National Post from Toronto, Ontario, Canada • 3

January 14, 1978 The Financial Post 3 league with advertisers CLARKE. HENNING fc CO. CHARTERED ACCOUNTANTS AND MURRAY M. HAHN CHARTERED ACCOUNTANT, TRUSTEE IN BANKRUPTCY are pleased to announce the merger of their practices effective January 3, 1978 The merged practices will carry on under the name CLARKE. HENNING fc CO.

per game and as many as 5.5 million on both the French and English networl" of the CBC. "The Grey Cup is our most consistent draw for a sporting event because there are always two Canadian teams in the game. The Stanley Cup is a different story because in many of the playoffs there is only one handed Golden Richards, and agile Billy Joe Dupree. Bronco QB (formerly of the Cowboys and more recently of the New York Giants) throws to the veteran, game-breaking Haven Moses, fleet-footed Jack Dolbin, and the massive Riley Odoms. Dailas has distinct advantages in depth and experience this is Denver's first Super Bowl and only its third playoff.

It is Whatever the outcome, the contest promises to be a hardhitting affair and four million Canadians should be glued to their sets to take in the action. Watching U.S. sport is rapidly becoming a favorite Canadian pastime. According to A.C. Neilsen ratings 2.3 million tuned in to the CBC's English network to watch each of the six World Series games of 1977 featurine Canadian team and it is possible that no Canadian teams could be and S2.900 respectively.

For the Grey Cup last year, advertisers paid about $5,500 per 30 seconds and for the Stanley Cup playoffs this year they will pay about $6,800. Advertisers paid about $2,500 in a 30 second spot on the Super Bowl last year. The television audience figure is expected to increase this year due to widespread popularity of both finalists and the subsequent marketability of the game. Both clubs fashioned 12-2 win records over the season ted by awesome defenses with fearsome Nicknames: Dallas Doomsday Defense, Denver Orange Crush. Each club is also led by a veteran quarterback flanked by an outstanding core of pass receivers.

Dallas pivot Roger Staubach aims his passes at Drew Pearson, the leading By Jamie Wayne DO CANADIANS really care about the Super Bowl? You bet they do. About four million Canadian sports fans will tune in Jan. 15 to watch Dallas Cowboys try to lasso the Denver Broncos at the Superdome in New Orleans in Super Bowl XIII. According to audience research conducted by CBC after last year's Super Bowl, approximately 3.5 million Canadians saw the game on the CBC's English and French networks. But despite the growing popularity of U.

S. football and baseball in Canada, advertisers are still paying top dollar for the Grey Cup and Stanley Playoffs. A 30-second commercial spot for the Super Bowl this year and the World Series last year on involved," said Hudson. Hudson, head of CBC-TV Sports, the ieast expensive are for golf and the most expensive are for the World Series. The reason the fee is so much higher for the World Series is the CBC is purchasing a seven-game package.

However, if you are worried that U.S. sports are beginning to dominate here, have no fear: Canadian events are still top draw in the minds of Canadian viewers. Grey Cup '77, won by the Montreal Alouettes handily over the Edmonton Eskimos, was seen by more than six million Canadians (2.6 million on CBC English, 2.3 million on CTV and 1.5 million on CBC French network. Next in line for popularity among Canadian viewers is the Stanley Cup playoffs which gets at least four million viewers Dallas's fifth Super Bowl This year a playoff series ap- the New York Yankees and the Los Angeles Dodgers. 109 Bayfield Street Barrie, Ontario L4AA 3A9 Telephone (705) 726 8231 44 Victoria Street Toronto, Ontario M5C 1Y3 Telephone (4U) 363-8876 involving Montreal and Toronto is quite possible, which could; push the TV audience total above the Grey Cup record total.

pearance. But Denver has been underdog all season and has been winning games with astute play and the quickest, most punishing defense currently in the game. In addition Denver has Rick Upchurch, the most exciting kick-off and punt return man in the game this side of Houston's Billy "White Shoes" Johnson. CBC also brought its viewers the 1978 Cotton Bowl (Notre Dame 38-Texas 10) which ultimately determined the number one ranked U.S. college football team of 1977.

