Reading Times from Reading, Pennsylvania on August 2, 1937 · Page 5
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Reading Times from Reading, Pennsylvania · Page 5

Reading, Pennsylvania
Issue Date:
Monday, August 2, 1937
Page 5
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Five Crystal Rock Plant After $20,000 Renovations BUSINESS LOANS Retailers Throughout the Country Expect Best Fall Trade Since 1920 U. S. WILL BUILD NEWLUXURYSHIP CLIMB TO PEAK :::::::&:::::::w:::!: THE READING TIMES, READING, PA'., MONDAY MORNING, AUGUST 2, '1937 Designed to Replace Leviathan; Will Be Fire Proof WASHINGTON, Aug. 1 The maritime commission asked shipyards today to bid on a new liner designed to be "a model of modern ship construction." The liner is intended to replace the de - commissioned Leviathan, operated until 1935 by the United States Lines. . Bids will be opened September 15. In planning the vessel, commission officials and designers used such sea disasters as the Morro Castle fire as object lessons. Fire resisting material will be used throughout the 34,000 - ton liner, they said. The blue prints call for construction that would allow any three compartments of the ship to be flooded without sending her to the bottom. Most of the lifeboats will be motor propelled and equipped with radio. The new craft is designed as a companion ship for the liner Manhattan and Washington, although slightly larger. The specifications are: Overall length 723 feet; beam 82 feet; depth 75 feet to the promenade deck; speed 22 knots; passenger accomodations for about 1.200 in cabin, tourist and third class quarters; crew of 630. Bids were asked on both a fixed sum and an adjusted price basis. The latter is subject to adjustment because of changes in the cost of labor and materials, providing any resultant increase in cost does not exceed 15 percent. The flexibility of this alternate arrangement is expected to facilitate the biddings, Chairman Joseph P. Kennedy said. U. S. to Pay Half The ship will be built under the construction differential subsidy provisions of the Merchant Marine Act. These authorize the government to contribute up to 50 percent of total construction cost, depending on the difference between foreign and domestic costs. The United States Lines laid ud the Leviathan with the permission of the g6vernment after contending the cost of running her had risen too high to allow competition with modern transatlantic craft. The commission asked some months ago for bids on two types of ships to replace the Leviathan. The bids were rejected on June 2 on grounds that they were so qualified that a flat price could not be determined. The two bids submitted at that time .on a ship of the Manhattan - Washington type were $14,375,000 and $14,995,000. Bids for an alter nate and slightly larger ship were $15,455,000 and $15,665,000. DR. APPEL FUNERAL TO BE HELD TODAY LANCASTER, Aug. 1 (P) The funeral for Dr. Theodore B. Appel, secretary of health under two governors, will be held Monday afternoon at 5 o'clock in the First Reformed Church. Dr. Appel, who was 66, died Saturday from heart disease. Gov. John S. Fisher appointed Dr. Appel to his cabinet in 1927, and he served under Governor Gif - ford Pinchot. He was a native of Lancaster and was educated at Franklin and Marshall College. He attended the University of Pennsylvania Medical College and received his doctor's degree in 1892. He served in the World War as a captain in the medical corps, directed a school of gas defense at Camp Benjamin Harrison, and eventually became a lieutenant colonel. He retained that rank In the reserve corps. JERSEY TO CURTAIL TRUCKING OF COAL TRENTON, N. J., Aug. 1 (X) The department of weights and measures announced today a drive would be started to curtail illicit trucking of coal from Pennsylvania before the fall and winter season gets under Way. Joseph G. Rogers, assistant superintendent, declined to reveal when the drive would begin, and said It would be kept as a "surprise" for violators. Two recently enacted laws, Rogers said, would assist the department in its drive. One requires truckers to furnish certificates of origin of their loads; the other provides that all coal dealers and truckers must be licensed. ADMIRAL BYRD AIDE IS KILLED IN PLANE OSLO, Norway, Aug. l (JPy Five Norwegians, including Chris Braathen, who accompanied Rear - Admiral Richard E. Byrd on two of his Antarctic expeditions, were killed today when an airplane crashed into the harbor here. The pilot, Arild Wideroee, was one of Norway s best known aviator, me cause of the tragedy was not imme diately explained. HUDSON NAMED TO HEAD WPA