The San Bernardino County Sun from San Bernardino, California • Page 6

SAN BERNARDINO DAILY SUN. SUNDAY, JULY 6, 1930 PAGE SIX Ramon Novarro's Colorful Talkie 'In Gay Madrid' Opens at Fox Mondaj Principals of Talkies on Fox, California Screens Songs Are ritten To Fit Personalities In Newest Tallies fiS'Cll TO TOO Ell PLAYS IN HIV Spanish Story Based on 41 11 Classic, 'What Frances Dee and Elionor li Picked Out of Extra Rani; Get Star Roles a Tiova La lasa de A Man' Opens Friday Hit songs of the future will be written to fit personalities, according to L. Wolfe Gilbert and Abel Baer, melody creators under contract to Paramount. The day of writing songs on general themes Is gone, just as the reign of New York's "tin pan alloy" is ended, say Gilbert and Baer. The audible screen has wrought both changes.

Hollywood, now is the popular song capital of -io world, they declare, and melody creation has become a specialized business in which The selection of two extra 4 tor important leading roles re ly is the reason why thousand men and hang on for is extra I taiga K'li tit 'lww liy 4- A fifes! TlL ra If mmk JBKtf Frances he latest writers work toward a definite goal. That goal is to turn out songs which fit film personalities and he touched help tell screen stories. "Baer and I write songs to meas ure, like tailors fashioning clothes," explained Gilbert. "Only we strive to fit personalities rather than 1 bodies. "For example, in doing song num- i bers for Clara Bow's new picture, 'Love Among our aim was not simply to write catchy airs he magic ws She has be inldentified in many tires and un ther day tame was ju rther on crowded ros extras.

Now sh jlaying op' and words. By SUE BERNARDINE Kamon Novarro makes his second all-talking and singing screen appearance in "In Gay Madrid" which opens tomorrow at the Fox theater. "In Gay Madrid'' is a romance based on the Spanish classic "La Casa de la Troya" or "The House of Troy." written by Alejandro Perez Lugin. Dorothy Jordan, first seen with Novarro in "Devil May Care," will piny opposite the star and the supporting cast includes Lottice Howell, Beryl Mercer, Claude King. Eugenia Besserer, William Mong.

David Scott, Herbert Clark, Xanci Price, George Chandler, Bruce Coleman and Nicholas Caruso. Six songs are featured in this musical romance, and those who saw the production previewed in Pan Bernardino a short time ago will recall its tunefulness. There is also a trained male chorus of 50 voices which is heard in various sequences. The story is a fascinating one concerning a prominent young Spaniard who becomes involved with a cafe singer and is sent to Santiago to attend college. There he lives at the House of Troy, traditional student boarding place, and falls in love with the daughter of his father's best friend.

She is already engaged but changes her affections uhder the ardent wooing of Novarro. One of the thrilling moments is built around a duel fought by Novarro and the girl's brother. ELEANOR HUNT Maurice lie in "The Cafe." Incidentally, her rathi will be seen in the thrilling film "With Byrd at the South Pole," which will open Thursday at the Fox California theater; Reginald Denny and Miriam Seegar in a scene from "What a Man" comedy romance beginning Friday at the Fox theater. From left to right: Wallace Beery and Robert Montgomery as cellmates in that grim drama "The Big House" now playing at the Fox California; Dorothy Jordan and Ramon Novarro who appear together in Novarro's new talking romance, "In Gay Madrid," which opens tomorrow at the Fox theater; Rear Admiral Richard E. Byrd, who her children to bring them to Hollywood.

After returning she was without work of any kind for a month. She kept on trying, and in a short time she had a run of good luck that eventually brought her small parts. Encouraged, Miss Rich bought a bungalow. Then followed another period of depression, during which she nearly lost her home. But by the end of her first year here she was given a leading role.

It was opposite Dustin Farnuni. Until two years ago she had leads in dozens of pictures. Miss Rich gave up her contract after an unsual number of poor pictures and went into vaudeville. Having appeared in some of Rog (MSI Irene Rich's Career in Movies Shows Success Often Delayed 'The Big House at California; Byrd's Pictures Begin Thursday usual name has been chanp Dean for no rtrticular reasoi Another opportunity, just af en, was given Eleanor Hunt, from among numerous girls lead in "Whoopee" with Eddii tor. Another case of recent is that of Jean Harlow's.

