The Province from Vancouver, British Columbia, Canada on July 22, 1976 · 29
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The Province from Vancouver, British Columbia, Canada · 29

Vancouver, British Columbia, Canada
Issue Date:
Thursday, July 22, 1976
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Thursday, July 22, 1976 province 29 5 r Slimmer i a-sale-ing in 'rSt"!?tJ - - 7 A number of legal advice clinics, 1 Indoor-outdoor stripings, mulfi- mmmmmm put05", investment. 1 .1,,,:: X mm mmmmmmmmwmmmmmmmm lllllilliiilltal By PENNY RUBIN They're off! It's fifty per cent off in the lead, followed by one-third and ten per cent. Summer sales can be the sport of the season, particularly this summer. With the good weather hidden behind the clouds for so long, -summer merchandise hasn't been picked up as early as retailers (or shoppers) intended. The consumer held off buying until he or she was sure that those spring things could be put away with the other warm-ups. The result is an abundance of good clothes being reduced to make room for incoming fall stock. In a previous article I warned shoppers to consider the reasons items are on sale: for example, ill-fitting pattern, extreme styling, damaged or old goods, etc. Well, this time, yoircan't separate the wheat from the chaff. (Don't disregard the previous warnings, however.) If you're a person who vacations in sunshine countries during the winter, you can pick up a number of good investments now. The bathing suit and cover-up ensemble1 may have appeared too luxurious at regular price, but reduced, you could justify the expense if you know that there's a longer life span than six more weeks. Swim wear cover-ups are almost dateless, Popping off about soft drinks You've heard the ads: "Almost half the Seven-Up drinkers tested really preferred the taste of Sprite." My overworked brain has difficulty coming to grips with those direct ad comparisons. I have to digest and decipher before they make any sense before I determine the ad really says more than half the pop drinkers tested preferred Sprite. V The ads make a negative (Sprite lost the poll) sound like, a positive,(Sprite didn't lose by much), even though they don't tell us how many pop drinkers were tested, so that "more than half" could mean two out of three people tested. Definitely confusing, to me if no one else. Competition in the pop industry, Canadian Soft Drink Association president Peter Kains says, is "savage". In the continuing battle for the consumer's dollar, some pop companies recently introduced the tall, chunky 1.5 litre bottle containing a whopping 52 ounces. Seven-Up, the brand Delta consumer Mrs. J.T. Matthew drinks, comes packaged in the 1.5 litre size, as well as in smaller sizes. Peter Kains describes the big bottles as "a significantly cheaper way to buy pop. designed for a heavy soft drink usage pattern. . . with a significant number of pours." The 1.5 litre size, he adds, has ( been "spectacularly successful"; That doesn't satisfy Mrs. Matthew's practical approach to pop buying. "I wonder why they didn't switch to just a one litre bottle, nice and slim," Mrs. Matthews writes, noting further that the more cumbersome size requires a 30-cent deposit. "They're too tall to stand on a shelf in the fridge and too fat to stand in the fridge door, where the old bottle went quite neatly," she continues. "Being so big around, they're difficult for children to handle, as small hands can't reach around the bottle." Peter Kains says: "I should think these larger bottles would be inappropriate for families where children pour their own pop, but the size is so popular, we have no plans to discontinue it." I'm with Mrs. Matthew. The larger bbt-, ties are too bulky to hold or store easily. If the bottle breaks, that much more pop is lost, and if the resealable cap isn't tight enough, that much more pop goes flat as the fizz escapes. Obviously, the pqp industry doesn't agree with us, but at least they've retained the 26-ouncer so consumers still have a choice. While Canada wrestles with such complicated consumer issues as a competition policy, other countries grope with a newly awakened sense of consumerism. Consumers in many Third World countries struggle fpr what we accept as fundamental unadulterated foods, proper labelling, accurately weighed products, protection from the intense promotion of hutritionless foods (ha! We haven' won that battle yet), Going to bat for consumers around the world is IOCU the International Organization of Consumers' Unions operative since 1960. Through IOCU, consumers are represented at the United Nations' Economic and Social Council. Canada's Consumer's Association is an IOCU member, as are 100 other consumer organizations from 50 countries around the wbrld. IOCU representatives have a voice at major world conferences, persistently advocating the betterment of consumers. . i New York IOCU spokesman Dr. Dorothy Willner, recently in Vancouver en route to an Economic and Social council meeting in Geneva, talked with me about the international consumer protection code IOCU will present to the UN council. Dr. Willner said the IOCU