WASHINGTON, Aug.' 1 J, Banks Hudson of Bedford, Pa., is President Roosevelt's nominee for Works Progress Administrator in Pennsylvania. The President sent the nomination to the senate Sat' urday. Hudson has been acting adminls trator since the resignation July 1, of Edward N. Jones. Jones was named to the Pennsylvania Turn' pike Commission. DROWNS AS FRIENDS THINK ITS A JOKE CONSHOHOCKEN, Aug. 1 (IP) jonn wrignt, 31, drowned in the Schuylkill River Saturday while three companions stood on the shore thinking he was pretending to be in distress. They Bald he was at Here Is the plant of the Crystal . - j mt m rrnovaiea idu iuiaih mw storage ni garage. Photo by Eastern Railroads Study Possible Fare Increases May Again Seek 2,2c Rate to Follow Western Revision NEW YORK, Aug. 1 Attention has again been turned to the matter of passenger fares by certain upward revisions announced by the western railroads, with the result that there is considerable speculation on what eastern carriers are contemplating in order to meet higher costs of materials, taxes and possible wage increases. The suit which eastern roads instituted to enjoin enforcement of the 2 - cent - a - mile fare for coaches and 3 cents for first - class tickets remains on the court calendar, although it probably will not come up for a hearing until the late fall. Meanwhile, the roads in this territory have, quite naturally, been keep careful figures on the results since the low fares became effective on June 1, 1936. The dictates of self - interest alone would compel this, but the group also wishes to have extensive figures available for any arguments it may be called upon to make in defense of higher rates. Discussed by Officials It is no secret that eastern officials have, discussed at length the possibility of securing an increase in the basic two - cent rate. What their goal will be no one yet appears to know, although there Is some belief that they may again ask the two - and - a - half - cent basic fare. This is the fare the roads sought In April of last year, when they urged the Inter - state Commerce Commission for an extension of 18 months in which to try out "experimental" fares and make reports to the commission. Low fares have been In operation on western and southeastern roads since December 1, 1933, and are thought to be generally popular with the roads in those territories. However, they have an advantage over the eastern group in that their average passenger haul runs considerably higher than in the relatively compact eastern territory, where highway competition is more severe. Eastern carriers, which almost unanimously opposed the two - cent rate from the beginning, iust now face higher cost of materials, rising taxes and threats of further expense from wage increases, and legislation such as the train - length bill. Because of mounting costs, which are difficult for the roads to pass on to the public, the eastern roads may possibly accelerate their discussions and present a platform sooner than they had anticipated. ' One objection eastern roads have to the low fares is the fact that they cannot offer the former "week - end" special round - trip rates that fori merly drew passenger traffic. There are occasional round - trip excursions, mostly for one day, and these rates PARKING Saturday, 20c CAR WASHING $1.00 Sixth Street Service Station Below Franklin Phone 3 - 3617, Reading, Pa, RESPONSIBLE MOVERS Local and Long Distance Moving DIAL 2 - 3711 606 Washington Street Bock Beverage Company, in' Spring muI nf mnr than C?A AM Th tiw v. - ' Jack Thamm. Airline Passengers, Mileage Up for June WASHINGTON, Aug. 1 (JPy America's 20 regularly op - crating airlanes carried 110,842 passengers and flew 5,811,404 miles during June. The Air Commerce Bureau said these figures compared with 97,453 passengers and 5,619,896 miles flown in the same month a year ago. The lines carried 650,709 pounds of express last month, compared with 701,142 in June, 1936. sometimes figure out as low as one cent a mile. The former week - end rate, however, which was one fare, plus one - tenth, has been supplanted by the present straight 2 cents a mile. No Longer Bargains In other words, the former rate, which was approximately 3.96 cents a mile, is now 4 cents, but the "bargain" side of promotion is no longer present. Travelers must now be convinced" that they are getting "bargain" rates every day of the week, the eastern carriers declare Further evidence of the fact that roads in this area are kneely aware of the passenger fare situation is seen in the latest local announcement, making minor adjustments to make fares end in "0" or "5." This