Calgary Herald from Calgary, Alberta, Canada • 70

Sunday, April 70 Channels 2 And 4 Radio In Britain Creative, Artistic 4 THE HERALD WORLD OF TELEVISION Progress Applauded, More Can Be Done By 4:30 (2) Through The Eyes of Tomorrow (4) Sing A Song of Easter 5:00 (2) Dial 999 (4) Realist, Part II 5:30 (2) Valentine's Day (4) Golf with Sam i Sneed By HARRY BERNSTEIN The Los Angeles Times, copyright HOLLYWOOD The television industry has been commended for its portrayal of the Negro's struggle for equality but urged to go even further. The dual opinion came in a special UCLA study, sponsored by the Southern California chapter of the American Civil Liberties Union. The ACLU urged the industry to use its vast power to make bigotry unpopular. The study catalogued TV's portrayal of the Negro in THE HERALD WORLD OF TELEVISION 13 0 $3t 1 II i Si ft I Sy I f3 vV MORNING 8 55 4 Thought For Day Oral Roberts (4) Tabernacle Choir 9 30 2 Tumbleweed 10:00 (2) Hymns We Love 10:30 (2) It is Written 11:00 (2) Over the Rainb'w (4) Open For B.I.S. Ness From Britain Target (4) Kaleidoscope AFTERNOON 12:00 (2) Target Bible School (4) 4-H Club Time Field Crops 12:45 (4) Holiday In Os 113(53 1.00 (2) NHL Hockey: Detroit at Chicago (4) Spectrum 1:30 (4) Report 2:00 (4) Prairie- Profile 2:30 (4) Treasure Island 2:45 (2) Masters Golf 3:00 (4) Platform Federal Issues 3:30 (2) Offbeaf (4) Sports Digest 4:00 (2) Act Fast (4) Kingdom Of The Sea EVENING 6:00 (2) Lost in Space (4) Walt Disney Coyote Who Wasn't 7:00 (2) Hazel (4) Please Don't Eat The Daisies 7:30 (2) Flashback (4) Avengers 8:00 (2) Ed Sullivan 8:30 (4) Candid Camera 9 00 2 Bonanza (4) Movie: The Grass Is Greener 10:00 (2) Seven Days 11:00 (2) CBC News 4) CTV News 11:10 (2) Movie: King of The Roaring Twenties 11:15 (4) Channel 4-Cast Regional Wrap-up 11:30 (4) Sports Hotseat 12:00 (4) Sports Digest 12:30 (4) Thought For Day 1:00 (2) Offbeat both commercials and regular programs.

The study, made by 50 volunteers under the direction of Dr. Fred H. Schmidt of UCLA's Institute of Industrial Relations, showed: 1 Negroes were given only- 0.65 per cent of the speaking roles on commercials and 1.39 per cent of the non-speaking roles. 2 In regular programs, Negroes had 3.36 per cent of the speaking roles and 8.49 per cent of the non-speaking roles. The ACLU commended the TV industry for its "fine portrayal of the Negro's struggle to achieve equality and for having long since moved away from portrayals of the minstrel, Amos and Andy, Step'n Fetchit, and Uncle Tom characters of an earlier day." But the ACLU suggested that the industry should go further and "portray the Negro, not only as he is, but as he should be, as an equal member of a culturally and racially mixed society in which Negroes and Caucasians work together, play together, go to school together and live as neighbors." The report also emphasized that television should take a leadership role in "improving understanding and acceptance among elements of our culturally and racially mixed population not only with regard to the Negro, but also all those who often stand as strangers among the host society." Hey! Red Deer Channel 6 were free to play pop records night and day, which it is not possible under the phonograph copyright provisions in Britain, the corporation, in effect, would be using its limited facilities to disenfranchise many minorities in order to accommodate one minority.

Refusal to do so is not merely an option available to the BBC; it is an article of faith. In the corporation's eyes, the function of broadcasting is not solely to amuse and divert but to elevate the responsiveness of the listener; not merely to provide the familiar in programming, but to make available experiences which otherwise might not come the set owner's way. The fruit of this policy is that the artistic, academic and literary communities of Britain participate in the radio medium with a consistency and scope unknown the U.S. To appear on BBC radio has comparaole prestige to writing for magazines like Harper's or The Atlantic Monthly, to lecturing on the college campus or to performing at Lincoln Centre. The BBC has three interlaced networks the Home Service, which aspires to meet a cross-section of interests: the Light Program, which is designed to offer relaxation for the majority, and the much-publicized Third Program, which aims at broadcasts of the highest artistic and intellectual distinction.

F. G. Gillard, director of sound broadcasting for the BBC and a former foreign correspondent with a vTde acquaintance in America, reports that just such diversity may have proved the ideal defence against television's popularity. The striking feature of BBC radio is the fact that it is a medium which has retained an intellectual excitement and not surrendered to bland mechanical formats. The quiet, straightforward delivery of the news, with no intrusive pitches for beers, cigarettes or underarm deodorants before or during a summary of the day's events, is a complete joy.

