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The Bee from Danville, Virginia • Page 6

Publication:
The Beei
Location:
Danville, Virginia
Issue Date:
Page:
6
Extracted Article Text (OCR)

Find Consumer's Nat Dollars Govern Spending Habits WASHINGTON NEA) The economists we bef inning to courier if they haven't been wrong about what deprw- cioos. They (till think John Q. Con- suiper 'u a major root of the problem. When he (tops bound to be But when does he slop buying? The widely'accepted theory hM been this: when John Consumer has lots of money, he buys more; when he has less money, he buys less. -v- That was the idea of famed British economist John Keyites --and a goodly share of the world's economists have been preaching it ever since.

It has formecl the basis for much of the "U.S. Government's economic approach to prosperity for many years. It sounds "logical." But now economists are beginning to think it's not so. Statistics now being analyzed from the last two recessions have upset the theory. Economic statisticians have found that in the recession of 1957-58 John Q.

Consumer actually had more money in his pocket to spend than in the booming years of 1955 and 1956. But he just didn't spend it. This, of course has given the economists pause. So a team of research men from the University of Michigan's Survey Research Center set out to find what makes John Consumer buy, and more importantly, a makes him stop buying--and "cause" a recession. These men figure that if they know this--somebody will find a way to stop John Consumer from keeping idle money jingling in his pockets while factories cut back their production and workers are laid off.

The first thing these research men did was simple. They sent men out to ask consumers what they planned to do during the next year--but a car? a house? a washing machine? a vacuum cleaner? what? That worked pretty well, but there was a problem. People didn't always do what they thought they were going to do. So the researchers tried a new tack. They picked a wide range of to 3,000 scattered throughout the U.S.

They asked the houshold heads what they thought on a wide variety of things: The foreign situation, the political outlook, whether they liked the way the last election went, how they thought the next election was going to go, what they thought of the economy generally, what they thought prices would do the next five years. Then the Michigan men checked to see how these answers fit in with what people bought. The research men found, actually, that they could tell 'with pretty remarkable accuracy when people were going to stop buying. They now think it likely they can do this predicting around six months in advance. That means they may be able to tell with some degree of accuracy when a recession is in store--if other major signs are right.

The key turned out to be not plans but attitudes. What the consumer thinks is going to happen to the and in the United States turned out to be a lot more decisive in his spending than how much money he has ia hitt pocket. News o( a really serious strike --such as the steel walkout--cuts wn on his spending, even ii he has no connection' with the steel industry. If the world situation looks bleak, then John Consumer tends to buy less, even if he has more money to spend. If be thinks prices are going up faster than they should," then beware.

But if John Consumer anticipates good times are coming, then he tends to spend more even if he has the same, amount of money available to spend. Strangely what he thinks his neighbor should do is a better clue to what John Con sumer will do than what he ac tually thinks he, himself, will do If he thinks that this next year would be a good time for his neighbor to buy a car, then there's a good chance he, him self, will buy, even though he he plans not to. What then is the American con sumer going to do in 1960? The Michigan research men's forecast: spend $18 billion to $20 tail- lion more for goods and cervices than in 1959. But all this still leaves the economists somewhat baffled They think they can predict what the consumer will do. But they still don't know what makes him act this way.

Finding that out is their next objective. 'Doing The Charleston' Is Smart Idea For Good Eating NegroesNot Served At Lunch Counter GREENSBORO AP)-- "We're prepared to keep coming back for two years if we have to," says one of 30 Negro students intent on breaking what they call the sit- down color barrier at a variety store lunch counter. They sat down for two hours in groups of two and three and got no service Tuesday. There was no disorder. Four students who sat and waited for an hour Monday were not served.

The students, who declined to name themselves, said more and more of their number would come each day until they got results. But an official of the variety store chain (Woolworths), J. W. Largen, said: "We haven't refused anybody service. Our girls have been busy and they couldn't get around to everbyody." Tuesday's group from Carolina AT College for Negroes sat and appeared to study their notes as white customers patronized the counter.