practice began more than a year ago, and theoretically it was possible to boost a 20.2 cent fare, for example, to 25 cents. Henceforth, the rate must be at least 21 cents for the charge :o become 25 cents; HARDWARE SALES VP June sales of hardware retailers reporting to the National Retail Hardware Association averaged 11 percent larger than in June, 1936. cr;v:2 pvzzuz piphs. cms. ; , - WM. II. DECHANT & SONS FREDERICK H. DECHANT Rcgittmrcd Engineer Reading Pennsylvania sli m t BARRETT BUILT - UP ROOFS SLATE. TILE. ASBESTOS. TIN. COMPOSITION ROOFING SPOUTING, AIR - CONDITIONING AND VENTILATING METAL CEILING AND SKYLIGHTS Berks Roofing and Metal Service 611 N. 3RD ST. DIAL 2 - 1908 SI jjpj n A work shop at your door . . . for plumbing and heating sorvico of any kind. H. FRANK CORBIT, Inc. 1220 Contra Avo. d ft sum... - . Valley, which recently has been nlsint inn.r ihnwn l med for - SEE BIG GAIN r lOH MARKET Expect Domestic Product to Stride 100 Million Barrels Over '36 Domestic oil producers this year will have an additional market or more than 100,000,000 barrels of crude over 1936, and refiners will have outlets for 50,000,000 more barrels of gasoline. "The Oil and Gas Journal," of Tulsa, states in its semi - annual review. The magazine calls attention to the fact that estimates by statis ticlans made early in the year for Increases of 7 to 8 percent in de mand for 1937 were too low, and declares that predictions as to crude oil and refined products for the second half will have to be based on gains of at least 10 per cent. "This means that crude oil demand this year will total at leass 1,260,000,000 barrels and gasoline requirements will be in excess of 560,000,000 barrels, or 23,500.000,000 gallons," the review states. "In regard to the crude requirements, 110,000 barrels of the average daily production of 3,420,000 barrels for the first six months of the year went to storage. Should the Indus try continue to store crude at that rat an additional 25,000,000 barrels will be required of domestic pro ducers in the last half of the year. "Several factors explain the phe nomenal increase this year in gaso line requirements, which may ex ceed the record - breaking year of 1936 by 11 percent. Motor vehicle production is running ahead of schedules despite strikes, with a larger percentage of trucks and other commercial vehicles, whlsh are the largest a unit consumers of gasoline. Pemand for gasoline for uses other than as fuel for motor vehicles is also expandln3 rapidly. csvc::r tzzxfi ccitsn tc - zss y - :y - y - MILES B. DECHANT RegUUred Architect Reading'! Finett Wall Paper Ask your Decorator to show vou oar line of IMPERIAL WASHABLE WALL PAPERS Reading Wall Paper Co. 244 - 252 N. Eighth Street Distributors for Glilden. MoleU ana Slpt'l rami rrsaacu CRYSTAL ROCK BEVERAGE CO. Reading, Pa. Expansion Estimated at 33 Over Last Year by N. Y. Reserve NEW YORK, Aug. 1. Renewed demand for short term credit for commercial and industrial purposes caused business loans of the reporting member banks to rise in July to a new high for the recovery period, and at the same time the government security holdings of the reporting New York City banks reached the lowest level since De cember, 1934, according to the monthly review of the Federal Reserve Bank of New York, made public yesterday. In the large New York City banks, the review says, the vol - uw - of. business leans now shows a very substantial increase in comparison with the figures for a year age, the data en the volume of loans other than security loans indicating an expansion of at least one - third in the year, in the 100 other principal cities the vol - ' ume of business loans showed a larger increase in July than in the New York banks, but the local banks showed a larger increase in the year. Paralleling the renewed demand for commercial and industrial loans in July was the increased demand for investment securities on the part of investors other thari the weekly reporting member banks. The decline in bank holdings of government securities, says the review, apparently reflected good demand from other Quarters, rather than liquidation of investments by the banks on their own initiative. The change in the composition of bank assets in the last year, involving an increase in loans and a decline in investments, says the bank, is characteristic of the later stages of recovery from a severe depression. Bank Loans Liquidated "Periods of severe decline in busi ness," the review continues, are usually attended by liquidation of bank loans, which frequently continues for some time after an up turn in business begins, due to the gradual collection