Dignity in electronic journalism can only be appreciated when it is there to experience. And the lowered voice has a particular appeal; it's so normal. The New York Times, copyright LONDON Despite television's pre-emption of so much audience attention and the presence of pirate broadcasters spraying commercials and pop music over Scotland, Wales and England, the British Broadcasting Corporation's radio structure continues to be one of the most remarkable institutions sf the mass media. BBC radio is more than a service; it is a creative force of the first magnitude in the culture of Britain, a contributing factor to the stimulation of the arts, a bulwark of support for musical expression, and an enduring platform for the contemplation and dissemination of ideas in virtually every conceivable area of human interest. Ever since Lord Reith enunciated the BBC's broadcasting philosophy in the mid-1920s, actually prior to the corporation's formal inauguration on Jan.

1, 1927, British radio has unhesitantly followed the maxim that it must not drift with the mass but should establish and pursue a clear set of broadcasting objectives. This policy has kept the BBC in hot water almost since its birth, the chief complaints being that it was arrogating to itself the determination of what was best for the public and was forcing esoteric culture on many whose tastes were light years behind those of the British upper crust. Certainly the advent of the pirate radio stations are contemporary evidence that the BBC could be faulted as not reflecting a democratic broadcasting system if the criterion for that system is based on the premise of giving the largest segment of the Dopulation what it wonts. To counteract the BBC's aristocratic bias, the unauthorized stations, operating from boats and platforms outside the three-mile limit of territorial waters, have developed their own audience of teen-agers and others who want round-the-clock rock and pop in the American manner. But for the BBC, with its monopoly of radio on land, balance in programming cannot be sometime thing.

If it 6:00 Greatest Show 7:00 Hazel 7:30 Flashback 8:00 Ed Sullivan 9:00 Bonanza 10:00 Seven Days 11:00 CBC News 11:10 Fireside Theatre Bernadine 12:30 Sign On 1:00 NHL Hockey: Detroit at Chicago 3:00 To Be Announced 3:30 The Carbols 4:00 Heritage 4:30 Through The Eyes Of Tomorrow 5:30 Faith For Today FRED DIEHL. Newly appointed as producer, special events, Fred Diehl succeeds Don McDermid at CBR Calgary. Diehl To Produce CBR Documentaries Lerhbridge Channel 7 what's the BIG IDEA? WESTGLEN'S BIG IDEA OF THE WEEK Concrete walks and driveways cracking, sinking, pulling away from your basement walls? Front steps a litlle crooked? Patio area needs replacing? Not in a Westglen Home! We take extra construction care in these areas Our sta nda rds are "reinforcing steel and mesh in all concrete areas, packed gravel under-base, 8' deep concrete piers on all stops and patios, steel support rod for all con re te walks adjoining Wish your- builder had done this? Westglen does' Another example of our extra-care construction. REMEMBER! Call Now WESTGLEN takes the 1jm for bright new ideas. LOOK FOR THEM IN OUR SHOW HOMES! AT LAKEVIEW VILLAGE WESTGLEN HOMES LTD.

35 10-1 9th St. S.W. 243-7963 242-2619 6:30 Dateline 7:00 Hazel 7:30 Flashback 8:00 Ed Sullivan 9:00 Bonanza 10:00 Seven Days 11:00 CBC News 11:10 Final Edition 11:15 The Lineup 1:00 NHL Hockey: Detroit at Chicago 3:00 To Be Announced 3:30 Sunday Hour 4:00 Heritage 4:27 CBC News 4:30 Through The Eyes Of Tomorrow Wild West HUTCHINSON'S STUDEBAKER JEEP 1538-9 Ave. S.E. Medicine Hat Channel 6 than half a dozen original dramas and for five years he wTote the scripts for the CBC-TV Holiday Ranch program.

He hosted TV programs for a private station in Hamilton, and has worked with commercial production companies. One of his functions at CBR will be to produce and narrate radio documentaries, a field which he enjoys and in which he has long experience in both radio and television. From a professional and personal point of view one of his main interests lies with drama. He is married and has two children. His family will join him in Calgary when the school term ends.

Fred Diehl of Toronto has arrived in Calgary to take over at CBR radio from Don McDermid, who was transferred recently to CBC Edmonton. Mr. Diehl's title is producer, special events. He has a long and varied career in broadcasting. He worked as an announcer at CBC Edmonton from 1948 to 1952, when he moved to Toronto.

Since that time he has worked in radio and television as an actor, narrator, writer, director and producer. During the past few years he has appeared in about 50 Canadian and American films, and has had a variety of parts in many CBC TV and radio dramatic productions, lie has written more Roller Skating Open 7 days a week LLOYD'S ROLLERCADE 7520 Macleod Trail 252-0146 "SPECIAL GROUP RATES" 6:00 Easter Show 6:30 Sports, Weather, News 7:00 Hazel 7:30 Flashback 8:00 Ed Sullivan 8:00 Bonanza 10:00 Seven Days i 11:00 CBC News 11:10 Weekend Report 11:15 The Saint 10:30 Mormon Conference 12:30 It Is Written 1:00 NHL Hockey: Detroit' at Chicago 3:00 To Be Announced 3:30 French For Love 4:00 Heritage 4:30 Through The Eyes Of Tomorrow 5:30 To Be Announced.