The Record from Hackensack, New Jersey • 45

BERGEN EVENING RECORD, TUESDAY, APRIL 80. 1957 JTMtvpN STATE TTA7A SECTION AND WOMEN'S SHOP Modern 2-Level Thorn McAn Store Set For Plaza Opening MEN'S i i IX 1 I I s. 1 winnn: area. The color scheme has been designed in light pastel shades with furniture tones of walnut, white and gold. The new store will feature as definite store policies the latest in children's fashions, the best of branded lines with tremendous assortments at low prices.

Manager: Leonard Levy World War 2 veteran, formerly merchandise manager of children's wear wiht Kaplans Department Store, Port Chester, an affiliated store of Cornells. Fashion Co-ordlnator: Ronald Rittel a veteran of the Korean War with extensive experience in the fields of merchandising nri display. Credit and Customer Relations Manacer: John J. Rvrnn eran of the Korean War, Lieu tenant, resident of Oakland, for-merly with Cornell Children's Wear, Parkchester, Bronx, where he occupied the same poii- tinn. The store was designed by I.

J. Baranowski of New York and built by Max Schwartz and Sons of Hackensack. Architect was Bernard llersh of Paterson, 1951 PURCHASE Garden State Plaza Corporation Owns About ISO Acres Of Land Paramus Garden State Plaza Corporation owns about 150 acres of which 110 acres are now being developed as a shopping center. The other 40 acres will be used for future expansion. The land was purchased in 1951.

The multi-million dollar Shop-ping Center will be built In four stages and will have a potential rental area of 1.5 million square feet. Ultimately the Center will extend a distance of 1,600 feet, end to end: about 35 acres of rentable area under cover. Special Lighting And Decor Blends With Shopping Center Plan raramus Thorn McAn will open one of the most modern of its more than 750 shoe stores tomorrow in the Garden State Plaza Shopping Center, op Route 17 in Paramus, according to John Walther, district director for the company fists HEADS NEW STORE TO OPEN 1 I Is designed in a true country Service has been the byword of the Cornell operation and will feature such services as two charge plans, layaways and C.O.D.'s. Pleasant shopping in an air-conditioned, atmosphere is the keynote with merchandise being well displayed for easy access, ample space for self-selection, and well lighted. All merchan-dise will be on one floor encompassing 9,000 square feet of floor A I I I 1 r- i 4 i mw niuiiw iwv "i-m tf? I -4 I ism' i 4 1 I A The Casual Shop will open for business to- women's shop morrow at the official opening of Garden State atmosphere.

Plaza. The building hich houses the men's and Apparel Shop Sets For Grand Opening CONGRATULATIONS to Garden State Plaza Oi Thtlr Grand Opening MIendelson Sheet Metal Roofing Co. since 1918 443-449 Hamilton Ave. Paterson, N. J.

SHcrwood 2-1730 -1 -2 featurinng Stride Rite and Cap-ezio brand shoes. Cornell Children's wear of Parchester shopping center, New York City, the parent store, is the largest store in New York dedicated to serving the public for children'e "needs exclusively. Specialization in the Children's Wear field has been the motivating force behind the successful operation of Cornells for the past 47 years. in this area. ALL STYLES The store will offer shoes for men.

women and children, plus handbags, hosiery and other ac cessories, WalHier said. It will he operated by a local company Garden State N. Thorn Mo An. and will be the 37th Thorn McAn shoe store in New Jersey. There are more than 130 Thom McAn stores in the North ern New Jersey-metropolitan New York and Long Island area.

The new 2-level family shoe Store design incorporates special lighting, air conditioning and de cor innovations carefully blended with the over-all architecture of the shopping center, Walther said Interior construction and decor ation has been under way since January and will be completed in time for the grand opening of the shopping center on May 1. The store interior with soft carpeting, decorator colors and upholstered individual chairs will offer a home-like setting and encourage the guest-host relationship for which Thom McAn is well known, Walther said. The women's salon on the upper level will have a distinctive decor and color scheme extending to the waU-to-wall carpeting Used. The lower level men's and children's department will have their own color schemes. Current shoe styling with the many materials used, the various brushed and grained leathers, and the colors more than sixty-five shades of brown alone have been created called for new lighting.

