The La Crosse Tribune from La Crosse, Wisconsin • 6

nn 6-La Crosse Tribune, Saturday, July 3, 1982 Pabst may be working to block takeover broker; John Naper III, of Florida and About Business Doug Roiney a construction permit for a television station in La Crosse. Quarterview Inc. received the permit from the Federal Communications Commission to build a powerful 1 million watt UHF station with a signal that would cover La Crosse, Sparta, Tomah, Viroqua, Winona and Prairie du Chien. The power would be greater than any existing UHF station in the area. Rochester, who is manager of WISQ-FM, Onalaska-West Salem, said the permit gives Quarterview 18 months to build the station.

Cost of the project is estimated at being in excess of $2 million. Quarterview is composed of Rochester, who is also president of the group; Don Burr, a La Crosse real estate in the South to Anheuser-Busch, St. Louis or Miller Brewing, Milwaukee. For now, Busch and Miller are barred from buying the southern breweries by an order from the U.S. Justice Department.

Stroh, a privately held brewer, is handicapped by the fact that it cannot sell stock to finance the merger. Heileman, by contrast, would have used stock to lessen the debt generated by the merger with Schlitz. A Schlitz-Hei-leman merger was stopped last year by the Justice Department for antitrust reasons. Permit issued for TV station A group led by La Crosse radio station operator Terry Rochester has secured Pabst Brewing Co. is believed to be working on a plan to take the company out of the control of Minneapolis investor Irwin Jacobs.

Industry sources say the management of the Milwaukee company wants to buy up the company's stock and convert it into a private company that would not be subject to acquisition attempts by investors like Jacobs. The key to any transaction by Pabst is to convince banks to finance the purchase of the stock at a price that would attract Pabst stockholders. That wil! not be easy given the slim profits of Pabst in recent years. No one in Pabst is commenting on the company's plans, including its reaction to the Jacobs plan to buy all of Pabst's stock for $196.5 million. The Minneapolis investor would then sell mountain of debt resulting from the purchase of Jos.

Schlitz Brewing Milwaukee. According to court documents filed when Heileman unsuccessfully tried earlier this year to block the Schlitz-Heileman merger, Stroh is coping with $709.8 million in debt, roughly the same amount burdening financially-troubled Republic Airlines, Minneapolis. Stroh does have $200 million in cash and securities. But even if that amount is used to pay off its liabilities, the brewer would still face more than $500 million in debt. The court document predicted the debt load would make it difficult for Stroh to survive in the hotly competitive industry, even if it sold breweries La Crosse lawyer Dennis Russell.

Wendy's drops offending ad In an announcement that pleased grammarians throughout the nation, Wendy's said it is dropping its "Ain't no reason to go anyplace else" advertising campaign. The new national campaign, entitled "Wendy's Kind of People," focuses on the menu of the fast food chain. Locally, Wendy's is running a "Wendy's Loves La Crosse'' campaign that features community activites including a clean-up at a local park and donations to charity. More activities are planned for the fall, according to Dave Lee, supervisor of Wendy's operations in La Crosse. New Jersey and Georgia breweries and a 27-state market area to G.

Heileman Brewery for $135 million. The remainder of Pabst breweries in Milwaukee and Portland, Ore. would be operated by Jacobs as a closely held company. Stroh copes with debt Stroh Brewery Co. is now digesting a business briefs Soybeans get new markets Omark is the owner of Outers Laboratories rural Onalaska.

ment, which had earlier blocked Heileman mergers with Jos. Schlitz Brewing Co. and Pabst Brewing both of Milwaukee. D.C. office opened G.

Heileman Brewing Co. has opened a governmental affairs office in Washington, DC. Named to staff the office are Ralf Owen, general counsel for Heileman, and Allan A. Rubin, former executive vice president and general counsel for the United States Brewers Association. Owen is also a member of the Hei leman board of directors.

The office was opened after Heileman dropped out of the United States Brewers Association earlier this year. Cleary said Heileman was not happy with the governmental representation and policies of the trade group. Cleary said the office would give Heileman effective, independent representation with the federal govern Employees win Two employees of Master Metals, 2405 S. 16th have received first place awards in the Wisconsin Apprenticeship Contest. Jeff Benson, R.