proposal "calls upon the UN to investigate the extent to which actual and potential living standards have been subverted by the development process." . The IOCU position paper calls for minimum standards of safety, durability, and 7 like your bubbles" ' M "1 really go for older men" Silk'n Ginger McGUINNESS SILK TASSEL the good, 6 year old whisky that is so smooth ' with whatever mix. Just ask for Silk and... wearability. "It's important to establish standards," Mrs. Willner said. "Some countries don't even have standards of weights and measures." . ' . . ' " ' Canadian consumers would howl if our milk were watered down, short-weighted, and the difference made up with small bits of gravel in the bottom of the jug. Consumer legislation protects us from that kind of. and serve an additional purpose in the higher styled category. They often make ideal patio gpwns and pool-side party perfects. Once more, the soft, easy-care fabrics usually take up no more room than a nightgown, and thajt's an important feature to consider when travelling. A number of cuffed Bermudas, and cotton gauchos have been spotted on racks around the city at a variety of prices. It might have been considered a bit of a gamble to plunk down the total price for a current fashion whim, but if there was ever a time to try wearing less conventional clothes, this could be it If you feel that you should have stuck to that original "don't buy" feeling, you can always have a straight skirt made and even with the alterations cost added it may still not equal the price of the original garment A word of advice to women buying at this time of the year. Don't be hasty about shortening clothes. You could be left with something which that will appear too short when next summer rolls around. If you have not worn anything below the knee , until now,, you might get into the length gradually with fall clothes . and be well used to it by next year. Remember, you can always shorten things but skirt lengths can rarely be dropped successfully. Clothes which are transitional or sail through every season, like jeans and jean Consumer's By Corner -Nicole Strickland - abuse, but where there are no laws, howling does little good. "Developing countries are really interested in setting up consumers' associations," Dr. Willner said, "but they need assistance either from the UN or government sources." skirts, offer more value for the money. But, like everything else, the denim stories change and this year's high fashion look may not agree with the taste and trends developed over the next 12 months. Then too, there are those items which are perennial favorites. They never go out of style and live on in wardrobes as constant reminders of that great bargain of the summer of '72 or '76. These are, to mention a few, T-shirts and shirts of silk, cotton or blends, sleep wear, lingerie and robes. The blazer, too, is a great classic, something to look for when buying a dress and jacket ensemble. A blazer or cardigan can come in handy to pull other coordinates together. A number of legal advice clinics, both daytime and evenings are being run by m 1 i J ' Al ' law stuaems aunng we summer, ana reports indicate they're busier than expected , with the "do your own divorce" program in full swing. Complete listings of the clinics are available from the Vancouver Community Legal Assistance Society at 257 East 11th, tel. 872-0271. The Women's Legal Aid Clinic, relocated at 253 East 11th, operates Mondays and Wednesdays from 6.30-8.30 p.m. Earlier this year the department of jus tice refused the Society's application for $30,000 funding but did approve a $16,500 grant which is being used to continue operating the Kitimat "In Wats" line providing legal advice by phone to the area. Owe vw Family PALM DAIRIES LIMITED , 0MLY GOOD-TASTING HJMA ) f Gt-TTO B6 SIAR-KlSfl A i v Only good-tasting tuna get to f ' . be Star-Kist Tuna. Good-tasting, ' - ' ! rV I 100 tuna fillet. Take'it . t ' ' - from Charlie. If you want - '.'. ' good-tasting tuna, get' "' Star-Kist. Now in every I ' 'y'e' rom Chunk Light - ' L to Solid White. C 1976 Star-Kitt Foods, Inc. ',.' f ' ' ' , j . - T Enjoy a rich Ml-flavottLd coffee, Bltae Ribboiio t I S i WWrt .inn .ii i II IIH.IH 11 lHlltWtlWi'WHWwl , !. i y. . The first thing you'll notice about Blue Ribbon Coffee is a rich, fresh aroma that promises good taste. The second thing you'll notice is the rich, full-bodied f lavourthat fives up to that promise. Every time. So next time you buy coffee, save 15$ -and enjoy Blue Ribbon. We blend it carefully to give you a rich coffee taste. And we roast it in Vancouver to guarantee you fresh coffee flavour. . 1 y'z I 31VS O fe;. m I I on your next purchase of any package of Blue Ribbon Coffee. We will reimburse 15 plu&b handling charge provided you have redeemed this coupon in accordance with the terms hereof. Mail coupons to: Brooke Bond Foods Limited, P.O. Box 3000, Saint John, N.B. ' Redeem only 1 coupon per purchase, - ' 0022277 ' The Blue Ribbon family of fine products: coffee, tea, spices, flavour extracts and baking powder. 2 COLOR

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