Un made an outstanding charac tion in "Hell's Angels," she all another of the unknown mult 4 Charles Starrett, stage act' former Dartmouth college has signed a contract to ac featured player for Paramou: first role nder the new cc will be in "The Eest Peopli picturization of the Avery He play of the same name, whic Newmeyer will direct next mi" Paramount's New York By SUE BERNARDINE Life on the "inside" in a great penitentiary is echoed in thrills, sen- tion; Morris is seen as a forger and crook, who eventually finds regeneration in the turmoil, and Montgomery does a srjlendid character- She tried real estate work in San Francisco, but office routine proved too irksome. So off to Hollywood she went. "I asked for work as an extra," sations, grim episodes, comedy as the boy showing the cor- By HUBBARD KEAVY Jackie Coogan, who retired six years ago at the age of 10, is plain Jack and sometimes "Coog" to 200 ar more other neart tnroos in ine tsig iiouse, i rosion of a human soul. Miss Rich relates. "But the cast ai lae auiornia T.piifl Wvams nlavs the hero ne lilt- wreK-triia wiuucuun a.

inc nlavinn Fox theater will be a tempestuous I heater ers early pictures, which were not highly successful, he insisted when making plans for his new series that Miss Rich be included in the cast. and is clever as well as beautiful: tudents at a By HUBBARD KEAVY The story of Irene Rich reveals ithat her career has been interrupt-! ed by serious periods of depression, and it proves that good things come to those who go after them, Miss Rich not long ago made a fresh start in the movies with Will Rogers in "They Had to See Paris," but she was not always sought out las she was for this particular role. Thirteen years ago, when Miss Rich and her first husband, an army captain stationed in Hono-j lulu were separated, she was faced with the problem of earning a liv-! ing for herself and her two young daughters. Catholic boys' chool here. ing director told me, as they teil everyone, that he had nothing and to come back next week.

'But I may not be here next I answered. 'I came all the way from San Francisco and I must work Amused, and impressed too, by her sincerity, the director sent her to work. She decided being an extra was Stark realism, and men in the Clare McDowell and J. C. Nugent raw, are contrasted with home lifejplav "home folks" as her parents.

I and a love romance in this vivid Lewis Stone is a compelling figure! story. There is a great prison riot.ag the prjson warden and De Witt! with hundreds of men quelled by Jennings plays the gruff yard cap-1 machine guns and army tanks; itt.in in contrast to George Marion' there is a pathetic story of is seen as "Pop." the tender- i friendship of two convicts and the hearted guard. Karl Dane heads a1 regeneration of one by love, and the gr0up of comedians who furnish startling spectacle of a boy first; comedy relief in the picture. comeay romance, nai a aian, starring Reginald Denny. This Sono Art picture was also previewed in San Bernardino and created a riot of laughs.

It presents Denny at his humorous best and has an excellent cast including the beautiful and talented Miriam Seegar, Anita Louise. Harvey Clark and Charles Coleman. The story concerns an impoverished English gentleman and officer who comes to America to make his fortune after the war. He meets with many discouragements and finally decides to become a i a snap, ajid so went home ana got One of i eachers told me hat he is em-1 larrassed, when is pointed out is a former movie and that he u-efers to be just 'one of the boys." He dislikes lressing up and refers corduroys md open-necked shirts like the rest of the I onenaer mrown mio me company of hardened criminals until he becomes worse even than they. Chester Morris, Wallace Beery and Robert Montgomery play the With his name and his adven-, turous exploits on the lips of al- most evervone the announcement' that "With Byrd at the South central male roles as cellmates servant.

In this role he is taken about whom the rioti hate and fer. in by a wealthy family and the re JACKIE COOGAM mmmM I 1 yr-p I I MT VERN0N AND LA CADENA SVW Tonight and Balance of Week is 11 AND COMFORTABLE AKlt. 1 I iETOMSSBPI "THE BANDIT! scnnYmr A Real comedy I ment revolves. Beery enacts a gangster slayer, vicious, yet with a sardonic humor about his characteriza- sulting situations in rather broad farce creates everything from soft chuckles to screams of laughter. "What a Man" will open Friday at the Fox and will play for three days.

William Powell Among Best Dressed Actors of Screen Daily, 8 i Ltir 1 1 Curtain, 7:45 P. M. Sunday boys wear. He often spends his akowance treating the class to ice cream. During a hot spell he brought two huge electric fans to school and on another day he asked permission, and got it, to supply the assembly room with spring water.

few weeks ago he gave a short speech from the stage of a theater in his neighborhood. The manager of the theater told him he might bring some of his classmates to the show, thinking Jackie would invite three or four. i feGAYNOR Prices: 10c and 25c FREE PARKIll WfflKr CHARLES JBBBBH i WjL tVM.J 1 -lIL I I lsk L-if maSophhtliaM Itomanu of I LmS 1 Standing of the Contestants in tli is to be shown at the Fox California theater beginning next Thursday, is particulary timely. Paramount has made this picture of r. daring feat.

It includes scenes of Rear Admiral Richard E. Byrd speaking in the screen, scenes of Byrd's ships leaving New York escorted by the giant Leviathan, scenes on shipboard, a storm at sea and the battle with Antarctic ice pack. Starr and other favorites. The film, which was rushed to America by special airplane, reveals the Byrd party sighting port on Christmas day, the Ross Barrier, shows them landing at the "bottom of the world," the queer ice formations. It is filled with thrills and dangers.

