The Leader-Post from Regina, Saskatchewan, Canada • 11

wyn Thursday, August 29, 2002 Eyf.care You Advertising Feature Leader-Post A1 1 1" it 0 iff flk 'dtobta" A' si I hwaafoi, Are your kids at risk for computer vision syndrome? Today's eyewear has become a true fashion statement The Saskatchewan Association of Optometrists represents all practicing optometrists in the province. children should avoid computers," she says. "However, it is important for parents and educators to realize that computer use should be monitored and that children should be encouraged to take appropriate visual breaks." According to the Saskatchewan Association of Optometrists, a good rule of thumb for a visual break from the computer is the "20-20-20" rule: for every 20 minutes of computer work, take a 20-second visual break by focusing on a distance of at least 20 feet. SAO also points out that any unusual vision symptoms should be reported to an optometrist for further assessment, and that children should have their eyes examined regularly, regardless of whether or not they report any vision problems. The Saskatchewan Association of Optometrists represents all practicing optometrists in the province.

If your child is spending more time than usual at the computer or playing video games, the Saskatchewan Association of Optometrists (SAO) would like you to be aware of a few eye-related concerns. Pointing to the results of a University of California, Berkeley study, SAO warns that as many as 25 to 30 per cent of child-computer-users have undue stress placed on their visual system, A strong connection was found between children who work many hours at a computer and premature myopia," explains SAO President Dr Dorothy Barrie. "We've known for years that as many as 70 per cent of adults who work on computers suffer from a condition known as Computer Vision Syndrome (CVS), but we now know that CVS affects children, too." And, according to Dr Barrie, "The more a child overuses a computer, the earlier that child is likely to develop near vision problems." Estimates indicate that the average computer-friendly child can spend anywhere from one to three hours per day on the computer doing homework, talking online with friends, and playing games. Staring at a computer screen creates an unusual perspective for the eye, explains Dr Barrie, because it is forced to strain and focus a lot more than with any other visual task. "Children may be at particular risk for eyestrain because they are more likely to ignore their visual symptoms," says Dr Barrie.

In addition, she points out, children working at a computer station set up for an adult may be looking up at the screen rather than the preferred 15 degrees downward angle, placing further stress on the eyes. Dr Barrie warns that parents should be careful to keep things in perspective. "We are certainly not saying that By Suzanne Johnson-Hardy For L-P Creative Services Glasses. For many people, the word invokes memories of large black frames and thick lenses strictly functional. How times have changed! Today, eyewear is easily holding its own in these aesthetically demanding times, by creating the perfect balance between fashion and function.

It is a mix that is so attractive, even people who don't have prescriptions are making fashion eyewear a part of their personal signature. "There is no doubt that eyewear has evolved to the point where it has become an important part of our customers' personal image," comments Paul Johnson, Vice President of Operations at Factory Optical's three Regina locations. "Choosing the right frames can enhance or detract. They can be as personal as your favourite fragrance or almost unnoticeable. Eye-wear has become a true fashion statement." In fact, brand names in fashion frames may sound very familiar to those who have an appreciation for true haute couture.

Armani, Gucci, Ralph Lauren, Calvin Klein, Hilfiger and Guess are just some of the famous names that have moved into the realm of fashion eyewear. "These popular brands always reflect current styles," notes Johnson. "They are in high demand. Our clients who also recognize the names recognize the quality behind the brands." Fashion is not the only aspect of eye-wear that has evolved over the years. New materials and new technology have also made eyewear more durable and less cumbersome.

"We have long since moved away from the very thick lenses that plagued so many of our clients," states Johnson. "Today, we manufacture eyewear with a thinner lens material, which are much more attractive and comfortable. As opticians, we have seen some excellent innovations in eye-wear, and we strive to provide the best selection of frames for all our clients." Opticians provide an important service in the eyewear industry. They fill prescriptions issued by ophthalmologists and optometrists for corrective eyewear, including eyeglasses and contact lenses. They offer customers a chance to access an excellent selection of eyewear and contact lens options.