Some hotels in Ceylon, off the southern coast of India, warn their guests not to leave bright objects such as jewelry too near open windows. There are too many thieving crows around. I BUDS Super Markets i No. I Stoft--S. Da.vilU 680 Berryman Avc.

1 Dial SW 2.2619 No. 1 Store--N. Danrillt 405 Plum St. Dial SW 2-3246 FREE DELIVERY 4 Spaghetti 2 39c and Meat Balls BIG BEEF SALE STOCK UP NOW! THICK FAT MEAT u. 10 SIRLOIN STEAK 391 T-BONE STEAK 49 ROUND STEAK- 59 CUBE STEAK 691 RIB STEW BEEF 3 79 FRESH HAMBURGER 3 79 BEEF ROAST 49 1 PURE PET (all flayers) ICECREAM-- 19c 4 CHEESE 2 59 WIENERS 391 PEPSI COLAS 6 290 TOMATOES 2 PINTO BEANS 2 251 MAYONNAISE 291 491 FLOUR 2 5 1.69 FINE QUALITY AT LOW PRICE! BALTIMORE Baltimore and Ohio Railroad's latest effort to get the passengers rfut n' the air.

off the highway and back on to the rails is paying off. Its success has become somewhat contagious. The New York Central, like other big Eastern carriers long plagued by the passenger deficit bugaboo, has decided to give part of the scheme a trial. The BO lure is three pronged substantial reduction in round trip coach fares on several lines, low cost Slumbercoach service, and more selective, cheaper menus in lounge and dining cars. BO coach ticket sales for July, peak vacation month, were the best in 10 years in the Pittsburgh area, Cincinnati's passenger business showed substantial increases.

St. Louis reports "excellent gains," the company says. "There's no question that Slumbercoaches and the reduced roundtrip fares have cut the passenger revenue deficit," says J. F. Whittington, BO general passenger traffic manager.

The Slumbercoach, a stainless- steel unit made by the Budd Co. of Philadelphia, provides enclosed private rooms. The BO seriously joined the battle for the traveler's money with airlines, buses and private CRAB cakes and buttermilk eream, traced with a touch of Charleston, B.C., inspiration, make easy eatinf. By GAYNOR MADDOX NBA Food and Markets Editor In "Porgy and Bess," Serena sings "the living js easy." In the film version of Gershwin's musical drama, the fish fry on Kittiwah Island shows some of the wonderful Charleston food that makes the living easy. Charleston, is proud of its crab gumbos, pilaus, 'stuffed shad and game birds--and crab cakes are one of the favorites.

We consulted Mrs. DuBose Key- ward, widow of the author of "Porgy and and she gave us these authentic recipes. Catfish Row Crab Cakes (serves 4) Six tablespoons butter, 2 tablespoons minced onions cup sifted flour, cup milk, 2 egg yolks, teaspoon salt teaspoon white pepper, teaspoon dry mustard, 1 teaspoon Worcestershire sauce, pounds crab meat, fresh, canned or frozen. Melt the butter in a saucepan; WASHINGTON COLUMN (Continued From Editorial 28-million-dollar Union Carbide plant. Another Puerto Rican industry which attracts foreign experts is the development of tourism to build up dollar earnings.

Last year, 250,000 U. S. tourists spent over 50 million dollars on the island to increase its income. In spite of all this growth and the migration of 27,000 workers to the U. S.

mainland, Puerto Rico still has an unemployment rate of over 15 per cent. But it is working to reduce this problem. And this attracts officials from other countries having a population 'explosion to deal with. The growth of the Puerto Eican school system, under which illiteracy has been reduced to 13 perj cent, is another field for foreign study. Public health measures which have lowered mortality rates also provide experience for doctors.

