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The Windsor Star from Windsor, Ontario, Canada • 36

Publication:
The Windsor Stari
Location:
Windsor, Ontario, Canada
Issue Date:
Page:
36
Extracted Article Text (OCR)

C12 MOT 11 I 1 (aSi) Pold on to your wallets, ledi return for cash nwv Pttw ttriWTt i uvi vmm miiviiv ileum More flak for 60 Minutes NEW YORK (AP) The U.S. National Council of Churches has accused CBS News of violating its own standards in a 60 Minutes report on supposed church aid to revolutionaries, and challenged the network to a hearing. In a letter Wednesday to CBS president Thomas Wvman, the council called the Jan. 23 report "a gross and damaging distortion of the truth" but offered to waive its right to sue if the network agrees to arbitration. If CBS declines, "Then we're not waiving anything," lawyer Thomas Shaw.

The council accused CBS of violating its own journalistic standards in the broadcast, which reported that Third World revolutionary groups have been aided by the council and its international counterpart, the World Council of The council maintains the program implied that the group supports Marxist-Leniist goals and helps pay for armed revolution. The council also denied similar reports published in the Reader's Digest in January. Claire Randall, general secretary of the council, said the group had not decided what action. if any to take in that case. CBS contends its report was fair and balanced.

VALID OfFER EXPKISNOV.M,ltU IS RKUPTS INTtTLES YOU TO A FREi IARGI PIZZA FREE DELIVERY NOW ACCEPTING 258-3151 254-5121 16 CARS TO SERVE YOU VISA 3 Ik FOR HOME DELIVERY ALSO SERVING Veal Parmigiana Homemade Baked Lasagna Bar-B-Q Spare Ribs Fish Chips Bar-B-Q Cpicken Spaghetti PLUS MUCH MORE Showcase Theatres es tcuj ra ayrn 1 545 Tjj jRoadEait II 1 'm DP 7r Presents -LOS ANGELES (Reuter) Darth Vader and Luke Skywalker are about to invade homes across North America. Children soon will be eating Luke Skywalker cookies, washing in Jedi shampoo and playing with furry little toy animals called Ewoks. They will hear messages from Darth Vader, be photographed in front of scenes from Reurn of the Jedi and ride Jedi speeder bicycles. all part of a mass-marketing campaign to bring intxtra millions for Return of the Jedi, the third film irijhe enormously successful Star Wars trilogy. The latest space-fantasy adventure of Luke Sky-Walker (Mark Hamill), Han Solo (Harrison Ford), Princess Leia (Carrie Fisher) and Darth Vader (David might not seem to need any help.

It took in $43.1 million at boxoffices during its first six days of release. a saying among theatre managers that popcorn makes more profit than admission tickets is being taken to the hilt with Return of the Jedi. Sn array of merchandising firms has been recruited bfcLucasFilms, headed by George Lucas, executive producer and mastermind of Return of the Jedi, to market what is possibly the widest range of products evprlinked toa film. Overseas agents will market similar products when the: film is released in their countries. Film-market analysts say the income from the products may reach 1 .5 billion and far outstrip the profits ofthe film, which is said to have cost $32.5 million to rrjake.

Merchandising was also carefuly calculated for the fist two films in the-trilogy, Star Wars and The Empire Strikes Back, the second- and third-biggest box-pffice winners of all time behind E.T. LucasFilms brass realized that some of the products came on the market long after those films had been eleased. jhis time a different approach has been taken in $tjing the goods. stands called Jedi Adventure Centres will be setup in shopping plazas to help promote the film and the" goods. Shoppers will listen to recorded messages by the iron-masked Darth Vader the robot C-3PO, visit a Jf di Hall of Fame and have their photographs taken in frjont of scenes from the film.

Fifty companies marketing Jedi goods will spend trillions promoting their products and an $8-million advertising campaign by 20th Century-Fox for the fflm will indirectly help sales. Kenner Products, which has produced a series of $lar Wars toys since the first film appeared six years ago, is banking on Ewok to be a big seller. creatures that look like koalas 'and race through a redwood forest on jet-propelled sleds in the ri jw film, are expected to become a main attraction of the. teddy bear-toy range, Kenner says. LucasFilms gave Kenner closely guarded drawings of Ewoks more than 1 8 months ago so the firm could produce the toys on time, a studio official said.

Another big seller could be plastic models of Jabba Pact promotes film competition S1EHMF TEE TEWAEID) EWOKS are leading the merchandise assault the Hutt, a legless, bloated, frog-like villain. A bakery, Pepperidge Farm, will market Star Wars cookies and children will be able to munch on likenesses of Luke Skywalker, Darth Vader and other film characters. There will be Jedi bubble baths, new video games based on the film, bubblegum cards portraying the film's characters, patterns which parents can use to make copies of film costumes and toothbrushes bearing an image of Darth Vader on the handle. To help the film along, there is also a Star Wars fan club, which claims 1 10,000 members, all committed to seeing the latcs film and potential buyers of its for only TAKE OUT ONLY! HAMILL HARRISON FORD CARRIE FISHER BILLY DEE WILLIAMS ANTHONY DANIELS- MARQUAND HOWARD KAZANJIAN With (his ad you get an unlimited number of the Steward (I Fish, 6 Shrimp and Chips) for only $1.99 per order. Keg.

