The Courier News from Blytheville, Arkansas on September 7, 1950 · Page 8
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The Courier News from Blytheville, Arkansas · Page 8

Blytheville, Arkansas
Issue Date:
Thursday, September 7, 1950
Page 8
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(ARK.1 OOUKtER NEWS BORKJ TH1E-TY VEACS TCO SOOKl PAOC FIFTEEN .fiUiams Our Boarding House with Maj. Hooplc EGAD,MARTHA? COMOaWLKATElViXJ 6IILL tCUlD f-t-Mi Ate.' A FEW S|W>l.fc BACkCVARD^A FREtSMTO..* XTTtStC-'} EXERCISES WITH INDIA*! CLUBsM RoAO YARO.' BOT X ft*** LKe HWe TAKeM OFF sevJeM fZA SOME OF THM ZEST—LETS POUNW/~HfA?I'Mf^PIDi.Yjp4 SEE You APKV -*XW. (•?•£'COSjERlfrJrS "tW.5 -^-->--^- — • ZEST AMD V To \ LEAkV FAUCET ) WUABW2V TRICE, MARTHA., .,.,„ IMA. TRICE' t- 7 REFRIGERATION • Service • Sales • Engineering DIAL 2241 City Electric Co. Improued KIDNEY FUNCTION In a majority of ca»i Investigated in Mveral hospitali and elinlci, subnormal Kidney function w« improved, Bladder pain and di*comfort reduced after th» u» of Mountain Valley Water. If your doctor hoi diagnosed youf condition at functional Kidney impairment A thii natural, un- trreaHd mineral water may be very beneficial. Try it foe a few weeks, h fc elelkieut, pur.-la.1tng, and •wy be cemumed freely. CMMtown Whi$k«y Shop Mai H 4V Division Hoaiitain Valley J Water -—^ * JKe. FOJtMEX By Edwin Rutt Blythaville 'Glass & Paint Co, 136 E. Main Phone 6716 THR STOKYi Tfcr former Rdr Frey wkiM* Btarrflairr t« IVrer Floo4 haa Bar brrM hnpitr. !• plnerd IH charier of Krrr A Com- wllli Ihr l»».« of thr Morn-Gin HUMP •e»nnt whir* w«ul4 !•«• rulnou*. MC«tl»K •»!(% l.«wU Nilrlkcolt, p«w#rfHl • dvrrliBlnic Mnnatcrr •! • h* Mnw, K4e !• «urf Ihr mnn • •• "BAMrlhlMir Mp hi* *lrevr." Narrh- r«fl • Anita • * ha* b**» ap- prnachvd by rrprrNrnT/illvr-A *»f • th«r axenclea wh.o naMt IkU •«- XIII J?DE controlled a sudden apprehensive shiver. So other agencies were sniping at the Morn-Glo account. She forced a smile. "You said you had no bad news for inc." "1 said I had none—yet," Lewis Northcolt corrected her. ."That is true. I don't intend to turn the business over to any of these agencies simply because they've brought me some bright ideas. But the point is, they are bright ideas, very clever ones. Beyond that, they're good hard-selling advertising campaigns. So—" his voice was bland "—I'm forced to give them consideration.** "1 understand," Ede said slowly. "You want to see whether under the new management, Frey & Company can match them." Northcott nodded. "Just that." Ede took her handbag from the desk and rose to her feet. "How long will you give us?" He waved a dciirec'ating hand. "There's no hurry. Any time within the next two or three months. But let me make one thing clear. Even if these other agencies hadn't come into the picture, I'd have wanted a new campaign (or Morn-Glo. The present one is getting a little threadbare." He rose and held out his hand. "Dest of luck. I'll look forward to seeing what you can do." ' Ede took the hand and gave him a sudden rippling smile. "Even if you have rather put me on a spot. 1950 k, NCA S«rrk<, It Mr. Norlhcoll," she said, "I've enjoyed this interview very much." Norlhcott bowed from his great height. "So have I." And he sounded as if. he meant JN addition to Reagan, Ede had found jtwo other towers of strength in Frey & Company. They were Chuck Sloneham, the copy chief, and Pat Vernon who headed the art department. Stoneham was that rare breed of copy man who is completely without aspirations outside of the advertising business. No desire to turn himself into a successful free lance writer gnawed at his brain. He did not dream of the day when he would withdraw to some ivory tower or grcen-and-gold island to write novels, great American or otherwise. Tall, lean, pale-faced, almost ascetic-looking, Stoneham actually considered advertising copy not as a stepping stone to something else, but as an art in itself. He was brilliant, tenacious and tireless. Before he would accept any one idea as pat for given situation, he explored countless other ways of accomplishing the same end. In the process he drove everybody, including himself, crazy. But his final results usually justified the torture it look to get them. Hat Vernon, almost the dired antithesis of, Stoneham, was t monkeyish little man, with' fncilu thin-fingered hands and a brown clever face that wore a perpetual grin. Whereas Slonehnm was deadly serious, Vernon went oul of his way to perceive and create humor. Where Stoneham comported himself with dignity, Vernon behaved like a small" brown buffoon. He had a habit of perching rather than sitting. He perched everywhere—on desk corners, radiators, window sills. And where Stoneham