The Californian from Salinas, California • 12

A 4 I llrefflb We want news City Editor Amy White 754-4269 TIPLINE: 754-4287 California toll-free (800)300-6397 Fax: 754-4293 E-mail valleynewsaol.com New York Stocks5B MARK Commodities5B Foreign exchange5B Mutual funds6B Saturday, Feb. 22, 1997 OmwestoD's mm gOowbgs, sooDvoy stows the long-running bull market. It says that stock ownership among Americans has doubled in the past seven years, to 43 percent of the adult population. Investing is no longer the exclusive province of affluent, middle-aged white men. According to the survey, 47 percent of investors now are women, of whom 45 percent say they are primarily responsible for making family investment decisions.

Fifty-five percent of investors are under the age of 50 and one-half are not college graduates. Nine percent are black. Latino or members of other minori- to 40 percent today. The survey, conducted by political pollsters Peter D. Hart Research Associates, was based on 20-minute telephone interviews Jan.

11-18 with a national sample of 1,214 investors. The margin of error is plus or minus 3.2 percentage points. The nations stock exchanges have not commissioned such a survey since 1990. Members of Generation who are aged 18 to 34, now account for 19 percent of all U.S. investors, according to the new survey.

These people are optimistic and theyre aggressive, said Peter Hart, The Associated Press WASHINGTON Generation investors are optimistic and usually more aggressive than other groups, according to a stock market survey that reflects growing participation by women and young people. Whats more, the study says fewer than one in 10 investors overall would bail out of stocks if the bull market runs out of steam and stock prices fell significantly. The survey released Friday by the Nasdaq Stock Market, the nations second-largest, illustrates how millions of people have grabbed on to Its off with the old, on with the new Salinas officials keep eye on TO discussions CALENDAR WEDNESDAY Alisal Merchants Association promotion committee meeting. I WHERE: 106 Lincoln Salinas. I WHEN: 10 to 11a.m.

COST: Free. CONTACT: 758-7387. THURSDAY Salinas Valley and Monterey Peninsula chambers of commerce after-hours mixer. WHERE: The York Sch(xl, Highway 68 between Salinas and the Monterey Peninsula. WHEN: 5 to 7 p.m.

COST: $7 for members, $15 for nonmembers. CONTACT: 424-7611 for reservations. Alisal Merchants Association economic restructuring committee meeting. WHERE): 106 Lincoln Salinas. WHEN: COST: Free.

CONTACT: 758-7387. FRIDAY Employment Development De-) partment and Salinas Employers I Advisory Council workers compensation seminar titled, Point and Counterpoint. WHERF): Salinas Adult Education Center, 20 Sherwood Place, Salinas. WHEN: 1 to4p.m. COST: Free.

CONTACT: 753-4268. Rehahility Physical Therapy open house and ribbon-cutting ceremony. WHERE: 945 S. Main Salinas. WHFiN: 1 1 a.m.

to2p.m. COST: Free. CONTACT: 422-3 168. The Californian publishes a calendar of local events every Sat-; urday. Send your notices to the business editor, The Californian, P.O.

Box 81091, Salinas 93912 or fax items to 754-4293. Please include a phone number in case we have questions. ties. The market looks like America now in terms of people participating, Nasdaq President Alfred R. Berkeley told a news conference.

The soaring popularity of mutual funds, 40 1 (k) plans and IRAs for retirement income, as opposed to dependence on pension plans and Social Security, shows that people are intensely aware that they have to rely on themselves for their financial future, Berkeley said. Investments in mutual funds have tripled over the past seven years, from 13 percent of American adults in 1990 The locally produced Eye on This Morning will be broadcast from 6 to 7 a.m. and for up to 45 minutes during the regularly scheduled 7 to 9 a.m. network morning news, said Barry Brown, the shows executive producer and former KCCN weather anchor. Brown will share anchoring responsibilities with Colleen Odegaard, formerly with KCBA-TV.

Harron Communications owns KCCN, but in April turned over the stations news operation to Ackerley Communications which owns KCBA. The arrangement, called a "local marketing agreement, has been the focus of protest by some who have said it has meant the loss of KCCN as a separate news source. Former KCBA reporter Robert Santos will join the morning show, as will producer Jennifer Walters, formerly with KCCN evening news; and producer Lori Eitoku, formerly with KSBWs early newscast. policies to refuse ads pear to be playing characters from shows that rivals broadcast. The Big Three networks declined to say how often they have invoked the policies to block ads.

who heads the polling firm. Three-quarters of the respondents in that age group said they were confident that they will be able to retire with financial security and 41 percent described themselves as aggressive investors, willing to take risks in exchange for a potentially higher return. By contrast, 28 percent of investors overall described themselves as aggressive. The survey also showed that 39 percent of Generation investors expect to retire at age 55 or younger, as opposed to 26 percent of baby boomers. services enjoyed by communities as close as Watsonville and Capitola, Cohn said.