1, West Salem, won first place in the second year division. Ward Issacs, R. 1, Stoddard, won first place in the third year division. feff New Villa honored The New Villa Restaurant, 2132 Ward received the Golden Butterknife Award earlier this week. i Jakel Assistant named Beth Jakel, 1720 S.

Ninth has been named public relations assistant for Gun-derson Clinic Ltd. She is a recent graduate of the University of Wisconsin-La Crosse and has a degree in -mass communications. 1 CHAMPAIGN, 111. (AP) -Every $1 growers spend to find new markets for U.S. soybeans increases the income of all soybean farmers by $57.50, according to a new study.

The study, released Thursday by Chase Econometrics, concludes that the $17.4 million spent on foreign market development increased farmers' income 4 percent a year from 1970 through 1980. Annually, each farmer sold 2.3 percent more soybeans at 1.7 percent higher prices, the study said. "That's a darn good return on the farmers' investment," said Charles Hamon, a farmer from Valley Falls, and president of the American Soybean Association. ASA paid $30,000 for the study to demonstrate the value of its overseas market development work. ASA operates on the voluntary contributions of about farmers in 23 states, who chip in from one-half to one-cent a bushel when they sell soybeans.

The program is known as the check-off, and the money is deducted automatically at the time of sale. "Check-off funds have allowed farmers to sell more soybeans at a higher price," Hamon said during a news conference. Chase Econometrics said ASA's export promotions boosted the sale of U.S. beans and bean products and increased soybean revenue $514 million in the last year of the study. Hamon said he was confident farmers would continue to support the work of his association even during these difficult economic times.

ASA has asked its state organizations to convince farmers to raise their contributions to two-cents a bushel by 1987. Three states Florida, Kansas and Nebraska have doubled per-bushel contributions in the past year to one-cent. "We feel the funds are going to have to increase to keep up with competition from other oil seed crops," said Hamon. The study said that although foreign soybean promotion helped farmers in competing countries like' Brazil, it did a lot more good for U.S. farmers.

And, the5 study said, while export promotion greatly increased farm income, it increased food prices only one-fourth of a percent. There are three sources of money for overseas market development. This year, ASA is spending $5 million. That is in addition to $3.5 million from the U.S. Department of.

Agriculture and $6 million from private companies and foreign governments. ASA actually carries but the marketing promoting the use of soybeans and soybean products by consumers and livestock: producers in other countries. Soybeans and soy products sold abroad last year brought in $8 billion, representing about 20 percent of the value of all U.S. farm exports. Illinois is the nation's leading producer of soybeans.

Representatives of District 6 of the American Dairy Association of Wisconsin presented the award to the restaurant for its use and promotion of dairy products. Named president Terri Lieder, Watkins Products Winona, has been named president of the Advertising Club of La Crosse. Named vice president was Paul Geyer, Trane Belinda Remes, Ross Furniture, La Crosse, secretary; Maggie Gianforte, Hutson, Advertising, La Crosse, treasurer; John Jenks, University of Wisconsin, La Crosse, director. The group also voted to affiliate with the American Advertising Federation. Dealer named ONALASKA, Wis.

Don Peterson, 1014 Pierce is area representative for Amigo Sales Inc. The Amigo, is a three-wheeled, motorized wheel chair. Manager of the year Mike Rodenberg, manager of the Hardee's restaurant at 1232 Rose has been named manager of the year by North Central Food Systems, Minneapolis. North Central owns 35 Hardee's. Dividend declared PORTLAND, Ore.

-Omark Industries has declared a dividend of 25 cents a share, payable Sept. 10 to shareholders of record Aug. 2. 'V This is an FLH Electra Glide Classic Belt Drive motorcycle from Harley-Davidson. Ha Hey expects to survive Gaboric Wins medal George Allan "Al" Gaboric, a Trane Co.

steam turbine marketing manager has received the Lincoln Bouillon Membership Medal from the American Society of Heating, Refrigerating and Air-Conditioning Engineers. The award, named for a former president of the group, is awarded for efforts to increase membership in the society. Family needs determine appliances Video store has new owner ers, Harley-Davidson also is optimistic it can ride out the decline on its reputation for quality and premium machines, Klein said. Even the Japanese agree it has a strong market presence. "Harley fills an important niche in the marketplace," said Ron Crawford, manager of public relations and sales promotion at Yamaha Motor Corp.

