The San Bernardino County Sun from San Bernardino, California • Page 6

revolutionary to entertainment as SAN BERNARDINO SUN-TELEGRAM Nov. 22. 1953 JETS FLY FROM S.F. FEWER PICTURES, BETTER QUALITY were the motor and rubber tire to locomotion, and one that must REPORT FROM THE ORIENT TO LA. IN HALF HOUR in 29 minutes, 25 seconds.

Capt, LOS ANGELES (J) North Amer Mediocrity Gets the Boot in Hollywood as Competition Brings New Era in Movie-Making ican aviation said that two Air Mitchell, a Korean veteran, landed be as far reaching in effect to the lives of many people and into businesses as yet unborn." There will have to be more stages and bigger sets, more props and more cameras. The big companies won't let their vacant stages stand idle they'll make TV films or rent to TV producers. one minute later. Both flew from Force F86D Sabre Jets set a new SOME GET OVERLY-EXCITED AT JAPANESE FESTIVALS intercity speed mark between San Francisco and Los Angeles, iO.uuu 10 za.uuu ieei, taxing on from Hamilton Field, near San ed, became immensely popular be-. fewer pictures, thousands of char- acter players and extras are at steaking down the California coast in a half hour.

Capt. Robert W. Campbell, 36. liberty. Only the ablest writers are It has been estimated that at its peak, Hollywood made only 600 cause they gave us vicarious thrills that allowed us to escape from reality.

Mother saw herself in Valentino's arms. The girl act Rafael in Marin County. DOUBLE DUCK LAKE ORION, Mich. (U.P.) Two days after a 42-month-old White Peking duck owned by Mrs. Alvin Gallmeyer started her egg- and Capt.

J. R. Mitchell, 31, both working. The screen writers guild has nearly 1,200 members, but only hours of entertainment a year. from Hamilton Air Force Base, beat the previous intercity speed 35 are under contract.

Only about ually was Vilma Banky, but to But television is said to require about 20,000 film hours a year! half the 25,000 non-creative work man put aside his drum stick (a child's baseball bat) and ran alongside the three-wheeler, forcing the driver to stop. He then proceeded to punch him in the face with stiff right hand blows. After some time two of the many policemen at the corner drifted over and pulled him off. Another friend wanted to try out his left hook. 'RESIDUAL' VALUE By RALPH W.

DAVIS JR. TOKYO They really get excited at some of these festivals. One boisterous young man started out yesterday beating on a big drum called "taiko" and wound up swinging at bme bewildered fellow. It wasn't quite that simple, of course. last few days have found a ers, prop men, electricians, grips, mother she was that girl.

Today, her daughter (and mother, too, if she'll admit it) sees herself in producing career by laving a dou-ble-volked es2. it laid a double hairdressers are employed Because TV films have such a tremendous residual value hun mark of 32 minutes, 56 seconds set in 1950 in a North American FS6 Sabrejet. Capt. Campbell landed at Los Angeles International Airport first. Gable's arms.

Studios carried rosters of up to dreds of TV stations are yet to egg, two complete eggs linked together by a segment of calcified 100 players each in the lush days be built eventually dramatic sneii. and comedy shows will be per Now there are less than 200 in all under contract, and many of these blocks! After several swings, he, too, was Ettle procession every few petuated on celluloid. TV, too, talent and imagination and There pulled off the driver. (Editor's note: There's a new era dawning in Hollywood, and not everybody is happy about it. But whether they like it or not they're up against this mandate from a discriminating public: corn and mediocrity must go.

From now on, movie making will depend on brains and quality. Much depends on how Hollywood reacts to this new demand for better products, for it's clear nobody is going to storm the box office for anything less than the best. In this, the second of two articles on the revolution shaping up in Hollywood, an experienced AP observer tells where the movies are going fron ere and what it will mean to the average movie goer). By HUBBARD KEAVY HOLLYWOOD In a nutshell, here's what's happening in Hollywood today: Mediocrity is getting the boot. in lOKyo.

eventually, will be forced to get rid of its mediocrity just as the movies have after all of these By this time, the man who was hit by the vehicle was on his feet and seemed little worse for the 'STRONG AND GRIM' In the not-too-distant past it was Bill Hart and Tom Mix who got the billing (and the millions), but it was we youngsters who had the thrill of being strong and grim and packing two blazing six-shooters while rescuing a beautiful dame from a fate, it occurs to me now, she probably deserved anyway. Wayne and Cooper and Autry and COOLERS Save at Winter Prices Free Estimates FHA Terms I years. The enormous returns were ex-i plained once to a famous gam- bier, Nick the Greek. While he didn't invest he did i acknowledge that "movies are thej only legitimate business that payi off like a racket." The movies will continue to grow Wright's Sheet Metal Mfg. and be potent in entertaining and will be little boys and girls and plenty of big ones, hauling around a portable shrine on their shoulders and shouting happily.

The little boys mostly wear white shorts and little educating the world. They always 395 East I St. Cotton. Ph. 1251 Ph.

San Bdno. 82-1531 will bring prosperity to those with Rogers are doing exactly the same thing for our sons today, but with This is the 100th of a series of articles about the Orient written by Ralph W. Davis assistant to the editor of The Sun-Telegram, who is on leave for a year's study in Japan on a fellowship from the Ogden Reid Foundation. Iflllll If lllIIIIlllIIIfllllllKf Illltll ItlllltltllllllllllllttlllllllllllMIffllfMIlMIIIITIlIlItlllllllltllMIIIIIIIItflllllllllllllliriMIIIItlllFIllIIIIIirilllfllllllllllllltllllllllllllllilllllllllll IlIllllIUl much more finesse. FROM DAVIS Pictures always have been strong on sex suggestion.

