The Record from Hackensack, New Jersey • 19

-t- ergw County, Neve jriy THE RECORD, TUESDAY, JANUARY 2, 1973 A 19 EARLY AMERICAN CHAIRS TABLES Players present '40 Carats the KREE Way Kewardlw: ill permanent hair removal. Age no barrier. J-'ull or part time. Pay or Ere. Men, Women.

Come, write or phone lor Ft EX BOOKLET K. 151 W. 4M St. K.Y. 10931 (212) 279-421S Manhattan goes Latin on stage too Ruth Kovner of Tenafly, who is making her debut in a ma-j production: Richard D'Emelio of New Milford, Lorraine Fodor of Saddle Brook, Beverly Rosenstein of Hillsdale, John Fraser of Ho-Ho-Kus, and Jack Snyder of the BCP opening "Carnival," in 19G9, soon be starting rehearsals for the April production "The Killing of Sister She also designed here and for professional companies, including Mill Playhouse.

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I The businessmen who i want you to get your ORADELL Bergen County Playen' first production of the new year will be the comedy, "Forty Carats." The play opens tills weekend at the Little Firehouse Heater and continues each weekend through Jan. 27. The story concerns an attractive divorcee, who, while vacationing in Greece, has an overnight" romance with a charming young American. When the vacation is over, the romance continues. The French playwrights, Barillet and Gredy, who wrote "Cactus are the authors of "Forty Carats." Jay Allen wrote the adaptation.

The play is staged by Helen Martin Andrews and Joan Maurice. Mrs. Andrews of Hasbrouck Heights most recently staged "Plaza Suite" and had a character role in "The Best Man." A life member, Mrs. Andrews has served the Bergen County Players for more than 25 years. Miss Maurice of Emerson it OVER CARLSEN FOR ALUMINUM SIDING 488-9334 Now First National State compounds continuously for an effective annual rateof5.20onour 5 VIP Investment Passbook.

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New York has become a Spanish-speaking city, home to the plantain and the mango. It has also become a center of Latin-American theater. First came the stars of Latin vaudeville, appearing in the neighborhood movie houses. Now several first-rate repertory companies are presenting, in Spanish, the classics of world dramatic literature. The leading troupe is the Spanish Theater Repertory Company under the dynamic leadership of producer Gilberto Saldivar.

He has gathered together an extraordinarily talented company of actors from Mexico, the Caribbean, and Central and South America. The Cuban lewis expatriate has signed a five-year lease on the attractive Gra-mercy Arts Theater, an historic showcase once led by the late Butler Davenport. The Spanish productions at 138 E. 27th St. are attracting a vast and admiring audience.

Their recent Spanish version of "Who's Afraid of Virginia Woolf was, in several ways, better thaw the Broadway original. "In Havana, I ran the Harlequin, an avant-garde theater," the handsome, courtly, and intense producer explained to me. "My plays ranged from Tennessee Williams to the Gallic comedies of Anouilh. We were never anti-Castro. I lQve theater, and I was not involved in politics in one way or another.

Worked as CPA "When I came from Cuba in the early 1960s, I worked as a certified'public accountant to pay the bills," he continued. ''But I found a theater group on 13th Street, at the Greenwich Mews. I worked there with Stella Holt, and I produced, among other shows, the Puerto Rican gem. "The "But I dreamed of my own completely Latin theater, and the Gramercy Arts is a dream come true. Our actors come TV tunes By TOM zrro Washington Post News Srvlci Every New Year's Eve for more than two decades, television cameras have cut between Times Square crowds and Guy Lombardo and his Royal Canadians launching into "Auld Lang Syne." This year CBS again presented Lombardo.

who is now 69. But at NBC, there was a new focus: Dick Clark, perennial host of teen-age dance shows, was at Times Square and the cameras switched to rock groups-Three Dog Night and Blood, Sweat, Tears. It's a sign of the times. Rock concerts will become weekly staples this TV season as ABC and NBC attempt to create a new audience of young people in the late-night demographic vacuum. Although schedules are tentative, a national audience during the next 26 weeks will be offered, in the post-midnight hours, music of groups like Grand Funk, the Edgar Winter Group, the J.

Geils Band, the Doobie Brothers, and Freddie King. Both networks say that viewers' response to several such programs offered as specials this season has been so impressive that advertisers are clamoring for more. "What we saw," said an NBC spokesman, "was a whole new audience kids between 16 and 23 watching TV, and a whole new part of the schedule opening up. There's a growing awareness among broadcasters of a youth market that has definite appeal to advertisers, and you'd have to be deaf and blind not to see that there's a sudden upsurge of rock music on TV." Rock has always enjoyed at least a minor slice of the television pie. As early as 1953, "Dick Clark's American Bandstand" presented groups lip-synching to their hit songs, a phenomenon that peaked in the early and mid sixties.