From 200 to 300 officials from 50 to 60 foreign countries may be found in Puerto Rico at any time. They "will be specialists in such diverse fields as agriculture, rural development, public administration, public safety, housing, banking, industrialization, power and water projects. i In many ways, ICA officials iave found that Puerto Rico is a setter laboratory and workshop than the mainland, because of the sland's lower economic level, paralleling conditions found in the developing countries. saute the onions 5 minutes. Blend in the flour, then gradually add the milk, stirring steadily to the boiling point.

Cook over low heat 5 minutes. Beat the egg yolks, salt, pepper, mustard and Worcestershire sauce in a bowL Gradually add the hot sauce, stirring steadily to prevent curdling. Cool 15 minutes'. Fold in the crabmeat; form into 8 cakes and arange on a buttered baking sheet. Bake in a 350 degree F.

oven 20 minutes. (Or. if preferred, fry in deep fat at 370 degress:) Buttermilk Ice Cream (Serves 8) One cup dark brown sugar, packed firm; cup granulated sugar, 1 quart buttermilk, 1 pint heavy cream. 1 teaspoon vanilla extract, cup currant jelly, strawberries. Sift the brown and granulated sugars into a bowl.

Stir in the buttermilk, cream and vanilla. Beat with a rotary beater or electric mixer until frothy. Pour into 2 ice trays: place in freezing compartment of refrigerator (with control set at coldest point) or in a home freezer, until sides are set. 'Return the mixture to a bowl and beat again until almost double in volume. Return to trays and freeze "again.

Melt the currant jelly and dip the berries into it. Divide the ice cream among 8 sherbet cups or dishes and decorate with the glazed berries. TOMORROW'S DINNER: Broiled steak, surprise stuffed potatoes, canned asparagus, soft rolls, green salad, oil and lemon juice, buttermilk ice cream, coffee, tea, milk. BO Fights Against Deficit By Boosting Passenger Business TW 7. A autos more than a year ago by offering a reduced round trip I fare between Baltimore, Wash-' ington and Pittsburgh, and later main line.

The slash ranges from 21 to 33 1-3 per cent when the rider buys a round trip ticket. The BO dining car service bolstered the campaign with a new buffet coffee shop menu, started using Slumbercoaches on an Linda Laverne, 2 months, some trams between Boston, New; York and Chicago. FUNDS LACKING LONDON (AP) The British Communist party today admitted major financial difficulties in producing the London Daily Wroker. its mouthpiece for the past 30 years. Henceforth, Daily Workers readers were told, the paper will produce only one edition a day.

Previously it printed two. Sales of the Daily Worker have fallen from about 120,000 in 1949 to 58,000. Constantinople's famed cathedral, the Aya Sofya, was once captured by -the Moslems who, adding minarets, converted it into a mosque. It is now a state museum. Woman And Four Children Die Truck Fire FRANKLIN, Ind.

Held In Murder Of Wife Through 'Ordeal By Fitf BOMBAY, India (AP)-A Hindu truck driver was arrested today and charged with murdering his 19-year-old wife in an "ordeal by fire" rite because he suspected her of infidelity. dren died in the flames. Police said the driver, B. L. Only the husband and accused his wife of an Francis H.

Rogers. 41. Indianap-i affai with brother. She denied ithis but, authorities a family of six rolled over and caught fire after a collision Tuesday, and a woman and her four small chil- offering such snacks as a oli s. survived.

He suffered third- ins sledf on an ordea i by fire- frankfurter sandwich and a burns trying to save prove her chastitv. L. i i i I cent hamburger. This, the BO'others. says, has drawn more customers into the lounge cars and diners.

New York Central recently Dead were Edith Rogers, 33, and the children, Sherrey Gail, Leonard, 2: Donna Marie, Demand Probe Of Allocations For N.C. Park BRYSON CITY. (AP)-A congressional investigation has been demanded into the use of funds allocated in the past 25 years for development of the Great Smoky Mountains National Park. The Swain County Commissioners Tuesday a a hotly worded resolution citing what it called "a deliberate and calculated policy on the part of the National Park Service to avoid giving North Carolina its fair, just and equitable share of the public funds appropriated 'by Congress for development of the a Smoky Mountains National Park." The resolution was forwarded to the North Carolina Park, Parkway and Forests Development Commission. The board contended funds tabbed for North Carolina have been used by the service for areas outside of North Carolina.

