The La Crosse Tribune from La Crosse, Wisconsin • 4

LA CROSSE TRIBUNE AND LEADER-PRESS Tuesday, November 23, 1937 Mew Fifth Avenue Theater To Open Wednesday PAGE FOUR La Crosses New Theater To La Crosse and the 5th We Wish All the Good Lack in the World is? 'J CONGRATULATIONS TO THE NEW 5th AVE THEATRE AFTER the SHOW Lunch and Your Favorite Drink. FIFTH AVE. BUFFET PARAMOUNT ELECTRIC COMPANY 1 Mpls. BEST of LUCK TO THE NEW th WEIkIGJ TIXlEAfCS WELCOME to Our New Neighbor on Fifth Ave. North the Still AVENUE THEATRE HEATING, and PLUMBING by The Niebuhr Co.

srn yy; HOESCHLER BUILDING 601 South Third Street Phone 250 Modern Design And Equipment Feature Housel 7 I Every 'Nlglit At Eight Opening Attraction Of i Management Wednesday, shortly after noon, La Crosse will be welcomed to its newest showhouse, the Fifth Avenue theater, situated on the street hich bears its name, between Main and State. A show-house of modem construction, of friendly atmosphere and of the most up to date equipment, -the theater has announced its bid for patronage on the merits of good entertainment as welL With his appointment as house I manager of the Fifth Avenue theater. Gene Bender has the distinction of being one of the youngest men to hold such an office in the show business. Beginning as usher at the theater when that house opened a year ago, he was soon promoted to the office of chief of service. Mr.

Bender is a lifelong resi- dent of La Crosse. He is the son of Mr. and Mrs. Frank Bender, 2418 Thirteenth Place, and is a graduate of Central high school. His father a member of this citys police department.

The Fifth Avenue was construct- ed on an architectural plan which combines modernity with coziness. Through design, furnishing and decorations a homelike. atmosphere has been created. Comfortable Seats The Fifth Avenue boasts 4801 seats and all of them soft, rest-1 ful chairs of the air cushion type. They are 'all on one floor, I while upstairs are located the womens, lounge room and the projection booth.

A carpeted foyer separates the auditorium of the theater from the lobby through which the visitor enters from the street. The front of the theater is of an interesting and unusual design. Curved lines of panoramic nature grace both the front wall and the canopy overhead. Construction of the exterior is mainly of polished stainless steel and a flame flashed brickwork. A bright appearance at night is created by the spectacular use of illumination.

The Fifth Avenue plans to devote Itself altogether to motion picture entertainment, and therefore has provided the most advanced type of equipment for movie presentation. Western Electric sound, Motiograph projection machines and an especially designed screen for the best transmission of picture and sound are stock items of equipment in the new house. A policy of selected motion pictures at popular prices has been announced for the Fifth Avenue, Bookings for the showhouse will be under the personal direction of Mr. Bolnick, while Mr. Bender will supervise the actual operation of the house.

Opening Attraction Beginning with Every Night at Eight, in which Alice Faye and George Baft are starred, an imposing schedule of movie hits has been announced for the Fifth Avenue theater. In addition to Miss Faye and Raft in Every Night at Eight, Patsy Kelly and Frances Langford also have important roles in the picture. It is the opening screen feature of the new house and will be shown for two days, Wednesday and Thursday. Friday and Saturday of this week will bring Thunder Trail to the Fifth Avenue. Gilbert Roland and Marcia Hunt have the leads in this Zane Grey melodrama which boasts a fast moving story of the outdoors.

It will be followed next Sunday by the popular musical production, Waikiki Wedding, with its imposing cast including Bing Crosby, Shirley Ross, Martha Raye and Bob Bazooka Burns. Other outstanding shows to play the Fifth Avenue in the near future are Jungle Princess with Dorothy Lamour, Thin Ice with Sonja Henie, Swing High, Swing Low with Carole Lombard, and Life Begins in College with the Ritz Brothers. The total compensation paid in-1 jured workers is about a year in the United States. a Greetings FROM THE Above is shown the Fifth Avenue Theater which opens its doors to the public Wednesday shortly after noon. This new house has an attractive exterior and the interior is modern in every respect.

It has seating capacity of 480, is handsomely decorated and the lighting and sound effects are of the most advanced type. The opening attraction will be Every Night at Eight, with Alice Faye and George Raft as stars in the cast. This picture will be featured two days, Wednesday and Thursday. Newest! Best! Air-Cushion Seats Western Electric MIRROPHON1C SOUND! MAGIC DALITE SCREEN INSTALLATION of Stb ME. TIHim ROOFING VENTILATORS INDIRECT LIGHTING FIXTURES i BY I BARTL BROTHERS 5 SOUTH ST.

PAUL DOBBBBBaBBaBaBDBOBBnBBBBanBBDDOBDDBa Truck And Two Cars Involved In Crash Cavalier Inn of Distinction ADJOINING THE NEW 5th AVE. THEATRE out of a parking place as Joseph Haas, route 1, Cashton, drove around the truck. Haas was headed west on King street. Cars driven by Clair Lotshaw, 723 Windsor street, and Eugene Hoeschler, salesman for McKenzie Chevrolet company, collided at 10th and Adams streets at 8:15 a. m.

Monday. Read Tribune Want Ads. Deputy Is Held For Forging Tax Return Milwaukee, Wis. (JP) Arthur A. Lee, 52, deputy collector of internal revenue at Oshkosh, was bound over to the federal grand jury Monday after admitting before U.

S. Commissioner Floyd E. Jenkins a charge of forging an income tax return for 1935. Two cars and a truck were involved in a minor accident at 4th and King streets at 3:15 p. m.

Monday. A Heileman Brewing company truck was double parked, and Edwin S. Kruger, Lake Mills, backed mm. GALA OPERIONG i Program 4 5 Designed by LEIBENBERG KAPLAN CONGRATULATIONS TO THE Sh AVENUE TMEAYC2E on Progressive 5th Avenue, Dr. Frank Hoeschler Contractors 12:15 P.M.

2 DAYS DULY! ALICE FAYE in her most glittering screen romance! ARCHITECTS and ENGINEERS 710 McKnight Bldg. MINNEAPOLIS, MINN. For a Modern La Crosse THE Car-Dell Co. z- 710 McKnight Building Minneapolis ESPECIALLY STYLED for COMFORT of PATRONS, ATTRACTIVENESS of APPEARANCE, BEST ENTERTAINMENT FACILITIES Congratulations to TED BOLNICK and the HOLLYWOOD on the opening of their new theater ras FIFTW MEEIJIE Schilling Paper Company MM Fort Howard Towels Johnsons Waxes Fort Howard Toilet Tissues Dwin Fly Spray JANITORS SUPPLIES and Cjcrttjt Qftei. ffll? WIEm 'rjiMHnr WEBsmni" A For.

FRANCES LANCFOM PATSY KEtlY THREE RADIO ROOVlfc TWISH You will be comfortable AT ALL TIMES when you visit the new Avenue Our New Neighbor the ALSO Color Cartoon. Popular Science. Latest New Congratulations to the management of the new Fifth Ave. Theatre I LUMBER, CEMENT, TILE and other Building Material furnished by i Lieder-Lampert Lumber Company CONTINUOUS SHOWS THANKSGIVING from 12:13 I. M.

1 th AVE. Temperature always just right Spring, Summer, Winter, Fall THEATRE A FRIENDLY, COZY THEATRE FOR ALL THE PEOPLE. Right On Fifth Between I.IAIII and STATE Next to Northern Stale Power Co. Office. Co.

or them tates ower Compliments of U. S. Air Conditioning Corp. Minneapolis i.