The Record from Hackensack, New Jersey • 75

FRIDAY, APRIL 4, 1997 THE RECORD YT-3 ab (Zr yv vji. (birthdays Nancy McKeon, 31 Robert Downey 32 Christine Lahti, 47 Craig T. Nelson, 51 1 1 MS vintage ienxeno radio WAXQad gets good vibrations j. imps- iiwcigMMi ipii. lliuwwiiiLiMMJW "WW Age is no barrier to baring it all 1 You could say the joke is on WAXQ-FM (104.3) and it's paying off.

Last month, the station mgcui ailing a new wsicvi- I Joey Heatherton, 52, is out promoting her Playboy pictorial. ids tl.V By IRENE LACHER Special from the Los Angeles Times The woman onstage is a poofball of black, all silky long legs and fur trim. Her hair is bobbed in a spray of Easter chick yellow. When she talks to the hungry crowd at the Century Club in Los Angeles, you can still hear her breathy bedroom voice. She is, as her news release would have it, a "sex kitten on the prowl again." "I'm Joey, I'm a girl, and I'm on the cover of Playboy," she coos, before promoting her pictorial with an encore of "I Get a Kick Out of You." If Joey Heatherton is still a girl, then it would seem she's playing the part again and again until she gets it right.

In fact, there's little visible evidence that the long-ago Rat Pack mascot has reached the lofty age of 52. Just open the current issue of Playboy, where her pink pouty lips and other more intimate trademarks seem almost cryogenically preserved. It wouldn't be hard to imagine her rising from the ashes of her fast life to sprawl on a TV bed selling Serta mattresses once again. Heatherton is the latest in a lengthening line of women over 40 who are taking it all off to become objects of readers' desire and curiosity. They're making mincemeat out of the truism that women "of a certain age" are over the hill.

When presidential daughter Patti Davis posed at 41 nearly three years ago, she told Playboy she was irked by "the nasty little press reports that call me middle-aged. I thought, 'You know what? This is what middle-aged looks "It's like a P.T. Barnum thing: Come see this 60-year-old woman who looks like she's 20," says Susie Bright, author of the DEAD ISSUE Leaving no publicity stone unturned, the producers of Keanu Reeves' new film, "The Last Time I Committed Suicide" out in June want you to know that the title has absolutely nothing to do with those cult deaths last week. "It's not a film where anyone dies," said Cori Cascante, an executive with the film's production company. He says that the movie is about the Beat Generation, and the title is a euphemism for "screwing up." A FEW GOOD LEGS The Radio City Rockettes are looking for new legs to join "The Radio City Christmas Spectacular." Radio City Productions will host an open casting for all qualified dancers 10 a.m.

to 4 p.m. Thursday at Radio City Music Hall, 44 W. 51st Manhattan. Information: (212) 632-3630. PRESSURE POINT Lunchables a package of meat, cheese, and crackers that some kids take to school contains enough salt to raise blood pressure in some laboratory rats and may pose a health risk to families with a history of high blood pressure.

So says a report by a Medical College of Wisconsin researcher released at an American College of Cardiology conference. But Kraft, the product's manufacturer, called the report "junk science at its worst." A NEW FRIEND Actor-director Ben Stiller With will guest-star on NBC's "Friends," 8 p.m. April 24, as a friend of Rachel's (Jennifer Aniston). Stiller, who won an Emmy for his television series "The Ben Stiller Show," is the son of Jerry Stiller, known to television viewers as Frank Costanza on "Seinfeld." ONE-LINERS Disney and its pixilated pal Pixar will collaborate on another "Toy Story" strictly for home video. The computer-animated sequel will feature the voices of Tim Allen and Tom Hanks, who were heard in the original movie the highest-grossing family film of 1995.

Golf isn't just for grown-ups anymore. Young phenom Tiger Woods has inspired a 50 percent increase in the number of young people taking up the sport, says the chairman of Family Golf Centers Inc. FROM NEWS SERVICE REPORTS the readers were apparently titillated by the older centerfold. Why? I have no idea." But Playboy didn't just stick its toe. in the water when it published whatever-happened-to layouts of former centerfolds in the late Seventies.

Since 1981, when it published its first senior celebrity layout 51-year-old Vikki LaMotta, wife of raging bull boxer Jake the magazine has run almost a dozen such pictorials. So far, its oldest model has been Terry Moore, onetime amour of Howard Hughes and 55 when she posed for Playboy. "There are some women who reach a certain age and they give up, and they say, 'It's beyond me and 111 be a grandmother' and that's fine for them," says longtime Playboy photography editor Marilyn Grabowski. "But there are other women who never stop exploring the limits and what's there for me now. They're the adventurers, and the adventurous ones can take their clothes off at that age." recently published "Sexual State of the Union" (Simon Schuster).

"Making up someone to be beautiful is like making up Boris Karloff to be Frankenstein." "This is not a fad," says Rutgers University anthropologist Helen Fisher, author of "The Anatomy of Love" (Columbine, 1992). "This is a real trend in human evolution and human culture. Well see more and more middle-aged women looking powerful and sexy." Penthouse has run pictorials of 40-plus newsmakers Gennifer Flowers and Lauren Hutton. "We have nothing against age," says editor-in-chief Bob Guccione. "It's just a question of finding them." Hustler ran its first and only 50-year-old centerfold in 1975.

