The Vancouver Sun from Vancouver, British Columbia, Canada • 54

D18 THE VANCOUVER SUN. WEDNESDAY. DECEMBER 16. 1998 INTERNATIONAL CAREER OPPORTUNITIES L.A. Times to fire 500 in second-round cuts Big British publisher gets into U.S.

market Emap's purchase of Petersen will form world magazine giant with 360 titles. titles geared toward car lovers, teens, gun collectors, surfers and businesspeople. Petersen, founded 50 years ago with the launch of Hot Rod, now publishes 132 magazines and has expanded into trade shows and television programming. Its best-selling magazine is Teen, with a monthly circulation of about two million, and other well-known titles include ASSOCIATED PRESS NEW YORK British publisher Emap Pic is roaring into the U.S. magazine business by acquiring The Petersen Companies publisher of Hot Rod, Motor Trend and scores of other special-interest titles.

The $1.2 billion US deal, announced Tuesday, will create one of the world's largest magazine publishers, with about 360 able us to invest in future growth," Downing said in a statement. The cuts, which also involve its finance, human resources and administrative services divisions, will be made by year-end. The news department won't be affected. The Times said it plans to announce further cost-cutting, which will be smaller in scope and limited to a few departments, by the end of the year. Los Angeles-based Times Mirror, which also has been restructuring other parts of its business, has said it will take pretax charges against earnings of $200 million to $225 million US this year for the restructuring.

The Times said the 500 job cuts will be made through involuntary programs. Full-time workers will get a severance package of from 18 weeks to two years of pay, depending on their years as employees. Part-time workers will get 12 to 18 weeks of pay. About 370 of the cuts involve part-time workers, a representative for the paper said. BLOOMBERG LOS ANGELES Times Mirror Co.

said Tuesday its flagship Los Angeles Times, the largest U.S. metropolitan daily newspaper, will fire about 500 workers, or 7.8 per cent of its staff, in its second round of cost-cutting in two months. About 380 jobs will be cut from the circulation sales division of its consumer marketing group, part of which will be folded into its advertising marketing department. The moves, led by Times president Kathryn Downing, follow last month's decision to cut 250 workers and come as Times Mirror contends with slowing ad growth that's led to shrinking profit at the paper. Times Mirror also has been shedding assets to focus on its newspapers and magazines, though high costs and a soft advertising market, particularly for lucrative classifieds, have led to a 10-per-cent decline in its stock this year.

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Guns Ammo, Motor Trend and Sport. London-based Emap publishes more than 130 consumer magazines in Europe, including the men's magazine FHM, teen titles such as Smash Hits and Big, and music, auto and Internet publications. It also publishes 72 trade magazines and owns 18 radio stations in Britain. Emap has been foiled in previous attempts to enter the American market, including being outbid for Petersen two years ago and also losing out on Walt Disney sale of trade publisher Chilton Co. last year to Reed Elsevier Pic.

Emap chief executive Kevin Hand said the Petersen purchase will provide his company with a launching pad to expand its magazines in the United States or to pursue further acquisitions, particularly in men's, teen or music publications. "The opportunities in the States, I think, are fabulous," Hand said. Petersen chief executive James Dunning Jr. said the companies have already identified possible purchases, but would not identify them. Emap is paying $34 US a share in cash for Petersen, sending its stock up $2.18 to $33.50 on the New York Stock Exchange.

Petersen shares soared 33 per cent Monday when the companies revealed they were in merger talks. Emap and Petersen together will have revenue of $1.5 billion US and more than 6,000 employees. An investment group led by Chicago-based investment firm Willis Stein Partners, Dunning and other Petersen managers acquired the company from founder Robert Petersen in 1996. The company has since launched or acquired 60 magazines, and went public in October 1997. Newer titles such as Surfer and Skateboarder have tried to reach out to active teens, the target audience for next fall's Gravity Games an extreme-sports competition produced by Petersen that will be broadcast on NBC.

