The Courier News from Blytheville, Arkansas on September 30, 1952 · Page 9
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The Courier News from Blytheville, Arkansas · Page 9

Blytheville, Arkansas
Issue Date:
Tuesday, September 30, 1952
Page 9
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TUESDAY, SEPT. SO, 1952 BI/VTHEVTLLE (ARK.) COURIER NEWS PAGE NlhTB Cotton Products Demand Cited as Sales Challenge Millions in .World Want Cotton Goods, NCC Director Says BUXTON, England—(Special) — Millions of people throughout the world want and can use more cotton products, presenting a sales challenge which, if met. could revitalize world cotton textile markets, the International Cotton Textile Conference was reminded here Somebody is going to sell these people "something in exchange foi every dollar or pound or yen thej earn," Ed Linscotnb, Memphis, Ten ne.ssee, a member of the U,S, dele gation to the conference, stressed. Mr. LipEComb is the Nationa Cotton Council's director of sale promotion and public relations, an. also is president of the Public Re lations Society of America. "Customers and potential custom ers in our own country an throughout the world have need b more cotton goods than all of \i together can grow and suin. The have the money or resources wit whkh to buy more than we togethc can grow ard spin." he added. In a visual presentation of th Council's various programs to buil sales for cotton products he pomte out that an initial objective of th organization was to increase cotto ^ consumption in the area of its ow activity by at least ten per cent. "I wonder," he said, "if that not a reasonable, modest goal i the whole worldwide fraternity those who live by cotton. Achieve ment of H would represent a rolun of new business equivalent to per cent of today's total hiter-na tional volume of textile sales." Contrast Cited In contrasting the position of co ton In the United States when tl Cotton Colicil was fouded in 19 ^•ith Us aggressive outlook of toda he said, "certainly the over-all on look for U. S. cotton was mo gloomy at that time than it is f international trade in textiles no Indeed, cotton's spirit was as tow! as Its price, its despair as great as' Its surplus, and its voice as soft as its lint." He totd how the cotton industry in the United States in 1939 had united its various segments into the National Cotton Council and how cotton men themselves, through Bales promotion and research, since had met successfully the challenges to markets for cotton, cottonseed, and their products. Pounders of the Council, he said, realized that In Its fight for market* eotttm was TM different from any other industry—that if It, expected to increase consumption and use of its products it would have to do so on three fronts: (1) quality of products it offered for sale, (2) price at which it offered-them, (3) sales pressure it put behind them. "Specifically," he said, "the Council accepted the fact that It could not expect customers to buy cotton if some other fiber would do a better job for them at the same price." He added that the fact was also accepted that customers could not . be expected to buy cotton products if they could buy some competing product which would do the same quality Job for them at a cheaper price, and that the industry could not expect customers to buy its products, even when quality and price were equal, if competitors were doing a better job of selling. Challenges Accepted Accepting these challenges, the gantzadon set up programs for ie purpose of <l) applying the lowledge and techniques of science • improving the quality of cotton's •oducts; t2) working for greater ttcfeticy and lower costs of pro- ucing, processing, and marketing itton; and (3) selling cotton, cot- indeed, and their products. In the Council's sales program, hich he described In detail with ie aid ol colored slides, he point- i out four fundamental policies: O) Concentration on those mar- ets where promotional effort appeared likely to yield greatest pos- ible response, or where the market self, offered greatest potential ex- ansfon—preferably both. (2) Concentration on those tech- Iques and promotional media i 1 hich it was believed would yield nost impact per dollar of expense (3) Obtaining cooperation, both inancial and otherwise, from roups especially interested In par- icular cotton products. <4) Taking full advantage of the ublic welfare aspects of the cotton ndustry and its products. Discussing results of organized cotton industry efforts through the National Cotton Council, he pointed the value of unity itself and to 953 'Maid of Cotton 7 Contest Opens; Finals In December FLANNEL STYLE—Woven cotton flannel sport shirt by Simtex illustrates how modern styling has removed cotton flannel from nightshirt class and made it a men's sport shirt favorite: actual gain 1 ? in cotton consumption. Mutual Benefits "As a direct and logical consequence of united action directly concerned with problems of consumption," he explained, "the six tranches of the industry and Its four primary geographical groups have found that in all other areas of mutual interest there is benefit in mutual discussion and frequently In mutual action. "Even in connection with subjects and problems outside the seope of the Council's own program, experience of the industry in pooling its brains and resources is a constant and effective reminder that cotton's influence is much greater and its voice is much louder when it works and speaks as one great single unit. "The industry has thus found and demonstrated a new application of the age-old principle that through union there is both understanding and strength." Turning to consumption gains, he noted that those who founded the Council "have cause for comfort in the fact that not in one single year since their work began has their country consumed as little cotton. in the highest year preceding. "Growth in population and trend In the national economy," he em phasized, "are not sufficient to ac count for the fact that in the las five peacetime years domestic con sumption of cotton products In th United States, measured in tonnag and regardless of