"We were exploring a lot of new territory," publisher Larry Flynt says, "and at the same time we ran a girl who was eight months' pregnant and a girl who weighed 300 pounds. But fr i sion commercial with a humorous bent that a spokesman says is 03 generating a positive re-L4 sponse. The ad features a couple at an opera. The man, apparently bored, puts on a set of radio headphones to listen to WAXQ, and suddenly "dreams" that the opera performers are transformed into classic rock artists: The bearded ZZ Top is followed by Led Zepplin singing "Stairway to Heaven," with The Who, featuring a Pete Tbwnsend guitar-smashing impersonation, concluding the 30-second spot. "We've gotten tremendous feedback so far," said WAXQ promotion director Scott Lief.

"We had a real strong gut feeling when we 'saw the demo tape. We feel the spot fits the station's personality to a The commercial was created by Gorilla Marketing, Boston. Lief said it will air indefinitely. New Jersey Network Radio is simulcasting WBGO-FM's (88.3) jazz programming from midnight to 6 a.m. daily.

The move marks NJN Radio's first 24-hour on-air broadcasting since the station was launched in 1991. It also brings WBGO's signal to southern New Jersey for the first time. The state's public station serves southern and central New Jersey on WNJT-FM (88.1Tfen-ton, WNJS-FMBerlin (88.1), and WNJN-FM (89.7yAtlantic City. Westwood One Inc. and CBS Radio have united.

Based on a recent agreement between the two, Westwood One has begun representing and managing the assets of the CBS Radio Networks. Westwood One is a producer and distributor of radio programming. It's the parent company of the NBC Radio Networks, Mutu-al Broadcasting System, Westwood One Radio Networks, and Westwood One Broadcasting Services Inc. WQEW-AM (1560) on-air personalities Stan Martin and Chuck Leonard will appear on cable television's 12th annual variety show Sunday. Martin and Leonard will be part of "The Children's Charity Telethon," scheduled to air from 10 a.m.

to 3 p.m. on several cable systems in the area. These include: Cablevision, Channel 40; Comcast, Channel TKR of Rockland, Channel and TCI of New Jersey, Channel 3. Martin is slated to appear between 1 and 2 p.m. and Leonard between 3 and 4 p.m.

STATION BREAKS: WRGX-FM (107.1) "New Country" has hired Adrienne Austen as its news director and morning show personality. Before joining "Y-107," Austen worked for Metro Traffic (as "Adrienne and was heard regularly on metropolitan A. Patti Davis Farrah Fawcett Nancy Sinatra Famous older women in the buff do sell magazines. bump up," he says. "MTV's new 'Singled Out' host Carmen Elektra was on the cover two years ago, but at the time her only claim to fame was that she had gone out with Prince.

If a celebrity has been around longer, chances are she has a bigger audience." Patti Davis' cover nearly three years ago boosted newsstand sales of Playboy 22 percent above the average for that period. Nancy Sinatra sold 53 percent more issues of Playboy on the stands at age 54 two years ago, and Farrah Fawcett, whose pinup appeal hasn't dimmed with age, sold a whopping 2.5 times the average for her December 1995 cover. Playboy spokesman Bill Farley credits the winning combination of celebrity and longevity. "The better known a celebrity is, the more likely you are to get that Lucci tries again after bittersweet 16th ywiJi jfv n. V--- The Associated Press Perennial Emmy loser Susan Lucci and fellow soap veteran Genie Francis were among the ABC nominees today for a Daytime Emmy Award, and actress Jess Walton helped CBS lead the way with 57 nominations.

Lucci, who plays nasty Erica Kane on ABC's "All My Children," has been nominated 16 times before and never won. the Rainbow Room in Manhattan. Oprah Winfrey, whose program has won the "Outstanding Talk Show" category for two consecutive years, has a chance to increase her streak. Shell compete against the defunct "Donahue," NBC's "Leeza," the syndicated "Live With Regis Kathie Lee," and the new kid on the block, the syndicated "The Rosie O'Donnell Show." "Days of Our Lives," "General Hospital," and "The Young The Restless" also were nominated for outstanding drama series. "The Young The Restless" garnered 20 of CBS' 57 nominations.

"General Hospital" had 18 of ABC's 41 nods, and the children's program "Sesame Street," had 13. PBS had 50 nominations, syndicated shows accounted for 45, and NBC had 25, all of which were announced at a ceremony at She is competing against Jensen Buchanan of NBC's "Another World," Francis of ABC's "General Hospital," and Walton of CBS "The Young The Restless" for outstanding lead actress in a drama series. "All My Children," NBC's Something worth watching. Susan Lucci of "All My Children" has her fingers crossed after a 17th Emmy nomination. F3 ORIENTAL RUGS VWii Comcast Cable of NJ(Ch.

32) Sun, April 6, 9.00 am Frl, April 11, 730pm Service Electric Cable (Ch. 55) Sun, April 6, 9.00am 720pm TCI of Northern NJ (Ch. 3) Sun, April 6, 920 am Sun, April TKRMorris (Ch. 60 or 99) 9.00am 730pm April 10, 730pm US Cable of Paterson (Ch. 6) Sun, April 6, 9.00 am April 8, 1030pm April 9, 8.00pm Sat, April 12, 530pm Sill.

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