Opticians constantly seek out quality products to offer their clients, and are very aware of any changes in the industry. And change is constant. Not only has the technology in lens manufacturing changed, so has the material used to make the frames. "Titanium is one example of the excellent material we are working with now," explains Johnson. "Titanium is very light and flexible.

It is a really unique material because it 'remembers' its shape. You can twist titanium and it snaps right back. It is In addition, she points out, children working at a computer station set up for an adult may be looking up at the screen rather than the preferred 15 degrees downward angle, placing further stress on the eyes. Dr Barrie warns that parents should be careful to keep things in perspective. Factory Optical has all your eyewear needs.

an ideal material for many frame styles." Clients will also appreciate the excellent selection of sunglasses that are now available. "Customers can get department store glasses with some UV protection; but, for the ultimate in style and comfort, you can't beat higher end glasses," says Johnson. Brand names like Oakley, Maui Jim, NYX, Ray Ban, Gucci and Guess are only some of the better quality sunglasses sold at Factory Optical. "When customers first try these sunglasses, they are often amazed at the difference," notes Johnson. "The price may be a bit higher than mass-production store bought sunglasses, but they are worth it." For those who have prescriptions, it has become easier than ever to switch back and forth from sunglasses to regular lenses.

"There are some excellent options for people who have to switch back and forth," comments Johnson. "Spring clips and magnetic clips allow customers to easily slip tinted lenses onto the frames of their prescriptions glasses." These are wonderful systems for almost anyone even frames designed for children can be fitted with the spring clip system. "For those involved in sports, a separate pair of sunglasses is always a safer bet," explains Johnson. "Fortunately, most of the better quality brand names allow for prescriptions to be added to the glasses, so clients can look great and see well on the field or the golf course." The most important fact about eyewear today is that there is a style to suit everyone. "Style selection is important," concludes Johnson.

"At Factory Optical, we encourage our customers to take their time look around until they find the frames that are right for them. We always strive to provide the best selection at excellent prices, so style is never out of reach. After all, glasses can play an important part and very positive role in anyone's image." NfJRTHGATE nPTTCAT Did you know? Regular eye exams can help detect symptoms that you are not aware of: Glaucoma; approximately half of all patients do not know they have it Literacy; a vision problem is one cause that is often overlooked when looking at poor literacy skills. Diabetes; about 500,000 Canadians have diabetes retinopathy, a major cause of blindness and cataracts. Cataracts; a normal consequence of aging, cataracts affects Canadians aged 53-64 Fashion or FUNCTION? Fashion is at the forefront, however function will always be an important necessity.

Fashion and function can complement each other. Shopper's Optical RlMS eyewear collection offers high quality frames in the latest styles and colours to suit all ages. We also carry a large selection of designer brand eyewear. Let our trained opticians explain what type of lenses are available and what styles are best suited to your needs. Our 30 day satisfaction guarantee and one year breakage warranty enure that you are happy with your eyewear purchase.

Come and see tne latest in eyewear styles and lens technology. One in 5 children has a vision problem that can interfere with learning and development. The bad news is that these serious vision problems often go undetected in standard school vision screenings. The result? Grades suffer and so do children who wonder why they can keep up with their peers when the truth is they simply cant see as well. We can do better than this.

The Saskatchewan Association of Optometrists recommends a complete yearly eye exam, starting no later than age three (earlier if a problem is suspected). Children under 18 are entitled to yearly free eye exams under Saskatchewan Health. Call an optometrist today and make sure your child can see their way clearly to school success. Consult your The Saskatchewan Association of Optometrists yellow pages for the optometrist nearest you, or contact 1-877-660-3937 SIft(DSjp)ecs cattncan Southland Mall tel. 525-8324 Your eyes deserve an optometrist.