price, has been a a rate nearly 50 per cent greate than in any decade of the nation history before launching of the in d us try's program. "It is a demonstrable matter general agreement among those most familiar with the U.S. cotto industry," Mr. Llpscomb statec "that formation and developmen of a strong organization devote wholly to consumption of cotto products has been the center an mainspring of a tremendous upsurge of interest and activity in cotton promotion and cotton research all along the line from the breeder of cottonseed to the sales person at the retail counter. "Certainly the tofal of that In- ! terest and activity has been by far the greatest contributor to the Inc/eased prestige and consumer preference which cotton products to- The 1953 Maid of Cotton contest] open, according to the National: Cotton Council Search for the 15th fashion and oodvvill ambassadress for King Cotton is underway by the Cotton Council, which sponsors the annual on test in cooperation with the Memphis Cotton Carnival Aasocla- iot\. the Memphis, New York and s'ew Orleans Cotton Exchanges. The 1953 Maid of Cotton will succeed b town-haired, blue-eyed Pat Muuarkcy, 21 - year - old Southern Methodist University senior, of Dalas, Texas .who toured more than 65,000 miles on three-continents during seven months this year. She visited 30 major American cities; Paris, France; Rio de Janeiro, Sao Paulo and Santos, Brazil; Lima, Peru; Panama City, Panama; and was the first Maid of Cotton to tour Canada, visiting Toronto Quebec and Montreal and Hamilton, Contest Requirements The contest is open to girls between the ages of 19 and 25 years who were born in cotton producing states. Contestants must be at leas 5 feet 5 inches tall and must never have been married. Judges will select King Cotton'; next flagbearer on the basis of per onality. intelligence, poise, back;round, ability to meet people and .ppearance. To enter the contest- a girl must irst secure an application blank rom the National Cotton Council, 3 . O, Box 18, Memphis 1, Tenn, she nust fill out the blank and return I to the Cotton Council with two ihologvaphs, one a head and shoulders portrait and the other, a full- erg tli picture. Applications must be postmarked no Inter than midnight December 1, to be eligible. All contestants will be judged by a preliminary committee immediately after the close ol the contest. From the entries judges wil select approximately 20 finaHsts. Contest finalists will then come to Memphis, Tenn., December 29-30,' 195?, for personal interviews and appearances before an audience at Ellis Auditorium. A seven-member judging committee, made up of cotton industry leaders with a famous national personality as chairman, will announce the selection of the 1953 Maid of Cotton and her two alternates. Training Period Immediately after selection of the Maid, she will go to New York City for a month's intensive modeling (ruining. A group of 25 of the na- Bobby Sox Set Likes Ankle Bulk The tiny slim ankle seems lo hold no charms for the socks set these days. The National Cotton cotmdl reported this changing trend among teen npe girls, noting that the bulkier the socks cuff, the happier the wearer. The Council said that terry cloth cuffs on cotton socks are highly approved by the young set these days. This type sock Is now on the! market. In areas where this ne.iv anklet Is not available, some soxcrs arc luviiiR their mothers make terry cloth cults from o!d Turkish towels. i • W. C. Early • F. M. Murtaugh tion's leading designers will create for her a wardrobe of exciting cot- ' tons—from bathing suits to evening dresses, for summer rmd winter wear. The Maid's cotton wardrobe is designed lo show the latest trends in high-fashion cotton fabrics for year-round wear. When her month's training period is completed, the Maid will &ct out on her exciting six-month tour. She will visit 30 lending American cities, appearing as feature model fn ail-cotton fashion shows and delivering goodwill greetings from the cotton industry's 13-million members to mayors, governors, city and ] civic officials wherever she goes. The Dixie Pickery Member Memphis Cotton Exchange Office and Plant 42-44 West Illinois Avenue Memphis, Tennessee Phone 9-9916 ) Correspondence solicited. We will buy or recon- dilion for account of owners damaged cotton or sample loose of all description. in bales and pounds, as it consumed day enjoy in the United States." Compliments Manget Bros Co. COTTON 41 Union Avenue Phone 5-3771 MEMPHIS Look Smaller Feel Better Wed.-Thurs.-Fri. SPECIAL VALUES! MERCHANDISE GIFT CERTIFICATE Cnme in and register FREE! Drawing to be 5 p.m. Friday and you don't have lo be present to Wednesday - Thursday - Friday New authority for your Fall costume.. . FREE $5 Trade Certificate Register Wed - Thurs Fri COQUETTE Jorman Royal Grain with Double-deck Welt Paralleling every detail of ils continenlol counterpart, lliis t handsome Jarman style is designed lo make you look smarter «nd feel better. Note ihe double-deck welt that extends completely around the hee] T and note also llic sturdy Royal Grain welled lo thick exU« mileage sole*. Try a pair today. 10 95 -H 95 Look Smarter Feel Better ON THE FOLLOWING, DURING K. C. D's! Children's COATS $5.95 to $19.95 Children's DRESSES $1.98 to $7.95 DOLORES BRASSIERES $1 to $3.50 MEN'S SHIRTS Mark Twain & Bofanv $2.95 to $15.95 pumps I ho pretty slices I hat feel so good —Use Our Lay-Away Plan— CLARA'S SHOP 419 West Main St. Blythevilte, Ark. Trench toe slyle and comfort plus the smart crca&crl vamp are features you appreciate in a shoe made to put you at ease on every occasion. Come in and Uy a pair. Wear 'em everywhere. These Arc the Valentine shoes spotlighted hn Harper's Bazaar, Notice the decollete tnplincs» that m.irk them new. Like all oor Valentines, they gfvf your foot pliant freedom, thanks to the Val-Flex construction. The Lcvehst lets yotu- foot rest in itj natural, level position. For Added pampering, there's .1 puff of fonm floated under your heel. Our Fall collection >s now complete. e m uiid ACC it. Exci our FRIENDLY Shoe Store

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