U.S.A. based in Cyprus, Calif. "They have a core market that is very, very interested in Harley-Davidson." "Harley-Davidson motorcycles are so well accepted in a certain segment of the market that no one challenges them," added Bill Pulskamp, marketing manager for motorcycles at American Honda Motor Co. in Gardena, Calif. That comes despite a higher price tag for Harley-Davidson cycles than for Japanese models.

Harley-Davidson sells only heavyweight motorcycles, with 1,000 cubic centimeter engine displacement or more. Klein said costs range from an introductory price of $3,995 for a new "barebones" model to go on sale this summer to more than $10,000 for one with a sidecar. In contrast, Honda, No. 1 in U.S. motorcycle sales in recent years, has vehicles of different engine sizes priced from $300 to about $5,000.

Klein attributed the difference to higher costs for labor and nearly all steel parts versus plastic parts in competitors' models. DETROIT (AP) It's been 13 years since Peter Fonda rode his red, white and blue Harley-Davidson motorcycle across the country in the classic counterculture movie "Easy Rider." But the prestige and status of Harley-Davidsons perhaps has never been more important than today. The manufacturer, Harley-Davidson Motor Co. of Milwaukee, has seen sales fall for eight months to fifth place in the U.S. market due to the recession and stiff competition from Japanese motorcycle firms.

"Sales in the motorcycle industry have dropped off rather dramatically recently," said Bob Klein, manager of Harley-Davidson public relations. He said sales have dropped 25 percent since October as more U.S. blue-collar workers, a large part of the motorcycle market, are laid off in the worsening economic slump. The company, founded in 1903, has frozen or reduced salaries, ended its contributions to the employee thrift and savings plan and laid off more than 430 hourly workers and 230 white-collar workers the past year, dropping its work force to just over 3,100, Klein said. Even John Harley, a technical writer and grandson of one of the company's founders, was given a pink slip.

Its chairman, Vaughn L. Beals, said in a May 21 statement: "It's necessary that we immediately take action to adjust the company cost structure to a lower level of business Companies that postpone those actions risk becoming casualties of the economy." But as the sole survivor of 150 domestic motorcycle mak LOUISVILLE, Ky. (AP) -With appliances offering more features than ever, consumers need to do a little homework to be certain they buy a product suited to their needs, advises a consumer-affairs specialist of a major Jean Hopwood of General Electric's Major Appliance Business Group offers these guidelines: Think of the future: refrigerators and ranges, for example, last a long time. Shop before you buy: A good rule is to start with the manufacturers' top-of-the-line model. If you find fea-" tures you won't use or need, move to the next level until 1 you find the model that's -right for you.

Know your own requirements: Have a good idea of the type of appliance you want before you go into the dealer's store. 1 IS PLEASED TO ANNOUNCE been notified of the bankruptcy action filed March 19. Mrs. Rolbiecki said the video movie competition in Oshkosh was "fierce and we just couldn't make it." The Wisconsin Department of Revenue had revoked American Video's retail seller's permit for failure to comply with the state sales tax law, according to David Degeneffe, the department's district compliance supervisor in Eau Claire. American Video opened in La Crosse in April 1981.

Gittens said he purchased the La Crosse membership list from American Video and extended the membership as a "goodwill gesture" while the business was closed for a few months. He said about 160 persons now belong to the club. "The owners had a lot of financial problems," Gittens said. "But I think I can make a go of it in La Crosse. I think the interest is there." Tri-State Video sells and rents more than 600 different movies with ratings from PG to X.

Gittens said 'he does not sell video machines. By TERRY RINDFLEISCH Of the Tribune staff A La Crosse man has bought the financially-troubled American Video store in La Crosse. Kevin Gittens, former manager of the American Video, formerly of 2135 Ward said he recently purchased the business through bankruptcy proceedings begun in Milwaukee. Gittens said he reopened the video movie store two weeks ago as Tri-State Video at 924 La Crosse St. American Video, owned by William and Linda Rol-biecki of Oshkosh, had stores in La Crosse and Oshkosh.