In order to televise these events CBC pays rights fee negotiated for each event. The specific amounts are not disclosed but according to John Toraito'smost CBC cost approximately $3,200 receiver in the NFL, sure- elegant hotel Car makers just miss million but break on sales ahead I Jill People who are accustomed to the finer things in life stay at The Sutton Place in Toronto. People who expect the very best. Because they've earned it. What they expect and get is a quiet, comfortable suite.

And all those extra touches that Sutton Place is famous for. A choice of traditional or contemporary decor. Your bed turned down for you. An extension phone is in every bathroom. And a staff that practices the kind of attentive, courteous service you thought was reserved for royalty.

Luxuiies like this make Sutton Place the kind of hotel you always wished you could stay in. And now you can. The Sutton Race Hotel Our kind of service is a practiced art. Aff (HATED WITH THt 8RISI01 PIACE H0TCI Any RRSP saves you money, ours builds it. Industrial Growth Fund up over 300 in ten years.

Industrial Growth, one of six funds managed by Mackenzie Financial Corporation, has proven to be an exceptional way to' make your money grow. $1,000 invested in 1968 would be worth over $4,000 today, and this accomplished during some of the stock market's worst years. Before you invest in any RRSP plan, you owe it to your future to hear the Industrial Growth story. Call or write us for prospectus. Saving money is one thing, making it grow is another.

JACK McMURRAY (416-867-2749) Moss La wson Co. Limited, 48 Yonge St. Toronto H5E 1G7 Net unit value growth. This offering is made only by the prospectus in those provinces where such prospectus has been lawfully accepted for filing. What that will do to the bottom end of the car market here is not yet clear.

When, for example, Chevette prices go up 2.8 and Honda prices go up 7, that should put the domestically built GM Chevette into a much better competitive position. But Chevette is one of the cars GM finds already in short supply. Similar-sized cars are selling well at Ford, where Granada sales are ahead of year-ago levels and the new Fairmont Zephyr is moving quickly. Sales of the full-size Ford, however, are off drastically for the 1978 model year to date. Sales of full-size cars at GM are holding up well (the standard Pontiac is ahead more than 30).

Chrysler's best sales performance comes from its LeBaronDiplomatCaravelle intermediate, luxury cars from all companies are moving well. U.S. analysts have predicted a sales dip there for later this year, and while the Canadian car market is surprisingly independent from the actions of the U.S., the latest round of price in reases may be met with consumer resistance here and subsequent softening of the market. Truck sales continued strong through 1977, with both GM and Ford establishing new records for the year. We'll get our share 955 BAY STREET TORONTO, ONTARIO (416) 924-9221 FOR RESERVATIONS CALL TOLL FREE 800-261-7100 OR SEE YOUR TRAVEL AGENT NO MATTER WHAT happens to car sales, the Big Three auto companies will continue their unprecedented capital spending binge in North America through 1985.

But they're not saying jus1! how and wffere they'll spend the estima'fe'd'1 S55 billion it will take to revise the products they produce today to fit the needs of consumers tomorrow. By Douglas Mepham THEY DIDN'T SELL the million cars they said they would, but Canadian automobile makers didn't miss their 1977 goal by much. With preliminary totals in, the industry is estimating that 992,000 cars were sold last year just short of the first million-car year in history. And though two domestic companies General Motors of Canada Ltd. and Ford Motor Co.

of Canada had 'good growth years, a downturn in the last quarter of 1977 and another round of price increases suggest that 1978 may not be the bumper year the pundits had expected, either. GM set a new auto-sales record for the year, retailing 387,002 new cars, up 3.8 over 1976 and 1.0 ahead of the previous record set in 1975. Sales of cars by Ford totaled 205,085, and although not a record for the company, respresented an 11 improvement over the previous year. Chrysler Canada sales of 200,284 were off 7 from the record 215,443 of 1976, and dropped the company back to third place in the continuing sales battle. The 21,310 cars sold by American Morors (Canada) Ltd.