This, it said, has "consistently" deprived the state of benefits intended it by Congress. THE BEST TIRE DEAL IN TOWN! NYLON Cord NOW ONLY 6.00x16 Black Q88 Nylon Whitewallt 6.70x15, 14.88 17.88 Our Guarantee 1. Against any (Meet in workmanship and material. 2. Against all road hazards far life of the cuts, bruises, etc.

No Time Limit- No Mileage Limit! ALL PRICES SPECIAL! 7.60x15 15.88 Add only 1.00 mort for whitewall. H. W. COCHRAN TRAVELERS SERVICE STATION 691 W. Main Va.

PLUS TAX AND RECAPPABLE TIRE TO VISIT ROMANIA VIENNA (AP)--Radio Bucharest announced today that President Sukarno of Indonesia would i isit Communist-ruled Romania in April. It was announced earlier that Sukarno would also visit neighboring Bulgaria. Some rooms in the Faculty at Boston University have no doorknobs. Hidden panels in the doors open them. YIKKI'S BACK-Vikki Dou- who nearly "backed" herself off the career map a couplt years ago with backless dress photos, faces a new try in Hollywood, Cvoum "I had my wife and a couple of them at a side door of the truck but every time I tried to get them out, the door would shut," Rogers said.

The flaming truck stopped on ils side. Rogers said an unidentified passer-by finally held the door open, but the heat prevented Rogers from going back inside. State Trooper John Means said Bettie Lou Petro, 33, Nineveh, disregarded a stop sign and struck the panel truck with her car. Mrs. Petro was not injured.

He took his wife to a jungle, they said, and, on his instructions, a servant poured kerosene on her and set it on fire. She died in the flames. The servant is missing. Rhode Island's largest single industry is manufacturer of textiles. The state also pioneered in the manufacture of jewelry and silverware.

Acute Asthma Attacks Now yield ipeeclily to Specialist. Couchinx, cbokml, gaipinz relieved so last. uners No wnitinif. JJo druni or piinful injections. Wonderfully effective In restoring free breathing.

Now available without pre- Ask your druggist -for Dr. Green Mountain Cliarettei or Compouat Free Parking Park Shop SAVE OVER IT'S FUN IT'S EASY DO-IT-YOURSELF SALE PRICES THURS. FRI. SAT. ONLY CELOTEX We Rent Staple Guns Picture Frames 89c Fj NATURAL WOOD--ALSO MADE TO ORDER LIGHT FIXTURES SI 45 I CHOOSE FROM 40 MODERN DESIGNS Furnace Filters ALL SHIS--ONE LOW PRICE--STOCK UP VINYL FLEX PLASTIC FLOOR TILE 11 Each from 34 Colon Linoleum Rugs 9x12 ONLY 3.95 ALL FIRST QUALITY PIONITE Lifetime Topping 69 sq.

ft. Choose your new top, from Danville's Largest Plywood ALSO IN AND CUT TO SIZE WHlSKtY 86 MOOT. W5K GRAIN HEUHAl MINTS. IfAOMM-BlSTIUUS COHPNtf, ttW YORK CITY. SPECIAL--ONE LOT OF VITREOUS TILE--ONLY 69c U.

SHOWER DOORS $29.95 GLAJS EASY TO INSTALL CERAMIC TILE 75c Wall Tile sq. H. FLOOR TILE 69c COMPUTE TRIM COLORS IN STOCK FURNISH COMPUTt INSTRUCTIONS 544 Patton St. 1 0 Dial SW.

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About The Bee Archive

Pages Available:
441,865
Years Available:
1922-1989