It worked as a club, with members, receiving discounts on video movies. Ann C. Bliss, an Oshkosh lawyer representing the Rol-bieckis, said the 300 members of the American Video club would be paid first through the Chapter 7 bankruptcy proceedings. Chapter 7 bankruptcy involves the liquidation of a firm's assets. Ms.

Bliss said all but one of the club's members have that Bonnie Kliscx, REALTOR G.R.I., has become a member of the area's top sales team has been assigned to our La Crosse downtown office. State at 7th. Ford's beffer idea is to lead in trucks Bonnie has been helping buyers and sellers in this area since 1971. She is licensed in both Minnesota and Wisconsin. Prior to entering the real estate business.

I 1 she was associated with Northern Federal Savings and Loan of St. Paul, where she had extensive experience in the preparation of loan applications, processing, and closing. Bonnie Kliscz Realtor, G.R.I. 784-4093785-1111 Bonnie has the nationally recognized designation of G.R.I., Graduate Realtors Institute, requiring 90 hours of real estate education and the passing of three examinations. She is a member of The Greater La Crosse Board of Realtors, the Wisconsin Realtors Association, and the National Association of Realtors.

She serves as Vice-chairman of the Education Committee of The Greater la Crosse Board of Realtors; chaired and served several other committees. Bonnie has written an article accepted by Real Estate Today magazine, the main publication of the National Association of Realtors with a circulation in excess of 700,000. THE WHEELER CO. is proud that Bonnie Kliscz has become a member of the area's top soles team of more than 60 Realtors in la Crosse, Onalaska, and la Crosse South Side. Bonnie has the education and experience to carry on the proud tradition of THE WHEELER REALTORS, a trusted name in real estate since 1944.

We are confident that Bonnie wil! be able to arrange the best available financing at the lowest possible interest rate for buyers and sellers. you would Nke to have a FREE PROFESSIONAL MARKET ANALYSIS of your property, without obligation, why not call Bonnie today? well as a choice of 4-cylinder and 6-cylinder engines. Ford offers only 2-liter and 2.3-liter engines in the Ranger, both 4-cylinder, although it will have a V-6 engine midway through the 1983-model year. Ford, according to Capolongo, "lost several years in diesel development because of its work on the PROCO (programmed-combustion engine" that the company finally pushed to the back shelf. As a result Ford is "playing catchup" in light trucks.

Helping its thrust for the No. 1 spot. Ford will offer a crew cab (4-door) F-series pickup in the fall, as well as a Ranger 4x4 (with 4-wheel drive) and a brand-new Bronco. May the big GM division was back on top by 8,426. Ford trucks have topped Chevrolet in sales the last five years and have beaten Chevrolet in eight of the last 10 years, a sore point with General Motors.

In Boston for a regional stockholder briefing not long ago, GM chairman Roger Smith confidently predicted a "Chevrolet year" in light trucks, but Ford's Capolongo sniffs at the claim. GM got a big jump on Ford when it launched its Chevrolet S-10 compact truck last November four months before Ford could get its Ranger out the door. Too, GM has a wider choice of engines for its new compact pickup. The S-10, for example, has a diesel as than the imports and have features such as double-wall, cargo-box construction that the imports lack. In December, the month after the S-10 hit the road, imported truck sales were off 22 percent, compared with the same month a year ago.

In April they were off 14 percent, and in May, 12 percent. "In two months the domestics have taken 10 points off the imports," asserts Joseph A. Capolongo, head of the Ford truck division. The two historic truck competitors are "mixing it up" with each other as well. In the first three months of this year Chevrolet led Ford by 42,000 trucks.

In April however, Ford beat Chevrolet by 13.000. But in By CHARLES E. DOLE Science Monitor 'i. Ford Motor Company has unleashed an all-out attack Jon Chevrolet to recapture its leadership in light-truck sales even as both American vehicle manufacturers gang up on the imports. Japanese minitruck sales Jiave fallen off sharply with 3the introduction of compact-Jsize trucks by both Chevrolet fand Ford.

The hotly contested, 25-percent tariff levied an 1980 on incoming light has added as much as $1,000 to their cost, thus making them far less price-competitive with the domestics, the new Ford and Chevrolet small trucks, Rapger and S-10, are larger mm IS 'IF UM3 We Are the Ones! A Trusted Nome in Real Estate Since 1946 mrnirm.