Johnson, however, questioned Montereys wish list. A TCI survey of 308 customers conducted by phone in November and December found that customers want additional channels but aren't much interested in anything else, he said. For example: According to Johnson, 68 percent of respondents said theres no need for more than one public-access channel, and 12 percent said one is too many. A great, big abyss separates the programs and products (the city is demanding) and what customers are telling us they actually want, Johnson said. At Tuesdays Monterey City Council meeting, the company offered to increase the number of channels from 42 to 102.

The gesture wasnt enough, Cohn said. Salinas, other cities and Monterey County are negotiating with TCI as a group. Johnson said the negotiations have been productive. But Green said Montereys desire for a state-of-the-art system is shared by other communities. We want an agreement that will provide the citizens of Salinas and those other cities with the best possible service the industry has to offer, he said.

We dont want to have to envy other cities. Market plays ping pong with Dow averages The Associated Press NEW YORK Stocks do-si-doed and finished mixed on a double-witching day Friday, with the biggest losses in the technology sector. The Dow Jones industrial average bounced around before finishing the day up 4.24 at 6,931.62. The slight gain came after two days of losses that followed the markets run to a high of 7,067.46 on Tuesday. For the week, the index of 30 blue-chip issues fell 57.34.

The double-witching expiration of stock and stock-index options contracts Friday helped keep the market volatile, said Hugh Johnson chief investment officer at First Albany Corp. Where there is an expiration day, you tend to get very unpredictable swings in the market, and today was really no exception, he said. The Standard Poors 500-stock index was down 1.03 to 801.77 while the NYSE composite index fell 0.08 to 421.01. The American Stock Exchange market value index closed at 597.29, down 0. 14, and profit-taking pulled the technology-laden Nasdaq composite down 13.08 to 1,334.32.

big results Richard GreenThe Californian SIGNS OF CHANGE: Bob Kemp, foreground, with AIC Sign Systems, on Friday tightens up the new Bank of Salinas sign at the former Wells Fargo Bank branch in Castroville, while employees Lorenzo Sanchez, rear, and Craig Kemple carry away the old sign. Central Coast Bancorp, holding company of Bank of Salinas, bought Wells Fargo Bank branches in Castroville and Gonzales. From KCCN to KION local TV station gets a makeover By Marty Burleson The Californian Salinas officials are staying tuned to the stalled negotiations between the city of Monterey and Tele-Communications the cable-television provider for 68,000 Monterey County customers. The Monterey City Council on Tuesday rejected the companys cable franchise renewal proposal, saying the document was incomplete and that Monterey customers want more channels and services than TCI provides. On Thursday, the city asked a judge to validate its action.

The contract with TCI expires at the end of April about five months before the expiration of contracts with Salinas, Carmel, Marina and unincorporated Monterey County. Were definitely looking at whats going on in Monterey, said Wayne Green, assistant to the Salinas city manager. That definitely will have an impact on our negotiations. Salinas residents account for 25,000 TCI customers, while Monterey has fewer than half that number. TCI spokesman Andrew Johnson said Tuesday that company officials are disappointed with the Monterey decision.

It means negotiations must start anew and that thousands of dollars were spent in vain, he said. By both sides. The city has spent over $100,000 in consultation fees, Johnson said. Thats a cop or two. No other cable companies have joined in the negotiations, officials said.

TCI on Tuesday asked for more time to submit its franchise renewal proposal. The request was denied, Monterey Deputy City Manager Fred Cohn said Friday, because TCI already was granted one extension and had plenty of time to meet its obligation. We said weve been more than generous and its time to get on with the process, Cohn said. On Thursday, Monterey officials filed Monterey County Superior Court documents, asking a judge to confirm that TCI wasnt denied its due-process rights. A decision could be several months away, Cohn said.

The city is as always free to negotiate with other cable companies. Officials will continue to negotiate with TCI, however. Cable television service to the city is not in jeopardy, Cohn said. The bottom line is that screens will not go dark and that the status quo will largely continue until this matter is resolved, Cohn said. Thats an unfortunate thing, because weve heard loud and clear that the status quo is not sufficient.

Monterey residents are demanding more channels, government-access stations and the kinds of interactive By M. Cristina Medina The Californian Salinas television station KCCN-TV soon will have a new identity. A dispute over the use of the KCCN letters has prompted a change to the new call letters, station representatives said. Beginning March 3, KCCN will be known as KION. Its location at Channel 46 cable Channel 5 wont change.

What will change: the call letters, which play on the stations new Eye on This Morning programming, and the new broadcast itself, said Mark Faylor, KCCN station manager. Faylor said that for the past several years, KCCN has been sharing its letters with a radio station in Hawaii. That relationship has become strained in recent months, he said. Ultimately, this radio outfit started telling how the station could use the call letters, Faylor said Friday. Clearly, the call letter change was made out of frustration of how we can use them.

