconsin, will close the day at a general session at 8 o'clock thla even-tng- At this meeting Booker T. Wash-Ington will discuss the educational need of the negro.

Plans have perfected for the ora-anlzation or the first nut 1 as Death Waa an His Heels. he the one in tne crow a 10 My aw first aloomy thing or to complain first about the heat. Seek the society ot cheerful people. Another thing which should be rigidly avoided Is alcoholic drinks. Summer time is not the time to Indulge in theae things.

They heat the Mood, and. if taken excessively, or even in a little more than moderate manner, they will upset the entire system. It is dangerous to drink In the summer time and my advice would he to forget all about the high bat and the "Dr Wiley further suggests that aasen air exercises those days should he taken in moderation, and that cook-d frulta rather than raw. make a awod hot weather diet. But.

above all. Dr Wiley urges that a clear, quiet, undisturbed mind la the bear antl-gots for beat that he knowa A patent waa granted laat week to C. B. Davis, of South Bend, on a plaw. YOU CAN OO TO THE LAKES INDIAandCEYLON sociation for Volunteer educations It is! to he a gigantic affair and will become associated with the national education association.

It Is primarily a woman's association in Its present state, bat the. president Ml 1-1. Trake GUI. Washington. BLACK GREEN Jesse P.

Hon-Is. of Skippers. Va, had a close call In the spring of 190. Be says: "An attack of pneumonia left me so weak and with such a fearful cough that my friends declared that consumption had ne, and death was on my heels. Then I was persuaded to try Dr.

King's New Discovery. It helped me immediately and after taking two and one-half bottles I was a well man again. I found out that New Discovery la the heat remedy for courhi and tunc disease in all tha world." Sold under guarantee at Chas. Coonley A and W. Wyman.

of Mlshawaka. drag stores. SOc and $1-00. Trial bottle free. TEAS A M.

RUSSELL. FUMERAL DIRECTOR CERESOTA FLOUE Made of Northern Spring Wheat ARISTOS FLOUR Made of Kansas Hard Wheat, CREMO FLOUR Made of Soft Winter Wheat. Cremo is a fine pastry flour and also makes good bread. For sale by the Grocers. THE BAER FLOUR FEED CO.

Cor. Calvert aad Witwer Ave. Home Phone 2680. Bell Phone- 775-W. who Is now arranjrlns for ap meet-1 attention ah all and I.

display Via Grand Trunk Rail The beverage that satisfies? the confirmed Coffee drinkers ONE TEA3POONFUL MAKES TWO CUPS way System. LADY ASSISTANT 307 SOUTH MICHIGAN STREET. tng of the delegates of five organisations represented next Wednesday. Is of the opinion that It should not bear the feminine name because she believes that men win be enlisted to do the work. "The five organisations are the Association of Collefrte.te Alumnae.

the Southern Association of College Women, the General Federation of Women's Chi be. the Council of Jewish Women Both PHof Loose or in Sealed Packets. All Grocers KAYSER doing special loaves South Bend a. and Mlshawaka a. tn.

Returning special arrives Mlshawaka vi p. m. and South Bend p. Special stops at alt stations between South Bend and Battle Creek, both cottar and returning. Excursion fares to all stations.

23tl rttsdeof PUB at ST, dye. The Quaker Wheat before eating; nd the Congress of sal 1 MM Bead Th The Tribune nts Qmm i' 1.