or writing off of loans that became frozen during the depression. The first expansion in bank credit tends to occur in to' vestments. These tendencies were accentuated during the recent de pression by the unusual severity of the fall in the volume of business and the unusual scope of govern ment activities for relief of the xm EVERY MORNING On Your Doorstep Fresh Clean Pure ZjeffleWCLEAU MILK Be Neighborly .. . The neighbor to be blessed is the fellow who loves his home and his family . . . who is considerate of everybody and everything in the community . . . who keeps up his property, constantly improving and beautifying has home . . . who paints his house with a color scheme which will not detract from the beauty of adjoining homes . . . who employs a local painter and specifies Wilhelm Paints. Trie fryfjdheim CSmpony DIVISION OF THE GLIDDEN CO. WE BUY Waste Paper Paper Stock Rags Books Magazines Win. H. Weaver's Sons 27 - 20 THORN ST. Dial S - 42T FREE open Every Sunday at 7 P. M., D. S. T., Until October New Electric Organ, Sym - phone, Wettmineter Chime, all recorded through load tpeakere. MISS MINNIE J JUST j KELLER ! At Contole j Gatrt artlsti I ararr Sinday. i Forest Hills Memorial Park To reach property, turn right oft Routm 422 on Nevertinh Road at Reiff tonOnly 3 milee from centre of Reading. A Position for Every Graduate McCANN School of Business Telephone 2 - 2301 BICK & Manufacturing Chemists Reading, Pa. Merchants Count On Bumper Crops, Business Gains of 10 Percent Over 1936 to Boost Volume NEW YORK, Aug. 1 Bumper crops and continued industrial recovery will bring the best Fall season for department and specialty stores since 1929, the National Re tail Dry Goods Association pre dicted yesterday In announcing the results of a nation - wide survey. showing most merchants expect sales In September, October and November will show an increase 01 10 percent above the same months of last year. A It percent gain would reflect a continuation of the steady gradual expansion of sales volume that has marked retail recovery for the last four years, and would place depart - men store trade at a point at least 'equal to that of the Fall of 1930, "and very likely the best in eight years," dunning E. Sweitser, managing director of the association, said in commenting upon the poll, which covered more than fifty cities. The survey revealed that the estimates of sales increases were almost equal for each of the major geographical sections of the country. By areas, the sales gain expectancies were: New England, 93 percent; Middle Atlantic States, 9.8; Middle West, - 9.9; South, 10.5; Southwest, 10.2, and Far West, 9.1. Estimated sales gains for individual cities ranged from 6 to 20 p;r - oent. with the industrial centres leading. Home furnishings departments, according to the poll, will lead in employed and to promote recovery. "In reporting New York City member banks the proportion of loans to total loans and investments dropped from 80 percent in October, 1932, owing chiefly to a drastic shrinkage in the volume of loans, and continued downward during the period of heavy goverment security purchases, reaching a low point of 36 percent at the beginning of July. 1936. "In 100 other principal cities throughout the country the per centage of loans to total loans and Investments declined from 76 percent in November, 1929, to a low point of about 37 lA percent in July, 1936." Automobile Insurance NON - ASSESSABLE POLICIES BBOAD COVERAGE. LOW BATES. PROMPT CLAIM 1gS3 SERVICE Harleysvill Mutual Casualty Co. READING AGENCY 720 WASHINGTON ST. Dial - 7 Ewnlnfi t - Ktt CONCERTS ALWAYS A COOL BREEZE i Beautiful Surrounding iCorgeou Suneate t FREE PARKING for 300 Care 546 Court St. CO., INC. ir 1 .as - . w i the Fall increases, followed by fashion accessories. - Favorable factors outweighed those which were regarded as likely to handicap Fall trade. About 43 percent . of the reporting stores held that better business, higher employment and wage sscales would carry retail trade forward, with stores in the farm areas almost unanimous in their assent, 40 percent of those reporting looked for gains in farm, income, resulting from bumper crops in most sections and high farm prices, to speed retail business during September, October and November. Gains in building, particularly of home, were considered of major importance by 12.5 percent of the re porting retailers. Other factors cited as likely to have a favorable effect were: Increases in savings, a more active stock market, in creases in - dividends, continuation of government spending, less dras tic business regulation and a sustained uptrend in