Arizona Daily Sun from Flagstaff, Arizona • 32

New FLAGSTAFF JUST COYOTE ARIZONA by WIRELESS WIRELESS CELLULAR PINE LUCILAS RIM COMMUNICATIONS B12 Sunday, January 27, 2008 www.azdailysun.com BUSINESS Arizona Daily Sun from Page B9 advertising campaign for a new brand" reveals much more, he said. Job applicants also have to realize that they're applying to work for very busy people, SO they have to keep the key items in their brief and to the point, he added. It should go without saying that all have some things in common: They're attractive to look at, whether mailed or e-mailed The content has been Business Briefs Harley-Davidson sales down in fourth quarter MILWAUKEE (AP) Harley-Davidson Inc. says riders concerned about the economy are throttling big purchases, like the company's classic motorcycles, sending its profit down 26.3 percent in the fourth quarter. Sales in the U.S.

were down 14.2 percent i in the quarter, the company said Friday. That outpaces the domestic heavyweight motorcycle market's fall of 9 percent. CEO Jim Ziemer called the retail environment "challenging" for this year and said dealers report consumers are worried about the direction of the economy. Big European beer merger announced LONDON (AP) Brewers Carlsberg and Heineken will buy beermaker Scottish Newcastle for $15.3 billion, the companies said Friday. Scottish Newcastle PLC, which rejected two earlier bids, agreed to an all-cash offer of 800 pence ($15.68) per share.

The offer values the existing share capital of at 7.6 billion pounds ($14.9 billion), and the bidders said they plan to issue another 200 million pounds worth of shares. The price is a premium of 50.7 percent over the closing share price on March 28, the day before speculation arose about a possible bid for Oil hits $90 a barrel NEW YORK (AP) Oil futures jumped back above $90 a barrel, adding to the previous session's sharp gains on a view that the recession worries that pulled prices lower in recent weeks may have been overblown. At the pump, meanwhile, gas prices fell below $3 for the first time in weeks. Energy investors were heartened by recent moves by the Federal Reserve and Congress to shore up the economy, which could prevent oil demand from slowing as much as many had feared. PULSE from Page B9 The full list will appear in the Feb.

4 issue, available on newsstands Jan. 28 and online at www.fortune.com. FILM COMPANY COMES TO FLAG FOR POOP SCOOP Icon Films, a film company based out of Bristol, UK, came to Flagstaff last week to shoot a project known as "All About Dung." Jim Mead, an NAU paleontology professor, spent two days with the film crew. He said the films are part of a two-part series for the History Channel on dung, with the Flagstaff portion focusing on the historical side. He said with the prevalence of dry caves in northern Arizona, the film crew explored NAU's modern and fossil dung collection.

Mead said one cave is filled with 330 cubic meters of dried droppings from woolly mammoths that are about 11,500 to 12,000 years old. A second portion of the series had the crew going to Phoenix to interview coffee lovers drinking Kopi Luwak a coffee made from coffee berries that have been eaten by and passed through the digestive tract of a cat-sized mammal commonly found in Southeast Asia. Other features by Icon Films include a hunt for the weirdest creatures on the planet and a documentary about a worldwide search for 20-foot crocodiles. "All About Dung" is expected to be shown on the History Channel this summer. checked for typos and grammatical errors The contact information is correct Kate Wendleton, president of the Five O'Clock Club, a career coaching and outplacement firm in New York, said jobseekers also should prepare a cover letter for their In brief, it should say you've been following the company's activities, that you have a number of years of experience in I the relevant field, that your most important accomplishments are and and that you'd appreciate 20 minutes of to discuss the job.

Workers especially those who are changing fields need to make sure their resumes use the right vocabulary in describing their skills, said Wendleton, author of "Packaging Yourself: The Targeted "We had a person with banking experience, an executive who specialized in check processing, who came in to work with us," she said. "Now he wanted to work in hospitals, but they don't do check processing. So he had to get the word 'check' off his and emphasize transaction process- ance is very important," she said. Both Challenger and Wendleton emphasized that finding the right person to send the resume to is very important. The best choice is not the head of the human resources department but the person who eventually could be your direct supervisor.

have become so easy to send out with the click of a button that companies' HR departments are inundated," Challenger said. "Go that route, and your resume is on a pile with hundreds of others." Instead, he suggested, "figure out the person you'd the would-be employer's time ing, which hospitals do." "Remember, visual appear- work for directly and send it http://fiveoclockclub.com verizonwireless Those who have done a lot of job hopping which could make a worker look unreliable can make it less obvious in the way they organize their she said. Say someone has worked at three companies in the past seven years. Wendleton recommends that instead of listing each job separately, the jobseeker should create a single category like "research management, 2000 to present" and incorporate the three companies below that with emphasis on accomplishments over the stated period of time. Switch to America's most reliable wireless network: Get a great deal.

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