Though the film is not a "talkie" it has audible explanations by Floyd Gibbons, famous radio headliner who describes the action. Manny Baer wrote the music which accompanied the picture. Willard Vander Veer and Joseph T. Rucker were the Paramount cameramen who accompanied Eyrd's party to the South Pole and recorded this greatest of modern adventures. The picture will play a week at the Fox Catlifornia promises to be as entertaining and thrilling as it is enlightening and educational.

"Swing High," a delightful circus musical romance, is the current attraction at the Fox theater. It is an excellently produced film starring Helen fwelvetrees and Fred Scott, who surrounded by a fine cast of prominent players. Among those featured are George Fawcett as the circus owner. Daphne Chester Conklin, Ben Turpin, Dorothy Eurgess, Nick Stuart, Bryant Washburn, Sally Starr and other favorites. The final showings of the picture will be given today.

"Swing High" catches the glamor of the "big tops" and provides both dramatic and comedy entertainment. M. CONTINUOUS SHCjQAILY 2 TO 11 P. STARTS TOMORROW FOX THEATRE Although the title has not yet been made official, William Powell deserves to become known as "the best-dressed man in Hollywood," or at least one of the two best-dressers, now that Adolphe Menjou has returned to the film capitol. Powell's sartorial perfection goes to these, lengths: He buys 15 suits of clothes a year.

He seldom -wears the same necktie more than twice. His haberdasher has a standing order for two new shirts a month. His shoes all are custom-made. His hats also are made to order. And all the rest of his apparel is tailored to fit.

Observers a few days ago were inclined to be a bit critical of Powell's dress. The feeling: got around that he had become just a bit too elegant. "HAPPY DAYS THE HOME Or FAMOUS CHINESE FOOD Chow Meift CHOP SUEY NOODLES And numerous other tasty dishes at popular prices. Courtesies extended to all. and 0.

Cowen Popularity Coat WITH 50 BIG FEATURE STARS WILL ROGERS EDMUND LOWE VICTOR McLAGLEN CHAS. FA RR ELL JANET GAYNOR MARJORIE WHITE EL BREN DEL FRANK ALBERTSON DIXIE LEE AND MANY MORE 1st Prize: New Fcrd Roadster 2nd Prize: 2 Day Trip to Catalina lsA mi 3rd Prize: 2 Day Trip to Catalina Islq Next 10 Prizes: 1 Day Trip To 475 Fourth Street Ph. 235-55 Open from 10 a. m. to Midnight Opposite Elks Club San Bernardino Metro-Goldwyn-Mayer Studio TOMMY BROWN OPAL SIMMONS 2,391 1 Paramount to Produce Short Subjects, Using Big Stars Production of Paramount's new "personality series" of one-reel short subjects starring featured contract players of the company has been launched at the New York studio vith Lillian Roth as the star of the initial production, tentatively titled "The Picnic." Muss Roth has been at the New York studio several weeks playing the leading feminine role in "Animal Crackers," the four Marx brothers' starring picture.

It is planned to produce a number of these one-reel pictures etarring Ginger Rogers, Frank Morgan, Charles Ruggles and other Paramounteers. ETHEL DRISCOLL 2,228, GLADYS HAGEY BURTON KIMPTON 906,8 Harold Lloyd Returns to Studios After Operation Completely recovered from the appendix attack which caused him to suspend production two weeks ago, Harold Lloyd has returned to work on his current talking picture, "Feet First." Because of the comedian's enforced layoff, there was a revision of production plans, which necessitated his departure for Honolulu on June 7. BETTY BOGER 570, IRENE HATCHER 471,8 1 lii Pfe 1 WifeJfl IJ 1 TlO 9 CONTINUOUS TODAY 2 TO 11 PAULINE DECROW 392, MRS. C. A.

LOVE, JR 367, EDITH JONES 347, in rki i mi i 1 ft) ncLLii "Where Everyone Goes" EVERY DAY TILL 1:45 P. M. 11 I 4-BIG-4 SHOWS TODAY DOORS OPEN 1:15 P. M. PAULINE BURTON DAN McPHERSON 184 LULU MAE GALLOWAY 172 I LOIS HALES 147 SALLY MAE NEAL 138 HELEN LINDE 100 Theater Tod 15.

ay Continuous ALL COLOR WARNER BROS. prejent- MRS. ALICE SANBORN 95 WARD RIMMER 79 i DOROTHY OLDS 72 GRACE CARTER 69 LORNA SHINKLE 64 TONY BERTALINO 61 GAIL STOCKTON 63 CHLOE HOWARD 60 MARGARET GARZET 55 InW3 LEAVES TODAY Hi IIC UllL AJLUUOV 1 it ''i-v mf'Vrt: 4 COMPLETE SHOWS I lSMT 2:00 4:15 6:30 8:45 -With- w2wfe CHESTER MORRIS ROBERT MONTGOMERY LEILA HYAMS WALLACE BEERY LEWIS STONE tfcfl STARTS GEORGE F. MARION I rif0OJ. i 1 Romance De Luxe Fox Movietone New.

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