The Thom McAn representative explained that women want to co-ordinate shoes with accessory as well as dress colors, and that men are demanding better style co-ordination with suits and coats. Accurate appraisal of shoe materials and colors will be possible with the' scientifically designed lighting. GREENERY UTILIZED The new family shoe store will Utilize greenery in the interior decor in keeping with the Garden State Plaza decor theme. Newly-designed mobile window display units will make a picture window of the rear of the store and contribute to the spacious living room atmosphere of the store, Walther said. The store will have an entrance from the main mall and from the parking area mall at the rear.

Commenting on the location of this is COMPLETE CHILDREN'S WEAR Children's Tomorrow Paramus Cornells Children's Wear of Garden State Plaza, opening tomorrow, will be the only store In the Garden State Plaza devoted exclusively to childrens' wear apparel. Minute attention has been paid to serving the public with 'a complete and varied selection of brand name clothes and accessories for the infant, including complete layettes, up to the pre-teen for girls, infant to prep for boys.and I Nv Gertie 1 GARDEN STATE PLAZA 'vtJM ii i paramus wh Ribbon-Cutting Plan Set For Tomorrow IS Check Out Operation Is Planned Paramus Kresge's new variety store in Garden State Plaza Shopping Center features an efficient new check-out system, re-Ictcs G. E. Beveridge, store manager. Under a variety check-out operation, customers do their shopping throughout the store, using a basket or cart to carry their selections to one of several checkout counters at the exits where all items may be wrapped and paid for at one time.

"The advantages of this checkout operation are many," Beveridge said. "The customer pays only once and saves much time by not having to fumble for change and wait for purchases to be wrapped at each counter." The Kresge company does not call the store a self-service store because Kresge's is an institution built on customer service. Each customer will be given all of the service he wants. All counters have call bells and when a customer needs assistance, one nf the clerks stationed in the aisles will respond. Self-service counters are grouped into display islands, for the most part, allowing increased floor space.

Display areas are increased, too, with the introduction of tiered display counters where all merchandise is within easy reach and immediate view of the customer. At counters where special services are required, personnel will be stationed behind counters instead of in the aisles. Automatic change-computing registers are used exclusively in all of the new Kresge check-out stores and the customer is given a tape on which costs are itemized and correct change is mechanically figured. We have confidence in the fu ture of Garden State Plaza Shop ping Center, which is proved by the opening of our Kresge store here. We are happy to be able to give Paramus shoppers something new and efficient in the field of' retailing," Beveridge said.

"Our new lines, in addition to the regular- inexpensive variety items, include power lawnmow ers, furniture, rugs, outdoor grills, portable sewing machines, bicycles, nationally advertised electrical appliances, and fashions from some of the biggest names in the retailing world," Beveridge added. Kresge's current expansion program calls for the comple tion of some 100 new stores in 1957, Kresge's will operate over 1957 and 1958. VARIETY SEEN Paramus The Center will have a wide variety of retail, specialty and service stores, including national and regional chains a.id local merchants who will provide the greatest possible assortment of merchandise and the most modern shopping facilities. The Center also will have complete banking and brokerage facilities, as well as restaurants and supermarkets. Studio in the Newark Store, will be on display in four key entrance locations and at the Berns Studio on the upper level.

Baking experts among the women visitors will be intrigued with the 6 by 12 foot confectioned replica of the Bamberger store. "We knew you were coming so we built a store" will be the sentiment near the cake. It will look good enough to eat after the chefs have spent three days putting on finishing touches. But actually, the carpenters got there first and any one taking a bite is liable to lose a tooth. Bamberger's has stocked 5,000 philodendron plants and 10,000 fortune cookies for the opening days.

