Daily News from New York, New York • 35

39 AD ROUNDS' is A v. Wendy's ads get 'fresh' 5s. -if I nr. I MA PAT CAHHOIL Du HtA-, Sharon Asro, assistant store manager, is packing an infrared target pistol. TOYS probably outspending Wendy's 3 to 1 in advertising.

Wendy's nationally now has 3,200 units and an additional 50 abroad. The company plans to increase the U.S. figure to 4,000 by the end of 1987. Wendy's sales topped $2.4 billion in 1984. The chain also disclosed that it has contracted with Days Inn of America, an Atlanta-based company, to put Wendy's outlets in six of its 300 hotels, replacing restaurants in those inns.

Topol for Saatchi Jeffrey Martin a Union, N.J. -based health and beauty aids maker, assigned advertising of its Topol Smoker's Tooth Polish to Saatchi Saatchi Compton The client previously had been doing advertising in-house for this Topol brand, presently supported by a multimillion-dollar budget. Saatchi thus joins Benton Bowles and Sudler Hennessey as Jeffrey Martin's outside agencies, the former working on Ayds, Por-celana and Compoz. Sudler has the Topol mouthwash account. Michelle S.

Berman was named advertising director for Hearst Magazines' Harper's Bazaar, succeeding Maryanne Sommmers, who lelt the company. Berman formerly was advertising manager Hearst's Gold Buy and Hearst Home Group, both advertising packages of special interest magazines. Appointments Nancy Nadler named business manager, a new post, at Glamour magazine William Esty Co. elected Carlo M. Demetrio and Dominick P.

Pelliccio senior vice presidents Thomson-Leeds the point-of-purchase designer and manufacturer, named Rick Oseroff and Kurt Haverkost account executives. ff endy's International once i again has gone the iJJ "fresh" route in an advertising campaign breaking next week. The new slogan "Choose Fresh, Choose Wendy's" underscores the chain's claim that it uses fresh beef for its hamburgers instead of the frozen patties at rivals McDonald's and Burger King, the Nos. 1 and 2 companies in the business. Wendy's nearly a decade ago touted its product with a "Fresh Tastes Best" campaign.

The new pitch comes out of Dancer Fitz-' gerald Sample, which previously created such campaigns as "Wendy's Kind of People," "Where's the Beef," and "Ain't No Reason," the latter two promotions highly visible if not controversial. Wendy's cited research showing that food freshness was a key factor guiding fast-service restaurant selection. "Today's fast-service restaurant customers are tired of pre-made and mass-produced hamburgers or other entrees," said Ronald P. Fay, Wendy's president and chief operating officer. "They want a variety of fresh-tasting, freshly prepared foods to choose from." Wendy's, a Dublin, Ohio-based company, yesterday told a press conference here that in 1985 it will spend $115 million overall for advertising, including the national campaign through Dancer.

The budget will be increased substantially for 1986, Wendy's said. By comparison, McDonald's is man Nick Hanna. Two catalog items will not be offered in New York stores a space-age crossbow and a senry replica of a U.S. Army .45 pistol. Another hot novelty is a "beep 'n' keep" key chain at $19.

If you can't find your keys in your handbag or briefcase, you clap your hands four times and the keys beep at you. The store also carries espionage accessories a paper shredder a cassette recorder so tiny that it can hide in a pocket and a travel trenchcoat ($79) THERE ARE also some practical items at good price a $13 terry cloth kimono, and at tractive leather luggage for under $100. It all started when Sharper Image founder Richard Thalheimer. 37, started jogging. He put a small ad for a runner's watch in a magazine and "it had a snowball effect." said Gavin Payne, a company spokesman.

There are now eiht stores, said Payne, and sales have risen from $9 million in 1979 to $100 million in fiscal 1985. By ELLEN TUMPOSKV All work and no play makes Jack a dull Wall Street executive. But now a store has opened where Jack or Jacqueline, for that matter can liven up with some grown-up toys. The Sharper Image a catalog business that has recently expanded into retail operations opened at the South St. Seaport in mid-August and plans to unveil another shop at 535 Madison Ave.

on Dec. 1. The store sells quirky objects that are not exactly necessities but are great conversation pieces. Who else would have a biofeedback headset (to ease stress) for $99? A vibrating massage chair complete with stereo headrests for A state-of the art micro-tech flea collar for $59? THOSE ARE some of the more practical objects at Sharper Image. The "toys" tend to be macho for example, a $30 water pistol that looks like an 16, or an infrared target pistol.

That item, which costs $179, is popular among executives, said sales nn cKeiovjn tommu on ta DF YOU KNOW a parent who is overdue in child-support payments, then let them be warned: a kick in the pants is on the way. Effective Oct. 1, states will be required to implement such proven collection methods as wage withhol Ellen Hermanson. Some progress has been achieved in recent years, said a recent study by the Census Bureau, but too many children fail to get the support owed by absent parents. The figures: 517o of those owed child support received families.

Also, all states must provide a mechanism to offset state tax refunds of delinquent parents. Liens: The states must, in addition, work out a process to impose liens against real and personal prop erty for overdue support. Thus, parents in arrears will find it impossible to dispose of that proper ty until they clear the obligations. Although there are other enforcement provisions, the blegest impact will come from wage withholding and tax offsets. H.HIJHII Hi I 111 i 4 full payment in 1983 against only 477c in 1981; but 25 received only partial payment, the same as in 1981; and 24 received no payments at all.

ding when parents fall behind in paying support. The new measures, enacted by Congress last year, will assist the millions of women who are owed child support but who fail to receive all or part of the payments due to them. To take advantage of these new provisions, however, your state has to have passed enabling legislation to fulfill 1981. At the same time, the average dollar amount of child support has remained virtually unchanged: $2,106 in 1981, compared with $2,341 in 1983. Tougher measures do help, though, and this is where the provisions of the new law come in.

Among the highlights: Wage withholding: All states must provide for automatic withholding of child support payments if the amount in arrears equals 30 days' support. Absent parents must first be notified, but it will be the obligation of the employer to withhold the funds from a paycheck. At each state's option, payments can be withheld from other sources of income, too, such as dividends, commissions and pensions. If the absent parent does not have a second family, up to 60 of disposable income can be withheld. That drops to 50 if the parent does have a second family.

Tax refund offset: As of today, the Internal Revenue Service examines returns from absent parents only if the family collects welfare. The new law permits offsetting returns of absent parents for all The delinquent parent is throwing his or her burden on our backs as THAT IS an improvement, nevertheless even though a full one million women failed to receive a single penny of court-ordered child support in 1983. And the combined dollar amount of Sylvia Porter taxpayers. Whatever the excuse of the absent parent, we end up paying the support bills. 5 For an indispensable guide to your rights as an individual owed child- support payments, obtain a free copy of the Handbook on Child Support Enforcement, written by the federal Office of Child Support Enforcement.

You'll find various procedures to help you. Write to Handbook, Department 628 Consumer Information Center, Pueblo. Colo. 81009. mmmmmm nonpayment and partial payments by absent parents equals $3 billion.

But there is no missing the fact that the overall problem continues to grow. And as Chambers said, "Even at best, enforcement is never fully effective." The number of households with children in need of support was up to 8.7 million from 8.4 million in the provisions. Ask your local child-support enforcement agency for guidance. "The new federal legislation moves in the direction that offers genuine promise automatic wage deduction," David L. Chambers, a law professor at the University of Michigan and an expert on child-support issues, told my research associate,.