regarded the advertising profession as nearly lacred. Pat Vernon was fond of referring to it openly as "bologney." This phi- osophy did not seern, however to Interfere with his work. He could make layouts like nobody's busi. ness. He and Stoneham were excellent foils for one another. It was Ihese two. gentlemen, to;ether with Dan Reagan and her brother Jeffrey, that Ede called into her office when she returned from her meeting wilh Lewis Norlhcotl. She slated the issue simply. "Northcotl," she snid, "wants to see a new campaign for Morn- Glo." Jeff Frey went onto the defensive immediately. We showed him all kinds of new slufT only three weeks ago," he exclaimed. "He kept it and said he'd let me know what he thought about it. Didn't'he mention it to you?" "No," said Ede, "he didn't. He seemed to want something altogether fresh." • • • AS she spoke she looked at Chuck Stoneham, from whom any new campaign theme would probably spring. What she saw satisfied her. Stoneham was leaning forward, a gleam in his bright nervous eyes. He looked like » lean race horse, eager to go. Pat Vernon grinned from hit perch on the corner of the desk. "Bang goes my week-end, I suppose," he said-grinning. "Not necessarily," Ede told him. "There's no wild rush. Only all o( us should be thinking about it." Jeff Frey twisted nervously in his chair. His mouth was set in a sullen expression. Ede knew what the trouble was. Jeff had already L-oncluded that, in calling Ede to his office, Norlhcott had gone over his, Jeffrey's, head. "Is that- everything Northcott wanted, Miss Frey?" Reagan was asking in his powerful resonant voice. His brilliant blue eyes were on her in a penetrating stare. "Yes." Fxle didn't quit* meet hit eyes. "Everything." Chuck Stoneham fol up. "Well," he !»id, "we'll ha»« something for you as sooa ac we can." (To B« ContfitneoD Nk« Timing •••Jri Joe— remember my asking you a couple of weeks ago if you'd thought of retiring? Well—uh—forget it for a while, won't you?" Pnooev OM THOSE SUPCR- STITIOM-;.' MDU DOWT THINK I'M WOSRIEO ABOUT THAT LK3MTN1N0, COIbUf I'KISCM.I.A'R I'OI He Ain'l So Dumb BY AI, VEKMEER For careful attention to the filling of your prescriptions, be sure to come to Barney's Drug. BARNEY'S DRUG West Main Phone 3fi47 LOOK! Films DEVELOPED: SERVICE FAUGHT'S STUDIO 114 So. Broadwoy Phone 6011 There's No Substitute for QUALITY & SERVICE A. Kiln-Dried and Grade-Marked Lumber. B. Sherwin-Williams Paints. C. Cabinet and Builder's Hardware. D. Millwork, Doors and Windows. I. Plmnbing Fixtures, Pipe and Fitting*. F. Wallboard, Plywood and Tile Board. BUILDERS SUPPLY Co., Inc. South Highway 61 Phone 2434 "Boy, this message I just found contains some mighty important information. It says we should do as thousands are doing ... go to GENERAL CONTRACT PURCHASE CORPORATION /or all kinds of loans." We're Proud of Our Work • Machine work • Manufacturing • Woodwork • Welding BARKSDALE MFG CO Does Your Speedometer Read Correctly? For safe'driving, hedcr check on it. We give one- day, service on speedometer repairs for any make or model car or truck. Drive in today. T. I. SEAY MOTOR CO. 121 East Main Phon. 2122 I WOULDN'T MIND SCHOOL SO MUCH IF ONLY ME AND IARLYLE WERE THE SAME TOGETHER. 1 ...IF CARLVLE DOESN'T STUDY HE'LL SOON GET PUT BACK V-ATH ME! EASILY FIXED, LESTER) REAl HARD YOU'LL SOON GET PUT UP TO CARLYLE'S MR. NUTCHELL... THERE'S AM EASIER WAV /~ MAU.EY and RALPH LAN1 You've Got One, Otto BY MICHAEL 0 NOtV WHeP£ C-OXXJ SUPPOSE) (TBOSAStV THUAWEG*] HWPH.'SURE WOULC7 HAVE 5UP,- THAT NOSY J-nSSBJeeR OF^A WP6 ALWAfTY. ^ PKISSC7 CH65TY PISeON IF I'P WENT TO? , .^^^. ' ^*^ 1 BKOUSHT A Vie'TW, ALONa HOUtff HAVB, OTTO? SOU MEAM IT WILL HMl CAPTAIN KASY Overlooking Nothing BY r.RSIJK TURNER OH, HOWDY. MR. DAWSOU. DIDN'T vou see TH'SHEEIFF? Ht WWT- HES TOOK. (jAKCI* TO W DOC7OE AM' HE WANTS US TO SEE IF EAS* WOWT BREAK. POWW AW' COfJFES WHEU I ACCUSES 'IM FACE TO FACl DUNM0,..HE's \IM*LWAV5 MlGHTV CLAD AWFUL IWSISie»IT!\TO GIVE TH' LAW A HAUD,, TH' SCMAP MISHfA GOT,AWAY IW TH JEEP IF VO!J HAW-T WARWED US TO , DAW SOU! THIS AIN-T to nue NO«»n.L \TO ROU-'IM roe TAKE THEM V CHMIGE. BUGS BUNNY Yep, II Works! WADDKVA KNOW.' I OUST FINISHEO AW MOUSE TKAP AN' AURBADY THEV'RS BEA.TIN' A PATH T' MV \ Slory in Song I. !7iCKW?D. D-a/VH ISLAM BM:K IN THE FIELD. AND FCBCED KUCH TteE/SSUSJE TO YIELD.' T GOT. ALL ALONE. WHAT VA\S TO 3E HAD. AND THAT'S \VHAT MADEe, MY ALLIES SO MAG.. J3 THEY CURSED f£ TCAITO2 A>JD CAD, AND EVEHVTHIMS ELSE THHYOTULO THAT WAS BAD.' SO WW fOZ MY CAeCAT>5 THEY LI PAY A. BIG Fes, 50 THAT KING OF THE NO LCNGEe I'D BE 1 fOZ Pi'? SAKE WHAT GO~ YOJ IM SUCH A JAM WITH 7H' BOOTS AND HER BUDDIES BY EDGAR MARTIN

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