Where, but in the movies, could there be a girl It is tragic news to many of the people who make movies. But like Clara Bow? Her predecessor ELL CM STO was Theda Bara, the sultry siren of the silents. Mae West, queen of the double entendre, and Jean Har low were the symbols of the 30's loday pertect examples of sex EY urn and suggestion are Marilyn Monroe, Betty Grable and Lana Turner, with Ava Gardner in the running. To be successful, a movie has to blue or red hap-pi coats, a narrow piece of cloth tied around their foreheads. Tiny girls in gaily flowered kimonos wear minute, flat straw hats with a large, paper lotus-like flower on top; Most sported lipstick and rouge.

The men, also made up, have on blua summer kimonos. Ech little procession can be heard quite a distance away from the shouts and the thuds of the drujn. One such procession had clogged up a main Tokyo intersection and a rpan in a three-wheel truck eased his way through, knocking dowjn a celebrant in the process. His big mistake was in trying to leave the scene before checking into! the "victim" or maybe, not leaving swiftly enough. A' friend of the knocked-down Christmas is just around the mm4 Ctnrlrwpll and are on a one-picture-a-year basis.

Directors with proven talent are the only ones working, and this handful is in great demand. They tell about the writer who always turned up with two new plots on Thursday. He eventually was caught up with when it was discovered he read the Saturday Evening Post every Wednesday night. Nepotism to nephews and other once was rampant. Be related and you were in.

Today a multitude of relatives are lacking jobs. NO ROOM FOR DEADWOOD There is no room for deadwood or the faded glories of the past, is the way Goldwyn, the lone wolf of the producers, puts it. He predicted today's upset three years ago when he said: "It takes brains, not money, to make pictures. When Hollywood discovers this it will be hard on a great many people who have been enjoying a free ride on the Hollywood merry-go-round, but it will be a fine thing for pictures as a whole." and most of its people, have had to pull up sharply and take stock. Salaries of $100,000 a year and up will be many fewer.

This is because studios with tremendous overheads weekly salaries' to expensive players, writers, directors, producers and other executives whether working or not must unload. M.G.M. had the most of everything, including overhead. It reportedly had to add 58 per cent to the actual cost of every picture to take care of overhead. Columbia's charge was 27 per cent, said to be the lowest.

INDIVIDUAL FIRMS Producing companies formed by individuals like Humphrey Bo- bump. The police were in control of the situation as the traffic moved on and we couldn't watch any more. On quick glance, ft looked as though no one was hurt seriously. The three-wheeler wasn't moving very fast when it hit the young man and his friends apparently weren't very good punchers. The driver was not marked.

TIGHT GAME There weren't many good hitters at the ball game the other day either. We saw the leading team (Stars) of one of the Japanese "major" leagues tangle in a twilight-night doubleheader with the last place team (Flyers). The first game went into extra innings and when it was all over, the two clubs had played 20 innings in about three and a half stir us emotionally. Some pictures were badly told or badly acted, and often both, and so we began wt' f- I I I I I- mwd micfinl MiftCt to get more discriminating. We Dinner you 11 Tina girrs ror everyone, nunareaa bi new mum I Come in now and make your selection A small down payment will hold till wise up pretty slowly.

Meanwhile, in the end you, the movie fan, will benefit. The revolution that has struck Hollywood makes the talkie upset of 25 years ago seem like a picnic. MAIN CAUSES LISTED The main causes of Hollywood's new look are: 1. Too many poor pictures that broke the movie-going habit. 2.

Competition from television, night sports, better cars and faster roads. 3. The government forcing the studios out of the theater business and bringing an end to block booking. 4. Misleading film advertising.

Does this mean Hollywood is washed up? Definitely not, say such thoughtful veterans as Sam Goldwyn, Jean Hersholt, Walt Disney and Hal Roach. It is the end of a wonderful era, but movieland's future now that it is approaching maturity is gteater than ever. Movies, the greatest mass medium of entertainment ever invent- the industry and a thousand stars profited. It was too many poor pictures that helped kill the golden goose. We were forced to give up I Free Gift Wrapping 22k Gold Imprinting on Pens, Stationery, Leather Goods the movie habit.

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Pitcher for the Stars in the first game was some cocky American (Continued on Page 7, Column 2) tional impact, made many millions 4-0162 Silents reached an artistic and ZULCH AUTO WORKS FOUNTAIN PENS BALL POINT PENS MECHANICAL PENCILS PARKER SCHAFFER ESTERBROOK PAPER-MATE FLO-BALL HI I I economic peak in the latter 20s It seemed that nothing more could 2gp be done. We moviegoers were get Markell's ting a little saturated with the I 1 OBA-' 1 sameness and frequently, the banality. Then sound was added AN APPRECIATED GIFT A welcome GIFT for any student. Zipper Binders In leather or long wearing plastics, with name in 22k Gold Letters, gift that will be long remembered. I 95 SR95 Priced from to I jTH BIRTHDAY i MOMMY LAST The personalized GIFT with name or initials imprinted in 22K Gold Letters in gift box, $16 Priced from Handiest Thing in House A BLACKBOARD and the industry had a rebirth.

Talkies made fortunes for new people and greater fortunes for others. Taxes weren't taking such a huge bite in those days. Not so long ago, Hollywood felt the vein of gold would never play out. Today a lot of folks are wondering what hit them. A more discerning public, with other forms of entertainment to take time and money, gave Hollywood the answer.

It said, by staying away from pictures, that it didn't want any more such Misleading advertising, which called too many films the greatest ever produced, contributed to the present debacle by causing a loss of confidence. Many didn't even believe the honest advertisements. gart's, which has made a half dozen good pictures, including "African Queen," and John WTayne company make films for a million that would cost the big studios two or three times that. Their between-pictures overhead is practically nil. They hise people they need when they need them.

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