Daily News from New York, New York • 188

VIEW 45 DAILY NEWS, SUNDAY. JANUARY 28, 1979 yOWENMORITZ I'new yorkj IL jn5KVT Parade. The ad. incidentally, cost 5,000,000 yen or about $25,400. Air France finds package deals the most attractive, generally because foreigners, perhaps more than Americans, opt for the package tour.

The New York Sejour, for example, has 12 and 15-day tours, basically using the Century Paramount Hotel in Times Square as the tourist hotel and the Barbixon-Plaza as the luxury. The cost for IS days comes to about 3,000 to 1000 francs or $730 to $1000. And what seems to "seduce" the French? Says an Air France spokesman, there are three appeals: The grid network of Manhattan, which appeals to the French as a modern kind of urban development that contains quarters neighborhoods) similar to those of older European cities like Paris. The old-world population from China, Japan. India.

Russia and Poland fascinates the French. The "good buys In New York the records, books, sheets, pocket calculators. T-shirts and blue jeans." "New York is not as dangerous as it is said." though certain districts are to be avoided, according to Air France's literature. These include The northern part of Central Park, the Bowery." Trans World Airlines and Pan Am elso ufh New York among their overseas market. Once here, foreign visitors are given linguistic help.

From the convention and visitors bureau at 80 E. 42d St. they can set "Wegmeuer und Stadl plan." "guia ma pa para visitaules," -guide touristique et carte." etc maps and tourist guides in French. German. Spanish.

Italian and Japanese. The bureau also has a multilingual stafL In addition, salesmen led by the bureau's president, Charles Gillett, make frequent selling tours among foreign travel agents, extolling the virtues of the Apple Sometimes, that requires some fast thinking. Armed with releases In several languages. Gillett found himself one day in a section of Belgium where Flemish is spoken. So he had to round up one of the locals who could translate the release ir.to Flemish.

Of late. New York State, which DN FRANCE. New York-bound tourists are told of the "New York Sejour." a package deal sojourn that promises to "seduce" them with the charms of the Big Apple. And what are the charms? Numbered streets, old-world neighborhoods and good buys on T-shirts, pocket calculators and sheets. Tourists from Japan put up with a cockeyed Japan Air Lines map that shows the Battery up and the Bronx down.

Harlem misspelled "HarUem" and a flossy photograph of the World, a notorious porno bouse in Times Square. But who's to quibble? Tokyo last week was voted the world's most expensive city, and New York a mere 15th, meaning that the yen will fetch far more transistors here than there. The fragility of the dollar makes foreign currency worth more. So European and Far Eastern tourists art flying and boating here, thanks to attractive package deals, to spend their currencies both wisely and welL There is the magazine cartoon now making the rounds depicting a French mother and daughter, their luxury liner gliding past the Statue of Liberty as European immigrants did generations before, with the daughter gaping wide-eyed at the Lover Manhattan skyline. "Maman.

Hainan." says the Parisian cherub. "Kegarde: La Grande Pomme (The Big Apple)." A record two million foreign tourists checked into La Grande Pomme last year, about one for every eight or nine domestic tourists, but even that figure seems low. It doesnt include, for example, the spirited Canadian tourist trade. How are foreign tourists sold on New York and what do they look for? The ad technique is generally the same as for domestic ads, but ads geared to tourists differ from those aimed at businessmen. Television is weed a great deal, but newspapers more.

Often the stress is on America. A recent Japan Air Lines advertisement in the Japanese press promoted the U.S. Open Tennis Tournament, the Broadway theater and the Stacy's Day Travel brochures and airline ads sell The Apple to foreign tourists. pushes "I Love New York," in contrast beginning April 1 for an expanded to the city's Big Apple theme, has been tourism drive in Europe, promoting a similar overseas effort. The state Commerce Department has Orrn Morifz rrite mrba efioir for asked the Legislature for $12.7 million The expand.

Teng and Carter will have to begin to negotiate a formal trade agreement, lower tariffs for Chinese imports, credits to finance American exports to China, consular relations and the resolution of various financial disputes dating from the Korean War. These negotiations will involve some tough bargaining. But until they can be concluded, Chinese goods entering the VS. will be subject to unusually hish tariffs. American businessmen will find it more difficult to obtain the loans that could facilitate China trade and direct transportation links between the two countries will be virtually impossible.

In addition, the US. will also have to consider how far to go in scientific cooperation with China. We must decide whether to export advanced equipment to China, that, for strategic or diplomatic reasons, we refuse to sell to the Soviet Union. And we will have to consider Tengs proposals to send large numbers of students and scholars to the U.S. for scientific training.

In making our decision, we should recognize that Teng has tried to respond to our concern about human rights in China by relaxing the restrictions on emigration and by allowing a degree of political liberalization. Despite the advantages, we should still be cautious about this kind of economic partnership with China. It remains to be seen whether China can pay tor the advanced technology and equipment it wants to buy from us. And. traditionally, the Chinese have had their doubts about the desirability of importing technology from abroad.

They have worried that foreign equipment might be accompanied by foreign ideas that would "corrupt" Chinese culture and that extensive trad with the West would reduce China's If such doubts emerge once again, the VS. might find itself in trouble with China. The Chinese might try to hold us responsible for their own problems in using American technology. It is even possible that Teng and his associates may find themselves in political difficulties in the years ahead, if their "four modernizations" cannot deliver all that they promise. If so.

the U.S. might come Co regret that it had associated itself too closely with the present leadership in Peking. Expended coaomic ties Once he shakes hands with Teng. then, Jimmy Carter is going to have to make some tough decisions about our relationships with China. In my view, the time is not right for a military or diplomatic alignment with China against the Soviet Union.

But our common interests with China do make it desirable to have more than an arm's length relationship with Peking. As of now. the best bet is for expanded economic ties and scientific cooperation with China, as long as we recognize that an economic partnership with Peking may always be fragile. Above all. the President is going to have to think carefully about bow our policy toward China will affect our relationship with the Soviet Union.

Is the "China card" part of a winning hand? Or will playing it cause the Russians, in anger and frustration, to try to turn over the whole card table? Herrg Harding, materia te mf tit Cfiin CmmciL mted CkuM wmtcktr wh temehet mt Stanford L'turertitj. ICmmUmmai from swf Ml as part of his ambitious plans to modernize Chinese industry, agriculture, science and defense by the year 2000. This economic development program, known as the "four modernizctions." Has already brought more business to American firms dealing with China. American trade with Peking more than doubled in 19i8. growing from $37 million in 1977 to about $1 billion last year.

Sino-American trade will probably double again in 197V, perhaps ruing as high as $2-3 billion. Widely pabJkfzwd deaf Recent Chinese purchases from the VS. include $500 million worth of od exploration and extracting equipment, a billion dollar iron ore processing complex and a number of Boeing 747 Jets. And. in the most widely publicized deal, the Chinese also agreed to buy a plant to manufacture and bottle Coca-Cola.

While our trade with China remains a tiny fraction of our trade with the rest of the world, it is clear that China may become an important market for some American exports Expanding our trade with China is more than Just eood business. The VS. has an interest in seeing China become snore modern and prosperous. A China that remains poor and backward is likely to become increasingty frustrated and unstable. It may become a major drain on the world's scarce grain and energy supplies, and even an aggressive and destabilizing force hi Asia.

A mora prosperous China, on the other band, is more likely to play a constructive and peaceful role in Asia and the rest of the world. But there are still some important technical problems to be overcome before our trade with China can.