Times Colonist from Victoria, British Columbia, Canada • 17

17 VICTORIA'S HANDSOME NEW ATLAS THEATRE fin THEATRE OPEN VICTORIA DAILY TIMES, Fit I DAY, MAY 15. 1936 HANDSOME NEW CONGRATULATIONS Beautifully designed and modern 'i To the Designers, Contractor, Owners and Management OF THE new ATLAS THEATRE Upon the Completion of Victoria's Newest House of Entertainment ARE EXTENDED BY Cameron Lumber Co. Ltd. Who supplied the Flooring and Sundry Lumber used in the construction of this handsome structure. i 5 I (.

-7 i 'ip Hi ft ()' -'I Kf-l '-it i I In every detail- of construction, the new Atlaa Theatre will present its Inaugural programme of first-run pictures at 13 noon tomorrow. Victorians who have admired the modernistic lines and beautiful appearance of the exterior of the building will be delighted likewise with the Interior of the theatre, where the keynote of modernism In design is carried out most pleasingly. The lobby Is finished In sunshine and blue and the decorative plan centres around handsome wall fountain, designed In San and specially flood-lit. The theatre will seat 700. In many respects, as far as can be ascertained locally, It Is unique among theatres of the Canadian west, in that it is the only one whose employees enjoy a profit-sharing financial arrange ment with the owner; the only one built for acoustics; and the only one with forty-two-sprlng seat chairs a factor making for great comfort.

The owner of the Atlas, Dr. Gusta-vus Prelswerck, Ph.D., M.D., a resi dent of Victoria for fifteen years, la well known in musical circles as an accomplished violinist. To his interest In music is to be attributed the special steps taken to ensure acoustical excellence in the construction of the theatre. As a physician, he Is, of course, most Interested In safeguarding the health of patrons of the theatre. To this special concern may be ascribed the decision to install an up-to-date system of alr-condltlonlng.

His sense of community responsibility led to his making the construction of the theatre an entirely GENERAL CONTRACTOR FOR THE ATLAS THEATRE Most of materials supplied by ISLAND BUILDING SUPPLY CO. Best English "Portland Cement and best B.C. Portland Cement used In construction. Pulverized, non-popping lime used in plaster. Bricks Latest addition to the amusement facilities of Victoria, which will open to the public at noon tomorrow.

Both design and equipment of the Atlas are of the most modern kind. lupplied by Bazan Bay Brick Co. McCandless Bartlett PLASTERERS FOR THE ATLAS THEATRE Victoria enterprise. As far as possible, all money was spent locally. David W.

Burnett was the general contractor. DAVID W. finished In Da The walls were The auditorium Is Costa blue and buff. equipped with special acoustic plaster, applied by McCandless and Bart-lett. "The Atlas is the only house actually built for acoustics in western Canada." said John D.

Garrard, manager of the theatre, today. "The very latent sound (Northern Electric) and projection equipment has been installed by the Dominion Sound Equipment Company and the Theatre Equipment Company of Vancouver, and tomorrow's programme is the first of a long series of first-run pictures." The air-conditioning plant will wash and purify the air in the the atre four times every hour. It was installed by the Pacific Sheet Metal Works. This firm likewise Installed the automatic heating plant and built the Ernest Emery was In charge of electrical installations. O.

W. O'Neill of the tllework and W. Prldham of the plumbing. Moore-Whittlngton Lumber Company supplied millwork; the Cameron Lumber Company, lumber; David Spencer Limited, carpets; and other materials were supplied by the Sidney Roofing Company. A.

Clarkson was architect for the building. Seats were supplied by the Globe Furniture Company. BURNETT CEMENT. PLASTER PLAIN COLORED FIBROUS AND ORNAMENTAL Moving To The Atlas Theatre We wish to advise our patrons that we are occupy, in I new premises in the Atlas Theatre and chancing our name to the ATLAS CANDY STORE. QUALITY CANDY STORE J.

S. ROBINSON, Proprietor CONTRACTOR AND BUILDER 518 FORT ST. John McCandless 1611 Bedfern St. GS855. William S.

Bartlett 651 Cornwall St. 1446 AIR Projection Booth Equipment CONDITIONING in new AND W. PRIDHAM PLUMBING CONTRACTOR The New Show World To Be Heard Here! Tomorrow marks a new era in this locality for it brings to your door, the whole modern show world. All that is best on the screens of England or the United States yes and News Pictures from Canada, too. An unlimited repertoire of music, comedy and drama is now made available to local theatre patrons by the installation of the ATLAS THEATRE SUPPLIED BY Theatre Equipment Co.

906 DAVIE STREET VANCOUVER, B.C. AUTOMATIC HEATING PLANT tor the Atlas Theatre SUPPLIED BY AND INSTALLED BY PACIFIC SHEET METAL WORKS LIMITED Roofing, Heating and Metal Work Contractors Latest Wide-range Equipment at the ATLAS Theatre STOP BACK-BREAKING DRUDGERY ojsM iiiiM i COOL AND COMFORTABLE Victoria's Most Modern Theatre $5 DOWN BUYS A GENERAL ELECTRIC WASHER 1009 YATES ST PHONE E1014 A Opens Tomorrow Tile Fountain Terrazzo Floor AND Glass Work BY' SPECIAL OPERA CHAIR (New Forty-spring Marshall Cushion Seat) 4 DAYS SATURDAY Monday, Tuesday and Wednesday We Are Proud to Present -as the First of Our Complete First-run Programmes the Gayest Musical Comedy You Have Ever Seen Wash days become a pleasure. Eliminate the drudgery of the scrubbing board and make wash days a pleasure. No more expensive laundry bills. Let us demonstrate In your home no obligation.

Terms as Low as $1 Weekly In the New ATLAS THEATRE Only Installation in the West Manufactured by GLOBE FURNITURE CO.1 CONGRATULATIONS TO THE ATLAS Supplied by W. CLIXE, Agent 1336 WEST 12TH AVENUE VANCOUVER, B.C. Wm. N. O'Neil Co.

Victoria Ltd. JAMESON 'S ELECTRIC LTD. 1121 DOUGLAS STREET 1171 551 YATES ST. Romanct in tht "Wis of II I Jill CHARLES BUDDY ROGERS ELECTRICAL CONTRACTOR For the Atlas Theatre ERIK RHODES ERIC BLORE and We Specialize in Supplying FURNISHINGS FOR THEATRES, HOTELS AND OTHER PUBLIC BUILDINGS Our Contract Department is fully stocked and equipped to carry out the furnishing of any building with Carpets, Draperies, Linoleums, etc. The Draperies and Carpets of the Atlas Theatre were supplied hy us under the advice of Eric C.

Clarkson, M.R.A.I.C., A.I.A.A., architect. David Spencer Ltd. VICTORIA, B. C. ALL SAND AND GRAVEL Used on the ATLAS Theatre Supplied by PRODUCERS SAND AND GRAVEL CO.

(1929) LIMITED GEORGE BARBIER I I I EDGAR KENNEDY COMEDY I COLORED CARTOON and I "MYSTERIES OF THE SEA" LIGHT AND POWER INSTALLATIONS AND REPAIRS MOTOR REPAIRS E.H.EMERY if Sii i 12 TO 12 P.M.. 10 2 TO 5 P.M 15 5 P.M. CHILDREN 10 PRICES Sand Gravel Crushed Rock 507 YATES ST. 6961 1902 STORE ST. G3212.