Small company sues Microsoft over mouse so far above this magazine that I don't feel his presence." Cars magazine had an average circulation of 118,127 for the six-month period that ended in June, according to the Audit Bureau of Circulations, while Cat Fancy had 272,870. Both bimonthly magazines are priced at $2.95 US. "I think Cat Fancy does a good job," Reilly said. "But we are going to take the reader farther." Car Fancy's publisher, Norman Ridker, said: "They're a bil-lion-and-half-dollar company. Sure, they can take us on." Ridker added that Fancy Publications had filed a $12-million lawsuit in Federal court in Los Angeles against Cars for a variety of copyright infringements.

A Primedia representative, David Adler, said that Primedia was not concerned about the lawsuit. "They are trying to use the courts to stifle fair competition." In the meantime, Reilly is concerned about other matters. She said there was only one potential downside to editing Cats. "All my friends say, 'You'll never have a date There's this terrible stigma about single women and cats." Cats magazine takes on Cat Fancy, the big one on the block. One lawsuit has already been launched.

ALEX KUCZYNSKI N.Y. TIMES NEWS SERVICE Call it a cat fight. Since September, Jane Reilly has been editor of Cars magazine, which is published by Pri-media and the January issue that's the one with the proud cover line "Hero Cat Saves Family" is the first one that is a product entirely of her editorial vision. Reilly's mission: To enter into a mewling, scratching battle with the behemoth of the cat magazines, Cat Fancy, which is published by Fancy Publications. Reilly says that she feels she has enough power behind her to wrestle Cat Fancy into the litter box.

Her father is William Reilly, chair and chief executive of Primedia. "When the job at Cars came up, I thought, 'It's a cat magazine. Do I want to edit a cat Reilly said. "But I am passionate about cats." And she does not feel awkward about working for her father. "My dad on some level is Executives and Professionals 75 Offices in Canada, the U.SA, and U.K.

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And right new. ae also give you the ncretaole offer ofa 3 line ad both papen 7lysfbrOMYS38. Province CAREER OPPORTUNITIES (g fi (3 fa SCHOOL DISTRICT NO. 44 (NORTH VANCOUVER) DIRECTOR OF FINANCIAL SERVICES HO Rich Products of Canada limited, a leading manufacturer of non-dairy, frozen bakery and specialty products, bas these opportunities for individuals to join our Sales Team in Western Canada: Circa Communications a developer of customer premise terminal equipment for converged voice and data networks, is establishing a team in North Vancouver to develop the next generation of network based telephones. This entirely new market offers exceptional opportunities for dynamic individuals who are able to meet the challenges of fast paced leading edge development.

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Experience with embedded RISC processors, DSPs and mixed signal ASICs is a requirement. Familiarity with telecom safety and network connection regulatory approvals, as well as design validation and simulation software would be an asset. Development Team Leader This is a position for a person who has excellent inter-personal skills and the ability to understand, in detail, the hardware, software and mechanical aspects of advanced telephone design. You will lead an team from project concept to the time when a tangible product is turned over for high volume production. Key Account Manager Bakery This position is responsible for building sales volumes with major in-store bakery accounts, chain bakery type accounts and large wholesale bakery operations.

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Fax: (905) 871-0148. We thank all applicants for their interest, however, only those under consideration will be contacted. School District No. 44 provides challenging educational programs for over 19,000 students in 8 secondary schools, 33 elementary schools, and many continuing education programs. The School District has recently completed a comprehensive review of its facilities, established a new Information Technology Division, and will be undertaking an "opportunity assessment" of all systems and processes in its Corporate Services Division.

The Director of Financial Services is a senior position in the Corporate Services Division. Reporting to the Secretary-Treasurer, the successful candidate will be responsible for the financial management of the School District. This newly created position will offer many challenges and opportunities including managing the day-to-day operations of accounting and payroll. In addition, the incumbent will be assigned to various business process redesign projects. The successful candidate must have a recognized professional accounting designation.

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Thursday, December 31,1 998 to: Mr. Phil Turin, CGA Secretary-Treasurer School District No. 44 (North Vancouver) 721 Chesterfield Avenue, North Vancouver, B.C. V7M 2M5 The District appreciates the interest of all candidates, however, only those selected for further discussions will be contacted. Please apply in confidence to: Circa Communications Ltd.

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