Daily News du lieu suivant : New York, New York • 213

12 fy Lights, DAILV.NEWS. Sunday, September 21, 1986. But Sweetheart, What's Wrong With 'Harvey Slaigglebump'? THE MADAME THIS IS A TEST. You are a radio announcer and you must choose your professional on-air identity. Do you name yourself: a) Kelly Martin; b) stick with what your mother calls you; or c) go with something like "Zombie If you chose Kelly Martin, you wouldn't have a very distinctive name.

If you please mother, you lose your anonymity which could be a problem. "I wish changed III By PABLO GUZMAN Please, Say It Isn't So OFF-OFF TV: U-68 has been the best of the music video outlets, playing a broader variety of sounds than MTV (rap way before "Walk This Way," reggae, metal, etc.) while also providing a showcase for local New York-New Jersey bands with either no label deal or else small label deals. Well, watch it closely, folks, and tape it if possible: U-68 is about to become history, if it hasn't already. The station got bought by an outfit that sells jewelry and stuff on cable, and that's what they're gonna put on U-68. Non-stop huckstering.

No more alternative to MTV; no more fun for those of us who have no cable. You can write, but it's not gonna do much good, he. said with a note of resignation. The folks currently at the station understandably will not talk on or off the record, so don't bother calling. Steve Leeds Co.

deserve a hand for putting out a quality service against heavy odds, including MTV's strong-arm tactic of tying up the hottest new videos in "exclusivity" deals a shame THE I NEVER THOUGHT I'D SAY THIS, BUT Now, with the exception of one or two tunes I have not exactly been a Toto fan. Oh, I've always admired their technical skill (as you know, the five core members Michael Porcaro, bass; Steve Porcaro, keys; Jeff Porcaro, drums; Steve guitar and vocals; David Paich, keys and vocals are also some of L.A's most in-demand session men), but on the whole, I've been unmoved by what I perceived to be a rather pop sound. Safe, you dig? Well, Toto's sixth and latest LP is in my view their strongest: "Fahrenheit" Tuff vocalist Joseph Williams is a newcomer on it Don't be fooled by the current single Be Over You," a fine ballad with Michael McDonald on backing vocals). There are several other cuts which are cooking, uptempo pieces of pop with tight arrangements and playing: "Till The End," the title track, "Could This Be a hip new-jazzreggae blend, "Somewhere smooth ballads, "Without Your Love" and "We Can Make It and a bluesjazz instrumental with Miles on horn Stop Me I was able to talk with Jeff, Lukather, and Paich for Ch. 5 last week, and met three warm and witty guys.

If you like the current rash of PalmerWinwood type rock, you'll love "Fahrenheit" OFF-OFF RADIO: Hey, Paul Guanzon! You sound great doin' sports on WINS! Joey Starr hosts get -to, list i NAME GARSE: The Madame today and as the Y-Onic Woman (I.) 'I, gion of fans doesn't know what he looks like, they tune in for his unparalleled on-air delivery. Got his name because he just loves the song, "Got My Mojo Working." The Greaseman: Doug Tracht at Washington's DC101 has transmogrified like The Fly over the years and he is currently somewhat less gravel-voiced than he used to be, but he can still wake up a sleepy capital. Do not-miss his show when in Washington. In fact, bring me back a tape. The More Better Man: Raymond Woods of D.C's WOL-AM got his name in Vietnam.

He was always bumming Kools, which he called More Betters. Yes, he still bums them. Oedipus: Program director of Boston's WBCN and host of "Nocturnal Ends- sions" and the soon-to-be-syndicated "Rock Watch" (to air locally on K-Rock). Oedipus is the only name he ever uses. "I was blinded by the light of rock and roll," he says.

I am blinded by his wardrobe, which would make Cher drool. Lifetime Achievement Award: Boston's WMEX, because, with shocking simplicity in the '60s, they named every jock Melvml The Rock Roll Madame can be heard daily (10 a.m.-2 p.m.) on WXRK (922 FM). it," says Howard Stern referee, Robin Quivers, about her name. "There are a lot of times I dont want people to know who I am." Which leaves us with the only real choice for today's deejay. The Zombie Joes.

Take me, for instance. Who's born as the Rock and Roll Madame? Or, for that matter, as "The Y-Onic Woman" (a Remember Gary Owens from "beautiful downtown Bur bank" on Well, he's still out there, but now he's doing morning drive for KFI-AM in L.A. To add to his glory, he was given an award last week from the National Association of Broadcasters. Yes, that was former Ch. 7 anchor Roger Grimsby at the memorial tribute to Willie B.

last week at the Palace Theater. He's got a full, bushy white beard now. Also attending was Rolland Smith, another out-of-work newscaster. Former WMCA morning star Ralph Howard is now working full-time for WINS. George Maksian i mm i name I used when I was with Y-100 in Miami)? No And I'm not the first radio personality to alter my moniker.

Face it, the trend has reached franchise proportions. In New York alone, we've got Hollywood Hamilton, Jack the Wack, Shadow Stevens, Spider Webb, Soupy Sales, Cousin Brucie, Cowboy Joe, Tony Pigg, Willie B. Goode, Fast Jimi Roberts, Janet From Another Planet and, until recently, Wolf man Jack and Dr. Demento. Even fictional deejays have done it Look at "WKRP's" Venus Fly Trap and Johnny Fever.

Even the heroine of "Texas Chainsaw Massacre 2" is a tall rock jock named Stretch. And who could forget Christmas Early, the glamorpuss from a 1946 "Dick Tracy" story who said things like "This is your sun-up But, like everything else, there are the good, the better and the best. Here, now, my five faves in the name game: Mad Daddy: The late Pete Meyers of WNEW-AM. Simultaneously he got on WINS as Mad Daddy, the rockingest reverberated radio animal imaginable. The Electrifying Mojo: Charles Johnson of Detroit's WHYTJenJhpugh his le a Steve Winwood thisa "Disco Classics" show Thursdays, 9-11 p.m.

on WNYE, 915 FM B01 Ronzitti of Jersey City: "What happened to Debbie Nlgro on WPIX-FM? She used to do The Morning She was great About 2-3 weeks ago, she was replaced; no explanation, no nothing." Anybody know? That's the way it is in radio (and TV); here today HEY: Why aren't more stations on Paul Simon's courageous new "Graceland" LP? Huh? Just his best since "50 Ways" and "Still Crazy" days Good luck to Andrew Pettit, who leaves GM post at WGLI (Babylon, L.I., 1290 AM) for USC film school CHECK IT LIVE: Melisa Kornfeld on Winwood at the Pier: "Winwood is a musician, and he displayed that, on both old and new material the feeling I got was, Winwood's back, and he wants everyone to know.