Shows like "Shindig." "Hullabaloo," and "Where the Action Is" proliferated. TV moves in But there remained the limiting factor of TV's'inherent low-fi. Freelance demographer. Paul Klein adds: "Stations never really liked to associate very much with that kind of stuff because first it was associated with sex and then drugs and you know how. Middle America reacts to that." But as rock attained its billion-dollar-a-year status, the broadcasting industry became less content with allowing radio stations to pocket ail the record company money.

And with the development of simulcasting, in which stereophonic sound is produced by reinforcing TV audio with a simultaneous FM radio broadcast, television has obtained the unlimited volume pa? Gilberto Zalditar from everywhere. They are Chileans, Puerto Ricans, Cubans, Argentinians. We have exciting plans. Along with Zorilla and Calderon and the Spanish classics, I want to do "The Effects of Gamma Rays on Man-in-the-Moon 'The and Shaw's 'Candida' in Spanish. We will eventually do our plays in both Spanish and English.

myself, do everything, including sweeping the floors." The theater is my life. Being a CPA is merely a way-of making money for my theater." Highly acclaimed Mother laudable Latin-American theater venture is INTAR, or more formally, International Arts Relations. The group performs in a small theater at 508 W. 53rd and a fine production of Federico Garcia Lofca's "The House of Bernardo Alba" has been highly acclaimed by critics and audiences alike. The group's next play, "El King Cojo," a Puerto Rican version of Sophocles' "Oedipus will open later this month.

It will be set in today's Spanish Harlem. The Brooklyn Academy of Music is also contributing to the local Spanish Renaissance with a production of "In God's Right Hand." by Colombian playwright Enrique Buenventura. The drama will be presented Sunday by the Theater of New Faces, an ambitious Mexican company now settled in New York. It will be done alternately in English and Spanish. in to rock levels necessary for an authentic rock concert effect.

Perhaps the strongest selling point for the new late-night rock shows, however, is their relatively low cost. "A network has to pay a flat fee for the telephone lines it uses to pipe its shows out to the affiliates said Klein. "They're finally getting around to realizing that they can amortize their investment by finding something new to shove down the tube in hours when there's usually only local programming." "It costs us roughly the same amount of money to tape a concert as it does to tape the 'Tonight' show," said Wally Gold, music supervisor for Don Kirshner Enterprises, an independent production company that supplies ABC with its "In Concert" programs. On Aug. 19, NBC aired a prototype of its new "Midnight Special" series from 1 a.m.

to 2:20 a.m., with a cast of performers which included John Denver, Helen Reddy, the Isley Brothers, and War. National Nielsen ratings indicated that 4.4 per cent, or just under 5 million, of the country's sets were turned in. and that 32 per cent of those watching television during that time were watching the show. Late-night success Then, in November, ABC tested the "In Concert" concept on a Friday night, opposite the Johnny Carson show on NBC and the CBS late movie. Although Nielsen ratings showed that Alice Cooper and Bo Diddley appeared on 6.4 per cent of the TV sets in the country, ABC's real surprise was finding that its rock concert presentation exactly doubled the average rating of 3.2 per cent that Dick Cavett had been receiving in the same time slot.

A similar broadcast in December featuring the Altaian Brothers Band upped the percentage to 7.2. In certain markets (such as Los Angeles). ABC found that the concert was beating both the NBC Carson show and the CBS movie. "Right now we have more artists than we know what to do with." said Gold. "We pay them scale to appear, which is way below what they usually get for a concert, but they know that the publicity is well worth it.

So everyone wants to be on. We're getting hundreds of calls. At first we had to beg the artists to appear. Now they're begging us." "In Concert" will begin its twice-monthly offerings Jan. 19 from 11:30 pjn.

to 1 a.m. on ABC. with the sound transmitted on affiliated ABC-FM radio stations in stereo. NBC's "Midnight Special" will start its weekly run on Feb. 3 from 1 ajn.

to 2:30 p.m. "What we're hoping to see." said an ABC spokesman, "is profit coming out of a time period that we'd always written off as a lost cause." frielnlelell MUlti ftft I 5 111 A 1 I I I mi its Deposits to your V.I.P Investment Passbook Account may be made at any of our five convenient First National State Bank of North Jersey offices. Or, bank by mail. Providing there is a balance of $2500 or First National State Bank of North Jersey deposit to day of withdrawal Only $500 starts your account. The advantages of a V.I.P.

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