The Leader-Post from Regina, Saskatchewan, Canada • 54

DIO Entertainment The Leader-Post Regina Feb. 25, 1987 Brady Bunch parents reunited Women magazines are a new breed Kitchen, a cooking and interview program on The Nashville Network. The actors played Bob and Carol Brady on The Brady Bunch, a family sit-com that went off network television more than 10 years ago after five seasons. NASHVILLE. Tenn.

i APi Florence Henderson and Robert Reed, who raised televisions Brady Bunch, will be reunited when Reed appears on Henderson's cable TV show. Reed will be a guest on Country or "lgiiws stretch shrinking budgets even further by targeting business and professional women. Theres a need for a working women's magazine in Canada, but the question is whether corporate advertisers will line up to get in," says Jeffrey Shearer, president of Telemedia Publishing Inc. of Toronto, which publishes Canadian Living, a food magazine with 1.5 million readers. Every major Canadian publisher has looked at the idea.

Were interested in that market. But were not sure there is a market of paid subscribers and newsstand sales that would make such a venture profitable. Comae plans to launch another magazine later this year for career-minded women in the 25-to-44 age bracket, considered a younger group than Chatelaine readers. MOSfmPOTS REGINA COMMUNITY BINGO JUBILEE BUILDING EXHIBITION PARK PH. 352-6581 TORONTO (CP On a trip to Boston four years ago, management consultant Trudy Shecter bought a copy of Savvy, one of a new breed of U.S.

women's magazines. To her surprise, the recipes, home decor and beauty tips she had come to expect from womens periodicals were mercifully absent, replaced by articles on female entrepreneurs the Toronto woman could relate to. "I'm addicted to it, Shecter, 37, says of Savvy, which has won the competition for her time and attention over Chatelaine, Canadas leading womens magazine, to which she also subscribes. With increasing frequency, Canadian women are turning to U.S. publications aimed at women in the workforce to fill what Shecter, industry analysts and many publishers agree is a void in the Canadian women's magazine market.

Theres a more limited range of magazines for Canadian women than one would expect, says Paul Audley, a Toronto-based research consultant for the publishing industry. One magazine (Chatelaine) cant please the interests of all Canadian women. Sooner or later, someone will take a run at that (other) market. Undisputed leader that it is, with a combined English-French reader-ship of three million, Chatelaine is perceived by many women like Schecter as lacking substance and having a bit too much light things and fluff, like recipes, because it caters to a mass market. At the other end of the spectrum are Herizons and Healthsharing, which appeal to a much smaller and more feminist audience.

Stepping in to fill the gap are U.S. publications including Savvy, Working Woman, Self and New Woman. Unlike their traditional sisters Good Housekeeping, McCalls and Ladies Home Journal, these players are relative newcomers (less than 10 years old) to the North American market. Their editorial content leans heavily to health, fitness and how to keep your man (Self, New Woman) or to a brisk mix of business advice, success profiles and intelligent essays on the psychology of the workplace (Savvy, Working Woman). While these newer magazines have a small share of the Canadian market compared with their domestic sales Working Woman has a U.S.

circulation of 875,000, compared with 11,300 in Canada; Selfs average monthly Canadian sales of 43,000 last year was only four per cent of its circulation their style and appeal have caught the eye of major Canadian periodical publishers. Theyre intrigued with the idea of cloning a magazine for professional women, on the Savvy model, but say the economic climate is a major deterrent. Only one publisher, Comae Communications Ltd. of Toronto, says its gambling on persuading advertisers of a rich, untapped market of professional working women. Comae, which puts out Homemakers, has flirted unsuccessfully with the upscale womens market.

Its entries into the field were City Woman, a slick, glossy affair that folded after 40 issues 13 months ago, and Career Woman Plus, released on the heels of City Womans demise and withdrawn after two issues. Weve talked about it from time to time but have stopped thinking about it. It's tough to do magazine business in Canada, says Michael de Pencier, president of Toronto-based Key Publishers Co. whose stable of magazines includes Toronto Life, Canadian Art and Wedding Bells. The company is a financial partner in Ottawa Woman, a recent entry into the womens magazine field.

The main story in a recent issue explores how working couples relieve stress, with the cover showing a fully clothed couple in a bathtub full of water. Curbing the inclination of de Pencier and other publishers to try a business womens magazine are concerns that Ottawa will raise postal rates to offset the post office deficit, adding to already heavy production costs. But publishers are mainly worried about support from advertisers, who may be unwilling to Leader-Post photo by Don Healy Miracle worker Charlene LaFleur (seated) plays Helen Keller in F.W. Johnson Collegiates production of William Gibsons The Miracle Worker. Directed by Wayne Apostle, the play also stars Janice Decelles (standing) as Keller's teacher, Annie Sullivan.

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He was a surgeon who developed several innovative techniques and invented new surgical equipment while practising in Detroit and Montreal. He was an advocate of socialized medicine during the Great Depression which brought him into conflict with the conservative medical establishment of the time. He went to China in 1938 after organizing a mobile blood-transfusion unit for the Republican army in the Spanish Civil War. He died Nov. 13, 1939, of blood-poisoning contracted while operating on wounded soldiers of the Chinese Red Army.

He was eulogized in a poem by Mao Tse-tung, and has come to be regarded as a hero of the Chinese revolution. MacDonald said the two countries will also produce a four-part series for television. She said before leaving for Shanghai on Thursday she is to meet Vice-Premier Yao Yilin and the ministers of culture, electronics and aeronautics and open a two-week telecommunications seminar in which 10 Canadian companies will participate. PEKING (AP) China and Canada signed an agreement Monday to co-produce films and announced that a movie about Norman Bethune, a Canadian doctor and hero of the Chinese revolution, will be the first project. The agreement was signed by Communications Minister Flora MacDonald and Ai Zhisheng, Chinese minister of radio, film and television.

This is the first time we have taken on production of a film of this magnitude, MacDonald said in an interview. She said the film, tentatively entitled: Bethune, the Making of a Hero, will star actor Donald Sutherland and will cost about $13.5 million Cdn. Sutherland played Bethune in a made-for-television movie several years ago. The Canadian side, led by Telefilm Canada, will pay 60 per cent of the cost, with China and two French companies Belstar Production and Eiffel Production splitting the remainder. Filming will begin in France in March and later move to China.

Bethune, a Communist, was born in 1890 in Gravenhurst, and ed TV film shows Betty Fords life RADNOR, Pa. (API Former U.S. first lady Betty Ford says next weeks TV movie about her problems with drugs and alcohol came about after years of refusal. The movie, to be shown Monday, QUEEN CITY GBDCil 1011 DEVONSHIRE DRIVE 949-7011 NITE MOVES LIVE PRESENTS chronicles Mrs. Ford's life between 1974, when her husband became president, and 1978.

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