$3.59 LUCAS KASDAN GEORGE LUCA -M-GEORGE LUCAS WILLIAMS DOT THEATRE 1 OPEN 8:30 STEVE MARTIN fk AIS0 "HIGH ROAD TO CHINA" s. Jt SHOW TIMES 7:10 COARSE LANGUAl.7"j A PARENTAL rTSiOMIiNiNO SCENES I IGUIDANCI I I FOR THIS ENGAGEMENT 1 l.ir. under I 0. Mn 1275 Teeumseh lid. E.

at Bernard 948-1 1 55 Lie. under L.L.B.O. 3020 Dougall Road a( Host Grand 966-3509 1 726 Huron Church Koad Ton 258-9555 COAHSf lANGUAdf COAHSf UNGUACf I I 1 THEATRE 2 SB SENIORS JJ SO CHILD it. ,2 00 ym DAN EDDIE MURPHY in Some very funny business. Offer empires June 1583 raSiSJMIWGi XimLJUX AIRPLANE I ICOARSt IANOUAGE II I Oj-ff There's nothing fishy about I show j4 lllLu WEEK I THEATRE 3 2nd Hit "SATAN'S mi Great News lor Summer Skaters! MISTRESS 9:05 71 OPEN 8:30 HV I I'llVirl I I UNIVIHSIIy ft i cm DDI IT A I wi-irKi-e SUMMER MATINEE MEMBERSHIP ENDS TONIGHT THEATRES BRANCH a Toronto-based theatre company.

Hunter asked the commission to order the distributors to supply Cineplex with top first-run films "on a timely basis." The federal authorities contended that the company had been hurt financially because it couldn't get adequate supplies of popular movies for its 17 multi-screen theatres across Canada. Hunter alleged in December the distributors had maintained a long-standing arrangement by which they supply top films to the two largest exhibition chains Famous Players and the Odeon Theatres Ltd. to the exclusion of Cineplex and others. Cineplex has been under severe financial pressure for the last year. THEATRE 4 YOU CAN ALWAYS SMELL THE EXCITEMENT IN THE AIR.

CHEECHJCHOflS III lV" SHOW I June 28 to Sept. 5 11 ill'. COARSI UNGUAGI Thntras Iromh Ont. 9 KID HIT DSP J22E.aasBBi A WMM 48 HRS. S0 OPEN 8:30 ENDS TONIGHT DRIVE-IN ui uNiviHsn TONIwrirVy 51 moo RADiOSOUND YOUR AM CAR RADIO IS YOUR SPEAKER.

Mon. to Fri. and Wed. Evenings WE REGRET WE CAN NO LONGER SUPPLY LOANER RADIOS PLEASE BRING YOUR OWN RADIO $95 VALUE DAN AYKROYD EDDIE MURPHY 2340 Dougall 252-6529 -TORONTO (CP) -Canada's film distributors will become more competitive and smaller companies will get better access to popular first-run movies as a result of an agreement between federal anti-combines officials and the industry. federal officials saw! Tuesday the six major film distributors in Ca'nada all foreign owned will "imple-mjent changes in their diMributon practices to ensure significant compe-titpn in the distribution and exhibition of motion pictures in Canada." The companies involved are Columbia Pictures Industries Paramount Productions MCA International.

Universal Films (Canada), Warner Bros. Distributing (Canada) United Artists Corp. and Twentieth Century-Fox Fifm Corp. Jvlews of the agreement waj announced Friday in Otjawa, but details weren't released until' the Federal Restrictive Trades Practices Commission adjourned its own hearing Tuesday into alleged anti-combines activities inthc industry. Under the agreement, which goes into effect July 1, exhibitors will compete for movies on a picturc-by-picture basis, Lawson Hunter, director of and re-scajch under the Combines Investigation Act.

said in a release. While recognizing the distributors' right to determine the best manner of marketing their motion pidurcs, they consented not to be party to any agreement 'or arrangement with any exhibitor to.acterminc the pattern of.fcleasc and not to graVit any exhibitor the right of first refusal on its films," he said. After a complaint in December by Cincplcx SH I 7 VJMwJu TIMES I iMii 7: 1 5 I ft 9.20 Dl VdNSMIHl MAI I Fully Air Conditioned YOGI'S BACK! 2 Courses 36 Holes GREAT FAMILY FUN SPECIAL COUPON i MOVES TO SHOW TIMES ''j AP-3FRI- IjgSftff V-js "ill 4 MM MINI GOLF 2 PLAY FOR Sr THE PRICE OF 1 2s I ALSO -ftf1r I COARSE LANGUAGE Taouit I I piAYiNG fj SHOW I VDsSt 1 TIMES I Some wry funny busiiK'ss. OPEN 7 DAYS A WEEK $1.50 PER PERSON 2nd 18 HOLES ONLY $1.00 mRAMOUNT PICTURES WStNTS AN AARON RtlSSO Pfinni ICTinN A LANDIGFOLSCY FILM DAN AYKROYD tnOlt Ml IHPHY PI.ACFS" RAIPH RFLLAMY. DON AMf NH Fl I K1TT AND.IAM I EE CURTIS MUSIC UY LLMtR HtHNUlLIN EXtCU RVt PWXXjaR KIOHOI FOL'itY.

DRIVE IN I DRIVE-IN 7:20 I i 905 It ftPFKI Vk UIWONkMIHl MAIL LOCATED BEHIND WHEELS on Dougall 252-6968 7:00 yiWu.uMviHKtvw 2" ti'.

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About The Windsor Star Archive

Pages Available:
1,593,234
Years Available:
1893-2024