Among the restrictions the Hawaii radio station had set was not allowing the station to use the KCCN letters on its Web site, Faylor said. Bob Rice, president and general manager of Salinas station KSBW-TV, said that in the competitive broadcast arena, changing call letters can lead to confusion among viewers. Its the second name change for KCCN in the past five years; the station previously was known as KMST. The public sometimes gets tired of change, Rice said. With cable, television has gotten into the position of a station being in one place on one system and at another on another system.

Every time theres a change, the public is forced to think a little harder. To head off potential confusion, KCCN plans to launch a marketing campaign to introduce the new call letters and the station's new morning show, Eye on This Morning, expected to debut March 10. A noon news show also will be added, increasing the stations news coverage from the current two hours to 42 hours, Faylor said. TV networks invoke The Associated Press NEW YORK The major television networks recently turned down commercials for Cadillac and Pepsi because they featured actors who ap- Business htte Salinas Valley Pacific Bancorp sees increase in dividend The board of directors of Pacific Capital Bancorp, holding company for First National Bank of Central California and South Valley National Bank, has declared a 16.5-cent, per-share cash dividend for the First quarter of 1997. The dividend will be payable March 31 to shareholders of record as of March 14 and represents a 10 percent increase over the companys previous quarterly dividend of 15 cents per share.

DlLBERTby Scott Adams IT WON'T BE EASY, BUT I'LL TAKE IT ONE BIRD AT A AND REMEMBER, THE CUSTOMER IS ALWAYS RIGHT- HAN0Et- wetu ACTUALLY AN IMPROVEMENT. ti How to make a little organization produce Lets face it: There arent enough hours in the day. Its impossible to do all the thing you need to do run your business, stay touch with customers, supervise employees, monitor financials, find new customers and still have a life. What we can do is make those 24 hours more productive. To most people, that means getting of the work.

Can you afford an assistant or another salesperson? If you cant afford full-time help, use part-time, contract work, or outside companies for bookkeeping or secretarial service. Or get help for household tasks: you can hire people to run errands, pick up the clothes or the kids, even walk your dog. Take care of yourself: If youre sick, weak, or burned-out, youre not going to be productive, and youll feel lousy, too. So pay attention to your body. Eat properly.

Get enough sleep. Exercise, if only to go for a brisk walk at lunch. And at some point every week, relax. Thats why weekends were invented. Remember, the word recreation means to re-create yourself its not just goofing off.

RHONDA M. ABRAMS heads a San Francisco management consulting firm specializing in small business. You can reach her at at 555 Bryant Street, 180, Palo Alto, Calif. 94301, or e-mail her at rhondaideacafe.com. She and ANITA BRUZZESE, who writes about workplace issues, take turns writing a column Make things routine: Even if you produce work on a custom basis, whether as a consultant or carpenter, parts of your business are repeated over and over again, essentially the same way.

I have a file on my computer called templates this includes standard proposals, letters, invoices, info about me and my business. Its much faster to customize these for a particular situation than to start each time from scratch. Take it even further. Teachers make lesson plans make customer plans. Do you have questions you usually ask a customer in the first meeting? Steps you always take in a job? Sales ideas you repeatedly suggest for different types of customers? Write them up and put them in a binder, so each job requires less preparation and less time.

Do the most important things early in the day: Face it, youre inevitably going to fall behind. Emergencies come up. Calls or meetings take longer than planned. Suddenly your schedule is crammed. So take care of those must do items at the start of your workday.

Must do means more than urgent: tend to those activities essential to the long-term health of your business before you turn to the squeeky but less-criti cal wheels. Turn off the phone: Wean yourself from the need to answer every phone call. Let an assistant or voice mail pick up. Youll have a betterchance of finishing your work if you dont let the phone become an interruption and distraction. Do things now: Theres nothing more anxiety-producing than stuff piling up, and anxiety reduces productivity.

So as much as possible, deal with things as they arise. A customer has a problem get it solved. A supplier has over-billed straighten it out. It doesnt mean you have to do everything immediately you can set aside a certain time each day to return calls or answer correspondence but deal with them today. Do the unpleasant stuff first: Years ago I got in the habit of returning the most-dreaded phone call first.

I knew that once I got it out of the way, it would be easier to concentrate on my other activities. Now, if only I could just get to the pleasant Get help: Youre probably overworked because youre overworked. Youve got more work than one person can do, so get others to do some Abrams careful! Its easy to spending more time ig out work than DO-work. Limit yourdai-anizingtoabriefre-of your days tasks ettine priorities. Rhonda Small Business Do the rest of your organizing planning, reading and preparation in your less-productive hours, late in the day, evenings, or Other ways to get more out of each hour:.