The plants will go to youngsters only with a wish for health as they grow and watch the plants grow. The fortune cookies, which contain specially written and printed Bamberger messages, were baked in a New York Chinese bakery during the past month. These cookies will be placed on the counters in the Garden State Room and will be distributed by professional models. BEAUTY many flower enclosures built Sam Santo, of 326 Cooper Place, Paramus, will manage the new Thom McAn store. Santo, who has been managing a Thom McAn family shoe store hi Hackensack, has been with the company since 1947.

He is married, and the Santos' have two children. the new Thom McAn family shoe store here, Lester R. Fallon, president of the shoe company, said: "Thom McAn shoe stores have been located in Northern New Jersey communities since 1922, the first year of our operation. We have made many friends in this area, as elsewhere in the country, and we hope that we shall make many new friends at Garden State Plaza. "Northern New Jersey is one of the most rapidly developing industrial and residential areas in the country with a need for expanded, modern shopping facilities with adequate parking accommodations.

Garden State Plaza is one of the finest shopping centers in the area, and we are happy to be part of it." The first Thom McAn shoe store opened in New York City in October, 1922.. Today, there are Thom McAn stores in more than 400 cities in 43 states. ist-Greenhouse), A. S. Beck (Shoes), Bamberger's-Paramus (Department Store), Burns O'Connell (Religious Goods), Bond Stores, Inc.

(Men's and Women's Apparel), Casual Shop (Men's and Women's Sportswear), Cornell's (Children's Apparel), Chandler's (Shoes), Cities Service Oil Company (Gas Station), Loft's (Candy), Lorry's (Coffee Shop), Milmar Shops, Inc. (Hosiery), Petty's Drug Store (Drugs), Peoples Trust Company of Bergen County (Bank), Susan Ives (Women's Sportswear), Suzy (Hats), Schampan's (Gifts), Thom McAn (Shoes). Arcadian Gardens, greenhouse in the Plaza, will present shrubbery gifts valued at $100, $50, and $25 to the top three club entrants. After the judging, the garden club women will hold a public auction of the hats with the proceeds going to the Federation of Garden Clubs of Bergen County. On the civic and cultural level, shoppers will be pleased to view the Distinguished Citizens Gallery which will have over 200 portrait photographs cf the outstanding civic and cultural leaders of northern New Jersey.

This gallery, in preparation for a full year by the Augusta Berns Paramus Garden State Plaaa will become a reality tomorrow. The largest suburban shopping center in the State, the new area was five years in the planning anrj two tig II years construction. HUB OF CENTER At 9:30 A. M. In front of Bamberger's Paramus store, hub of the center, a ribbon cutting ceremony will make the plans and the dreams official Instead of the usual satin ribbon used on such occasions, the Garden State Plaza has designed a symbolic ribbon composed of 1,000 dimes to spell out the Garden State Plaza name.

Eight-year-old polio victim Barbara Brannon of 193 Alberta Drive, Saddle Brook, New Jersey will be the official ribbon cutter, assisted by Paramus mayor Fred C. Galda. The dimes will go to the Bergen County Chapter of the National Foundation for Infantile Paralysis. This ceremony was conceived, in co-operation with the state offices of the Foundation, to focus atention on the current drive to get everyone in New Jersey inoculated with polio vaccine before the summer. FIRMS 'OPENING At 10 A.

the 18 firms opening on that day will be fully-stocked and polished in anticipation of the record crowds expected. The firms with the "Open for business" signs out on May 1 will be: Arcadian Garden (Flor a big beautiful new world for children opens tomorrow a big, bright new world of children's' fashions and shoes opens new york's largest children's department store, established over 47 years, brings to new jersey a complete children's wear shopping center a store designed for pleasant all-on-one-floor shopping a beautiful children's world of fine fashions with large selections at low, low prices and plenty of free parking right at our door. Free. Gifts for Children PLANT ENCLOSURE ADDS TO charge accounts invited regular monthly charge plan 20 week budget plan open monday, Wednesday, thursday 10 to 9:30 open tuesday, friday, Saturday 10 to 5:45 GorneQ r-tt-r GARDEN STATE PLAZA, paramus, new jersey shows one of the is the mall area. Here's one of the views which will greet the hopper at tomorrow's operlng of th Plaza.

In-ompIete at the time it was taken, the picture.