the capital goods industry generally. The darkest cloud seen on the horizon was the possibility of ex tended labor disturbances, which the merchants felt might create much temporarty unemployment and reduced purchasing power through loss of wages. Approximately 64 percent of the reporting stores regarded labor troubles as a threat to Fall trade, and 18 percent saw dangers in further "restrictive laws" with much less emphasis placed on other unfavorable factors. The latter incfuded increased political uncertainty, increased taxes, increased costs of doing business as a result of rising labor costs, and the possibility that "installment debts are taking too much of the consumers' dollar." Although general price advances in much of the merchandise to be sold in stores this Fall were conceded as inevitable by most of the merchants polled, more than a majority of them did not anticipate any customed resistance to the increases. Many of them expressed the senti - Dependable Automatic Heating Equip. Fluid Heat Oil Burners ' Electric Furnace Man Coal Burners BERKS PRODUCTS CORP. Davis Coal & Supply Division 726 Spring St. 2IHII!iUl1JMIHIHIU m 1 THE I E. M. GILBERT ENGINEERING f CORPORATION 5 1 412 Washington St., Reading, Pa. S REPORTS DESIGN CONSTRUCTION i I The etaff of thi organixation includei registered prof of - tional engineer! in the following etatett Florida . . . Neut a I York . . . Virginia . . . Indiana . . . New Jertey ... South Carolina . . . Penneylvania. s 5 5 " Also members In the following engineering societies: American I Society of Mechanical Engineers, American Institute of Elec - a trical Engineers, American Society of Civil Engineers, National e Society of Professional Engineers, Engineering Institute of Canada, American Water Works Association, American Society s for Testing Materials. m m b a iiiiiiiiinii!iiiiiiiiiiiiii"tiiiliiliiii'iiiiliii"iiiiiniiiiiiHiiiiiiiiiiiiii.i. ii.iniiiiiii!iii'iiiiMiiiiiiiiii"niiitii!ir! Efficient Fast Dependable Motor Freight Service DAILY SERVICE Between Reading and Philadelphia Fatt Schedulei to All Points in New Jersey, New York, Massachusetts, Connecticut, Delaware and District of Columbia Erb Motor Truck Hauling Corp. BEADING OITICI Front and Franklin Sts. Dial 1 - tXlS Revivt Olive Oil Group As World Prices Rise RISING world prices, dee to the civil war in Spain, have added a new incentive to the adulteration of olive oil by unscrupulous importer and have prompted revival of the Olive Oil Association of America, it was announced yesterday. The group's first objective is to speed the trial of a num - y ber of cases prepared by the United States Department of Agriculture against merchants accused of adulterating olive oil with tea seed oil. Late, legislation to compel denaturing imported tea seed oil, and a plan for creating a label assuring consumers of the purity of the olive oils they buy will be pushed. According to officials of the group, olive oil prices have risen more than 50 percent in the last year as a result of the . civil war in Spain. With the spread of adulteration of oil, the need for reviving the trade group which has been inactive for some years became apparent, it was said and representative members of the trade combined to set up the association and have established headquarters at 131 Hudson st. ment that "the public is fully conscious that price increases are following naturally in the wake of increased remuneration and shorter hours for labor," and that "the higher quotations are a token of the nation's progress to more prosperous times." However, a large percentage of the stores reported they are "taking steps to soften the increases and make the rises gradual" through varying methods. Of these, 21 percent said they were alert to keep prices low as possible, by holding down store expenses and increasing prices gradually; 15 percent plan to throw the emphasis of their promotions on the quality, style and merits of the merchandise; rather than on. price; and 9 percent will provide customers with well - balanced, well - styled stocks to provide price and quality appeal for any class of customer. . . . now for AUGUST Even while great beads of perspiration drop from his brow as he think of hoi August days, Reddy Kilowatt, your Electrical Servant, smiles. He's happy because he knows lhat HOT Weather will be a lot easier for those who take advantage of his services. You should plan NOW to Keep Cool with Reddv Kilowatt. Metropolitan Edison Company Reliable Better rmLADElTRIA OfflCI 2S17 E. Cambria St. Pkna Rt(nt (tTS an excellent swimmer. . I m , ... .,x ....

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