(down from 28,369 in 1976) brought the domestic industry total to 813,681. Sales by import manufacturers are estimated at 178,300, giving importers approximately 18 of the total Canadian market. Canadian Honda Motor Ltd. paced the importers with sales of 50,908 new cars during 1,977, up from the 35,004 of 1976. Although Canadian Motor Industries -ttaYfdisttibutOT 'of-Toyota cars) enjoyed a 17.6 sales gain with 33,557 cars delivered at retail, Toyota slipped further behind Honda in lhe import sales contest.

Poor sales in December not only thwarted the million-car sales effort, but also portend a general slowing of the hectic sales pace that marked the past two years. December sales for GM, Ford, Chrysler and AMC were off from previous December's performance by 10-20 in some areas. Part of the problem has been supply. New car lines from all companies have been slow to reach full production, while demand for those cars (mostly in the compact and intermediate segments) has been steady. But even a widely rumored price increase forecast for the new year (The Post, Dec.

3) failed to spur December buying the way a similar forecast had done the year before. Another round of price increases certainly won't help. The announced 2.8 average increase by GM last week is sure to spawn a round of similar increases at Ford, Chrysler and AMC this week or next. German and Japanese cars are expected to take an even more dramatic jump by February, with Volkswagen Canada Ltd. already announcing a 5 average increase for Feb.

1 The Japanese companies, which have already absorbed more cost increases than they have passed on as the gap between the and the yen steadily widened, probably will have to boost prices as much as 7., Currency, of course, is the problem. The price increases from the domestic companies reflect the pressure on the Canadian firms which buy parts in the U.S. and must pay in And while the has remained relatively stable recently in terms of the the two currencies have slid precipitously against Germany's deutschemark and Japan's yen. Some of that capital spending is expected to be in Canada, but for now, none of the companies is saying how and where Canadians will benefit. "I don't think you'll see anyone make any rash statements just yet," says one industry executive.

"We're still feeling our way Instead, he says, Canadians can expect an nouncements ot projects through the year. "We'll get our share," he adds. Some companies are announcing projects, but without revealing their value. For example, in late December, General Motors of Canada Ltd. What's Citicorp doing in Canada? unveiled a project that will add 497,000 square feet of new factory space to the company's Windsor, transmission plant.

The program includes buying property and 270,000 square feet of existing buildings, and equipment that will double the firm's capacity to produce automatic transmissions. No price tag was attached. General Motors Corp. chairman Thomas Murphy recently announced the company would spend $3.5 billion during 1978 (after spending an equal amount in 1977). But Murphy, too, won't say how much is being spent, perhaps the result of recent attempts by over-zealous municipal politicians to assess new plants at their announced total cost without un derstanding that a large part of the figure is equipment and tooling.

In yearend statements by GM Canada president Donald McPherson and Ford Motor Co. of Canada president Roy Bennett, both company heads were optimistic about investment in Canada and the environment for doing business here. However, both avoided specific commitments to capital spending programs. Jills tnl ei liscmi'nt appears us a master oj record only. $8,330,000 Ranchmen's Exploration Development Partnership (1977) 1660 Limited Partnership Interests Total real estate financing! Citicorp is here because we have confidence in Canada.

We are in the business of helping you turn concept into reality. We know how complex it can be trying to access interim financing, new land development loans and permanent mon-gage money from separate sources. The essence of turning concept into reality is speed. We recognize this and concentrate our total resources of people and money on moving quickly. Total real estate financing from one source is our specialty.

If your real estate project needs a financial solution, let us help. We'll work for you. Citicorp Canada is an affiliate of Citibank N.A., a $65 billion international bank. The sale ot these interests was arranged the undersigned Citicorp Canada Toronto, Montreal-Calgary Vancouver. 36O5S00 285-1626 261-6870 685531 Midland Doherry Nesbitt Thomson Securities Limited Limited December 1977 4 6.